SWOA (Stichting Welzijn Ouderen Arnhem)

What SWOA (Stichting Welzijn Ouderen Arnhem) does

SWOA (Stichting Welzijn Ouderen Arnhem) is a Dutch non-profit welfare foundation founded in 1969 that delivers a broad portfolio of community-based services to elderly residents (primarily aged 55+) in Arnhem and surrounding municipalities, including Overbetuwe, Westervoort, Huissen, Duiven, Rheden, and Renkum. Service lines span group day care (Groepsbegeleiding), flexible social-work support ((Flexibele) Begeleiding, Wmo-begeleiding), home administration assistance (Thuisadministratie), multiple transport modalities (ANWB AutoMaatje, DuoFiets, Wandelmaatjes, Samen op Pad, PlusBus), communal meals (De Eetkamer, Lunchroom De Gaanderij), social-connection programs (Maatjes Regio Arnhem, Lazy Sunday Afternoon, Elden met Elkaar), and specialized cultural, dementia, LGBTQ+, and multicultural activities. The organization is operated by approximately 450 paid staff and volunteers across seven physical locations in Arnhem, and is funded primarily through Dutch Social Support Act (Wmo) contracts with the Municipality of Arnhem, supplemented by small participant co-payments (€2.50–€8.50 per session/meal, €0.38/km transport) and shared partnership funding from organizations such as Humanitas Rijn-IJssel and Rijnstad.

The business model is community-led and service-driven rather than technology-driven. SWOA holds the Kwaliteitslabel Sociaal Werk (third consecutive award in June 2026) and the Roze Loper LGBTQ+ friendly certification, and operates a light digital footprint consisting of a marketing website (swoa.nl), a customer portal (Mijn SWOA), an online Positieve Gezondheid questionnaire, and basic integrations with Google Analytics, reCAPTCHA, AddThis, and YouTube. There is no proprietary technology stack, no mobile application, no API, and no AI/ML capability disclosed. Customer acquisition occurs through self-referral, word-of-mouth, municipal and healthcare provider referrals (notably the Welzijn op Recept program channeling GP referrals), and neighborhood-level community presence. The participant base is highly fragmented across individual elderly residents and informal caregivers, with structural demographic stickiness anchoring retention.

Name

SWOA (Stichting Welzijn Ouderen Arnhem)

Legal name

Stichting Welzijn Ouderen Arnhem

Website

https://swoa.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

SWOA is a Dutch non-profit foundation founded in 1969 that provides welfare, social, transport, meal, and care services to elderly residents (55+) across Arnhem and surrounding municipalities, funded primarily through municipal Wmo contracts and delivered via seven physical locations and a volunteer network.

Ownership category

akta.pro rank

Product category

Elderly Welfare Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Respite-Focused Adult Day Programs (Caregiver Relief) (HLADAIAG)

Keywords

• Elderly welfare services
• Community day care
• Volunteer transportation
• Social support programs
• Senior activity centers

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding (Wmo/Social Support Act): As a welfare organization, SWOA receives funding from the Municipality of Arnhem under the Dutch Social Support Act (Wmo) framework. Services such as Wmo-begeleiding (municipal support) are funded through this channel.
2. Participant Contributions: Many services charge small participant fees (e.g., €7.50 for meals at De Eetkamer, €2.50 per session at various activities, €0.38/km for AutoMaatje transport). These co-payments supplement organizational funding.
3. Partnership Funding: Joint projects with partners such as Humanitas Rijn-IJssel and Rijnstad may involve shared funding arrangements for specific programs like Thuisadministratie (home administration support).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

SWOA delivers community-based welfare services for elderly residents (55+) of Arnhem and surrounding municipalities, including group day care, individual flexible support, home administration help, communal meals, volunteer-driven transportation, social and cultural activity programs, and reminiscence/dementia services. Services are delivered through three neighborhood locations plus specialized sites, supported by approximately 450 paid staff and volunteers, and funded primarily by the Municipality of Arnhem under the Dutch Social Support Act (Wmo) with small participant co-payments.

Product overview

SWOA (Stichting Welzijn Ouderen Arnhem) is a welfare organization for elderly in Arnhem with 55+ years of experience, operating as a platform of interconnected services rather than a single product. The portfolio includes three main locations (De Weldam, De Gaanderij, De Petersborg) and offers: care and support services (Groepsbegeleiding, (Flexibele) Begeleiding, Thuisadministratie), transportation and mobility (ANWB AutoMaatje, DuoFiets, Wandelmaatjes, Samen op Pad, PlusBus), social connection programs (Maatjes Regio Arnhem, Wijkcirkel Toolkit, Elden met Elkaar, Regenboogactiviteiten), cultural and recreational activities (Golden Moves, Matinee mee, Lazy Sunday Afternoon, De Thuyn), specialized services (Huis van Herinnering, Welzijn op Recept, 55-plussers met migratieachtergrond), and digital tools (Mijn SWOA portal, Positieve Gezondheid vragenlijst). The organization runs approximately 450 (voluntary) employees serving the 55+ population of Arnhem.

Differentiator

Problem solved

Functional benefit

Products and services

• Groepsbegeleiding (Group Day Care) Day care service providing group activities for elderly residents across three locations (De Weldam, De Gaanderij, De Petersborg), including sports, arts, games, music, movement, woodworking, and garden activities. Designed for elderly Arnhem residents to prevent loneliness and enable longer independent living.
• Maatjes Regio Arnhem (Buddy Service)

Quantifiable outcome

• Quality label Sociaal Werk achieved for third consecutive time (2026)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• IntrodanscoreStrategic or Co-development Partner · 1 January 2024Dance company partnership for Golden Moves accessible dance lessons for Arnhem residents aged 55+. Introdans provides dance instruction while SWOA handles program coordination.
• DrieGasthuizengroepmajorStrategic or Co-development Partner · 1 January 2021Healthcare partner in the Matinee mee cultural program, bringing together independently living seniors for theater and music events at Musis & Stadstheater.
• Musis & Stadstheater ArnhemmajorStrategic or Co-development Partner · 1 January 2021Cultural venue partner for the Matinee mee program, providing theater and music experiences for seniors to combat loneliness.
• ANWB AutoMaatjecoreStrategic or Co-development PartnerSWOA administers the ANWB AutoMaatje program in Arnhem, providing transport services for mobility-limited residents using volunteer drivers. ANWB provides branding and organizational support while SWOA handles local operations, volunteer coordination, and scheduling.
• Humanitas Rijn-IJsselcoreStrategic or Co-development PartnerCollaborative partnership for Thuisadministratie (home administration) service, providing financial administration support to residents who struggle with paperwork.
• RijnstadcoreStrategic or Co-development PartnerPartner in multiple programs including Thuisadministratie, Welzijn op Recept, and various community initiatives. Rijnstad is another welfare organization in the Arnhem region.
• Gemeente Arnhem (Municipality of Arnhem)coreStrategic or Co-development PartnerPrimary municipal funder and partner. SWOA receives Wmo (Social Support Act) funding to provide community care services. Collaborates on neighborhood initiatives including wijkcirkel (neighborhood circle) programs.
• Sportbedrijf ArnhemminorStrategic or Co-development PartnerProvides exercise instructors for group activities, including gymnastics classes for multicultural women's groups at Waalstaete.
• Biologische Tuinbouwvereniging ElderveldminorStrategic or Co-development PartnerCollaboration at De Thuyn location - a garden-based activity program for seniors. Biologische Tuinbouwvereniging provides garden space while SWOA coordinates activities.
• VitanosminorStrategic or Co-development PartnerFood partner for rainbow cooking workshops, providing ingredients and culinary expertise for diversity and inclusion cooking programs.
• GGArhem (Goed Geregeld Arnhem)minorChannel Partner/ Reseller/ DistributorReferral partner for financial administration support. GGArhem provides walk-in clinics for minor administrative questions.
• Various Healthcare ProvidersminorChannel Partner/ Reseller/ DistributorGPs, practice nurses, district teams, and other healthcare providers refer patients to SWOA services through Welzijn op Recept and other programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/swoa.arnhem
• LinkedInlinkedin.com/company/swoa
• Instagraminstagram.com/swoa.arnhem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWOA (Stichting Welzijn Ouderen Arnhem)