Sanmarie

What Sanmarie does

Sanmarie Co., Ltd. (株式会社サンマリエ) is a Japan-based marriage consultation (matchmaking) service provider founded in 1981 and headquartered in Tokyo Opera City Tower. The company operates a handmade-introduction service model in which dedicated counselors (仲人/マッチメーカー) personally assess member personality, atmosphere, and values through interviews to deliver curated partner introductions. Sanmarie is a subsidiary of IBJ Co., Ltd., a Tokyo Stock Exchange Prime Market listed company, and accesses the IBJ network of 101,240 members as of August 2025 to provide one of the largest marriage partner pools in Japan.

The company's product surface spans a portfolio of eight partner-matching methods including counselor-driven handmade introductions, mutual meeting requests, personality diagnosis recommendations, matchmaking parties, IBJS network search, and three AI-augmented features: AI Looks (appearance compatibility), AI History (behavioral history-based matching), and MQ AI Diagnosis (a proprietary nine-question tool that produces a marriage perspective and marriage potential score). A proprietary member smartphone app provides self-service access to profile browsing, messaging, and seminar registration. Sanmarie supplements matchmaking with a content library of approximately 80 member-exclusive seminars (マリカレ/Marikare) covering marriage preparation, beauty and health, communication, career/life planning, and psychology, delivered by what the company terms "konkatsu experts" alongside its counseling team.

Sanmarie operates on a subscription-based revenue model with three pricing tiers billed annually, sold primarily through its 23 nationwide physical salons and online counseling. The go-to-market is sales-led, anchored by a free counseling session as the primary conversion mechanism, with celebrity endorsement (notably by free announcer Miki Goki) and member word-of-mouth as supporting acquisition channels. Headcount stood at 156 employees as of January 2025, and the company holds a Privacy Mark certification (since 2004) and adheres to JMIC self-regulation standards. The company was previously named Hapolize Inc. before being absorbed into the IBJ group and rebranded in 2019.

Name

Sanmarie

Legal name

株式会社サンマリエ

Website

https://sunmarie.co.jp

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Sanmarie (サンマリエ) is a Japan-based marriage consultation service founded in 1981, operating 23 salons nationwide and serving individual singles seeking serious marriage partners through counselor-driven handmade introductions, AI-augmented matching, and member-exclusive seminars. It is a subsidiary of TSE Prime listed IBJ Co., Ltd.

Ownership category

akta.pro rank

Product category

Marriage Consultation Services

akta.pro primary industry

Wedding Registry & Gift Management (HSACABAO)

Keywords

• Marriage consultation services
• Matchmaking services
• Partner introduction
• Matchmaking counseling
• Wedding matchmaking

Headquarters

HQ city

Tokyo (Headquarters)

HQ country

Japan

HQ region

Asia

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscription Fees: Members pay recurring subscription fees for access to matchmaking services, counselor support, the member app, seminars, and event participation. Service packages include all necessary matchmaking features within the membership fee with no additional charges for services within scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Sanmarie provides a full-service marriage matchmaking service featuring handmade partner introductions by dedicated counselors, supported by AI-enhanced matching tools (AI Looks, AI History, MQ AI Diagnosis), approximately 80 member-exclusive seminars (Marikare/Marriage College), and access to an industry-leading member database of 101,240 members via the IBJ network. Members receive dual support from dedicated matchmakers and seminar experts from enrollment through engagement and post-marriage follow-up, with services delivered through 23 nationwide salon locations and a proprietary mobile app.

Product overview

Sanmarie operates a unified full-service matchmaking platform built around dedicated human matchmaking counselors and a proprietary AI diagnostic tool. The core offering is a handmade partner-introduction service (完全ハンドメイド紹介型) supported by dual counselor-expert support, enhanced by approximately 80 member-exclusive seminars (マリカレ/Marriage College), and a portfolio of eight matching methods including AI-powered recommendation features (AI History, AI Looks) alongside human-curated introductions. A proprietary AI diagnosis tool (結婚力AI診断/MQ AI) assesses members' marriage potential. The service is accessible via a dedicated member smartphone application and is supported by nationwide physical salon locations. Key quantitative claims include 86.3% marriage rate within one year, 40% increase in matchmaking decision rate, and the No. 1 ranking in the 2026 Oricon Customer Satisfaction Survey.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanmarie Matchmaking Service (サンマリエ 結婚相手紹介サービス) Full-service marriage matchmaking service providing handmade partner introductions by dedicated counselors, member dating support, and personalized assistance from enrollment through engagement, featuring dual support from dedicated counselors and seminar experts.
• Marikare / Marriage College (マリカレ) Member-exclusive seminar program offering approximately 80 types of courses covering relationship success skills, beauty and health, communication and manners, career and life planning, and psychology and motivation, supporting personal development alongside the matching service.
• Marriage Potential AI Diagnosis / MQ AI Diagnosis (結婚力AI診断) Proprietary AI-powered marriage assessment tool that diagnoses members' marriage perspective and computes a marriage potential (MQ) score through a 9-question diagnostic questionnaire, with results informing matchmaking recommendations.
• 8 Matching Methods (8つの出会い方) Portfolio of eight distinct partner-matching methods including handmade introductions by counselors, mutual meeting requests, personality diagnosis recommendations, Bridal Passport, matchmaking parties, IBJS network search, AI Looks (appearance-based), and AI History (browsing-history-based).
• Matchmaking Counselor Support (婚活カウンセラー サポート) Dedicated matchmaking counselor service providing one-on-one personalized partner introductions, ongoing activity guidance, date scheduling, and relationship coaching from enrollment through post-marriage support, with each counselor managing approximately 60-80 members.
• Matchmaking Parties (婚活パーティー)

Quantifiable outcome

• 1年以内の成婚率 86.3% (January 2023 – December 2024 actual results)
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• IBJ (株式会社IBJ)coreTechnology or IntegrationSanmarie is a member of the IBJ network, one of Japan's largest marriage consultation federations. This partnership gives members access to a combined pool of over 101,000 active members, making it the industry's largest member database.
• JMIC (日本結婚相手相談服务机构)minorOthersSanmarie adheres to JMIC ethical guidelines and self-regulation standards, ensuring compliance with industry ethics codes for marriage consultation services.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sunmarie_pr
• YouTubeyoutube.com/@sunmarie_official
• Facebookfacebook.com/sunmarie.official
• Instagraminstagram.com/sunmarie.insta
• TikToktiktok.com/@sunmarie_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanmarie