Schulze + Grassov ApS
Schulze+Grassov ApS is a Copenhagen-based urban design studio founded in 2013 by two former Gehl Architects directors, delivering strategic guidance, framework planning, and public realm design to municipalities, developers, and architects across Europe and North America.
- Company typePrivate
- Founded2013
- HeadquartersFrederiksberg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Schulze + Grassov ApS does
Schulze+Grassov ApS is a privately held Danish urban design studio founded in 2013 by Oliver Schulze and Louise Grassov, both former directors at Gehl Architects, and registered as an ApS in Frederiksberg/Copenhagen. The firm provides three core service lines — Strategic Guidance, Framework Planning, and Public Realm Design — to municipalities, developers, architects, and institutions across Denmark, the UK, Germany, Ireland, the US, and Canada. Project work is secured through competitive tenders and design panels rather than digital marketing, with a relationship-driven go-to-motion built on the founders' Gehl Architects pedigree and visiting professorships at Washington University St. Louis and the University of Washington Seattle. The studio operates a bespoke Public Life Simulation Platform with VR capabilities, originally funded by Realdania, used for stakeholder engagement and community visualisation in urban development projects.
The business generates revenue through professional consulting fees on a project basis, with pricing determined by scope, complexity, and client type and not publicly disclosed. Recent high-profile engagements include the 130-hectare Strategic Regeneration Framework for Strangeways and Cambridge (Manchester-Salford), the 300+ hectare Toronto Downsview masterplan pursuit, the Hovedvagtsgade urban transformation in Copenhagen, the Belfast Waterfront Promenade Framework, and masterplans for Victoria North and Thamesmead under the UK Government's new towns programme. The firm operates with 1-10 employees comprising urban designers, architects, researchers, and landscape architects, and is led jointly by the two co-founders with no external investors or parent company disclosed. Recognition includes a 2026 German Lighting Design Prize nomination for Potsdamer Platz and citation of the Kolding Municipality Arkitekturpolitik by the Danish Minister for Culture as a national example.
Schulze + Grassov ApS firmographics
Firmographics- Name
- Schulze + Grassov ApS
- Legal name
- Schulze+Grassov ApS
- Website
- https://schulzeplusgrassov.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Schulze+Grassov ApS is a Copenhagen-based urban design studio founded in 2013 by two former Gehl Architects directors, delivering strategic guidance, framework planning, and public realm design to municipalities, developers, and architects across Europe and North America.
- Ownership category
- akta.pro rank
Schulze + Grassov ApS industry classification
Industry- Product category
- Urban Design Services
- NAICS
- Landscape Architectural Services (54132), Architectural Services (541310), Administration of Urban Planning and Community and Rural Development (925120)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
- akta.pro secondary industries
- Landscape Architecture & Site Design (BPAHAKAC), Community Engagement & Participatory Planning (BPAHAKAO)
Keywords
Where Schulze + Grassov ApS is headquartered
LocationHeadquarters
- HQ city
- Frederiksberg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Schulze + Grassov ApS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Urban Design Consulting Services: Professional consulting fees for urban design, strategic planning, framework planning, and public realm design services to developers, architects, institutions, and municipalities worldwide.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Schulze + Grassov ApS product offering
Product offeringCore offering
Schulze+Grassov is an urban design studio that consults on city strategies, framework plans, and public realm design for developers, architects, institutions, and municipalities worldwide. The studio delivers three core service lines: Strategic Guidance (placemaking, urban strategies, and design guides), Framework Planning (plans for neighbourhoods, campuses, and city districts), and Public Realm Design (streets, squares, and courtyards). It also employs a proprietary public life simulation platform with VR for stakeholder engagement.
Product overview
Schulze+Grassov is a multi-skilled urban design studio offering three core service lines: Strategic Guidance, Framework Planning, and Public Realm Design. The company works with developers, architects, institutions, and cities worldwide to design and consult on community-focused urban schemes. They leverage urban design research expertise and state-of-the-art technology to facilitate smarter processes and design smarter cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Guidance
- Framework Planning
- Public Realm Design
Quantifiable outcome
- Public spaces designed in multiple countries across Europe and North America
- +3 more outcomes
Companies that use Schulze + Grassov ApS
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Schulze + Grassov ApS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Schulze + Grassov ApS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Jan Gehl and Lars GemzøecoreResearch collaboration repeating the study 'Public Spaces - Public Life' from 1996 with support from Realdania. The study is academically anchored at Aarhus School of Architecture and carried out in collaboration with Copenhagen Municipality.
- Substrata and ArteliacoreSelected as lead consultant for masterplan in Hvidovre, Denmark, working jointly with Substrata and Artelia to transform the area south of Høvedstensvej.
- Enemærke & PetersenminorJointly developed the 'Interactive Building Site' initiative to address challenges experienced by local communities during major urban development projects.
- Behnisch ArchitektenminorLong-time collaborators on Toronto Downsview masterplan competition (final four of fiercely competitive field) and Potsdamer Platz lighting project.
- TranssolarminorCollaboration on Toronto Downsview urban regeneration opportunity, contributing climate-adapted public realm expertise.
- Martha Schwartz and PartnersminorPart of the final four competing teams for Toronto Downsview masterplan with focus on climate-adapted public realm.
- Dietrich UntertrifallerminorCollaboration on Siemensstadt 2.0 competition in Berlin, working on algorithmic visualization of urban potential.
- Dorte MandrupminorJoint project in Nürnberg bringing Scandinavian sensibility to post-war building adjacent to medieval city wall.
- Danske ArkitektvirksomhederminorMember of Danish Architectural Firms association.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Schulze + Grassov ApS competitors and assessment
Company assessmentDirect peers
- Snøhetta: Scandinavian design studio with a strong public-realm and urban-design practice on international masterplans. Comparable in design-led philosophy, headline-building projects, and multi-disciplinary team model.
- Martha Schwartz Partners: Landscape architecture and urban-design practice focused on climate-adapted public realm and masterplans. Already a co-bidder with Schulze+Grassov on Toronto Downsview, indicating direct overlap on marquee regeneration briefs.
- Stoss Landscape Urbanism: Boston-based landscape urbanism practice known for large-scale public-realm frameworks and post-industrial regeneration. Similar competitive positioning for North American masterplan and waterfront commissions.
- Stefan Wallmann Landschaftsarchitekten BDLA: German landscape-architecture and urban-design firm and a named collaborator on the Potsdamer Platz lighting project. Comparable regional peer for German municipal and developer commissions.
- Dorte Mandrup Arkitekter: Danish architecture studio with a strong public-realm and cultural-building portfolio. Named collaborator with Schulze+Grassov on the Nürnberg project and a natural peer for Scandinavian sensibility briefs.
- SLA Architects: Danish landscape architecture and urban-design practice working on masterplans, climate-adapted public realm, and city strategies. Direct competitor for the same public-sector and developer commissions in Scandinavia and beyond.
- Gehl Architects / Gehl: Copenhagen-based public-space and urban-design practice founded by Jan Gehl - the direct incubator of Schulze+Grassov's founders. Operates in the same public-life methodology and competes for similar city and developer tenders.
Broad incumbents
- Kohn Pedersen Fox (KPF): Global architecture and urban-design practice with deep experience in large-scale city-district masterplans. Overlaps with Schulze+Grassov on big regeneration briefs as part of a much wider portfolio offering.
- BIG (Bjarke Ingels Group): Global architecture practice with significant masterplanning and urban-design work across large redevelopment sites. Operates at much larger scale and with broader service mix but competes for the same mega-project briefs.
- Henning Larsen: Major Danish architecture and urban-design practice, now part of Ramboll. Competes for Danish and international masterplans and waterfront regeneration - a broader incumbent in the same hiring pool and tender market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schulze + Grassov ApS social profiles
Digital presenceSchulze + Grassov ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schulze + Grassov ApS leadership team
Management profileNumber of profiles
Profiles7 records
Schulze + Grassov ApS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schulze + Grassov ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schulze + Grassov ApS
What does Schulze + Grassov ApS do?
Schulze+Grassov is an urban design studio that consults on city strategies, framework plans, and public realm design for developers, architects, institutions, and municipalities worldwide. The studio delivers three core service lines: Strategic Guidance (placemaking, urban strategies, and design guides), Framework Planning (plans for neighbourhoods, campuses, and city districts), and Public Realm Design (streets, squares, and courtyards). It also employs a proprietary public life simulation platform with VR for stakeholder engagement.
Is Schulze + Grassov ApS a public or private company?
Schulze + Grassov ApS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schulze + Grassov ApS founded?
Schulze + Grassov ApS was founded in 2013. It employs 1 to 10 people.
Where is Schulze + Grassov ApS based?
Schulze + Grassov ApS is headquartered in Frederiksberg, Denmark, in the Europe region.
How does Schulze + Grassov ApS make money?
One revenue line is on record: urban Design Consulting Services.
Who are Schulze + Grassov ApS's main competitors?
Direct peers on record are Snøhetta, Martha Schwartz Partners, Stoss Landscape Urbanism, Stefan Wallmann Landschaftsarchitekten BDLA, Dorte Mandrup Arkitekter, SLA Architects and Gehl Architects / Gehl. Broad incumbents are Kohn Pedersen Fox (KPF), BIG (Bjarke Ingels Group) and Henning Larsen.
Does Schulze + Grassov ApS have an API?
No public API is recorded for Schulze + Grassov ApS.
What industry is Schulze + Grassov ApS in?
Schulze + Grassov ApS's product category is Urban Design Services. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning, with a secondary code of BPAHAKAC, Landscape Architecture & Site Design. Its NAICS code is 54132 and its SIC code is 8742.