Rainbow Alliance Advocacy, Inc.

What Rainbow Alliance Advocacy, Inc. does

Rainbow Alliance Advocacy, Inc. is a 501(c)(3) non-profit organization incorporated in Wisconsin and operating exclusively in Northeast Wisconsin. Founded with a copyright notice dating to 2022, the organization delivers LGBTQIA2S+-focused diversity, equity, and inclusion (DEI) education and runs a portfolio of community-empowerment events. Its core educational product is an Interactive Diversity, Equity, Inclusion & Belonging training program offered as standardized certificate courses or customized engagements, grounded in Albert Bandura's Social Learning Theory to drive longer-term behavioral change relative to presentation-style training. Supporting products include the recurring Gayme Night community-building events, the annual MasQueerade Ball (18+ formal masquerade for trans, non-binary, and gender non-conforming communities and allies), Wander with Pride outdoor activities, the free PRIDEducation annual Pride celebration, Financial Freedom Workshops delivered with Associated Bank, and affordable professional development seminars. A terminology and pronoun-use resource hub and the Pride Alliance Organizations directory of vetted partner organizations round out the public-facing assets.

The organization monetizes through four streams: professional-services fees for organizational DEI training (quote-based), transaction fees from ticketed events and optional dinner/catering add-ons, event sponsorship inventory for corporate partners, and tax-deductible donations accepted via PayPal. Go-to-market is hybrid: community-led and event-driven marketing through Facebook (page and private group), Instagram, and LinkedIn drives awareness, while direct sales — via website contact forms, email inquiries, and phone — converts organizational training opportunities. Distribution is regionally concentrated through partner venues such as Dreams Venue & Events (Menasha), Waverly Beach Ballroom (Menasha), and Coffee Wizardz at The Draw (Appleton).

The organization is led by Mel Davis, Director of Community Education and Outreach, and partners with a mix of strategic collaborators including Associated Bank, Odyssey Climbing and Fitness, Inclusion in the Outdoors (CFFoxValley), and a network of LGBTQIA2S+ affirming organizations. No revenue, headcount, funding, or M&A activity is disclosed, and operations remain regionally bounded to Northeast Wisconsin.

Name

Rainbow Alliance Advocacy, Inc.

Legal name

Rainbow Alliance Advocacy, Inc.

Website

https://rainbowallianceadvocacy.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Rainbow Alliance Advocacy, Inc. is a Wisconsin-based 501(c)(3) non-profit that delivers interactive LGBTQIA2S+ diversity training and community-empowerment events across Northeast Wisconsin.

Ownership category

akta.pro rank

Product category

LGBTQ+ Diversity Training and Community Advocacy

NAICS

Human Rights Organizations (813311), Other Social Advocacy Organizations (813319)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Diversity equity inclusion training
• LGBTQ+ community advocacy
• DEI consulting services
• Community empowerment events
• Nonprofit education services

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Diversity Training Services: Interactive LGBTQIA2S+ Diversity, Equity, and Inclusion training for organizations, offered as standardized certificate courses or customized training plans.
2. Event Tickets and Sponsorships: Revenue from ticketed events including the MasQueerade Ball ($50 online, $55 at door) and sponsorship opportunities for corporate partners.
3. Donations: 501(c)(3) nonprofit accepts charitable donations via PayPal to support LGBTQIA2S+ community programs and services.
4. Venue and Catering Fees: Optional formal dinner add-ons and specialty beverage sales at events.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rainbow Alliance Advocacy is a 501(c)(3) nonprofit organization that delivers interactive LGBTQIA2S+ diversity, equity, inclusion and belonging (DEIB) training for organizations and produces community-empowerment events such as Gayme Night, MasQueerade Ball, Wander with Pride, and PRIDEducation for individuals across Northeast Wisconsin. It also operates the Pride Alliance Support Network, a verified directory of LGBTQIA2S+ friendly organizations, and offers financial freedom workshops and professional development programming.

Product overview

Rainbow Alliance Advocacy, Inc. is a 501(c)(3) non-profit organization offering a portfolio of LGBTQIA2S+ community empowerment services in Northeast Wisconsin. The core offerings consist of Interactive Diversity, Equity, Inclusion & Belonging Education/Training (customizable training programs for organizations), community-building events (Gayme Night), annual formal events (MasQueerade Ball), outdoor adventure programming (Wander with Pride), the annual PRIDEducation celebration event, financial literacy workshops (LGBTQIA2S+ Financial Freedom Workshops), and professional development seminars. These services work together to advance LGBTQIA2S+ equity, create safe affirming spaces, and empower the community through education and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Diversity, Equity, Inclusion & Belonging Education/Training

Quantifiable outcome

• Interactive training produces longer-term positive social impact than presentation-style training
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered major and core.

• Nicole Young from Yo DJ EntertainmentmajorGTM or Marketing Partner · 1 January 2025DJ partner for the 2025 MasQueerade Ball providing entertainment services for the elegant evening celebrating trans, non-binary, and gender non-conforming communities.
• Associated BankcoreStrategic or Co-development Partner · 1 January 2024Partnership to deliver FREE LGBTQIA2S+ Financial Freedom Workshops including Legacy Planning, Checking vs Saving Basics, and Long-Term Financial Wellness seminars held at Coffee Wizardz in Appleton.
• Odyssey Climbing and FitnesscoreStrategic or Co-development PartnerSponsor of Wander with Pride outdoor activity events, providing opportunities for LGBTQ+ and allies to engage in safe and structured outdoor activities in the Green Bay area.
• Inclusion in the Outdoors (CFFoxValley)coreStrategic or Co-development PartnerSponsor of Wander with Pride program, partnering to add the word Thrive to Pride through positive outdoor experiences for LGBTQ+ and allies in the Fox Valley area.
• Dreams Venue & EventsmajorOthersEvent venue in Menasha hosting the 2025 MasQueerade Ball - an elegant 18+ evening celebrating trans, non-binary, and gender non-conforming communities.
• Waverly Beach BallroommajorOthersEvent venue (N8770 Firelane 1, Menasha, WI 54952) hosting the annual PRIDEducation Pride Celebration and Education event.
• Pride Alliance OrganizationscoreStrategic or Co-development PartnerNetwork of verified LGBTQIA2S+ friendly organizations including Neville Public Museum, Vivent Health, Planned Parenthood Wisconsin, UWGB Pride Center, PFLAG Door County, and others that participate in diversity training and are Pride-positive.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pride Foundation: Pride Foundation is a regional LGBTQ+ foundation serving the Pacific Northwest (Alaska, Idaho, Montana, Oregon, Washington) through grants, scholarships, and community programs. Comparable regional advocacy and community-empowerment model to Rainbow Alliance Advocacy but in a different geography.

Direct peers

• CenterLink: CenterLink is a network of more than 270 LGBTQ+ community centers across the U.S. and Canada, providing community programs, support services, and local advocacy. Comparable to Rainbow Alliance Advocacy in community-led events and direct-service model.
• PFLAG: PFLAG is a national LGBTQ+ family and community support organization with local chapters delivering education, advocacy, and community-building programming. Directly comparable to Rainbow Alliance Advocacy in mission, local-chapter model, and hybrid education-plus-events service mix.
• Out & Equal: Out & Equal is a U.S. nonprofit focused exclusively on LGBTQ+ workplace equality, offering DEI training, consulting, and certifications to employers. Closely comparable to Rainbow Alliance Advocacy's B2B DEI training product line, with a much larger national footprint.

Emerging players

• Equality Federation: Equality Federation is a federation of state-based LGBTQ+ advocacy organizations that builds infrastructure and policy capacity for member groups. Comparable grassroots-advocacy posture to Rainbow Alliance Advocacy, though focused on policy rather than direct service.
• Bisexual Resource Center: The Bisexual Resource Center is a U.S. nonprofit providing education, training, and community resources to increase bisexual visibility and bi-inclusive practices. Comparable LGBTQ+ education and training focus with a specialized sub-population emphasis.

Broad incumbents

• Human Rights Campaign: Human Rights Campaign is the largest U.S. LGBTQ+ civil rights advocacy organization, focused on lobbying, public education, and corporate equality benchmarking. Operates at a national policy scale that overlaps with Rainbow Alliance Advocacy's advocacy mission but does not deliver localized training or events.
• GLAAD: GLAAD is a leading LGBTQ+ media advocacy organization that rewrites public narrative through storytelling, training, and consulting. Shares advocacy and education DNA with Rainbow Alliance Advocacy but focuses on media representation rather than community events.
• The Trevor Project: The Trevor Project provides crisis intervention, mental health, and educational services for LGBTQ+ young people, including a national 24/7 hotline and a model school curriculum. Comparable educational/DEI function but at significantly greater scale and with a youth-crisis focus.
• National LGBTQ Task Force: The National LGBTQ Task Force is a national advocacy organization advancing full freedom and equality for LGBTQ+ people through policy, organizing, and training. Shares training and advocacy mission with Rainbow Alliance Advocacy but operates at a federal policy scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100081189551174
• LinkedInlinkedin.com/company/rainbow-alliance-advocacy-inc
• Instagraminstagram.com/rainbow_alliance_advocacy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Alliance Advocacy, Inc.