Propel Foundation

What Propel Foundation does

Propel Foundation (legally Propel Welfare Foundation) is an India-based non-profit organization, registered as a Section 8 Company under the Companies Act 2013 and as a charitable trust, that operates cow shelters (gaushalas) providing rescue, veterinary care, shelter, and lifelong nutrition to abandoned, injured, and neglected cows. The foundation is operationally associated with Shri Dattaguru Gaushala and operates across two Gaushalas in Maharashtra, sheltering 500+ cows, serving 1,500 daily meals, and engaging 200+ active volunteers over 15+ years of continuous service since founding in 2010. Its product surface is structured around two parallel lines: core animal-welfare services (cow protection and rescue, secure shelter, daily care and nutrition, veterinary care, community engagement) and a suite of donation programs (Adopt-a-Gau-Mata on monthly/yearly/lifetime subscriptions, special occasion giving for birthdays, anniversaries, and festivals, and a recurring 1% income pledge to Gau Seva). Revenue is generated entirely through charitable contributions from individual donors, families, corporate CSR programs, and community supporters, with donations collected via the website portal, UPI QR code scanning (Google Pay, PhonePe, Paytm, BHIM), bank transfer, and in-person gaushala visits. The organization holds 80G tax exemption status, enabling donors to claim tax benefits on contributions, and operates with a small staff of 1–10 employees supplemented by an extensive volunteer base.

Name

Propel Foundation

Legal name

Propel Welfare Foundation

Website

https://propelfoundation.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Propel Foundation is an India-based non-profit operating two cow shelters (gaushalas) in Maharashtra that rescue, shelter, and provide lifelong veterinary and nutritional care to abandoned and injured cows, funded primarily through individual donations, recurring adoption programs, and corporate CSR contributions.

Ownership category

akta.pro rank

Product category

Animal Welfare Non-Profit Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Private Foundations (BPAGAKAA)

Keywords

• Animal welfare nonprofit
• Cow sanctuary services
• Gaushala operations
• Charitable donation programs
• Gau Seva cow protection

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Propel Foundation operates as a registered nonprofit that generates revenue entirely through donations from individuals, families, and organizations. Revenue streams include one-time donations, recurring adoption programs for cows (monthly, yearly, or lifetime commitments), and special occasion donations for birthdays, anniversaries, and festivals. The organization also accepts 1% income pledges from supporters.
2. Volunteer Engagement: Community members contribute through volunteering at the gaushala, assisting with cow feeding, medical assistance, shelter maintenance, and community awareness events. While not a direct revenue stream, volunteer participation supports operational capacity and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Propel Foundation is a non-profit that operates a cow sanctuary (gaushala) in association with Shri Dattaguru Gaushala in Maharashtra, India. It rescues abandoned, injured, and neglected cows and provides them with lifelong shelter, daily nutrition, and veterinary care, while funding these operations through individual and corporate donations and cow adoption programs.

Product overview

Propel Foundation operates as a non-profit charitable organization offering a suite of cow welfare services. The organization provides donation and adoption programs (Adopt a Gau Mata, Special Day Donations, 1% Income Donation) as its primary fundraising mechanisms, combined with direct care services including Cow Protection & Rescue, Secure Shelter, Daily Care & Nutrition, Veterinary Care, and Community Engagement. The foundation also offers UPI Scan & Donate as a payment mechanism. These services work together to fulfill the organization's mission of rescuing, protecting, and providing lifelong care to abandoned, injured, and elderly cows.

Differentiator

Problem solved

Functional benefit

Products and services

• Adopt a Gau Mata A cow adoption subscription that allows individuals, families, or organizations to sponsor a cow's care for one month, one year, or a lifetime, covering food, shelter, and medical treatment, with benefits including participation in traditional rituals.
• Special Day Donations A donation program for occasions such as birthdays, anniversaries, and festivals that enables donors to direct contributions to Gau Seva in lieu of material gifts.
• 1% Income Donation to Gau Seva A recurring donation commitment encouraging individuals and organizations to dedicate 1% of their income toward supporting cow welfare and sustainable living.
• UPI Scan & Donate A QR code-based instant donation service that allows supporters to contribute via UPI apps including Google Pay, PhonePe, Paytm, and BHIM using UPI ID propelfoundation@upi.
• Cow Rescue Service A cow rescue service that retrieves cows in distress found wandering on busy roads or abandoned due to age, injury, or illness, providing immediate attention, medical evaluation, and safe transport to the sanctuary.
• Gaushala Shelter Service A secure shelter service at the Propel Foundation Gaushala providing clean, spacious, weather-protected housing with proper ventilation, hygiene, and resting areas for rescued cows.
• Daily Care and Nutrition Service A daily care service providing fresh fodder, clean drinking water, balanced meals, shelter cleaning, hygiene maintenance, and individual attention to each cow's comfort.
• Veterinary Care Service A veterinary care service providing regular checkups, vaccinations, emergency medical treatment, and continuous health monitoring for all rescued cows at the sanctuary.

Quantifiable outcome

• 500+ cows sheltered and provided lifelong care
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shri Dattaguru GaushalacoreStrategic or Co-development PartnerPropel Foundation is associated with Shri Dattaguru Gaushala, which serves as the foundation's primary operational partner for cow rescue, shelter, and care activities. The association provides the physical sanctuary where rescued cows receive lifelong care, medical attention, and protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanjay Gandhi Animal Care Centre: Animal welfare organization operating a shelter and hospital in India. Directly comparable as a donation-funded nonprofit offering rescue, shelter, and veterinary care services for animals in distress.
• Blue Cross of India: One of India's oldest animal welfare organizations running a shelter and hospital in Chennai. Directly comparable as a donation-funded nonprofit providing shelter, veterinary care, and rescue for abandoned animals in India.
• Karuna Society for Animals: Animal rescue and shelter nonprofit operating in India with a sanctuary model. Directly comparable as a small-to-mid sized nonprofit providing lifelong care and shelter to rescued animals through donations.

Regional players

• Wildlife SOS: India-based nonprofit operating animal rescue and sanctuary facilities. Comparable as a donation-funded NGO running physical animal sanctuaries in India with similar shelter and care operations.
• ISKCON Govardhan Eco Village: ISKCON-affiliated project in Maharashtra operating a Gaushala (cow sanctuary). Comparable as a cow-focused nonprofit shelter in Maharashtra with cultural/spiritual donor base similar to Propel's positioning.

Broad incumbents

• PETA India: Major animal rights and welfare organization operating in India with donation-based funding. Comparable as a high-profile animal welfare nonprofit competing for the same donor pool, though with a broader species focus.
• People for Animals (PFA): India's largest animal welfare NGO with nationwide presence across multiple species. Directly comparable as a donation-funded nonprofit operating animal shelters and rescue services in India.

Emerging players

• Cowpathy: India-based organization focused on cow welfare and Gau Seva. Comparable as a niche player in cow protection and welfare with similar cultural and spiritual positioning to Propel's mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/propel-foundation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propel Foundation