Rise Fitness

Name

Rise Fitness

Legal name

Rise Fitness

Website

https://risefitnesskentucky.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Adaptive Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Adaptive & Special Needs Personal Training (HSADAAAL)

akta.pro secondary industries

Senior & Active Aging Personal Training (HSADAAAI), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Adaptive fitness programs
• Inclusive fitness classes
• Special needs training
• Adaptive group fitness
• Disability fitness services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fitness Classes: Rise Fitness generates revenue through membership/class fees for their adaptive and inclusive fitness programs. The organization offers multiple class types including Fundamentals, Amplified, Rise For Life, and Rise & Flow, suggesting a subscription or recurring class-based revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Rise Fitness delivers adaptive and inclusive in-person fitness classes at its Louisville, Kentucky facility for youth and adults affected by disability, plus seniors aged 65+. Programs include Fundamentals (foundational movement), Amplified (advanced adaptive training), Rise For Life (senior-focused), and Rise & Flow (yoga-based movement), each preceded by a personalized athlete assessment to tailor programming to individual abilities.

Product overview

Rise Fitness is an adaptive and inclusive fitness program offering a unified suite of specialized fitness classes designed for youth and adults affected by disability. The program consists of four distinct class offerings: Fundamentals (basic adaptive fitness), Amplified (advanced classes), Rise For Life (65+ senior-focused program), and Rise & Flow (yoga-based classes). Together, these products provide comprehensive fitness programming tailored to various ability levels and age groups, establishing healthy movement patterns for long-term health outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundamentals Adaptive fitness classes focused on establishing foundational movement patterns and healthy exercise habits for individuals with disabilities. Audience is youth and adults affected by disability seeking entry-level adaptive training at the Louisville facility.
• Amplified Advanced adaptive fitness classes for individuals with disabilities seeking more intensive or challenging workout experiences. Audience is athletes ready for a higher-intensity adaptive programming tier at the Louisville facility.
• Rise For Life (65+) Specialized fitness program for seniors aged 65 and older, promoting continued physical activity, strength, mobility, and wellness in later life stages. Audience is older adults seeking age-appropriate programming at the Louisville facility.
• Rise & Flow Yoga-inspired adaptive fitness classes combining breath work, stretching, and gentle movement for flexibility and mindfulness. Audience is athletes of all ability levels seeking low-intensity adaptive movement at the Louisville facility.

Quantifiable outcome

• Athletes report improved functional movement, strength, and balance
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Move United: National nonprofit network delivering adaptive sports and recreation programming through member organizations. Acts as an industry umbrella and referral channel relevant to Rise Fitness's market.
• National Center on Health, Physical Activity and Disability (NCHPAD): Public-health resource center focused on inclusive physical activity for people with disabilities. Indirect peer as an awareness and referral ecosystem rather than a competing fitness operator.

Broad incumbents

• Easterseals: Large national disability services nonprofit delivering a broad portfolio including therapeutic and recreational programming. Adjacent in mission and target population, but not a direct adaptive fitness competitor.
• Special Olympics: Global organization providing year-round sports training and athletic competition for individuals with intellectual disabilities. Broader and more competition-focused than Rise Fitness, but overlaps in disability-specific fitness programming.

Regional players

• YMCA of Greater Louisville: Louisville-area YMCA offering general fitness, group classes, and adaptive programs. Competes for the same local membership dollars and overlapping families as Rise Fitness but as a broad incumbent rather than an adaptive specialist.
• Ability360: Arizona-based disability services organization offering adaptive sports, fitness, and recreation programming. Comparable adaptive fitness mission but operates in a different geography than Rise Fitness.

Direct peers

• Catalyst Sports: Adaptive sports and fitness program serving individuals with disabilities through group training and community events. Comparable mission and ability-tiered class structure to Rise Fitness.
• SPIRIT Club: Adaptive fitness franchise offering group classes for individuals with disabilities in multiple U.S. markets. Closest direct comparable to Rise Fitness in mission, programming model, and adaptive fitness focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtiktok.com/@risefitnessky
• YouTubeyoutube.com/@risefitnesskentucky
• Facebookfacebook.com/RiseFitnessKentucky
• LinkedInlinkedin.com/company/risefitnesskentucky
• Instagraminstagram.com/risefitnessky

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Fitness