Rock & Rose | Nursery + Landscape

Name

Rock & Rose | Nursery + Landscape

Legal name

Rock & Rose, Inc.

Website

https://rocknrose.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Rock & Rose is a family-owned Truckee, California landscaping company and nursery founded in 1992, serving high-end residential and commercial clients across the Lake Tahoe basin with integrated design, installation, maintenance, retail garden center, and bulk materials delivery services.

Ownership category

akta.pro rank

Product category

Landscape Services and Garden Center

NAICS

Landscape Architectural Services (541320), Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Raised Garden Beds & Planter Box Installation (HSAIAFAK)

Keywords

• Landscape design services
• Landscape installation
• Landscape maintenance
• Garden center nursery
• Bulk landscape materials

Headquarters

HQ city

Truckee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Services: Professional landscape design for residential and commercial properties, including on-site assessment, design proposals, and plan presentations.
2. Landscape Installation Services: Complete landscape installation including outdoor living spaces, hardscapes, landscape lighting and audio, performed by experienced in-house crews.
3. Landscape Maintenance Services: Ongoing landscape care including garden maintenance, lawn maintenance, seasonal color changes, fertilization, weed control, and winterization services.
4. Garden Center and Nursery Sales: Retail sales of plants, flowers, shrubs, trees, gardening tools, and supplies from the nursery and garden center location in Truckee, CA.
5. Bulk Materials Sales and Delivery: Sales of landscape bulk materials including soil, mulch, bark, rock, and gravel, available for purchase by the cubic yard with delivery options.
6. Garden Club Membership: Annual membership program at $25.00 providing 10% discount on all plant purchases and earning Garden Reward Points (250 points = $5.00) on other purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rock & Rose provides professional landscape design, installation, and maintenance services for residential and commercial properties in the Lake Tahoe / Truckee region. The company also owns and operates a retail garden center, nursery, and bulk materials yard that sells plants, gardening supplies, and landscape materials directly to consumers and contractors.

Product overview

Rock & Rose is a full-service landscaping company and premier nursery operating as a single integrated business model. The company offers landscape design, installation, and maintenance services complemented by an owned nursery and garden center that provides exclusive member pricing and first access to plant materials. The core product portfolio includes landscape design and installation services, landscape maintenance, lawn maintenance, and commercial landscaping, supported by the nursery and garden center product line featuring bulk materials, the Garden Club Membership program, and specialized sub-services including hardscapes, outdoor living spaces, and landscape lighting and audio. The company was founded in 1992 and serves the Lake Tahoe, Truckee, and surrounding California/Nevada areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Professional landscape design services that merge high-end design with comprehensive natural harmony, tailored to the Lake Tahoe region's unique climate, resources, and terrain. Includes on-site assessment, design proposals, and plan presentations for residential and commercial properties.
• Landscape Installation Expert landscape installation and construction services including new landscape installations, hardscapes, outdoor living spaces, landscape lighting and audio, performed by experienced in-house crews with a dedicated project manager serving as single point of contact from design through completion.
• Landscape Maintenance Ongoing landscape maintenance services including garden maintenance, seasonal clean-ups, fertilization, weed control, and winterization for long-term property care.
• Lawn Maintenance Professional lawn care services including mowing, edging, aeration, fertilization, weed control, pest management, and seasonal lawn care for residential and commercial properties.
• Commercial Landscaping Comprehensive commercial landscaping services for businesses including construction, maintenance, irrigation, and outdoor solutions for commercial properties in the Truckee, Lake Tahoe, Tahoe City, and Reno areas.
• Garden Center & Nursery Lake Tahoe's premier nursery and garden center offering a wide selection of native plants, flowers, shrubs, trees, gardening tools, and bulk materials with expert staff consultation and exclusive member pricing available to walk-in retail customers.
• Bulk Materials High-quality bulk landscaping materials including top soil, garden soil, mulch, bark, sand, gravel, decomposed granite, river rock, and decorative stones available for purchase by the cubic yard with delivery to customer properties.
• Garden Club Membership Annual membership program priced at $25.00 per year that provides 10% discount on all plant purchases, earns Garden Reward Points on non-plant purchases (250 points = $5.00), and offers exclusive member-only pricing and benefits at the nursery and garden center.

Quantifiable outcome

• Professional landscape design can increase home value by 20% according to home improvement experts
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BrightView Landscapes: BrightView is the largest commercial landscape services company in the United States, providing design, installation, and maintenance. It is a comparable peer in the landscape services space but operates at national scale and does not integrate a retail nursery, making Rock & Rose's integrated model a differentiator.
• Davey Tree Expert Company: Davey Tree is a large established provider of tree care, environmental services, and landscape services across North America. Comparable in offering landscape-related services to residential and commercial clients, but at much greater scale and without a retail nursery component.
• SavATree / Bartlett Tree Experts: SavATree and Bartlett Tree Experts are established tree care and landscape services providers with a residential and commercial focus. Comparable in delivering high-touch landscape services to discerning homeowners, with a similar model of service-based recurring revenue.
• TruGreen: TruGreen is the largest U.S. lawn care service provider, offering fertilization, weed control, and lawn maintenance subscriptions. Comparable in offering recurring landscape maintenance services to residential customers, but at national scale and without design/installation or nursery operations.

Direct peers

• Yellowstone Landscape: Yellowstone Landscape is a regional commercial landscape services company offering design, installation, and maintenance across the Southeast and Southwest U.S. Comparable as a multi-service landscape provider serving both residential and commercial clients, though without a retail nursery.
• Armstrong Garden Centers: Armstrong Garden Centers is a California-based retail nursery and garden center chain with multiple locations. Directly comparable to Rock & Rose's nursery/garden center retail business, including sales of plants, gardening tools, and bulk materials, though it does not offer integrated landscape design and installation services.
• Moon Valley Nurseries: Moon Valley Nurseries is a regional nursery retailer specializing in trees, plants, and bulk landscape materials across the Southwest U.S. Comparable in retail plant and bulk materials sales, and offers design and installation services as well, though it operates in different geographies.

Others

• SiteOne Landscape Supply: SiteOne is the largest wholesale distributor of landscape supplies in the United States, serving professional landscape contractors. Relevant ecosystem participant as a bulk materials supplier and indirect competitor to Rock & Rose's bulk materials revenue stream.

Regional players

• Calloway's Nursery: Calloway's Nursery is a Texas-based garden center chain selling plants, trees, and garden supplies. Comparable as a retail nursery/garden center with similar product offerings, but operates in a different geography (Texas vs. California/Nevada).

Emerging players

• PlantTAGG: PlantTAGG is a digital plant care and gardening platform serving homeowner gardeners. Comparable as a tech-enabled gardening resource, though it does not provide landscape services or retail plant sales. Listed as an emerging/adjacent player to the garden center side of Rock & Rose's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rockandroselandscapetahoe
• Instagraminstagram.com/rocknroselandscaping
• Pinterestpinterest.com/RocknRose003

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock & Rose | Nursery + Landscape