lry
- Company typePrivate
- Founded2017
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
lry firmographics
Firmographics- Name
- lry
- Legal name
- LRY Media Group LLC
- Website
- https://experiencelry.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
lry industry classification
Industry- Product category
- Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Trade Shows & Industry Expos (B2B) (MPAGAHAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where lry is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
lry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Management and Production Services: LRY generates revenue through professional event management and production services. As a full-service agency, they provide end-to-end event solutions including event activation, community engagement, branding, production, logistics, and operations. Revenue is generated through service fees for planning and executing events of various scales, from small gatherings to large-scale international events like The World Games 2022.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
lry product offering
Product offeringCore offering
LRY is a full-service event management agency that plans and produces large-scale events for corporate, civic, nonprofit, and consumer clients. The company delivers end-to-end event solutions encompassing event activation (virtual, live, and hybrid experiences), stage production, broadcasting, design and decor, vendor coordination, community engagement, branding, and operations logistics. Services span from small private gatherings to international multi-sport events such as The World Games 2022 Birmingham Opening and Closing Ceremony, which attracted over 30,000 attendees.
Product overview
LRY is a full-service event management agency offering comprehensive event planning and execution services. The company provides a unified suite of services including Event Activation (Virtual, Live, Hybrid, and Grassroots Engagement), Community Engagement (Planning and Strategic Communications), and Branding (Public Relations, Marketing, Digital Content, Media Buying, Advertising, Video Production, and Creative Design). Additional services include Production-Technology integration, Stage Production, Virtual Production & Broadcasting, Design & Decor, Vendor Management, Talent & Speaker Management, Venue-Facility Management, Sponsorship Fulfillment, Operations-Logistics, Marketing, and Creative Design. The company serves diverse client segments including corporations, municipalities, non-profits, consumer and lifestyle brands, entertainment and culture agencies, and startups and accelerators.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Management Services
Companies that use lry
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
lry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
lry partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- Innovate AlabamacoreLRY delivered full-service production, operations and logistics, vendor and exhibitor coordination, venue management, and stage production for the Outdoor Recreation Summit held at Lake Guntersville.
- ACLU of AlabamacoreLRY provided production, operations and logistics, vendor management, guest experience oversight, and creative design for the ACLU of Alabama's 60th Anniversary Gala.
- Birmingham Civil Rights InstitutecoreLRY led all aspects of production, logistics, operations, vendor and volunteer coordination, talent management, and guest services for the 32nd Anniversary Celebration of the Birmingham Civil Rights Institute.
- Higher Purpose Co.coreLRY has supported Higher Purpose Fest with comprehensive production and event management services including stage and artist coordination, logistics and operations, vendor and volunteer support, and on-site management.
- A.G. Gaston ConferencecoreSince 2024, LRY has led the production of the A.G. Gaston Conference (Alabama's premier event for Black business advancement), overseeing design and decor, operations and logistics, speaker and stage management, vendor support, and guest experience.
- Major League BaseballmajorLRY provided full-scale production and logistics support for the official Negro Leagues Fan Fest stage, including show flow coordination, run-of-show execution, onsite logistics, and talent management.
- John R. Lewis Legacy InstitutecoreLRY served as the official event producer for The Legacy Continues Benefit, providing venue management, talent management, stage management and production, vendor management, design and decor, registration support, and logistics and operational support.
- Ed FarmcoreLRY has produced the Ed Farm Future of Learning Summit for multiple years (2023, '24, '25), providing end-to-end production including stage production, design and decor, speaker and talent logistics, vendor coordination, and on-site operations.
- TechBirmingham (Sloss Tech)coreLRY served as the event producer of Sloss Tech 2023, managing speaker and talent management, venue management, stage production, registration support, and creative design support.
- United Way of Central AlabamacoreLRY provided stage production, creative design, facility and vendor management, and logistics and operations support for UWCA's 100th Anniversary Celebration at CityWalk BHM.
- Rotary International District 6860coreLRY provided stage, venue, and speaker management, marketing, public relations, and creative design support for the 2023 International Peace Conference in partnership with Birmingham Civil Rights Institute and Institute for Human Rights at UAB.
- Southern ResearchcoreLRY provided venue and speaker management, stage production, logistics and operations, travel accommodations, design and decor, and creative design for EmergeBHM conference focused on reimagining healthcare infrastructure.
- International World Games AssociationmajorLRY was the first minority-owned woman event production company selected to produce The World Games 2022 Birmingham Opening and Closing Ceremony, along with managing The World Games Plaza. Services included stage production, broadcasting, operations and logistics, talent management, and media relations. The event attracted over 30,000 attendees.
- Souls Grown Deep FoundationcoreSince the Airing of the Quilts Festival's inception in 2021, LRY has provided production, logistics and operations, stage management, vendor management, and marketing and PR support. Partnership has continued through 2025.
- City of BirminghammajorLRY produces Birmingham Freedom Fest, an annual empowerment and music festival celebrating Birmingham's movements, unique culture, and community connection. Services include logistics and operations, sponsor and partnership activations, marketing and public relations, venue booking, visual and sound production, and talent and stage management.
- Southern Christian Leadership ConferencecoreLRY provided event production experience including stage production, talent and speaker management, venue management, logistics and operations, and creative design support for SCLC's 50th Anniversary celebration.
Scale indicators2 records
Expansion highlights4 records
lry competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
lry social profiles
Digital presencelry financial estimates
Financial estimateRevenue estimate
Valuation estimate
lry leadership team
Management profileNumber of profiles
Profiles9 records
lry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lry
What does lry do?
LRY is a full-service event management agency that plans and produces large-scale events for corporate, civic, nonprofit, and consumer clients. The company delivers end-to-end event solutions encompassing event activation (virtual, live, and hybrid experiences), stage production, broadcasting, design and decor, vendor coordination, community engagement, branding, and operations logistics. Services span from small private gatherings to international multi-sport events such as The World Games 2022 Birmingham Opening and Closing Ceremony, which attracted over 30,000 attendees.
Is lry a public or private company?
lry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was lry founded?
lry was founded in 2017. It employs 11 to 50 people.
Where is lry based?
lry is headquartered in Birmingham, United States, in the North America region.
How does lry make money?
One revenue line is on record: event Management and Production Services.
Does lry have an API?
No public API is recorded for lry.
What industry is lry in?
lry's product category is Event Management Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 7113 and its SIC code is 7990.