Rooted Santa Barbara County

What Rooted Santa Barbara County does

Rooted Santa Barbara County is a 501(c)-style nonprofit organization founded in 2019 and headquartered in Santa Barbara, California, that delivers bilingual (English/Spanish) nutrition education, food-skills programming, and lifestyle medicine training aimed at preventing and managing chronic disease. The organization explicitly focuses on communities disproportionately affected by chronic illness, especially low-income and Hispanic/Latine families in Santa Barbara County, as well as the healthcare and direct service professionals who serve them. Its core programmatic offering is the "Eat to Thrive" education portfolio, supplemented by the Jumpstart Library Program (delivered through library partnerships), online learning resources, lifestyle medicine webinars, and a healthcare provider resource library intended to integrate nutrition into clinical care.

The underlying technology layer is modest: a web-based education platform hosting an online learning portal, recipe library, and webinar delivery system, with no API, mobile app, or proprietary software product. Distribution is multi-channel, spanning community-based delivery at libraries, clinics, and homes; self-serve online learning; webinars for clinicians; and enterprise-style partnerships with healthcare institutions including Lompoc Valley Community Healthcare Organization, SB Neighborhood Clinics, CSU Channel Islands, and UCLA Health. The Heartbeet Blog and signature community events such as the annual Kale Disco function as content marketing and brand-building channels.

Rooted Santa Barbara County operates on a donations-and-grants revenue model, with all charitable giving processed through a fiscal partnership with the Santa Barbara Foundation. Programs are offered at low to no cost to participants, and the organization currently describes itself as all-volunteer (1-10 employees), with an explicit intent to grow its staffed operating capacity. The American College of Lifestyle Medicine (ACLM) partnership, announced in February 2023, represents its most strategically significant external alliance, offering free ACLM certification coursework to up to 27,500 county health workers.

Name

Rooted Santa Barbara County

Legal name

Rooted Santa Barbara County

Website

https://rootedsantabarbara.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rooted Santa Barbara County is a community-powered nonprofit that delivers bilingual nutrition education, food-skills programs, and lifestyle medicine training to low-income and Hispanic/Latine families and healthcare providers in Santa Barbara County, California.

Ownership category

akta.pro rank

Product category

Community Nutrition Education

NAICS

Educational Services (611), Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

akta.pro secondary industry

Pediatric & Family Nutrition (HSADAFAL)

Keywords

• Nutrition education
• Lifestyle medicine
• Community health programs
• Food skills training
• Chronic disease prevention

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Grants: As a nonprofit organization, Rooted Santa Barbara County operates on charitable donations and grants. Donations are accepted through their community partner, the Santa Barbara Foundation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rooted Santa Barbara County fundamentally delivers bilingual nutrition education and food skills programs, along with lifestyle medicine training for healthcare providers, using a fiber-forward, plant-forward nutrition framework aimed at chronic disease prevention. Programs are provided at low to no cost to individuals, families, and clinical partners throughout Santa Barbara County.

Product overview

Rooted Santa Barbara County is a community-powered nonprofit organization offering a portfolio of nutrition education programs and resources. The core offering is the Eat to Thrive Education Programs, supplemented by Online Learning resources, Lifestyle Medicine Webinars for healthcare providers, Healthcare Provider Resources for clinical integration, the Jumpstart Library Program for community food skills, the Heartbeet Blog content platform, and a Recipe Collection of plant-based dishes. The organization does not offer a technology product, software platform, or API-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Eat to Thrive Community Program A community-based, fiber-forward nutrition and food-skills program for individuals and families in Santa Barbara County, designed to support chronic disease prevention through bilingual education and hands-on food skills instruction.
• Online Learning Resources Digital bilingual educational content supporting self-paced community learning in fiber-forward, plant-forward nutrition and food-skills topics for individuals and families.
• Lifestyle Medicine Webinars Live or recorded webinar training sessions that teach healthcare providers how to apply fiber-forward, plant-forward nutrition and lifestyle medicine in clinical preventive care.
• Healthcare Provider Resources A resource library for clinicians and providers offering patient-facing tools, nutrition references, and lifestyle-medicine materials aligned with Rooted's fiber-forward framework.

Quantifiable outcome

• 97% of Americans don't get enough fiber - Rooted focuses on fiber as a key tool for heart, gut, and metabolic health
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• American College of Lifestyle Medicine (ACLM)coreStrategic or Co-development Partner · 28 February 2023Rooted Santa Barbara County partnered with ACLM to expand preventive health education and resources for Santa Barbara County health workers. The partnership offers ACLM's 'Lifestyle Medicine and Food as Medicine Essentials' course (5.5-hour online CME/CE valued at $220) for free to county health providers through August 2023. If all 27,500 estimated Santa Barbara County health workers enrolled, the total community investment would reach $6 million.
• Santa Barbara FoundationcoreGTM or Marketing PartnerSanta Barbara Foundation serves as the community partner for accepting donations to support Rooted's work. Donations to Rooted are processed through the Santa Barbara Foundation's giving platform.
• Lompoc Valley Community Healthcare OrganizationsupportingStrategic or Co-development PartnerLVCHO supports Rooted's initiative to bring healthy lifestyle and nutrition education to the local medical community, believing that upstream health interventions benefit the broader community.
• Santa Barbara County Healthcare ProviderscoreStrategic or Co-development PartnerCounty healthcare providers including SB Neighborhood Clinics and CSU Channel Islands nursing programs are participating in Rooted's lifestyle medicine training and education programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wholesome Wave: Nonprofit focused on affordable access to nutritious, locally-grown food for vulnerable communities. Comparable to Rooted in addressing food access and health equity through community-rooted programs.
• Healthy Schools Campaign: Nonprofit advocating for healthy food access and nutrition education in schools and communities. Comparable to Rooted's community-based nutrition education and prevention-focused mission.
• PlantPure Communities: Grassroots nonprofit supporting plant-based nutrition education and community support networks. Closely aligned with Rooted's fiber-forward, plant-forward emphasis and chronic disease prevention focus.
• FoodCorps: Nonprofit that connects kids to healthy food through school-based nutrition education and food skills programs. Comparable to Rooted's food-skills-building approach (e.g., Jumpstart Library Program) and chronic disease prevention mission.
• Common Threads: Nonprofit providing hands-on cooking and nutrition education to children, families, and educators, with cultural relevance emphasis. Directly analogous to Rooted's bilingual, community-centered food skills programming.
• Cooking Matters (Share Our Strength / No Kid Hungry): National nonprofit that teaches low-income families how to shop for and prepare healthy meals on a budget. Highly comparable to Rooted's community nutrition education and food skills-building programs targeting cost-constrained households.
• The Food Trust: Nonprofit that works to ensure everyone has access to affordable, nutritious food through nutrition education and food access initiatives. Comparable to Rooted in combining nutrition education with health-equity programming.
• Oldways: Nonprofit nutrition education organization that promotes healthy eating through traditional and culturally-rooted diets. Comparable to Rooted in its emphasis on cultural food traditions and plant-forward nutrition education.

Broad incumbents

• Blue Zones: Organization that promotes longevity and well-being through community-based lifestyle and nutrition programs. Comparable to Rooted in its lifestyle-as-prevention framework delivered at the community level.
• American College of Lifestyle Medicine (ACLM): National medical professional society offering lifestyle medicine certification and CME/CE training. Rooted is an active partner of ACLM for provider training, but ACLM operates at a much larger, national scale with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rootedsantabarbara
• LinkedInlinkedin.com/company/rooted-santa-barbara
• Instagraminstagram.com/rootedsantabarbara

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooted Santa Barbara County