Rheinland Energie Team Gmbh & Co.kg

What Rheinland Energie Team Gmbh & Co.kg does

Rheinland Energie Team GmbH & Co. KG is a regional energy distributor headquartered operationally in Bergisch Gladbach, Germany (with legal registration in Flensburg), operating as an official Shell Markenpartner (Shell brand partner) across North Rhine-Westphalia. The company distributes Shell-branded petroleum products — heating oil (Shell Heizöl Eco and Standard), diesel fuels (Shell FuelSave Diesel with Dynaflex technology, Shell Diesel, Blue Diesel with 33% renewable content, Shell GTL Fuel, and HVO100 renewable diesel), AdBlue, and brand-name lubricants — to residential and commercial customers through direct delivery via a varied-capacity tank wagon fleet, a 24/7 self-service filling station in Alfter, and 15+ branch locations spanning Köln, Bonn, Düsseldorf, Bergisch Gladbach, Hagen, Mülheim a.d. Ruhr, Dortmund, Bottrop, Waldbröl, Neuenrade, and surrounding regions. The company is wholly-owned by team energie GmbH & Co. KG (part of team SE / DLG Group) and was assembled through a 2023 roll-up of seven regional mineral oil businesses with predecessor histories dating to 1832 and 1869.

The business model is fundamentally a commodity distribution and service business with thin per-liter margins earned on volume. Revenue streams are one-time transactional sales of heating oil, diesel, alternative fuels, AdBlue, and lubricants, supplemented by AdBlue tank system installation (1,000–10,000 L), and a fee-free Wärmekonto monthly installment plan that smooths residential heating costs. Pricing is market-rate and fluctuates with international oil exchange prices; an online Heizöl-Preisrechner (price calculator) provides transparency. The customer base spans B2C residential homeowners ordering heating oil for home heating systems, and B2B commercial fleets (logistics, construction, agriculture, public transport) with diversified diesel and AdBlue needs. The 24/48h emergency heating oil delivery service (Heizöl Notdienst) and EC-card payment at the tank wagon are operational differentiators addressing convenience and risk-of-stockout concerns.

Go-to-market is sales-led with regional field sales reps, branch managers, and tank wagon drivers operating from distributed branches, supplemented by direct-to-consumer channels (online calculator, 24/7 self-service station, phone, email). Distribution is augmented by membership in the tankpool24 network (590+ filling stations in Germany). Customer evidence demonstrates Shell FuelSave Diesel field-test outcomes of 2.7%–8.8% fuel consumption reduction across logistics, agriculture, construction, and public transport fleets. Leadership is exercised by Managing Directors Frank Prade and Kim Christopher Lorenzen, with Dino Statello as Operations Manager and Andreas Brass as Sales Manager. The company is private, with no external funding rounds or institutional investors disclosed.

Name

Rheinland Energie Team Gmbh & Co.kg

Legal name

Rheinland energie team GmbH & Co. KG

Website

https://rheinland-energie.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rheinland Energie is a Shell Markenpartner (brand partner) distributing Shell-branded heating oil, diesel, alternative fuels, AdBlue, and lubricants to residential and commercial customers across 15+ branches in North Rhine-Westphalia, Germany, via direct tank wagon delivery and a 24/7 self-service station.

Ownership category

akta.pro rank

Product category

Heating Oil and Diesel Fuel Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (4572), Gasoline Stations (4571)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Heating oil distribution
• Diesel fuel supply
• Petroleum products
• AdBlue solutions
• Lubricant products

Headquarters

HQ city

Bergisch Gladbach

HQ country

Germany

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Heizöl (Heating Oil) Sales: Sale of Shell heating oil products (Shell Heizöl Eco, Shell Heizöl Standard) delivered via tank wagons to residential and commercial customers. Customers can pay via Wärmekonto installments, EC card at tank wagon, bank transfer, or prepayment.
2. Diesel and Alternative Fuel Sales: Sale of multiple diesel grades including Shell FuelSave Diesel, Shell Diesel, Shell GTL Fuel, Blue Diesel (33% renewable content), and HVO100 (100% renewable diesel). Customers include fleet operators, logistics companies, construction firms, agricultural businesses, and public transport. Diesel sold both via delivery and at the Alfter self-service station (24/7).
3. AdBlue Sales and Service: Sale of AdBlue in various containers plus full installation and maintenance service for AdBlue tank systems for commercial fleet operators and businesses with SCR-equipped vehicles.
4. Schmierstoffe (Lubricants) Sales: Sale of motor oils and lubricants from brand-name manufacturers for cars and commercial vehicles. Direct inquiry-based sales model.
5. Tankstellen (Gas Station) Operations: Operation of retail filling stations including the 24/7 self-service station in Alfter (Diesel and AdBlue).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rheinland Energie operates as an official Shell brand partner (Shell Markenpartner) in North Rhine-Westphalia, distributing Shell-branded heating oil, diesel fuels, AdBlue, and lubricants to residential and commercial customers across the Rheinland, Ruhr, Bergisches Land, Eifel, and Sauerland regions. The company delivers products directly to customer sites via a fleet of tank wagons, operates a 24/7 self-service filling station, and offers value-added services including the fee-free Wärmekonto monthly payment plan, EC card payment at the tank wagon, and 24/48h emergency delivery.

Product overview

Rheinland Energie operates as a Shell brand partner distributing a unified portfolio of mineral oil products centered on Shell-branded heating oils and diesel fuels, complemented by alternative fuels and supporting services. The core offering spans three product lines: heating oil (Shell Heizöl Eco for CO2 reduction and system protection, and Shell Heizöl Standard as a low-sulfur all-purpose option); diesel fuels (Shell FuelSave Diesel with DYNAFLEX cleaning technology for efficiency gains, standard Shell Diesel to DIN EN 590, Blue Diesel with 33% renewable content, Shell GTL Fuel as a natural gas-derived paraffinic alternative, and HVO100 as a fully renewable synthetic diesel compliant with DIN EN 15940); and supporting products including AdBlue for SCR emissions reduction and lubricants from brand-name manufacturers. These are supplemented by value-added services — the fee-free Wärmekonto monthly savings plan, EC card payment at the tank truck, 24/48h emergency delivery, an online heating oil price calculator, and AdBlue tank installation and certification — all delivered through a network of regional sales branches across North Rhine-Westphalia.

Differentiator

Problem solved

Functional benefit

Products and services

• Shell Heizöl Eco Premium low-emission heating oil formulated to effectively reduce CO2 emissions while protecting and extending the lifespan of heating systems. Sold to residential and commercial heating customers in the Rheinland region via tank wagon delivery.
• Shell Heizöl Standard Low-sulfur standard heating oil suitable for all heating systems, offered at a competitive price point with a typical minimum order of 3,000 liters. Sold to residential and commercial heating customers in the Rheinland region.
• Shell FuelSave Diesel Premium diesel fuel incorporating DYNAFLEX cleaning technology that cleans injectors, reduces fuel consumption and CO2 emissions, increases torque and engine reliability, and minimizes maintenance costs. Sold to commercial fleet operators across logistics, construction, agriculture, and public transport sectors.
• Shell Diesel Standard diesel fuel meeting all legal requirements under DIN EN 590, delivering Shell's established high quality through the local Shell brand partner. Sold to commercial fleet operators and available at the 24/7 Alfter self-service station.
• Blue Diesel (R33 Blue Diesel) High-quality diesel containing up to 33% renewable components (7% biodiesel EN14214 + 26% paraffinic fuels EN15940 from used cooking oil) with engine-protecting additives for year-round cold-weather stability, enabling CO2 savings of up to 22% vs. fossil fuels with remaining emissions offset via climate certificates.
• Shell GTL Fuel Paraffinic diesel fuel derived from natural gas via the Gas-to-Liquids process, classified under DIN EN 15940. Bio-free with high storage stability and cold-weather performance down to -20°C. Applicable across heavy-duty transport, shipping, industry, mining, rail, agriculture, aviation, and public transit.
• HVO100 (Hydrotreated Vegetable Oil) Fully renewable synthetic diesel fuel produced from biogenic residual and waste materials (used cooking oils and fats) through hydrotreatment, offering up to 90% cleaner combustion than conventional diesel, compliance with DIN EN 15940, compatibility with existing diesel engines without modification, and up to 90% CO2 reduction vs. fossil diesel.
• AdBlue Water-clear, non-toxic aqueous urea solution (32.5% urea, 67.5% distilled water) used in SCR-equipped vehicles to minimize nitrogen oxide emissions. Supplied with a comprehensive service covering maintenance, delivery, tank conversion and installation (1,000–10,000 liters), and VDA-certified AdBlue tank system installation with optional electronic level monitoring for automatic refilling.
• Schmierstoffe (Lubricants) Comprehensive selection of motor oils for passenger cars and commercial vehicles from brand-name manufacturers, complemented by expert consultation on the correct selection, use, and handling of lubricants to improve efficiency, reduce maintenance costs, and extend engine life. Sold via direct inquiry-based sales model.
• Wärmekonto (Heat Account) Fee-free monthly installment payment plan that allows residential customers to spread heating oil costs over the year by making regular monthly deposits toward their heat account. The accumulated balance is applied to the next delivery, with any remaining balance paid off in installments. Guaranteed fee-free, cancelable at any time with immediate refund of any credit balance.
• EC-Karten Zahlung (EC Card Payment at Tank Wagon) Cashless payment service enabling customers to settle their heating oil invoice directly at the tank truck using an EC card, eliminating the need for bank visits, cash withdrawals, or transfer slips, with automatic debit from the account within a few days at no extra charge.
• Heizöl Notdienst (24h/48h Emergency Delivery) Emergency heating oil delivery service available 24 hours a day, 7 days a week, ensuring rapid delivery within 24 or 48 hours when a heating oil tank runs empty, with delivery coverage across the greater Cologne, Bonn, and Düsseldorf area as well as the Bergisches Land, Eifel, and Sauerland regions.

Quantifiable outcome

• Fuel consumption reduction of 2.7%–8.8% with Shell FuelSave Diesel (based on field tests across logistics, agriculture, and transport companies)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Shell (as Shell Markenpartner)coreChannel Partner/ Reseller/ DistributorRheinland Energie is an official Shell brand partner authorized to sell Shell-branded petroleum products (heating oil, diesel, lubricants, AdBlue) in the Rheinland and Ruhr region. This partnership provides access to Shell's premium product portfolio including Dynaflex-technology FuelSave Diesel, GTL Fuel, Blue Diesel, and HVO100. Shell provides product technology, brand reputation, and marketing support while Rheinland Energie provides regional distribution and customer service.
• team energie GmbH & Co. KGcoreOthersRheinland energie team GmbH & Co. KG is a 100% subsidiary (100%ige Tochter) of team energie GmbH & Co. KG. The parent company is headquartered in Flensburg (Marie-Curie-Ring 2). As part of the team group, Rheinland Energie has access to group-wide resources, the shared karriere portal (karriere.team.de), and is bound by group policies including the DLG Group's Code of Conduct.
• tankpool24minorChannel Partner/ Reseller/ DistributorRheinland Energie is a member of the tankpool24 network, which operates over 590 filling stations across Germany. Tankpool24 provides fueling solutions specifically designed for companies and fleets. The Uhlenbruck Kemmann and Lipps branches joined tankpool24 in 1999 as ESSO partners, continuing the membership after joining Rheinland Energie.
• DLG Group (DLG Group's Code of Conduct)minorOthersRheinland Energie is part of the DLG Group, which provides a unified Code of Conduct governing how members interact with each other, shareholders, and society. The Code establishes standards of integrity, honesty, and ethical behavior expected across the entire DLG Group organization.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wilhelm Hoyer GmbH & Co. KG: German mid-sized mineral oil distributor offering heating oil, diesel, lubricants, and gas station operations across northern and central Germany. Operates its own tank wagon fleet and regional branches with a comparable B2B/B2C fuel distribution model to Rheinland Energie.
• team energie GmbH & Co. KG: Direct parent company and the largest German regional fuel distributor; operates the same Shell brand partner model with heating oil, diesel, AdBlue, and lubricants across northern and western Germany. Directly comparable as both a parent and a sibling-like operator at the regional level.
• Mundt Energie GmbH & Co. KG: Mid-sized German heating oil and fuel distributor operating regional branches with tank wagon fleet and customer delivery. Closely comparable regional business model focused on residential heating oil and commercial diesel in a defined German region.
• OIL! Tankstellen GmbH: German fuel retail and distribution network with both unmanned filling stations and B2B fuel/heating oil supply. Directly comparable in regional fuel station operations and small-business fuel delivery.
• Scharr Wärme und Energie GmbH & Co. KG: Stuttgart-based regional fuel and energy distributor with heating oil, diesel, lubricants, and natural gas offerings across southwestern Germany. Family-owned with comparable regional branch model and direct customer delivery focus.

Regional players

• Westfalen AG: Münster-based energy company with strong North Rhine-Westphalia presence in gas stations, fuel cards, heating oil, and technical gases. Direct competitor in Rheinland's home region with overlapping customer base in fleets and residential heating.

Broad incumbents

• TOTAL Energies Marketing Deutschland GmbH: Major integrated oil company with German retail, B2B fuel card, and lubricants operations. Competitor in diesel and lubricants distribution with broader portfolio and deeper marketing budget; competes for the same commercial fleet customers.
• Mabanaft GmbH & Co. KG: Hamburg-based major petroleum wholesale and trading company supplying heating oil, diesel, and marine fuels across Germany and Europe. Operates upstream of Rheinland Energie in the value chain but competes indirectly for large B2B customers.
• BayWa AG: Large Munich-based group active in energy, agriculture, and construction materials with significant heating oil, diesel, and fuel distribution in southern Germany. Comparable in heating oil and commercial fuel offerings but at much larger scale and broader business mix.

Others

• Freie Tankstellen Vertriebs GmbH (Freier Tankstellen Verbund): German fuel station cooperation network offering shared branding, procurement, and card acceptance to independent fuel retailers. Adjacent enabler for regional fuel distributors operating station networks like Rheinland's Alfter station.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teamenergie
• LinkedInlinkedin.com/company/rheinland-energie

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheinland Energie Team Gmbh & Co.kg