Professional Football Club Ludogorets 1945 Ad

What Professional Football Club Ludogorets 1945 Ad does

Professional Football Club Ludogorets 1945 AD is a Bulgarian public joint-stock company (акционерно дружество) registered in Razgrad, Bulgaria (UIC 201280347), operating a professional men's football team that competes in the Bulgarian efbet League, a second team (Ludogorets II) in the Bulgarian Second League, a women's team, and a multi-tier youth academy (U15-U18). The club is privately owned by the Domuschievi brothers. Ludogorets owns and operates the Huvefarma Arena - the most modern stadium in Bulgaria - along with the integrated Sports Center Ludogorets and Football Academy training facilities, which are available for rent and accommodate youth players in a hostel setting.

The organization generates revenue from six primary streams: matchday (season tickets 90-180 EUR and individual match tickets 6-12 EUR for the 2026/2027 season), sponsorship and advertising (general sponsors Biovet and Huvepharma; official sponsors Navibulgar, Vivacom, Jako, Postbank, Aurubis, and others), broadcasting rights for domestic and European competitions, player transfer fees, merchandise sales via the online Fan Shop and physical stores, and facility rental of the Sports Center. Fan-facing digital infrastructure includes the official website, Ludogorets TV (YouTube), iOS and Android mobile applications, and an online ticketing platform (tickets.ludogorets.com).

Ludogorets has won 14 consecutive Bulgarian league championships (2011-2012 through 2024-2025), 4 Bulgarian Cups, 9 Bulgarian Super Cups, and has participated continuously in UEFA European club competitions since 2012 with 179 official matches in Champions League, Europa League, and Conference League qualifiers and group stages. The women's team won its first league title and cup in the 2025-2026 season, the U15 team won the 2025-2026 Elite Group championship, and the affiliated Foundation Ludogorets runs charitable and social responsibility programs.

Name

Professional Football Club Ludogorets 1945 Ad

Legal name

Professional Football Club Ludogorets 1945 AD (Професионален футболен клуб Лудогорец 1945 АД)

Website

https://ludogorets.com

Company type

Private

Founded year

1945

Operating status

Operating

Short description

PFC Ludogorets 1945 AD is a Bulgarian professional football club in Razgrad operating men's, women's, second, and youth teams, owning Huvefarma Arena and a football academy, and serving fans, sponsors, and broadcasting partners.

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Professional football club
• Youth football academy
• Sports entertainment services
• Football merchandise retail
• Stadium ticketing services

Headquarters

HQ city

Razgrad

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Huvefarma Arena, including individual match tickets and season ticket subscriptions.
2. Sponsorship and Advertising: Commercial partnerships with sponsors including general sponsors (Biovet, Huvepharma), official sponsors (Navibulgar, Vivacom, Jako, Postbank, Aurubis, and others), and kit supplier agreements.
3. Broadcasting Rights: Revenue from television and media broadcasting rights for participation in Bulgarian efbet League and European competitions.
4. Player Transfers: Revenue from transfer fees when players move to other clubs domestically or internationally.
5. Merchandise and Fan Shop: Sales of club merchandise, official apparel, and memorabilia through physical fan shops and online store.
6. Facility Rental: Revenue from renting out Sports Center Ludogorets facilities and training grounds.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Professional Football Club Ludogorets 1945 AD operates a multi-team professional football organization based in Razgrad, Bulgaria, fielding men's, women's, youth, and second teams in domestic and European competitions. The club sells matchday ticketing, season-ticket subscriptions, and official merchandise, while commercializing sponsorships, broadcasting rights, and player transfer fees. It also runs the Football Academy Ludogorets youth development program and leases its Sports Center and Huvefarma Arena facilities for training and events.

Product overview

Professional Football Club Ludogorets 1945 AD operates as a comprehensive football organization with a multi-team structure. The club's core offering is its professional football team competing in Bulgaria's efbet League, supported by a second team (Ludogorets II) in the Second League and a women's team that recently won the domestic double. The organization operates Huvefarma Arena as its home stadium and maintains the Football Academy Ludogorets for youth development. Fan-facing digital products include Ludogorets TV (YouTube channel), an official mobile application for iOS and Android, an online ticketing platform, and a fan shop for merchandise. The Sports Center Ludogorets provides training facilities, recovery services, and accommodation. Season ticket subscriptions provide bundled access to home matches across competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Football Club Ludogorets 1945 (Matchday Experience) Live professional football matchday service: home league, cup, and European competition matches at Huvefarma Arena for individual spectators, season ticket holders, and visiting fans.
• Season Tickets (Abonamentni Kartite) Recurring annual subscription product granting the holder access to all Ludogorets home league matches, Conference League qualifiers, and Cup of Bulgaria home matches during the season. Priced by stadium sector with student and pensioner discounts.
• Online Match Ticketing Per-match ticket purchase service via the online platform for individual home games at Huvefarma Arena.
• Official Fan Shop (Merchandise) E-commerce and physical-store retail of official Ludogorets club merchandise including jerseys, training apparel, and fan accessories, via fanshop.ludogorets.com and physical fan shops at the stadium.
• Ludogorets Mobile Application Official iOS and Android mobile application delivering club news, match schedules, live match information, and fan content to supporters.
• Huvefarma Arena Stadium Events Stadium-hosted live event service: home football matches, European club competition fixtures, and Bulgarian national team games at Huvefarma Arena in Razgrad.
• Football Academy Ludogorets (Youth Development Program) Structured youth football development service: coaching, training methodology, scouting, and casting events for aspiring young footballers, with pathway through Ludogorets II to the senior team.
• Sports Center Ludogorets (Facility Rental) Rental service for Sports Center Ludogorets facilities including training pitches, recovery center, gym, and hostel accommodation available to external organizations.
• Match Center Portal Online portal delivering live match updates, statistics, match reports, photo galleries, and video content for Ludogorets first team, second team, women's team, and youth fixtures.
• Ludogorets TV (Content Channel) Video content subscription service via the Ludogorets TV YouTube channel delivering match highlights, interviews, training footage, documentaries, press conferences, and behind-the-scenes content to fans.

Quantifiable outcome

• 14 consecutive Bulgarian league titles achieved since 2011-2012
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered minor, core and major.

• HEELminorStrategic or Co-development Partner · 1 June 2026Partner company in the 5th Medical Conference organized by Ludogorets, specializing in medical and pharmaceutical products.
• Zepter InternationalminorStrategic or Co-development Partner · 1 April 2026Partner company in the 5th Medical Conference organized by Ludogorets, participating as event partner.
• BiovetcoreOthersGeneral sponsor of PFC Ludogorets. Biovet is a leading veterinary pharmaceutical company based in Razgrad, Bulgaria, producing and exporting products to Western Europe and USA.
• HuvepharmacoreOthersGeneral sponsor of PFC Ludogorets. Huvepharma is a leading pharmaceutical company with global operations.
• NavibulgarmajorOthersOfficial sponsor of PFC Ludogorets. Navibulgar is a Bulgarian shipping and logistics company.
• VivacommajorOthersOfficial telecommunications sponsor of PFC Ludogorets.
• JakomajorOthersOfficial kit supplier providing match and training equipment for all club teams.
• MTG DolphinminorOthersOfficial sponsor of PFC Ludogorets.
• ThaiCocominorOthersOfficial sponsor of PFC Ludogorets - coconut products company.
• PostbankmajorOthersOfficial banking sponsor of PFC Ludogorets.
• AurubisminorOthersOfficial sponsor of PFC Ludogorets - copper and metal recycling company.
• Director11minorOthersOfficial sponsor of PFC Ludogorets.
• HuveseptminorOthersOfficial sponsor of PFC Ludogorets.
• TombouminorOthersOfficial sponsor of PFC Ludogorets.
• WSB (ASA Group)minorOthersOfficial sponsor of PFC Ludogorets.
• Hotel CartoonminorOthersOfficial sponsor of PFC Ludogorets - hotel in Razgrad.
• CarducciminorOthersOfficial sponsor of PFC Ludogorets.
• UEFAcoreStrategic or Co-development PartnerEuropean football governing body that organizes Champions League, Europa League, and Conference League. Ludogorets has participated continuously since 2012 and was invited to working group for new tournament regulations.
• Bulgarian Football UnioncoreStrategic or Co-development PartnerNational football federation governing all football competitions in Bulgaria including efbet League, Bulgarian Cup, and national teams.
• Green Front Fan ClubminorOthersOfficial organized fan group of Ludogorets with active community presence.
• Green Eagles Fan ClubminorOthersOfficial organized fan group of Ludogorets.
• Green Ladies Fan ClubminorOthersOfficial women's fan club organization of Ludogorets.
• efbet (Betting Partner)majorOthersefbet is the title sponsor of the Bulgarian First League (efbet Liga) where Ludogorets competes.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ferencvárosi TC: Hungarian football club with a similarly dominant domestic run, regular UEFA Champions League/Europa League participation, modern stadium infrastructure (Groupama Arena), and multi-team structure. Comparable in terms of league dominance combined with European exposure.
• GNK Dinamo Zagreb: Croatian football club with a deeply established domestic dominance streak and continuous participation in UEFA competitions (including Champions League). Directly comparable through youth academy strength and player-trading business model.
• PFC Botev Plovdiv: Bulgarian professional football club competing in the top division, competing with Ludogorets for league placement, fan engagement, and sponsorship inventory in Bulgaria.
• PFC Levski Sofia: Historic Bulgarian football club based in Sofia, also competing in the Bulgarian First League. Direct rival for league standings, European qualification slots, and broader Bulgarian sponsorship market share.
• PFC CSKA Sofia: One of Bulgaria's biggest and most historical professional football clubs, competing in the same efbet League as Ludogorets. Direct domestic competitor for league titles, sponsorship spend, and fan base in Bulgaria.
• FK Crvena Zvezda (Red Star Belgrade): Serbian football powerhouse with long-standing domestic dominance and regular UEFA Champions League group-stage participation. Operates a similar model of domestic title wins funding European campaigns in a smaller-football market.

Broad incumbents

• FC Shakhtar Donetsk: Ukrainian football giant and regular UEFA Champions League participant. Broader incumbent in the Eastern European football ecosystem with comparable infrastructure investment and consistent European participation profile.
• Olympiacos FC: Greek Super League perennial champion with regular Champions League group-stage participation. Comparable to Ludogorets through long domestic title runs, modern stadium, and similar sponsorship-driven revenue model in a smaller national league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/PFCLudogorets1945
• Facebookfacebook.com/pfcludogorets1945
• LinkedInlinkedin.com/company/pfcludogorets1945

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Football Club Ludogorets 1945 Ad