Re/max Advantage Realty Ltd., Brokerage

What Re/max Advantage Realty Ltd., Brokerage does

RE/MAX Advantage Realty Ltd., Brokerage is an independently owned and operated real estate brokerage based in London, Ontario, Canada, licensed as a franchisee under the RE/MAX brand and as a member of The Canadian Real Estate Association (CREA). Founded in 1997 and operating with 11–50 employees from a single headquarters location, the firm provides brokerage services for residential, condominium, farm, commercial, and industrial real estate transactions. Its primary customers are home buyers, home sellers, renters, and commercial clients in the London, Ontario market, supplemented by secondary segments including real estate agents seeking affiliation, franchise prospects, and past clients.

The firm's core products are Featured Listings and Commercial Listings, delivered through a website platform built and hosted by InCom Web & e-Marketing Solutions. Layered on top are a suite of digital tools: a Home Worth Estimator that returns property valuations by address, a Dream Home Search location-based discovery tool, Free Real Estate Reports delivered in exchange for registration, a Visitor Account portal offering daily email alerts and property bookmarking, and a Neighbourhood Buzzer notification service. The platform integrates YouTube API to auto-generate listing videos, Google Analytics for traffic analysis, Google Ads for paid lead generation, and Google/Facebook OAuth for social login. The MLS® and REALTOR® marks are used under CREA licensing.

The business model is a traditional commission-based brokerage: revenue is earned as a percentage of each property transaction completed, with specific commission rates not publicly disclosed. Go-to-market is hybrid — sales-led through the agent network for full-service transactions, and direct-to-consumer through the website portal for self-service search, valuation, and inquiry. The firm has no disclosed funding, no M&A activity, no management team identified in the source material, and operates exclusively in Ontario, Canada.

Name

Re/max Advantage Realty Ltd., Brokerage

Legal name

RE/MAX Advantage Realty Ltd., Brokerage*

Website

https://www.advantagerealtylondon.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Advantage Realty Ltd., Brokerage is an independently owned RE/MAX franchise brokerage in London, Ontario providing residential, condominium, commercial, farm, and industrial real estate transaction services to local buyers, sellers, and renters since 1997.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Buyer Representation Services (BPAJAAAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• MLS listings
• Property valuation

Headquarters

HQ city

New London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on property sales and purchases. Transaction-based revenue where the brokerage and its agents earn a percentage of each property transaction completed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RE/MAX Advantage Realty Ltd., Brokerage provides brokerage services for residential, condominium, farm, commercial, and industrial real estate transactions in London, Ontario. Its agents represent buyers, sellers, and renters through traditional commission-based representation, supported by an MLS-connected listing platform, a property valuation tool, and a customer portal that delivers daily property email alerts and bookmarking. The brokerage operates under the RE/MAX franchise and CREA membership, leveraging brand recognition and access to the Multiple Listing Service.

Product overview

RE/MAX Advantage Realty Ltd., Brokerage is a real estate brokerage firm offering residential and commercial property services in London. The core product consists of Featured Listings and Commercial Listings platforms for buying and selling properties. The company provides a suite of digital tools including a Home Worth Estimator for property valuation, a Dream Home Search tool for location-based property discovery, Free Real Estate Reports for market insights, a Visitor Account system with daily email alerts and property bookmarking, and a Neighbourhood Buzzer notification service. The platform is built and powered by InCom Web & e-Marketing Solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service brokerage representation for buyers and sellers of residential properties, including houses, condominiums, and farms in London, Ontario. Agents provide listing, marketing, valuation, negotiation, and closing support on a commission basis, leveraging MLS listing access through CREA membership.
• Commercial Real Estate Brokerage Services Brokerage representation for buying, selling, and leasing of commercial and industrial properties in London, Ontario. Includes commercial listings, valuation guidance, and transaction support for business owners and investors.
• Rental Property Services Brokerage services for residential and commercial rental properties in London, Ontario, supporting tenants and landlords with lease options including 6-month, 1-year, 1+ year, and no-contract leases.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• RE/MAXcoreChannel Partner/ Reseller/ DistributorRE/MAX Advantage Realty Ltd. operates as an independently owned and operated franchisee under the RE/MAX brand. The franchise relationship provides brand recognition, access to RE/MAX network resources, referral systems, and marketing support.
• The Canadian Real Estate Association (CREA)coreOthersThe brokerage and its agents are members of The Canadian Real Estate Association, providing access to MLS listings, CREA certifications (REALTOR® marks), and CREA support services.

Recent moves6 records

Expansion highlights3 records

Direct peers

• Royal LePage National Sales Office / Royal LePage Locations North (London-area brokerages): Royal LePage is a major Canadian residential real estate franchise network with active London, Ontario brokerages that directly compete for the same buyers, sellers, and agents in the same local market under a comparable franchise model.
• Century 21 Canada: Century 21 is a global real estate franchise with significant Canadian presence including Ontario brokerages offering residential and commercial brokerage services on a commission-based model under a recognized brand, directly comparable to RE/MAX franchise brokerages.
• Coldwell Banker Canada: Coldwell Banker operates franchised residential and commercial real estate brokerages across Canada, including Ontario, with similar commission-based service offerings and brand-driven lead generation comparable to RE/MAX franchise operations.
• Sotheby's International Realty Canada: Sotheby's International Realty Canada operates a luxury-leaning franchise brokerage model serving Canadian residential markets, with a focus on premium listings and brand-driven referrals comparable to RE/MAX Advantage Realty's residential and luxury segments.
• Keller Williams Realty (Canada operations): Keller Williams is a large international residential real estate franchise with agent-centric brokerage operations in Canada, directly competing with RE/MAX franchisees for agents and clients in similar Ontario submarkets.

Emerging players

• eXp Realty (Canada): eXp Realty is a cloud-based, technology-led brokerage model operating across Canada with low-overhead agent economics; it competes for the same agent talent and consumer clients but differentiates via a remote-first structure versus RE/MAX's traditional office model.

Regional players

• Dexter Realty (London, Ontario): Dexter Realty is an independent London, Ontario-focused residential brokerage; it competes directly with RE/MAX Advantage Realty in the same single city and similar commission-based service model, making it a strong local-market peer.

Broad incumbents

• RE/MAX Ontario-Atlantic Canada (parent franchise system): RE/MAX's Canadian regional franchise system is the parent brand and network of which the subject company is a franchisee; it provides brand standards, referral infrastructure, and shared technology that directly shape the subject's operating model.

Others

• The Canadian Real Estate Association (CREA) / Realtor.ca: CREA operates Realtor.ca, the national MLS consumer-facing property portal that aggregates listings from member brokerages including RE/MAX Advantage Realty; it is an ecosystem enabler rather than a direct competitor, but directly influences the brokerage's listing visibility and lead flow.
• InCom Web & e-Marketing Solutions: InCom is the technology vendor that builds and hosts the subject company's website and digital marketing platform, supplying shared tools and templates to many Canadian real estate offices; it is an enabling infrastructure provider rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-advantage-realty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re/max Advantage Realty Ltd., Brokerage