Schuur

What Schuur does

Schuur (legal name: Stichting de Toneelschuur) is a Dutch cultural foundation operating a combined theater and cinema venue at Lange Begijnestraat 9 in Haarlem, Netherlands. It presents film, theater, dance, and cabaret performances, runs an in-house production house called Toneelschuur Producties that develops original theater productions with emerging directorial talent, and operates adjacent programs including a youth program (Schuurjongeren), a film club, the Schuurlab café/creative space, and the "Previously Unreleased" festival-circuit film showcase. Audience-facing sub-brands also include Cineville Previewdagen preview screenings.

The foundation is structured as three ANBI-status (public benefit) nonprofit entities: Stichting de Toneelschuur (primary operating entity), Stichting Toneelschuur Producties (production subsidiary), and Stichting Steunfonds Toneelschuur (support fund for fundraising). It serves general public audiences in the Haarlem region, youth under 30, school groups, students, seniors, and Cineville national subscription pass holders. Digital channels include the schuur.nl website and a self-service ticketing platform at tickets.schuur.nl with account management, seat selection, and multiple payment integrations (Cineville pass, CJP cultural pass, VriendenLoterij VIP, gift cards). Ticketing is the primary commercial transaction, with tiered pricing from €6.75 (VriendenLoterij VIP, 50% off) to €13.50 (standard adult).

FY2022 total income for the production subsidiary was €1,559,763, of which government subsidies contributed approximately €1,007,831 (~65%). The organization reported a surplus of €55,962 on total assets of €814,220, with 19 paid staff compensated under the CAO Toneel en Dans collective labor agreement. The supervisory board (Raad van Toezicht) is uncompensated. Partnerships include Cineville (national film subscription), Filmkoepel (Previously Unreleased co-presentation), VriendenLoterij (VIP loyalty discounts), Boring Festival, and Dansdagen Haarlem. The Shoot Your Shot youth film competition has produced internationally recognized talent, including Victoria Warmerdam, whose 2025 Academy Award-winning short film "I'm not a robot" traces back to the program.

Name

Schuur

Legal name

Stichting de Toneelschuur

Website

https://www.schuur.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Schuur is a Dutch ANBI-status cultural foundation in Haarlem that operates a theater and cinema venue presenting film, theater, dance, and cabaret, an in-house production house (Toneelschuur Producties), and youth and educational programs for the Haarlem regional audience.

Ownership category

akta.pro rank

Product category

Performing Arts and Cultural Center

NAICS

Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater, Musicals & Performing Arts (THAJAFAB), Dance Performances (THAJAFAD)

Keywords

• Performing arts venue
• Arthouse cinema
• Theater productions
• Cultural center programming
• Dance and cabaret

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket sales: Revenue from theater and film performances through direct box office and online sales. Ticket prices vary by customer segment (students, seniors, VIP programs).
2. Government subsidies and grants: Government funding for cultural and arts institutions. ANBI status indicates public benefit organization receiving government support.
3. Donations and gifts: Donations from private individuals, 'Vrienden van de Schuur' (Friends of Schuur) membership program, and support fund contributions.
4. Horeca and events: Café operations and event venue rental generating additional revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Schuur is a cultural center and theater located in Haarlem, Netherlands, that presents film (arthouse and independent cinema), theater, dance, and cabaret performances alongside educational programs, youth initiatives (Schuurjongeren), and café/venue services. It operates an in-house production house called Toneelschuur Producties that produces original theater productions featuring emerging directorial talent, and sells tickets through its digital platform at tickets.schuur.nl with on-site box office support.

Differentiator

Problem solved

Functional benefit

Brands

• Toneelschuur Producties: In-house production house bringing performances from emerging directorial talent such as Eline Arbo, Erik Whien, and Olivier Diepenhorst
• Schuurlab
• Schuur Filmclub
• Previously Unreleased
• Cineville Previewdagen

Quantifiable outcome

• Victoria Warmerdam Oscar win for 'I'm not a robot' traced back to her participation in Schuur's Shoot Your Shot competition

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CinevillecoreChannel Partner/ Reseller/ Distributor · 9 June 2026National film subscription service partnership. Cineville pass holders receive priority access to Previewdagen screenings and discounted ticket pricing. Schuur participates in Cineville's national network of arthouse cinemas.
• Dansdagen HaarlemminorStrategic or Co-development Partner · 1 January 2026Schuur serves as venue partner for the third edition of Dansdagen Haarlem, a dance festival featuring contemporary dance performances.
• FilmkoepelcoreStrategic or Co-development Partner · 2 July 2025Joint presentation of the Previously Unreleased summer film series. Films were shown at major festivals but missed Dutch theatrical release; Schuur and Filmkoepel co-present half of the selection each.
• Boring FestivalminorStrategic or Co-development Partner · 1 January 2025Boring Festival partners with Schuur for venue hosting of their annual festival programming.
• VriendenLoterij (Friends Lottery)minorGTM or Marketing PartnerVIP cardholders from the VriendenLoterij receive 50% discount on tickets at Schuur as part of the lottery's cultural partner program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Het Nationale Theater: The Hague-based combined theater venue with multiple halls, own productions, and educational programming. Closely comparable to Schuur's mix of venue operation, in-house production, and youth outreach across theater and adjacent performing arts.
• Internationaal Theater Amsterdam (ITA): Amsterdam's flagship producing theater company with own venue and season programming. Comparable to Schuur as a producing-and-presenting theater company, though at substantially larger scale.
• Lux Nijmegen: Nijmegen-based combined arthouse cinema, theater, and cultural programming venue. Strong structural match to Schuur's cinema-plus-theater-plus-education model in a regional Dutch city.
• LantarenVenster: Rotterdam venue combining arthouse cinema, theater, dance, and music programming with café facilities. Comparable in offering breadth and in operating a single multi-format cultural venue.
• Eye Filmmuseum: Amsterdam's film museum and arthouse cinema with curated festival programming (Previously Unreleased is co-presented with Eye). Comparable for film curation, festival selection, and the museum-cultural overlap.
• De Balie: Amsterdam cultural venue offering theater, film, debates, and educational programming. Comparable in multi-disciplinary programming and as a cafe-equipped cultural center.
• Filmhuis Den Haag: Arthouse cinema in The Hague with curated programming and special events. Comparable to Schuur's film programming leg, though without the producing theater house.
• De Meervaart: Amsterdam cultural center combining theater, film, music, and educational programming with own productions. Closely comparable multi-format cultural venue model, though larger scale and different city catchment.

Broad incumbents

• Stadsschouwburg Amsterdam: Major Amsterdam theater venue presenting touring productions and hosting festivals. Comparable as a theater presenting venue, though Schuur's in-house production and film programming add differentiator.
• Pathé: Netherlands' largest cinema chain operating multiplex and arthouse locations. Comparable on the cinema leg of Schuur's business, though Schuur is differentiated by its curatorial programming and combined theater offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfOO
• LinkedInlinkedin.com/company/schuur

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schuur