Roseup Association
RoseUp Association is a French non-profit (loi 1901) founded in 2011 that informs, accompanies, and advocates for women affected by cancer in France through two physical support centers (Paris, Bordeaux), a national online platform, a mobile app with 9,000+ users, a free semiannual magazine, and active legislative advocacy.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Roseup Association does
RoseUp Association is a French non-profit association (loi 1901) founded in 2011 by women affected by cancer and their relatives, headquartered at 2 rue du Roule, 75001 Paris. The organization informs, accompanies, and defends the rights of women affected by any type of cancer across France through three integrated pillars: (1) information via Rose Magazine, a free semiannual publication available in print and PDF; (2) accompaniment via two physical Maisons RoseUp (Paris and Bordeaux), the nationwide online platform M@ Maison RoseUp, the RoseApp mobile application (with over 9,000 users), specialized programs for metastatic cancer and employment coaching, and the Osons la vie podcast; and (3) rights advocacy, including testimony before the French Senate Cancer Study Group and the 2026 win securing full reimbursement of short-stretch compression bandages for lymphedema patients. Its digital stack is a conventional non-profit web/app platform (website rose-up.fr, iOS/Android app, online workshop portal, donation system via iRaiser) with no disclosed AI, ML, or proprietary algorithmic components.
The business model is a diversified non-profit funding stack rather than a commercial revenue model. Income is generated through: annual individual memberships at €30 per calendar year (covering access to personalized support, documentation, and Rose Magazine); individual donations structured as one-time gifts (€60–€300 tiers funding specific programs such as parent-child workshops or well-being workshops for 7 women) or recurring monthly donations (€10, €15, €20, €50) that are 66% tax-deductible under French law; corporate partnerships and entreprise-partenaire relationships; and the annual Octobre Rose awareness campaign that mobilizes corporate sporting events, collections, and corporate events. No public financials are disclosed, no external capital raises are recorded, and the organization operates without a parent company or holding structure.
RoseUp serves three customer segments: women affected by any cancer (primary, from diagnosis through post-cancer life and including metastatic disease); their loved ones and caregivers (secondary); and healthcare professionals (referral partners, including oncologists, genetic counselors at Institut Curie, fertility specialists at CHU de Lille, oncologists at Gustave Roussy, and palliative-care bodies). Marketing and distribution are community-led — combining the Rose Magazine, website content, social media, newsletters, the podcast, webinars, healthcare-professional referrals, and the annual Octobre Rose campaign. The organization is governed operationally by Directrice générale Caroline Mercier and competes in a category where its primary competitive advantages are 15 years of community building, content library depth, French institutional partnerships, and demonstrated political-advocacy outcomes.
Roseup Association firmographics
Firmographics- Name
- Roseup Association
- Legal name
- RoseUp Association
- Website
- https://rose-up.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RoseUp Association is a French non-profit (loi 1901) founded in 2011 that informs, accompanies, and advocates for women affected by cancer in France through two physical support centers (Paris, Bordeaux), a national online platform, a mobile app with 9,000+ users, a free semiannual magazine, and active legislative advocacy.
- Ownership category
- akta.pro rank
Roseup Association industry classification
Industry- Product category
- Cancer Patient Support Services
- NAICS
- Voluntary Health Organizations (813212), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industries
- Health Information Exchange & Public Health Data Integration (HLAJAJAD), Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)
Keywords
Where Roseup Association is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Roseup Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership fees: Annual membership at 30€ per year (covers January 1 to December 31) provides personalized support, documentation access, and 2 issues of Rose magazine. December memberships roll over to the following year.
- Donations: One-time and monthly donations from individuals. One-time options: 60€ (funds parent-child workshop), 100€ (provides Rose magazine to 100 women), 150€ (funds well-being workshop for 7 women), 300€ (funds annual support in Maison RoseUp). Monthly options: 10€, 15€, 20€, 50€. Donations are 66% tax-deductible up to 20% of taxable income.
- Corporate partnerships: Companies can become partner companies to support RoseUp's mission through October Rose campaign and corporate events.
- October Rose campaign: Annual breast cancer awareness campaign in October mobilizing corporate partners and individual participants through sporting events, collections, and corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual individual membership |
| Other | Pay-as-you-go | One-time donation options |
| Subscription | Monthly | Monthly donation options |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Roseup Association product offering
Product offeringCore offering
RoseUp Association is a French non-profit that informs, accompanies, and defends women affected by cancer. It delivers information through the free semi-annual Rose Magazine and the M@ Maison RoseUp online platform, provides accompaniment via physical Maisons RoseUp in Paris and Bordeaux, specialized programs (metastatic cancer, employment coaching), workshops, webinars, and the RoseApp mobile application, and conducts independent advocacy with French public authorities on cancer patients' rights.
Product overview
RoseUp Association is a non-profit organization (loi 1901) founded by women affected by cancer and their loved ones, offering a comprehensive support ecosystem for women throughout their cancer journey. The organization operates three main support channels: (1) information through Rose Magazine (free semestrial publication), (2) accompaniment via physical Maisons RoseUp in Paris and Bordeaux and the online M@ Maison RoseUp platform, and (3) rights advocacy for people with cancer. Key offerings include the RoseApp mobile application (with over 9,000 users), specialized programs for metastatic cancer and employment support, and the Osons la vie podcast series. The organization also organizes events, webinars, and workshops on topics ranging from beauty care to psychological support, art therapy, and nutrition.
Differentiator
Problem solved
Functional benefit
Brands
- Rose Magazine: Free semi-annual magazine published by RoseUp Association providing information for women affected by cancer.
- Maison RoseUp
- M@ Maison RoseUp
- RoseApp
- Octobre Rose
Products and services
- M@ Maison RoseUp National online platform providing personalized information, articles, podcasts, videos, testimonies, and online workshop programming for women affected by cancer and their loved ones throughout France.
- Maison RoseUp Paris Physical support center in Paris offering workshops, individual socio-esthetic appointments, and in-person accompaniment services for women affected by cancer. Open Monday to Friday from 10h00 to 17h00.
- Maison RoseUp Bordeaux Physical support center in Bordeaux offering workshops, individual appointments, and in-person accompaniment services for women affected by cancer. Open Monday to Friday from 10h00 to 17h00 year-round.
- RoseApp Free mobile application that brings together people affected by cancer and their loved ones, enabling users to create a support circle with family, friends, and colleagues for sharing and mutual aid. More than 9,000 people use RoseApp.
- Rose Magazine Free semestrial magazine published and distributed by RoseUp, providing high-quality cancer information for women affected by cancer and their entourage, available in print and as a PDF digital download.
- Programme Mon parcours Cancer métastatique Specialized support program for women with metastatic cancer, providing tailored information and resources for their specific cancer journey.
- Programme Rose Coaching Emploi Employment support program helping women return to or maintain employment during and after cancer treatments.
- Osons la vie Podcast Podcast series by RoseUp that gives voice to women affected by cancer, sharing stories, testimonies, and experiences of living with the disease.
- RoseUp Annual Membership Annual individual membership at €30 per year (valid January 1 to December 31) that provides personalized support, access to documentation and resources, and two issues of Rose Magazine. December memberships roll over to the following year.
Quantifiable outcome
- 9,000+ users use RoseApp to manage their cancer journey
Companies that use Roseup Association
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Roseup Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roseup Association partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- October Rose Campaign PartnerscoreAnnual breast cancer awareness campaign mobilizing companies as partner enterprises. Includes corporate sporting events, collections, and corporate event organization. Companies can become RoseUp partner companies to support women affected by cancer.
- Ligue contre le cancerminorFrench cancer association providing support care workshops referenced in RoseUp testimonials. RoseUp mentions directing patients to Ligue's support care workshops.
- Dr Stéphane VignesminorLymphology specialist at Cognacq-Jay Hospital, Paris. Collaborated with RoseUp on advocacy for compression bandage reimbursement for lymphedema patients. Expert contributor to RoseUp's lymphedema content.
- La Leche League FranceminorBreastfeeding support association recommended by RoseUp for breastfeeding support after cancer, particularly for women wanting to breastfeed with one breast.
- SolidarilaitminorBreastfeeding support association mentioned in RoseUp resources for breastfeeding support after cancer treatment.
- Centre Eugène Marquis (Rennes)minorRegional cancer center in Rennes where RoseUp testimonials mention receiving cancer treatment.
- Institut de cancérologie de l'Ouest (Nantes)minorCancer institute where Dr Aliette Dezellus (gynecologist) practices, referenced as expert contributor to RoseUp's breastfeeding and cancer content.
- Institut CurieminorPrestigious French cancer research and treatment center. Antoine De Pauw, genetic counselor, contributes educational content on hereditary cancers for RoseUp webinars.
- Gustave RoussyminorPremier French cancer center in Villejuif. Dr Barbara Pistilli (oncologist) provides expert answers on hormonal therapy and other treatments for RoseUp's Q&A content.
- Société Française de Diagnostic PréimplantatoireminorMedical society whose President Dr Céline Moutou provides expert information on hereditary cancer and embryo selection for RoseUp readers.
- CHU de Lille - Service AMP et préservation de la fertilitéminorUniversity hospital fertility department. Dr Christine Decanter (endocrinologist and fertility specialist) contributes webinars and expert content on fertility preservation after cancer.
- Société Française d'Accompagnement et soins Palliatifs (SFAP)minorFrench palliative care society whose 'Derniers Secours' (Last Aid) training program is promoted by RoseUp to help families prepare for end-of-life accompaniment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roseup Association competitors and assessment
Company assessmentDirect peers
- Ligue contre le cancer: France's largest cancer-focused nonprofit, funding research and providing patient support across all cancer types. Directly comparable to RoseUp's mission but with greater scale, more physical locations, and broader (non-gendered) scope.
- Fondation ARC pour la recherche sur le cancer: French nonprofit dedicated to cancer research and patient support. Comparable as a cancer-focused NGO fundraising from individuals and corporations, though with a stronger research-funding orientation than RoseUp.
- Susan G. Komen: U.S.-based breast cancer nonprofit combining research funding, patient support, and advocacy. Comparable as a women-focused cancer organization with magazine publications, community programs, and policy advocacy — a scaled international analog of RoseUp's model.
- Vivre comme avant: French volunteer-based association supporting women with breast cancer through peer visits in hospitals. Comparable as a French women's cancer support nonprofit, though with a narrower volunteer-visit focus rather than RoseUp's multi-channel approach.
- Europa Donna France: French chapter of the European breast cancer advocacy coalition promoting breast cancer awareness, screening, and patient rights. Comparable as a French breast cancer advocacy organization with similar policy/government engagement strategy.
Broad incumbents
- Gustave Roussy: Leading European cancer center in Villejuif offering treatment, research, and patient support services. Comparable as a high-credibility cancer institution partnering with RoseUp on patient education content.
- Macmillan Cancer Support: UK's leading cancer support charity providing information, financial support, and practical services to people affected by cancer. Comparable as a multi-channel cancer support nonprofit, though operating at much larger scale and with broader (non-gendered) mission.
- Institut Curie: Premier French cancer research and treatment center combining hospital care, research, and patient support. Comparable as a recognized cancer-support institution in France, with much broader scope and resources than RoseUp.
Regional players
- Centre Eugène Marquis: Regional cancer treatment and research center in Rennes (CLCC) offering oncology care and patient support services. Comparable as a French regional cancer institution referenced in RoseUp's patient resources and partnerships.
- Centre Léon Bérard: Comprehensive cancer center in Lyon (CLB) providing treatment, research, and patient support services in the Auvergne-Rhône-Alpes region. Comparable as a regional French cancer institution offering patient support programming similar to RoseUp's Maison concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Roseup Association social profiles
Digital presenceRoseup Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roseup Association leadership team
Management profileNumber of profiles
Profiles1 record
Roseup Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roseup Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roseup Association
What does Roseup Association do?
RoseUp Association is a French non-profit that informs, accompanies, and defends women affected by cancer. It delivers information through the free semi-annual Rose Magazine and the M@ Maison RoseUp online platform, provides accompaniment via physical Maisons RoseUp in Paris and Bordeaux, specialized programs (metastatic cancer, employment coaching), workshops, webinars, and the RoseApp mobile application, and conducts independent advocacy with French public authorities on cancer patients' rights.
Is Roseup Association a public or private company?
Roseup Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Roseup Association founded?
Roseup Association was founded in 2011. It employs 1 to 10 people.
Where is Roseup Association based?
Roseup Association is headquartered in Paris, France, in the Europe region.
How does Roseup Association make money?
Four revenue lines are on record. Membership fees are the primary driver. The others are donations, corporate partnerships and october Rose campaign.
Who are Roseup Association's main competitors?
Direct peers on record are Ligue contre le cancer, Fondation ARC pour la recherche sur le cancer, Susan G. Komen, Vivre comme avant and Europa Donna France. Broad incumbents are Gustave Roussy, Macmillan Cancer Support and Institut Curie. Regional players are Centre Eugène Marquis and Centre Léon Bérard.
Does Roseup Association have an API?
No public API is recorded for Roseup Association.
What industry is Roseup Association in?
Roseup Association's product category is Cancer Patient Support Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of HLAJAJAD, Health Information Exchange & Public Health Data Integration. Its NAICS code is 813212 and its SIC code is 8000.