Roxcel Corporation

What Roxcel Corporation does

ROXCEL Printing GmbH is the dedicated machinery division of ROXCEL Group, a diversified conglomerate in pulp, paper, and board trading with EUR 839 million in group revenue (2023), operations in over 100 countries, and more than 30 international sales offices. Headquartered in Vienna, Austria and established in December 2024, ROXCEL Printing sells, installs, and services high-performance sheetfed offset printing presses for two distinct use cases: large-format paper and cardboard packaging (RP series: RP130, RP145, RP162, RP165 — speeds up to 12,000 sheets/hour) and metal decorating for tinplate and aluminum substrates (MR130 — up to 7,000 sheets/hour). The company's technology rests on a co-development model in which German engineers design machines that are manufactured in China by a partner with over 75 years of industrial experience and a 30,000 m² facility with annual capacity of 250 machines. Proprietary technical features include Exact Gear Transmission for print quality, a single-grip cylinder configuration for improved registration and reduced mechanical wear, simplified open-access controls, and a Remote Service offering using VR headset technology licensed on a 12-month basis.

The business operates through three wholly owned subsidiaries: R+W Druckmaschinen GmbH (technical services — maintenance, repairs, overhauls, machine relocations, spare parts supply, retrofits, and used equipment; founded 1999 and acquired December 19, 2024), ROXCEL Printtec GmbH (packaging printing machinery sales and certification), and ROXCEL Metal Decoration GmbH (metal decorating machinery sales and certification). Revenue streams are diversified across hardware sales (new machines and spare parts), professional services (maintenance, repairs, overhauls, installation), recurring subscription revenue (Remote Service VR licenses), and transaction-based fees (used equipment, retrofits). Pricing is quote-based and tailored to individual machine configurations. The go-to-market is sales-led and event-driven: direct enterprise field sales supported by the ROXCEL Group's global office network, complemented by participation in major industry trade shows (Metpack 2023, China Print 2025) and private on-site demonstrations (including live machine tests in Milan). Primary customer segments are packaging printers and metal decorators in Europe and Asia.

The company is in an early commercialization phase: the MR130 only transitioned from prototype to serial production in 2025, ROXCEL Printing GmbH itself was founded less than a year before this analysis, and there is no publicly disclosed revenue figure specific to the printing division. Leadership combines ROXCEL Group founder Ahmad Porkar, R+W's previous owners Christian Büttner and Knut Müller as co-partners, Managing Directors Jan-Luca Haase and Herbert Noichl, and Key Account Director Thomas Fassl. No AI, software-as-a-service, or platform technology is evident in the current product set.

Name

Roxcel Corporation

Legal name

ROXCEL Printing GmbH

Website

https://roxcel-print.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

ROXCEL Printing GmbH is a newly established Vienna-based subsidiary of ROXCEL Group that sells, installs, and services sheetfed offset printing presses for packaging (RP series) and metal decorating (MR130), leveraging German engineering and Chinese manufacturing through three operating subsidiaries across Europe and Asia.

Ownership category

akta.pro rank

Product category

Industrial Printing Machinery

NAICS

Support Activities for Printing (32312)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro industry

PRIMARYMPAJALAB

Commercial & Offset Printing (Sheetfed/Web)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

Keywords

• Offset printing presses
• Packaging printing machinery
• Metal decorating presses
• Industrial printing equipment
• Printing press service

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Printing Machine Sales: Sale of high-performance offset printing machines including the RP series (RP130, RP145, RP162, RP165) for packaging and MR130 for metal decoration. Machines are individually configured according to customer requirements.
2. Technical Services and Maintenance: Comprehensive technical services including maintenance, repairs, overhauls, machine installations, relocations, and commissioning for offset printing presses from R+W Druckmaschinen.
3. Spare Parts Supply: Supply of spare parts and wear parts for all leading machine manufacturers, available as original components or equivalent alternatives.
4. Remote Service Support: VR headset-based remote support service with 12-month license, providing immediate troubleshooting assistance without technician site visits.
5. Used Equipment and Retrofitting: Assessment, overhaul, and resale of used printing presses including installation and warranty. Also offers custom retrofitting and press transformations for existing machines.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

ROXCEL Printing sells, installs, and services high-performance sheetfed offset printing presses for two end markets: paper and cardboard packaging (RP series — RP130, RP145, RP162, RP165) and metal decoration (MR130 for tinplate and aluminum). It also delivers after-sales technical services, maintenance, overhauls, spare parts, used-equipment assessment and resale, retrofits, and a recurring remote-diagnostic service delivered via smart glasses.

Product overview

ROXCEL Printing is the dedicated machinery division of the ROXCEL Group, operating as a platform of three specialized subsidiaries: R+W Druckmaschinen (technical services — maintenance, repairs, overhauls, machine relocations, spare parts, and retrofits), ROXCEL Printtec (packaging offset printing machines — the RP series: RP130, RP145, RP162, RP165), and ROXCEL Metal Decoration (metal decorating offset printing machines — the MR130). The company sells, installs, and maintains high-performance printing presses developed in Germany in partnership with a Chinese manufacturer. It also offers a Remote Service feature using VR headset technology for real-time troubleshooting. The machine portfolio spans sheetfed offset presses for packaging (paper/cardboard substrates) and metal decoration (tinplate and aluminum), with machines individually configured to customer requirements.

Differentiator

Problem solved

Functional benefit

Brands

• R&W Druckmaschinen: Technical services for offset printing machines including maintenance, repairs, overhauls, machine installations, relocations, and spare parts supply. Founded 1999, based in Karlstein, Germany.
• ROXCEL Printtec
• ROXCEL Metal Decoration

Products and services

• RP130 Sheetfed Offset Packaging Printing Machine Sheetfed offset packaging printing machine with max. sheet size 1,300×1,040 mm, max. printing size 1,300×1,010 mm, max. speed 12,000 sheets/hour, and sheet thickness 0.1–0.8 mm. Available in four-, five-, and six-color configurations. Designed for packaging printers requiring high-throughput, consistent offset print quality.
• RP145 Sheetfed Offset Packaging Printing Machine Sheetfed offset packaging printing machine with max. sheet size 1,450×1,040 mm, max. printing size 1,420×1,010 mm, max. speed 12,000 sheets/hour, and sheet thickness 0.1–0.8 mm. Available in four-, five-, and six-color configurations.
• RP162 Sheetfed Offset Packaging Printing Machine Sheetfed offset packaging printing machine with max. sheet size 1,620×1,040 mm, max. printing size 1,620×1,010 mm, max. speed 10,000 sheets/hour, and sheet thickness 0.1–0.8 mm. Available in four-, five-, and six-color configurations.
• RP165 Sheetfed Offset Packaging Printing Machine Sheetfed offset packaging printing machine with max. sheet size 1,650×1,210 mm, max. printing size 1,620×1,200 mm, max. speed 10,000 sheets/hour, and sheet thickness 0.1–0.6 mm.
• MR130 Metal Decorating Press Six-color metal decorating offset press engineered for continuous production and easy maintenance, setting a new standard in the format-5 metal printing segment. Features a revolutionary single-grip cylinder configuration that improves registration accuracy and reduces mechanical wear. Handles tinplate and aluminum substrates and is validated to SID-Luchs Passera standards.
• R+W Druckmaschinen Technical Services and Spare Parts Comprehensive after-sales services for offset printing presses from all leading manufacturers, including maintenance, repairs, overhauls, machine installations, relocations, commissioning, spare parts supply (original or equivalent), and used equipment assessment and resale. Provided to industrial printing customers.
• Remote Service (VR Headset Support) Recurring remote technical support using smart glasses/VR headsets, sold on a 12-month license, that allows R&W technicians to connect with customers in real time, see what they see, and guide troubleshooting or minor repairs. Reduces machine downtime and eliminates the need for on-site visits.
• Used Equipment and Retrofitting Service Assessment, overhaul, and resale of used offset printing presses including installation and warranty, plus custom retrofitting and press transformations for existing machines, insurance assessments, and logistics planning. Delivered by R+W Druckmaschinen.

Quantifiable outcome

• Up to 12,000 sheets per hour printing speed (RP series)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• R+W Druckmaschinen GmbHcoreOthers · 19 December 2024Formerly known as R+W Druckmaschinen Service GmbH & Co. KG, acquired by ROXCEL Printing on December 19, 2024. Registered with Aschaffenburg Commercial Court under HRB 17976. Provides technical services including maintenance, repairs, overhauls, machine installations, relocations, and spare parts supply. Now a wholly owned subsidiary.
• Chinese Manufacturing PartnercoreStrategic or Co-development PartnerStrategic manufacturing partnership with a renowned Chinese manufacturer possessing over 75 years of industrial production experience. In a state-of-the-art facility covering 30,000 m² with annual capacity of 250 printing and packaging machines, large-format offset printing machines are developed in Germany with German engineers and manufactured in China. The partnership combines precise engineering, industrial performance, and high reliability.
• Christian Büttner and Knut MüllercoreOthersPrevious owners of R+W who remain with the group as co-partners of ROXCEL Printing. Bring decades of industry experience and deep technical expertise in offset printing machine service.
• Herbert NoichlcoreOthersLong-term ROXCEL Group collaborator who became managing director and co-partner at ROXCEL Printing, contributing to the expansion into offset printing press sales and service.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• BOBST: BOBST is a Swiss-based supplier of packaging printing and converting equipment, including sheetfed offset and gravure presses for folding cartons and labels. Its packaging focus and global service network make it a direct competitor for ROXCEL Printtec in the folding carton offset segment.
• Manroland Sheetfed: Manroland Sheetfed (formerly part of MAN Roland, now under Chinese ownership via Langfang) manufactures sheetfed offset presses for packaging and commercial printing, including the Roland 700 and Roland 900 series. It is a direct competitor to ROXCEL Printtec and shares a similar German-engineering/Chinese-investor heritage.
• RMGT (Ryobi/Mitsubishi): RMGT, formed from Ryobi and Mitsubishi's printing press businesses, manufactures sheetfed offset presses for packaging and commercial printing, including the RMGT 920 and 1050 series. It is a direct competitor to ROXCEL Printtec in mid- to large-format sheetfed packaging offset.
• Koenig & Bauer: Koenig & Bauer (KBA) is one of the oldest German offset press manufacturers, with strong positions in packaging (CorruCUT, CorruFLEX) and metal decorating (MetalStar). It competes head-on with both ROXCEL Printtec's RP series and ROXCEL Metal Decoration's MR130.
• Heidelberger Druckmaschinen: Heidelberg is the world's largest manufacturer of sheetfed offset presses for commercial and packaging printing, including the Speedmaster and Boardmaster lines. It is the most direct competitor to ROXCEL Printtec's RP series in packaging offset and is the reference competitor ROXCEL targets with its price-performance value proposition.
• Komori Corporation: Komori is a Japanese manufacturer of offset printing presses, including the Lithrone GX/G series for packaging and commercial printing. It competes with ROXCEL Printtec's RP series in large-format sheetfed offset packaging globally.
• WIFAG: WIFAG (formerly Wifag-Polytype) is a Swiss manufacturer of large-format sheetfed offset presses for newspaper and packaging printing, including the Evolution series. It competes in the large-format offset packaging niche where ROXCEL Printtec's RP165 is positioned.
• Sakurai Graphic Systems: Sakurai is a Japanese manufacturer of sheetfed offset presses for packaging and commercial printing, including the Oliver series. It is a direct competitor in the mid-format packaging offset segment alongside ROXCEL Printtec's RP130 and RP145.

Broad incumbents

• Goss International: Goss International is a broad incumbent in printing press manufacturing with a portfolio spanning newspaper, commercial, and packaging offset. As a larger established player with overlapping packaging capabilities but a wider portfolio, it competes with ROXCEL Printtec in select packaging applications.

Emerging players

• Kompac International: Kompac is a smaller emerging manufacturer of offset printing and coating equipment, focused on niche packaging applications. As a smaller specialist with overlapping packaging-offset technology, it competes with ROXCEL Printtec at the niche end of the market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roxcel-print

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxcel Corporation