Renosa Corporation

What Renosa Corporation does

Renosa Corporation is a manufacturer's representative firm founded in 1989 and headquartered in the Pacific Northwest, specializing in equipment for the backup and emergency power generation industry. The company earns commissions by selling and providing technical support for products from over fifteen complementary manufacturers, covering the full scope of a power generation project including generators, automatic and manual transfer switches, paralleling switchgear, battery chargers and DC systems (NiCad, NiZn), dual-fuel conversion systems, fuel oil handling systems, silencers and emission controls, load banks, radiators, cabling, and connection cabinets. Renosa works directly with engineers during project specification, responds to requests for quotes, and acts as a customer advocate through delivery, positioning itself as an extension of its customers' project management teams.

The business model is a commission-based manufacturer's rep structure: Renosa does not manufacture or hold inventory but rather represents OEM principals in defined geographies. Its service territory has expanded from the Pacific Northwest to the broader Western United States and Western Canada. End customers include generator distributors, electrical distributors, OEMs requiring custom switchgear, mission-critical facilities (hospitals, data centers, wastewater treatment plants), rural and agricultural cooperatives, and industrial operators in oil and gas, mining, forestry, and marine applications. Pricing follows standard B2B net-30 terms with USD invoicing, a 1.5% monthly late fee, and a 3% credit card surcharge, with prices quoted FOB point of shipment.

The company is privately held and currently owned by Lauri Jayne (Chief Administrative Officer) and Dustin Brimhall (Chief Operations Officer), who succeeded legacy founders David and Delia Hammond. Operations are lean, with no disclosed headcount, no institutional capital, no subsidiaries, and no public-market activity. Marketing is conducted through a Wix-hosted website, a Power Insights educational video series on YouTube and LinkedIn, social channels (Facebook, Instagram), email newsletters, and recurring webinars and lunch-and-learn sessions including IEEE PDH credit training. The firm has no patents, no certifications listed, and no AI/ML capabilities documented in the available data.

Name

Renosa Corporation

Legal name

Renosa Corporation

Website

https://renosacorp.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Renosa Corporation is a privately held manufacturer's representative firm founded in 1989, representing over fifteen power generation equipment manufacturers across the Western United States and Canada. It sells and provides technical support for generators, transfer switches, switchgear, batteries, and fuel management systems to emergency standby and mission-critical end markets.

Ownership category

akta.pro rank

Product category

Power Generation Equipment Distribution

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA)

akta.pro secondary industries

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Power Transformers, Reactors & Auxiliary Power Systems (EUADACAJ)

Keywords

• Manufacturer representative services
• Backup power generation
• Transfer switch distribution
• Emergency power systems
• Power generation equipment

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Manufacturer's Representative Commissions: Renosa operates as a manufacturer's representative firm earning commissions on sales of equipment from the manufacturers they represent. They provide sales, technical support, and project management services while the manufacturers handle production and fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Renosa Corporation is a manufacturer's representative firm that sells and provides technical support for backup power generation equipment on behalf of over fifteen complementary manufacturers. The firm represents product lines including generators, automatic and manual transfer switches, paralleling switchgear, battery chargers and batteries, dual fuel systems, silencers, fuel management systems, load banks, and related electrical infrastructure. Renosa layers product application assistance, engineering and design support, and customer advocacy from project design through product delivery.

Product overview

Renosa Corporation is a manufacturer's representative firm (established 1989) that specializes in equipment for the backup power generation industry. The company represents over twelve complementary manufacturers and provides products ranging from core power generation equipment (generators, transfer switches, switchgear) to supporting systems (battery chargers, fuel management, load banks, silencers) and engineering services (seismic calculations, design assistance). Their portfolio includes specialized products like OptiBlend dual fuel systems for emission reduction, Thomson Power Systems transfer switches and paralleling switchgear, SENS batteries with NiZn technology, Foxfab connection cabinets, and various industrial components including cable, wire, radiators, and vibration isolators. The company serves diverse industries including data centers, hospitals, military, utilities, and residential markets across the Pacific Northwest and Western United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Generators
• Thomson Power Systems Transfer Switches
• Thomson Power Systems Paralleling Switchgear
• Stored Energy Systems (SENS) Batteries and Battery Chargers
• OptiBlend Dual Fuel Systems
• Foxfab Connection Cabinets and Camlock Connection Boxes
• Day Tanks and Fuel/Tank Management Systems
• Flywheel UPS Systems
• Load Banks and Load Bank Connection Cabinets
• Industrial Cable and Wire
• Radiators
• Temporary Generator Cabinets
• Silencers and Emission Reduction Systems (MD-Silencers)
• Thermal Insulation Products and Vibration Isolators
• Seismic Calculation Engineering Services
• Cam-Lok Connectors (DIRECT Power)
• Mission-Critical Fuel Oil Handling Systems

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• FoxfabcoreChannel Partner/ Reseller/ Distributor · 18 September 2025Renosa represents Foxfab, a manufacturer featured as Episode 2 of Renosa's Power Insights video series (September 2025). Foxfab provides connection cabinets for temporary generators and power systems. Kevan Buick represented Foxfab on the episode.
• Stored Energy Systems LLC (SENS)coreChannel Partner/ Reseller/ Distributor · 11 August 2025Renosa represents SENS for battery charging technologies and DC equipment. SENS products include SuperTorque 8Z batteries and related charging systems. Featured as the first manufacturer guest on Renosa's Power Insights video series (Episode 1, August 2025), with Tony Crandall representing SENS.
• SaftsupportingChannel Partner/ Reseller/ Distributor · 9 May 2022Renosa represents Saft for battery technologies, specifically NiCad (nickel-cadmium) batteries. Featured in Power Systems Training Webinar in May 2022 alongside SENS, focusing on DC equipment applications including switchgear, engine start, UPS, and data centers.
• Thomson Power SystemscoreChannel Partner/ Reseller/ Distributor · 1 December 2021Renosa represents Thomson Power Systems, a leading brand in electrical products and systems for the power generation industry. Products include paralleling switchgear, automatic and manual transfer switches, custom ATS configurations (EUSERC), and camlock connection boxes for low and medium voltage applications. Featured as Renosa Partner of the Week in December 2021.
• OptiBlend / Eden Innovations LLCcoreChannel Partner/ Reseller/ Distributor · 10 November 2021Renosa represents OptiBlend/Eden Innovations LLC, manufacturer of dual fuel systems that insert natural gas into the combustion chamber to reduce diesel fuel consumption. Products provide improved security, cost savings, fuel diversity, safety, and environmental impact. Featured as Episode 3 of Power Insights series (December 2025) and Partner of the Week (November 2021). Nick Walsh represented OptiBlend.
• MD-SilencerssupportingChannel Partner/ Reseller/ DistributorRenosa represents MD-Silencers for emission reduction systems and silencers in the power generation industry, featured on their product line homepage.
• DIRECT PowersupportingChannel Partner/ Reseller/ DistributorRenosa represents DIRECT Power for power assembly and Cam-Lok connectors, featured on their product line homepage.
• Mission-Critical Fuel Oil Handling SystemssupportingChannel Partner/ Reseller/ DistributorRenosa represents fuel oil handling systems for mission-critical applications, featured on their product line homepage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kohler Power Systems: Manufacturer of industrial generators, transfer switches, and paralleling switchgear for standby and prime power applications. Comparable as a manufacturer of switchgear and transfer switch products that are directly competitive with Thomson Power Systems - one of Renosa's core represented lines.
• Generac Power Systems: Leading manufacturer of standby and prime power generators, transfer switches, and energy storage systems serving residential, commercial, and industrial markets. Comparable as a manufacturer whose products Renosa represents or competes against, and as a benchmark for the broader standby power category.
• Caterpillar Inc. Global manufacturer of diesel and gas generator sets, switchgear, and power generation systems, with a deep dealer network that includes firms like Carter, Cleveland Brothers, and H.O. Penn. Comparable as the upstream principal whose products drive the rep/dealer channel that Renosa operates within.
• Carter Machinery: Caterpillar dealer providing sales, rental, and service of power generation equipment, engines, and industrial machinery across the Mid-Atlantic and Southeast US. Comparable as an established, multi-state equipment dealer/rep channel for power generation products in adjacent regional territory to Renosa.
• H.O. Penn Machinery: Caterpillar dealer covering parts of the Northeastern US with sales and service of Cat engines, generators, and power systems. Comparable as another regional dealer-rep for Cat power generation equipment serving institutional and industrial customers similar to Renosa's segment mix.
• Cleveland Brothers: Caterpillar dealer serving Pennsylvania and surrounding states with power systems, generators, and engine services. Comparable as a long-established, single-line dealer-rep model for Cat power generation equipment - overlapping customer base (industrial, institutional, mission-critical) with Renosa.
• Rolls-Royce Power Systems (MTU): Manufacturer of MTU-branded diesel and gas generator sets, power systems, and turnkey energy solutions for mission-critical and industrial applications. Comparable as a global genset and power systems manufacturer competing for the same end customers and represented-channel relationships as Renosa.
• Cummins Inc. Global manufacturer of diesel and natural gas generators, transfer switches, and power generation systems with a large direct sales and distributor network. Comparable as the manufacturer whose products flow through rep firms like Renosa, and a competitor for end-customer mindshare in standby power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXkYr7-DiBpUYvsnjRomXBw/featured
• Facebookfacebook.com/RenosaCorp
• LinkedInlinkedin.com/company/renosa-corporation
• Instagraminstagram.com/renosacorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renosa Corporation