Roca Design

What Roca Design does

Roca Design Ltd. is a privately held Canadian supplier of residential door, cabinetry, and bath hardware, headquartered at 390 Edgeley Boulevard, Unit 1, Concord, Ontario. The company assembles a catalog of more than 34,000 SKUs spanning entrance handlesets, decorative plate locks, rosette knobs and levers, electronic/digital locks, sliding door hardware, cabinetry hardware (knobs, pulls, crystal collection, appliance pulls), bath decor, and accessories (deadbolts, hinges, mailboxes, house numbers, doorbells, knockers). Products are offered in premium finishes including Polished Brass, Antique Brass, PVD-Lifetime, Antique Nickel, Satin Nickel, Polished Chrome, Oil Rubbed Bronze, Satin Steel, and Flat Black. Its proprietary differentiator is a custom mix-and-match assembly program that allows customers to pair any knob or lever with any available plate or rosette, with each order custom-assembled at the Toronto facility with no predetermined component combinations.

The company's go-to-market is a hybrid of authorized dealer showrooms across the Greater Toronto Area and direct e-commerce sales through rocadesign.ca. Revenue is generated almost exclusively through one-time product sales with quote-based, non-publicly-disclosed pricing on custom orders. Its primary customer segments are homeowners and residential interior design projects seeking coordinated hardware across doors, cabinets, and bathrooms. The company also distributes third-party smart lock lines (EMPowered with August and BILT integration; Evolved with KEVO and Apple iPhone compatibility), indicating a limited extension into connected hardware. The company is independently owned with no disclosed institutional investors, no parent company, no funding rounds, no M&A activity, and no disclosed management team.

Name

Roca Design

Legal name

Roca Design Ltd.

Website

https://rocadesign.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Roca Design is a Canadian supplier of customizable residential door, cabinetry, and bath hardware, serving homeowners and interior design projects across the Greater Toronto Area via authorized dealers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Door and Cabinet Hardware

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Cutlery, Handtools & General Hardware (3420), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Door hardware
• Cabinet hardware
• Entrance handlesets
• Sliding door hardware
• Bath accessories

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Product Sales: Revenue generated from the sale of door and cabinet hardware products including handlesets, knobs, levers, hinges, decorative plates, electronic locks, sliding door hardware, cabinetry hardware, and bath accessories. Products are sold with various finishes and customization options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Roca Design supplies customizable door, cabinetry, and bath hardware for residential and interior design projects. Its product line spans over 34,000 SKUs including entrance handlesets, decorative plate locks, rosette knobs and levers, electronic and digital locks, sliding door hardware, cabinetry hardware, and bath decor, all available in multiple premium finishes. The company's signature Custom Mix-and-Match Assembly Program lets customers pair any knob or lever with any plate or rosette, with each order custom assembled at the Toronto facility.

Differentiator

Problem solved

Functional benefit

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Amerock: Decorative cabinet hardware brand with a deep knob and pull catalog targeting kitchen and bath applications. Comparable to Roca in cabinetry hardware assortment and finish breadth, with broader national distribution.
• Rocky Mountain Hardware: Premium artisan hardware maker offering hand-finished bronze door, cabinet, and bath hardware. Comparable to Roca's premium positioning and finish customization story, with showrooms in select North American design markets.
• Schlage (Allegion): Allegion's flagship residential door hardware brand offering knobs, levers, handlesets, and electronic locks across all price tiers. Most direct competitor to Roca in door hardware, with substantially larger distribution and brand recognition.
• Top Knobs: Large U.S. cabinet hardware specialist offering thousands of knobs, pulls, and accessories with designer-oriented collections. Directly comparable to Roca's cabinetry hardware line in assortment depth and channel model.
• Richelieu Hardware: Canadian-headquartered specialty hardware distributor and manufacturer serving kitchen/bath, furniture, and architectural markets. Most direct Canadian peer with overlapping product categories, dealer showrooms, and finish portfolio.
• Emtek Products: Premium decorative door and cabinet hardware brand emphasizing customization and design-forward finishes. Closest peer to Roca's mix-and-match customization model, with established designer and dealer network in North America.
• Baldwin Hardware: High-end solid brass door hardware brand under the parentage of a major lock manufacturer. Competes with Roca in the premium residential hardware segment, offering coordinated finish palettes and designer collections.

Emerging players

• Rejuvenation: Williams-Sonoma-owned direct-to-consumer home hardware brand offering customizable knobs, pulls, and lighting online with strong design brand. Competes for the same design-conscious homeowner segment Roca addresses, but with national reach and digital-first channel.

Broad incumbents

• Kwikset (Spectrum Brands): Mass-market residential door hardware and smart-lock brand owned by Spectrum Brands. Competes with Roca primarily in entry-level and mid-tier segments but overlaps in the electronic lock category via Halo and Kevo lines.
• Hafele: Global architectural hardware, furniture fittings, and electronic access solutions supplier. Overlaps with Roca across cabinet hardware, sliding door systems, and electronic locks, serving similar dealers and project customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roca-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roca Design