Seiklusfirma 360 Kraadi

What Seiklusfirma 360 Kraadi does

Seiklusfirma 360 Kraadi (legal entity 360 KRAADI OÜ) is an Estonian adventure services company founded in 2002, originally as SEIKLEJA.COM, and rebranded to its current name in 2008 following domain disputes. The company is fully owned by event marketing firm Frank Events OÜ since May 2019, and operates from its headquarters and equipment warehouse at Viljandi mnt 41 in Tallinn. It self-describes as Estonia's leading adventure company, offering a portfolio of more than 40 team-building games, guided nature tours, self-service equipment rentals, team training workshops, and multi-day international adventure trips.

Core services are organized into four product lines: team-building games (Meeskonnamängud) including Rube Goldberg, Operation Mindfall (augmented reality), Nutikad tehingud, F1 car building, Treasure Hunt, and Rescue the Colleague; guided outdoor tours (Matkad) covering fatbike, kayak, canoe, snowshoe, kicksled, skating, and bog hiking experiences; team training workshops (Meeskonnakoolitus) led by senior facilitators such as Anneli Kikkas; and adventure trips (Seiklusreisid) to Slovenia and Austria. Technology assets include a ~80-unit iPad rental fleet with splash-proof cases and active GSM cards, the Loquiz-derived game management platform (now spun off as Loquiz OÜ), the 360FUN smartphone game platform (360fun.eu), GPS-enabled outdoor game hardware, and proprietary AR content for Operation Mindfall. Sub-brands include Natourest (bear watching) and 360FUN (mobile games).

The business model is predominantly transactional B2B and B2C service revenue. Team games are priced per participant at €9–33 with volume discounts scaling to groups of 120+, tours at €39–48 per participant with picnic options, equipment rental on daily/weekend/weekly rates with €50 deposits, and adventure travel as fixed packages (€700 Slovenia rafting, €790 Austria skiing). Distribution is direct-to-consumer via website (360.ee), dedicated phone lines, and email, supplemented by a 50+ partner rural tourism accommodation network across Estonia, an end-to-end corporate event channel through parent Frank Events OÜ, and direct international delivery into Southern Finland and Northern Latvia. The company holds an Estonian Travel Organizer Guarantee (TRE001089) for package travel services and is a member of the Estonian Chamber of Commerce and Industry, Estonian Hiking Union, and Estonian Rural Tourism association.

Name

Seiklusfirma 360 Kraadi

Legal name

360 KRAADI OÜ

Website

https://360.ee

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Seiklusfirma 360 Kraadi is an Estonian adventure services company founded in 2002, offering 40+ team-building games, guided nature tours, self-service equipment rentals, and international adventure trips to corporate and consumer clients across Estonia, Finland, and Latvia. Owned by Frank Events OÜ since 2019.

Ownership category

akta.pro rank

Product category

Adventure Tourism & Team-Building Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Outdoor Training & Team-Building Programs (Experiential Learning) (THAAAOAE)

akta.pro secondary industry

Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

Keywords

• Team-building events
• Outdoor adventure tours
• Equipment rental services
• Corporate retreats
• Nature tourism experiences

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Team-Building Games & Events: B2B and B2C team-building games including F1 car building, treasure hunts, Rube Goldberg, Traffic, Crazy Deals, Operation Mindfall, and more. Priced per participant (9–33€) or as full event packages. Includes both outdoor and indoor games for groups of 12–800+ participants.
2. Guided Nature Tours & Hiking Adventures: Guided tours including canoe/kayak trips, fatbike tours, snowshoe hikes, kicksled trips, skating trips, and bog tours across Estonia. Priced per participant (39–48€ with/without picnic). Also includes international adventure trips (Slovenia rafting 700€, Austria ski 790€).
3. Equipment Rental: Self-service 24/7 rental of adventure equipment including kayaks, canoes, fatbikes, tents, snowshoes, kicksleds, and tablets. Daily, weekend, and weekly rates. Supplementary income stream supporting independent adventurers and DIY event organizers.
4. Team Training & Workshops: Interactive team training workshops combining game-based learning with outdoor activities, facilitated by Anneli Kikkas (20+ years experience). ~4-hour sessions priced per event/team.
5. Attractions Rental: Rental of outdoor game attractions (Cornhole, Spikeball, Mölkky, Petanque, XXL Jenga, Angry Birds, Redeli Golf, etc.) with or without instructor. Starting at 28€+tax per item with game master service at 260€ for up to 5 hours.
6. Full Event Solutions (End-to-End): Complete corporate event planning through Frank Events OÜ partnership, including concept development, venue sourcing, program design, invitations, technical setup, and post-event feedback. Billed as premium integrated service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

360 KRAADI organizes team-building games, guided nature tours, adventure trips, and equipment rentals for corporate teams, private groups, and individual adventurers. It delivers more than 40 in-house team games (tablet-based, indoor, outdoor, and AR), year-round outdoor tours (kayak, canoe, fatbike, snowshoe, kicksled, SUP, skating, bird-watching hikes), international adventure trips (Slovenia rafting, Austria skiing), and self-service 24/7 rental of kayaks, canoes, fatbikes, tents, snowshoes, kicksleds, ice skates, and tablets. The company also runs facilitated team-training workshops and full corporate event solutions through its parent Frank Events OÜ.

Product overview

360 KRAADI is an Estonian adventure company operating since 2002, offering a portfolio of team-building games, outdoor tours, equipment rentals, and adventure travel packages. The core offerings include Meeskonnamängud (team-building games) such as Rube Goldberg, Nutikad tehingud, Operation Mindfall, and F1 racing; Matkad (outdoor tours) including canoeing, fatbiking, and snowshoe hiking; equipment rental services (kayaks, canoes, fatbikes, tents); and international adventure trips to Slovenia and Austria. The company also offers a digital component through 360FUN mobile games platform. Services are available year-round across Estonia, southern Finland, and northern Latvia.

Differentiator

Problem solved

Functional benefit

Brands

• 360FUN: Mobile games brand offering interactive city adventures and competitive games through a mobile platform (360fun.eu).
• Natourest

Products and services

• Team-Building Games (Meeskonnamängud)

Quantifiable outcome

• Events organized for up to 350 simultaneous participants (Croatia, April 2026) and 400+ participants (prior record)
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Frank Events OÜcoreStrategic or Co-development Partner · 1 May 2019360 KRAADI is fully owned by event marketing company Frank Events OÜ since May 2019. The two brands operate separately with independent service portfolios, but Frank Events OÜ is the legal entity. They collaborate on end-to-end corporate event solutions, with Frank Events handling full event planning and 360 KRAADI providing adventure games, tours, and team-building activities. Frank Events OÜ's video series (Kohvipaus) featured 360 KRAADI trainer Anneli Kikkas discussing team training approaches.
• Eesti Kaubandus-Tööstuskoda (Estonian Chamber of Commerce and Industry)minorOthersMember of the Estonian Chamber of Commerce and Industry, which supports business development and networking for Estonian companies.
• Eesti Matkaliit (Estonian Hiking Union)minorOthersMember of the Estonian Hiking Union, which promotes and supports hiking and outdoor tourism in Estonia.
• Eesti Maaturism (Estonian Rural Tourism)minorOthersMember of Estonian Rural Tourism association, supporting and promoting rural tourism experiences.
• Estonian Rural Tourism Accommodation Partners (50+ venues)minorChannel Partner/ Reseller/ DistributorNetwork of 50+ rural tourism estates, guesthouses, and accommodation venues across Estonia that partner with 360 KRAADI for on-site team games. Partners include 'Best Accommodation' rated venues that can bundle game fees with accommodation billing. The partnership enables commission-based resale of 360 KRAADI games.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Intrepid Travel: Global small-group adventure tour operator with European itineraries. Comparable on guided adventure experiences and tour-package revenue model, though at much larger scale.
• Airbnb Experiences: Airbnb's hosted-experiences marketplace includes outdoor adventure offerings in Tallinn and the Baltics. Broad incumbent competing for the same tourist and small-group adventure demand.
• Wild Frontiers Adventure Travel: UK-based adventure tour operator running guided group trips across Europe. Comparable as a broader incumbent in guided multi-day adventure travel, overlapping with 360 KRAADI's Seiklusreisid business.
• Viator (Tripadvisor): Large online marketplace for tours and activities, with listings for Estonian outdoor experiences. Adjacent competitor for tourist-facing adventure bookings versus 360 KRAADI's public-tour offering.
• GetYourGuide: Global marketplace for tours, activities, and experiences, including outdoor and adventure products. Indirectly comparable as a broader distribution channel that competes for outdoor experience demand that 360 KRAADI also targets.
• KE Adventure Travel: UK adventure travel operator offering multi-activity group trips including Slovenia rafting and Austria skiing — the same international package formats 360 KRAADI now sells (Slovenia €700, Austria €790). Comparable on package-adventure product mix and guided-trip model.

Direct peers

• Pure Outdoor: UK provider of outdoor team-building activities, water sports, and adventure events for corporate clients. Comparable in product breadth (kayaking, land-based games, group events) and target audience.
• Teamland: Belgian provider of corporate team-building events and outdoor group activities. Directly comparable product/format offering to 360 KRAADI's Meeskonnamängud line, though operating in a different geography.
• Outlife Adventures: UK-based corporate outdoor events and adventure team-building company. Similar mix of guided outdoor activities, large-group events, and corporate client focus to 360 KRAADI.
• Wildly: Danish corporate team-building and outdoor event company offering adventure-based activities for corporate groups. Closely comparable to 360 KRAADI on customer segment (corporate teams), activity mix (outdoor/adventure games), and Northern European focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/360kraadi
• Instagraminstagram.com/360kraadi
• LinkedInlinkedin.com/company/seiklusfirma-360-kraadi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seiklusfirma 360 Kraadi