SPELLBOUND THEATRE INC

What SPELLBOUND THEATRE INC does

Spellbound Theatre Inc is a Brooklyn-based nonprofit theater company founded in 2011 that produces original, multi-disciplinary theatrical performances for very young audiences (ages 0–7) and their caregivers. The company's core methodology is "devised theater," in which productions are created collaboratively by artists through collective improvisation and play without an original script. This approach yields a portfolio of original works including "Lullaby Land" (for ages 3–6, celebrating linguistic diversity), "Before We Grew" (a multi-sensory production designed for children on the autism spectrum and ages 2–5), "Aidee" (an interactive hide-and-seek adventure for ages 0–7), and "SPARC: Memory" (an intergenerational production pairing seniors with professional actors).

The company distributes its work through three primary channels: venue presentations at major NYC cultural institutions (notably Lincoln Center's Big Umbrella Day program as part of the Summer for the City festival), touring shows to schools and community venues, and digital programming that includes original web-series content. It also operates recurring programs such as Free Family Art Days and a Schools program. The company employs a small core artistic team (co-creators, performers, and a music composer) and appears to be governed by a typical nonprofit structure with staff, artists, and a Board of Directors.

Spellbound's revenue model is characteristic of small arts nonprofits, combining a mix of earned income (ticketed performances, touring fees, school programs), contributed income (tax-deductible donations), and institutional/public grants from sources including the National Endowment for the Arts, the New York State Council on the Arts, the NYC Department of Cultural Affairs, and the Brooklyn Arts Council. The company is privately held with no disclosed parent company, institutional investors, or funding rounds. Geographic operations are concentrated in New York City, with no claims of global footprint.

Name

SPELLBOUND THEATRE INC

Legal name

Spellbound Theatre

Website

https://spellboundtheatre.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Spellbound Theatre is a Brooklyn-based nonprofit theater company that creates original, multi-disciplinary devised theater performances for children ages 0–7 and their caregivers, distributing work through NYC venue presentations, school tours, and digital programming.

Ownership category

akta.pro rank

Product category

Children's Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGABAE

Children’s & Youth Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYEDAGALAC

Early Childhood Educational Media (Songs, Stories, Interactive)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYMPABAKAE

Edutainment & Learning-Through-Play Channels

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Children’s & Educational Broadcasting

SECONDARYEDAGACAG

Creative Arts, Music & Movement Content

Education/Educational Publishing & Learning Content/Early Childhood Learning Content

Keywords

• Children's theater
• Devised theater
• Early childhood arts
• Sensory-friendly performances
• Arts education programs

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels3 records

Core offering

Spellbound Theatre creates original, multi-disciplinary devised theater performances for very young audiences (ages 0-7) and their caregivers. The company produces live shows such as Lullaby Land, Before We Grew, Aidee, and SPARC: Memory, operates schools-based programs, free family art days, digital programming, and presents sensory-friendly and autism-friendly productions.

Product overview

Spellbound Theatre is New York's award-winning theater devoted to creating original, multi-disciplinary performances for very young audiences. The company produces a portfolio of devised theater works including 'Lullaby Land' for ages 3-6, 'Before We Grew' designed for children on the Autism Spectrum, 'Aidee' for ages 0-7, and 'SPARC: Memory' featuring intergenerational performances. The company operates under programs including Schools, Free Family Art Days, Digital programming, and Big Umbrella Day Program, with offerings spanning Pop Up Performances, Touring Shows, and Past Shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Lullaby Land A devised theater project for 3-6 year olds celebrating the diversity of languages and cultures, created collaboratively through collective improvisation and play without an original script.
• Before We Grew A gentle multi-sensory show exploring Brooklyn's past, specifically designed for families with children on the Autism Spectrum and children ages 2-5.
• Aidee A hide and seek adventure interactive performance for the youngest audience members (ages 0-7), featuring creative storytelling.
• SPARC: Memory An original play inspired by childhood stories of senior participants, featuring seniors and professional actors performing side by side.
• Schools Program Educational theater programming for schools seeking theatrical enrichment and arts education for young students.
• Free Family Art Days Free community arts programming offered to families with young children as part of the company's outreach programming.
• Digital Programming Original web-series and digital content available through the organization's digital program, extending the theater's reach beyond live venues.
• Big Umbrella Day Program Signature program presented at Lincoln Center's Big Umbrella Day as part of the Summer for the City festival, featuring productions for families with young children.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered major, supporting and core.

• Lincoln CentermajorStrategic or Co-development PartnerSpellbound Theatre presented 'The Naughty Penguin: A Promenade Experience' at Lincoln Center's Big Umbrella Day program as part of the Summer for the City festival. Big Umbrella Day is a signature program for families with young children.
• Old Stone House and Washington ParksupportingStrategic or Co-development PartnerPartnership for venue hosting of 'Before We Grew' and other performances. The Old Stone House serves as a Brooklyn venue for the organization's productions.
• Historic House Trust of New YorksupportingStrategic or Co-development PartnerSupported the development of 'Before We Grew' performance project.
• Brooklyn Arts CouncilcoreStrategic or Co-development PartnerAdministering body for the SPARC (Seniors Partnering with Artists Citywide) program in Brooklyn, facilitating collaboration between seniors and professional artists.

Scale indicators1 record

Direct peers

• Nashville Children's Theatre (Nashville Children's Theatre, now Nashville Children's Theatre): Professional regional theater producing original and adapted work for young audiences with strong education and school touring programs. Comparable in mission and audience overlap, though serving a different region.
• Bay Area Children's Theatre: California-based professional theater company creating original and adapted productions for young audiences including preschool-age children, with touring and school programs. Comparable in mission and audience segment; differs geographically.
• Imagination Stage: Bethesda, MD-based professional theater creating original and adapted productions for young audiences including very young children, with strong educational programming. Comparable in producing original work for the early-childhood segment and integrating accessibility/sensory-friendly offerings.
• Trusty Sidekick Theater Company: NYC-based theater company creating original work for very young audiences and families, using devised and ensemble-driven processes. Directly comparable to Spellbound in mission, audience age range (0-7/8), and creative methodology.
• The Growing Stage — The Children's Theatre of New Jersey: Long-running professional children's theater producing original and adapted productions with educational programming and touring. Comparable as a producing children's theater with multi-channel distribution to schools and families.
• Polyglot Theatre: Australian theater company recognized internationally for original, interactive work for very young audiences and children. Comparable as an original-IP focused children's theater with devised/ensemble processes, though operating in a different geography.
• Oily Cart: UK-based theater company exclusively making work for very young children (0-4) and sensory-inclusive audiences, including work designed for children with profound and multiple learning disabilities. Highly comparable in mission, age focus, and accessibility specialization; differs by geography.

Broad incumbents

• Atlantic Theater Company (Atlantic for Kids): Off-Broadway theater company with a dedicated Atlantic for Kids programming arm producing work for young audiences. Comparable as an established NYC theater organization with a children's programming vertical that overlaps Spellbound's audience.
• New Victory Theater: New York's largest theater devoted exclusively to kids and families, programming a broad slate of work for young audiences. Comparable as the dominant NYC venue/presenter in the same target demographic, though it presents rather than originates most productions.

Others

• Lincoln Center Education: The education and community programming arm of Lincoln Center that curates family programming including Big Umbrella Day. Comparable as an institutional ecosystem player with whom Spellbound already partners; not a competitor but a critical commissioning/presenting channel.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/spellboundtheatre
• LinkedInlinkedin.com/company/spellbound-theatre-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPELLBOUND THEATRE INC