Self Defence Supply, Inc.

What Self Defence Supply, Inc. does

Self Defence Supply, Inc. is a privately held wholesale distributor of knives, self-defense equipment, and tactical gear, operating exclusively on a B2B dealer model from a single warehouse and headquarters at 400 Industrial Dr Ste 100, Richardson, TX. The company sells OTF, automatic, assisted opening, butterfly, fixed blade, and throwing knives; stun guns, pepper spray, batons, handcuffs, and personal alarms; martial arts weapons such as brass knuckles, nunchucks, throwing stars, and blowguns; plus tactical gear (backpacks, holsters, gun cases, crossbows) and outdoor accessories (paracord, fire starters, tactical flashlights). The catalog spans 2,000+ products across 69 categories, with new SKUs introduced in March, May, and July 2026 catalog drops and a dedicated America 250 commemorative sub-line. The website is a standard Odoo-based e-commerce portal requiring dealer registration; wholesale pricing is gated behind a dealer login, with a $100 minimum first order, no minimum on subsequent orders, credit card or C.O.D. money order payment, same-day shipping for orders placed before 2 PM Central Time, and F.O.B. Richardson, TX shipping terms via UPS.

Name

Self Defence Supply, Inc.

Legal name

Self Defense Supply

Website

https://selfdefensesupply.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Self Defence Supply, Inc. is a privately held wholesale B2B distributor of knives, self-defense gear, and tactical equipment, selling 2,000+ products across 69 categories exclusively to registered retail dealers from a single Richardson, TX warehouse with same-day shipping.

Ownership category

akta.pro rank

Product category

Wholesale Self-Defense Distribution

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Wholesale self-defense products
• Knife wholesale distribution
• Tactical gear supplier
• Self-defense equipment wholesale
• Dealer wholesale distributor

Headquarters

HQ city

Fort Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale Product Sales: One-time wholesale product sales to registered dealers. Revenue generated through transaction-based purchasing of knives (OTF, automatic, butterfly, fixed blade), self-defense gear (stun guns, pepper spray, batons, handcuffs), tactical equipment, swords, and outdoor gear. No recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Self Defence Supply is a wholesale-only B2B distributor of self-defense products, knives, and tactical gear supplying registered dealers and retailers nationwide. The company operates a catalog-based e-commerce platform featuring 2,000+ products across 69 categories — including OTF/automatic/butterfly/fixed blade knives, swords, stun guns, pepper spray, batons, brass knuckles, martial arts weapons, and tactical accessories — with same-day shipping from a Richardson, TX warehouse and a $100 minimum initial order followed by no minimum on subsequent orders.

Product overview

Self Defence Supply, Inc. is a wholesale B2B distributor of knives, self-defense gear, and tactical equipment serving thousands of retailers nationwide. The company operates a catalog-based e-commerce platform featuring over 2,000 products across 69 categories, including OTF knives, automatic knives, assisted opening knives, butterfly knives, fixed blade knives, swords (samurai sword sets), stun guns, pepper spray, batons, brass knuckles, tactical gear (backpacks, holsters, gun cases, crossbows), outdoor equipment, and novelty items. The core product lines include various knife types (OTF, automatic, assisted opening, butterfly, fixed blade, throwing) and self-defense tools (stun guns, pepper spray, batons, handcuffs, alarms). The company offers same-day shipping before 2 PM CT for orders, no minimum orders after first purchase, and maintains a dealer-only wholesale model targeting retailers, martial arts schools, and tactical gear shops.

Differentiator

Problem solved

Functional benefit

Products and services

• OTF Knives Out-the-front automatic knives featuring double-action deployment via slider mechanism, available in various blade lengths, finishes, and materials including stainless steel and Damascus-style options, sold wholesale to dealers.
• Automatic Knives Spring-loaded automatic knives that deploy blades with the push of a button, including OTF and side-opening variants, sold wholesale to dealers.
• Assisted Opening Knives Folding knives with spring-assisted deployment activated by thumb stud or flipper tab, combining manual opening with automatic speed.
• Butterfly Knives Balisong knives featuring two handle halves rotating around the blade pivot, available in various finishes including polished steel, rose gold, rainbow, and dragon-themed designs.
• Fixed Blade Knives Non-folding knives with full-tang construction, including tactical, hunting, and patriotic-themed designs in various blade lengths and materials.
• Stun Guns Electrified self-defense devices that deliver incapacitating shocks, available in various voltage and design configurations, sold wholesale to dealers.
• Pepper Spray OC (oleoresin capsicum) spray for defensive deployment, available in various sizes, formulations, and delivery mechanisms.
• Batons & Slappers Expandable and fixed-length batons for self-defense and security applications, including automatic push-button deployment models.
• Brass Knuckles Metal knuckle dusters providing striking power for close-quarters self-defense, available in various materials and themed designs.
• Swords Decorative and display swords including samurai sword sets, fantasy swords, and functional training blades.
• Sword Canes Walking canes concealing a blade within the shaft, combining mobility aid with defensive capability.
• Blowguns Pneumatic projection devices for recreational and training purposes.
• Push Daggers Compact in-line daggers designed for grip in fist, featuring blade extending between fingers.
• Handcuffs Restraint devices including standard handcuffs and disposable zip-tie cuffs.
• Personal Alarms Loud audible alarms activated during emergencies to attract attention and deter attackers.
• Defense Keychains Compact self-defense tools designed to attach to keychains for everyday carry, including Kubotan-style and cat-ear variants.
• Nunchucks Traditional nunchaku martial arts weapons for training and demonstration purposes.
• Throwing Stars Shuriken-style throwing implements for recreational target practice and martial arts training.
• Tactical Backpacks Rugged backpacks designed for tactical and outdoor use, featuring MOLLE compatibility and multiple compartments.
• Holsters Concealment and duty holsters for various carry applications.
• Gun Cases Protective carrying cases for firearms and tactical equipment.
• Crossbows Mechanical projectile weapons for recreational shooting and hunting applications.
• America 250 Commemorative Collection Special product line commemorating America's 250th anniversary, featuring patriotic-themed knives (folders and fixed blades) with USA flag artwork, sold wholesale to dealers at a 60% promotional discount.

Quantifiable outcome

• Same-day shipping for orders placed before 2 PM CT
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• United Cutlery: United Cutlery designs and distributes swords, knives, and fantasy/themed edged weapons through dealers and retailers. Overlaps heavily with SDS's sword, knife, and themed collectible categories.
• Böker USA: Böker USA is the U.S. arm of the German cutlery manufacturer, distributing knives and edged tools to dealers and retailers. Comparable product family (pocket knives, fixed blades, assisted opening) and dealer-channel distribution.
• Master Cutlery: Master Cutlery is a wholesale distributor of knives, swords, and edged self-defense products sold primarily to dealers and retailers. Directly comparable product mix (OTFs, automatics, butterfly, fixed blade, martial arts) and B2B wholesale go-to-market.
• Blade HQ: Blade HQ is one of the largest online knife retailers in the U.S., stocking OTF, automatic, butterfly, fixed blade, assisted opening, and tactical knives. Same core product categories as SDS, although it leans more consumer/DTC than wholesale.
• Smoky Mountain Knife Works: Smoky Mountain Knife Works is a major U.S. knife retailer/wholesaler with a similarly broad knife catalog (OTF, automatic, butterfly, fixed blade, throwing) serving retail and dealer customers. Closely overlaps Self Defense Supply on knife assortment and customer base.
• KnifeCenter: KnifeCenter is a long-standing online knife retailer with a deep catalog across the same knife categories (OTF, automatic, butterfly, fixed blade, assisted opening). Highly comparable assortment, though primarily consumer-facing rather than wholesale.
• BudK Worldwide: BudK is a long-established direct competitor and one of the closest peers — a wholesale and consumer distributor of knives, swords, self-defense gear, and tactical products targeting the same dealer and end-buyer base. Highly comparable assortment and channel model.
• Taylor Brands / Taylor Cutlery: Taylor Brands is a wholesale cutlery and edged-tools distributor selling pocket knives, fixed blades, and self-defense products through dealers and sporting-goods retailers. Direct comparable wholesale channel and category overlap.

Broad incumbents

• Cold Steel: Cold Steel is a well-known manufacturer and wholesaler of knives, swords, and self-defense tools (including some items overlapping with SDS's tactical/edge weapons assortment). Larger brand presence, broader portfolio, and direct-to-consumer plus dealer channels.

Emerging players

• SABRE (Security Equipment Corporation): SABRE is a leading manufacturer and wholesale supplier of pepper spray and personal safety alarms, overlapping directly with Self Defense Supply's pepper spray and personal alarm categories and serving similar retail/dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/self-defense-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Self Defence Supply, Inc.