Right Moves For Youth

Name

Right Moves For Youth

Legal name

Right Moves for Youth, Inc

Website

https://rightmovesforyouth.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Mentoring and Student Support Services

NAICS

Child and Youth Services (62411), Educational Support Services (6117)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

K–12 Support & School Improvement Nonprofits (BPAGADAB), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), School Counseling Services (Individual & Group) (EDAKAMAB)

Keywords

• Youth mentoring services
• Group mentoring program
• Social emotional learning
• College career readiness
• Student support services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individuals supporting youth development programs
2. Corporate Partnerships: Support from businesses including Bank of America, Wells Fargo, and other local corporations for programming and events
3. Foundation Grants: Funding from private foundations supporting youth development initiatives
4. Special Events: Fundraising events including Twilight 5K Road Race and Walk, Birdies for Charlotte Charities (Wells Fargo Championship partnership)
5. Move Makers Society: Recurring three-year commitment program with tiered giving levels ($200-499, $500-999, $1000+ annually)
6. In-Kind Giving: Non-cash contributions from donors and partners
7. Planned Giving: Bequests and estate planning donations for long-term sustainability

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Right Moves For Youth delivers school-based group mentoring, social-emotional learning, and college/career readiness programming for students in grades 6-12 attending Charlotte-Mecklenburg Schools. The core Group Mentoring Program runs weekly on 27 CMS middle and high school campuses using the proprietary 4 Pillar Model and Hi-5 Pledge curriculum, supplemented by the Ambassador leadership track, Virtual Mentoring Groups, and Career Exploration Programming. All services are provided at no cost to students or families and are funded through individual donations, corporate partnerships, foundation grants, and special events.

Product overview

Right Moves For Youth operates a unified youth development program centered on school-based group mentoring for students in grades 6-12. The core offering is the Group Mentoring Program, which is supplemented by the Ambassador Program (leadership development track), Virtual Mentoring Groups (digital extension), and Career Exploration Programming. Fundraising is supported through the Move Makers Society recurring donor program and the annual Twilight 5K Road Race and Walk event. All services are provided at no cost to students or families.

Differentiator

Problem solved

Functional benefit

Brands

• Move Makers Society: A three-year donor commitment program where supporters make consistent financial gifts to support the organization's mission and sustainable programming for students.
• The 2025 Society
• Ambassador Program

Products and services

• Group Mentoring Program

Quantifiable outcome

• 18% increase in graduation/promotion rates among RMFY students
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• AllstateminorGTM or Marketing Partner · 1 January 2025Presenting sponsor for Twilight 5K Road Race and Walk annual fundraiser.
• Mecklenburg County Sheriff's OfficecoreStrategic or Co-development Partner · 1 January 1993Long-standing community partnership with MCSO Community Engagement Team participating in programs and recognition awards. Partnership established alongside founding in 1993.
• Charlotte Housing AuthorityminorStrategic or Co-development Partner · 1 January 1993Historical partner from founding period, supporting access to programming for students from public housing communities.
• Charlotte-Mecklenburg SchoolscoreStrategic or Co-development Partner · 1 January 1989Primary partner allowing RMFY to embed group mentoring programs in 27 CMS middle and high schools. Students participate during school hours in weekly group sessions with trained adult mentors.
• Charlotte Mecklenburg Police DepartmentcoreStrategic or Co-development Partner · 1 January 1989Over 35-year partnership beginning with founder Sgt. Dave Scheppegrell. Officers serve as mentors and bridge builders, with School Resource Officers participating in programs. Badge becomes secondary as officers share real-life experience.
• YMCAminorStrategic or Co-development Partner · 1 January 1989Historical partner from founding period, contributing to the collaborative community approach to youth development.
• Bank of AmericamajorStrategic or Co-development PartnerFinancial literacy training partnership with Ambassador Program. Bank of America volunteers provide education on budgeting, saving, investing, and credit management to student leaders.
• Albemarle CorporationminorStrategic or Co-development PartnerWorkplace exposure tours at Kings Mountain site introducing students to geology, renewable energy, and career opportunities in growing industries. Students learn how elements are used for electric vehicle batteries and renewable energy.
• St. John's Baptist ChurchminorStrategic or Co-development PartnerHost venue for Ambassador Program activities and financial literacy training sessions with Bank of America volunteers.
• University of North Carolina at GreensborominorStrategic or Co-development PartnerCollege tour destination approximately 90 miles from Charlotte. Provides guided campus tours, cafeteria meals, and interactions with college students to expose students to higher education possibilities.
• Wells Fargo ChampionshipminorGTM or Marketing PartnerBirdies for Charlotte Charities program allowing RMFY to receive donations based on birdies made by PGA TOUR professionals during tournament. 100% of pledged donations plus 5% bonus returned to organization.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City Year: National education nonprofit placing near-peer AmeriCorps mentors inside K-12 schools to support attendance, behavior, and course performance. Comparable as an in-school youth mentoring and SEL organization with measurable outcomes and a school-district partnership model.
• Boys & Girls Clubs of America: National youth development organization with afterschool and in-school programming focused on academic success, character, and career exploration. Comparable to RMFY in target audience (K-12 youth), school/community-based delivery, and corporate fundraising model.
• Communities In Schools: National nonprofit that places staff inside K-12 schools to coordinate integrated student supports including mentoring, SEL, and college/career readiness. Highly comparable operating model — embedded inside schools, dependent on district partnerships, and targeting dropout prevention.
• Big Brothers Big Sisters of America: The largest U.S. youth mentoring nonprofit, providing one-to-one and group mentoring to youth including school-based programs. Directly comparable as a school-embedded youth mentoring organization serving similar student populations and competing for the same donor and school-partner dollars.

Broad incumbents

• MENTOR (The National Mentoring Partnership): National umbrella and advocacy organization for youth mentoring. RMFY cites MENTOR's research (2024) on mentoring outcomes, indicating alignment with its evidence base. Serves as a sector coordinator and standards-setter rather than a direct service competitor.
• Points of Light: National volunteer-mobilization nonprofit encouraging civic engagement and corporate volunteer programs. Overlapping in volunteer-recruitment and corporate-engagement mechanisms that RMFY relies on for its mentor pipeline.

Emerging players

• Reading Partners: Nonprofit mobilizing volunteer tutors to provide literacy support inside under-resourced K-12 schools. Comparable school-embedded youth-support delivery model with measurable academic outcomes, though narrower in focus than RMFY's 4 Pillar model.

Regional players

• United Way of Central Carolinas: Regional United Way affiliate operating in the Charlotte-Mecklenburg market, serving as both a potential funder and competing grant-seeker for youth-focused nonprofits. Comparable regional funding intermediary with overlapping donor base.
• YMCA of Greater Charlotte: Regional YMCA serving the Charlotte-Mecklenburg area with youth development, after-school programming, and mentoring-adjacent services. Listed as a historical RMFY partner; competes for similar local philanthropy and youth-program funding in the same geography.

Others

• Charlotte-Mecklenburg Schools (Office of Student Support Services): The host district for all RMFY programming and a strategic partner. While not a competing nonprofit, CMS internal student-support and SEL capacity directly affects RMFY's value proposition and program access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rmfycharlotte
• LinkedInlinkedin.com/company/right-moves-for-youth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right Moves For Youth