Riding On Insulin
Riding On Insulin is a 501(c)(3) nonprofit that runs ski, snowboard, and wilderness retreats for children, teens, and adults living with Type 1 diabetes across 25 U.S. states and 4 countries, supported by donations, program fees, and grants.
- Company typePrivate
- Founded2010
- HeadquartersFairbanks, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Riding On Insulin does
Riding On Insulin (ROI) is a 501(c)(3) nonprofit organization, FEIN 27-4160955, founded in 2010 by professional backcountry snowboarder Sean Busby, who was diagnosed with Type 1 diabetes at age 19. The organization delivers action-sports programming for children, teens, and adults living with T1D, with a primary focus on one-day ski and snowboard camps for youth ages 7-17 hosted at partner mountains. Its flagship offerings are Shred Sessions (the ski and snowboard camps), BASECAMP (a six-day Arctic Alaska teen retreat at Arctic Hive in Wiseman, AK), and the Mammoth Coaches Camp for adults; auxiliary services include a $30,000+ annual scholarship fund, virtual orientation sessions, and on-site medical volunteers.
ROI does not operate a proprietary technology platform. Registration runs through Eventbrite, donations are processed fee-free via Zeffy, and pre-camp orientations are conducted on Zoom. The differentiators are human rather than technological: every coach either has T1D or has an immediate family member with T1D, first-timer groups are led by PSIA-AASI Level 1+ certified instructors, and a Medical Director (a registered dietitian and CDE) plus on-site medical volunteers support structured blood-sugar monitoring protocols.
The revenue model combines program fees (camp registrations with a $50 nonrefundable deposit and optional peer-to-peer fundraising in lieu of payment), tax-deductible individual donations, and institutional grant funding from Eli Lilly, the Helmsley Charitable Trust, Insulet (Omnipod), and others. Headquarters is operationally based in Whitefish, Montana, while the legal mailing address is in Fairbanks, Alaska (PO Box 82463), with program delivery across 25 U.S. states and 4 countries. The organization has no outside funding rounds or investor capital; it operates on donations, program fees, and partner contributions within a small staff led by Executive Director Sean Busby, Director of Operations Mollie Busby, and Program Director Dustin Askim.
Riding On Insulin firmographics
Firmographics- Name
- Riding On Insulin
- Legal name
- Riding On Insulin
- Website
- https://ridingoninsulin.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Riding On Insulin is a 501(c)(3) nonprofit that runs ski, snowboard, and wilderness retreats for children, teens, and adults living with Type 1 diabetes across 25 U.S. states and 4 countries, supported by donations, program fees, and grants.
- Ownership category
- akta.pro rank
Riding On Insulin industry classification
Industry- Product category
- Therapeutic Recreation and Diabetes Education Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)
- akta.pro secondary industry
- Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)
Keywords
Where Riding On Insulin is headquartered
LocationHeadquarters
- HQ city
- Fairbanks
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Riding On Insulin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Camp Registration Fees: Fees charged for ski and snowboard camp attendance. Families can pay in full or fundraise their camp fee through the organization's online platform. A $50 nonrefundable deposit is required for registration.
- Donations: Tax-deductible donations accepted via Zeffy (no fees) or by mail. Riding On Insulin is a 501(c)(3) nonprofit with FEIN 27-4160955. Donations support general operations, scholarships, and reducing camp costs for families.
- Grant Funding: Riding On Insulin receives grant funding specifically designated for scholarships awarded to low-income families. The organization also benefits from venue donations (Arctic Hive) which allows fundraising dollars to go directly to operations.
- BASECAMP Registration: The Alaska teen retreat uses a unique fundraising model where registration fees (whether paid in full or fundraised) cover minimal program costs (transportation, food, fuel), with the venue (Arctic Hive) donated 100% to the organization. Fundraised amounts above hard costs go directly back to the nonprofit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ski & Snowboard Camp - Full Registration |
| Unit Pricing | Pay-as-you-go | Scholarship/Tier 3 Pricing |
| Unit Pricing | Pay-as-you-go | Volunteer Lift Tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Riding On Insulin product offering
Product offeringCore offering
Riding On Insulin is a 501(c)(3) nonprofit that operates experiential action sports programs for individuals living with Type 1 diabetes. Core offerings include one-day Shred Sessions ski and snowboard camps for youth ages 7-17, the six-day BASECAMP Arctic Alaska wilderness retreat for teens ages 15-18, and an annual adult Coaches Camp at Mammoth Mountain. Programs feature T1D-experienced coaches, on-site medical volunteers, certified PSIA-AASI instructors, structured blood sugar monitoring, and scholarship subsidies exceeding $30,000 annually for low-income families.
Product overview
Riding On Insulin is a 501(c)(3) nonprofit organization that operates experiential action sports programs for individuals with Type 1 diabetes. The core programs include Shred Sessions (1-day ski and snowboard camps for ages 7-17 at mountains nationwide), the BASECAMP Arctic Alaska Retreat (6-day teen wilderness hiking retreat), and Coaches Camp (adult coaching program at Mammoth Mountain). The organization also offers a scholarship program providing over $30,000 in subsidies, virtual orientation sessions, and swag merchandise. Programs feature T1D-experienced coaches, medical volunteers, and structured diabetes management support including blood sugar monitoring protocols and CGM integration.
Differentiator
Problem solved
Functional benefit
Brands
- BASECAMP: Arctic Alaska Retreat for T1D Teens - a flagship fundraising retreat program held at Arctic Hive in Wiseman, AK for teens ages 15-18 living with Type 1 diabetes.
- Shred Sessions
- PEAK Retreat
Companies that use Riding On Insulin
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Riding On Insulin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Riding On Insulin partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Insulet Corporation (Omnipod)minorInsulet Corporation, maker of the Omnipod insulin pump, is listed as a supporter. The Omnipod 5 system is featured as part of the diabetes technology discussed during virtual orientations and educational programming.
- American Diabetes Association (ADA)minorADA is referenced as a connected advocacy organization. ROI lists ADA as a resource for families and incorporates ADA camp finder tools. The organizations share a mission of supporting people with diabetes.
- JDRF (now Breakthrough T1D)minorJDRF is mentioned as the organization that inspired Sean Busby to start Riding On Insulin after reading stories from JDRF Children's Congress. ROI maintains connections to local JDRF chapters as referral sources and community partners.
- DexcomminorDexcom is connected through board member Michael Brown (Executive Vice President and Chief Legal Officer at Dexcom) and Lynea Blomgren (board Secretary, works with Dexcom). Dexcom manufactures continuous glucose monitors used by many ROI participants.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Riding On Insulin competitors and assessment
Company assessmentDirect peers
- Diabetes Youth Families (DYF): California-based nonprofit that runs resident camps and family programs for children and teens with diabetes. Comparable T1D-camp operating model with overlap in West Coast geographies served by ROI.
- Adaptive Sports Foundation: New York-based nonprofit providing ski and snowboard lessons to people with disabilities, including T1D participants. Closely comparable adaptive-snowsports mission and instructor-driven delivery model.
- Camp Kudzu: Georgia-based nonprofit operating overnight and day camps for children and teens living with Type 1 diabetes. Closely comparable mission and program format, with overlapping camper demographics and corporate sponsor pools.
- American Diabetes Association (ADA): National diabetes nonprofit that operates a network of camps for children with diabetes, referenced directly on Riding On Insulin's partner list. Competes for the same T1D camper families, volunteers, and corporate sponsors.
- Challenge Aspen: Colorado-based nonprofit offering adaptive ski, snowboard, and mountain experiences for people with disabilities and chronic medical conditions. Comparable mountain-sports adaptive programming and partnership profile.
- The Barton Center for Diabetes Education: New England-based nonprofit running summer camps and year-round programming for children with T1D. Directly comparable T1D-youth-camp model and similarly competes for participants, medical volunteers, and T1D-aware coaches.
- Setebaid Services: Pennsylvania-based nonprofit offering camps and programs for children, teens, and families affected by Type 1 diabetes. Directly comparable residential/day-camp format and T1D family audience.
Broad incumbents
- National Ability Sports Alliance (Disabled Sports USA): National nonprofit network providing adaptive sports opportunities across multiple disciplines and geographies. Comparable in serving participants with chronic conditions through sports, with overlapping sponsor and volunteer pools.
- Breakthrough T1D (formerly JDRF): Largest global T1D research and advocacy nonprofit; inspired ROI's founder and remains a community-partner referral source. Comparable in T1D audience, but its core mission (research funding) is much broader than ROI's experiential programming.
Emerging players
- Athletes for Care: Nonprofit founded by professional athletes advocating for health, wellness, and safe sports participation — including athletes managing chronic conditions such as T1D. Comparable in athlete-led health mission and potential crossover in advocacy partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Riding On Insulin social profiles
Digital presenceRiding On Insulin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riding On Insulin leadership team
Management profileNumber of profiles
Profiles11 records
Riding On Insulin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riding On Insulin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riding On Insulin
What does Riding On Insulin do?
Riding On Insulin is a 501(c)(3) nonprofit that operates experiential action sports programs for individuals living with Type 1 diabetes. Core offerings include one-day Shred Sessions ski and snowboard camps for youth ages 7-17, the six-day BASECAMP Arctic Alaska wilderness retreat for teens ages 15-18, and an annual adult Coaches Camp at Mammoth Mountain. Programs feature T1D-experienced coaches, on-site medical volunteers, certified PSIA-AASI instructors, structured blood sugar monitoring, and scholarship subsidies exceeding $30,000 annually for low-income families.
Is Riding On Insulin a public or private company?
Riding On Insulin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Riding On Insulin founded?
Riding On Insulin was founded in 2010. It employs 1 to 10 people.
Where is Riding On Insulin based?
Riding On Insulin is headquartered in Fairbanks, United States, in the North America region.
How does Riding On Insulin make money?
Four revenue lines are on record. Camp Registration Fees are the primary driver. The others are donations, grant Funding and BASECAMP Registration.
Who are Riding On Insulin's main competitors?
Direct peers on record are Diabetes Youth Families (DYF), Adaptive Sports Foundation, Camp Kudzu, American Diabetes Association (ADA), Challenge Aspen, The Barton Center for Diabetes Education and Setebaid Services. Broad incumbents are National Ability Sports Alliance (Disabled Sports USA) and Breakthrough T1D (formerly JDRF). Athletes for Care is listed as an emerging player.
Does Riding On Insulin have an API?
No public API is recorded for Riding On Insulin.
What industry is Riding On Insulin in?
Riding On Insulin's product category is Therapeutic Recreation and Diabetes Education Services. Its primary akta.pro industry code is THAAAJAC, Ski & Snowboard Schools (Instruction & Coaching), with a secondary code of THAAAKAM, Adventure Multi-Sport Camps & Skills Academies. Its NAICS code is 61162 and its SIC code is 7900.