SECURITY INDUSTRY ALARM COALITION

What SECURITY INDUSTRY ALARM COALITION does

Security Industry Alarm Coalition (SIAC) is a 501(c)(6) nonprofit trade association founded in 2002 by the four major North American security industry associations: the Canadian Security Association (CANASA), the Security Industry Association (SIA), The Monitoring Association (TMA), and the Electronic Security Association (ESA). The organization serves as the unified industry voice on alarm management issues, operating without membership dues or product sales and instead relying entirely on donations from alarm industry companies, associations, and supporters. Its core 'products' are policy frameworks and advocacy services rather than technology: the Model Alarm Ordinance (developed jointly with the International Association of Chiefs of Police and the National Sheriffs' Association and adopted in some form by over 1,000 U.S. communities), the Enhanced Call Confirmation (ECC) standard requiring two-call verification before dispatch, and the AVS-01 Alarm Validation Scoring standard endorsed by IACP.

SIAC's go-to-market is relationship-driven rather than commercial, with no direct sales motion. The organization maintains active engagement with approximately 18,000 public safety agencies nationally through formal partnerships with IACP, NSA, the Major County Sheriffs' Association, and the Major City Chiefs Association. Two regional Law Enforcement Liaisons (Steve Keefer in Sparks, NV covering the Western U.S. and Major Allan Rutledge in Matthews, NC covering the Eastern U.S.) provide direct outreach to police chiefs, sheriffs, and state-level alarm management committees. SIAC also operates award programs—the PDQ Award, William N. Moody Award, and co-sponsored Sheriff/Private Security Partnership Award—that serve as relationship and recognition mechanisms rather than revenue generators.

The organization's customer base consists of alarm dealers and monitoring companies, law enforcement agencies, and concerned citizens, all served free of charge. Revenue comes exclusively from donations, with a formalized Advisory Council tier (minimum $25,000 annual contribution) introduced in 2024 granting voting board representation to qualifying for-profit donors. Major donors include ADT, Comcast/Xfinity, Resideo, NetOne, and other alarm industry companies. SIAC employs 1-10 staff and is headquartered in Fort Worth, Texas, with field staff distributed regionally. The organization is governed by a Board of Directors currently chaired by Grady Medcalf (elected January 2026), following a leadership succession that brought in Steve Keefer as Executive Director in January 2025, succeeding founding Executive Director Stan Martin who led the organization for over 22 years.

Name

SECURITY INDUSTRY ALARM COALITION

Legal name

Security Industry Alarm Coalition

Website

https://siacinc.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Security Industry Alarm Coalition (SIAC) is a 501(c)(6) nonprofit founded in 2002 by four major North American security associations (CANASA, SIA, TMA, ESA) to serve as the unified voice for the electronic security industry on alarm management issues, providing free advocacy, model ordinances, and law enforcement liaison services to alarm dealers, police agencies, and citizens.

Ownership category

akta.pro rank

Product category

Alarm Industry Advocacy

NAICS

Business Associations (813910), Professional Organizations (81392), Security Systems Services (56162), Investigation and Security Services (5616)

SIC

Services-Membership Organizations (8600), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Commercial & Industrial Alarm Monitoring (BPAKAFAB)

akta.pro secondary industries

Crisis Management & Communications Support (Mass Notification) (BPABANAF), Mobile Patrol & Alarm Response (HSAHAKAB)

Keywords

• Alarm management advocacy
• False alarm reduction
• Alarm industry coalition
• Public safety coordination
• Model ordinance guidance

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: SIAC is a 501(c)(6) not-for-profit corporation that does not sell any products nor charge membership/dues. They rely strictly on donations from alarm industry companies, associations, and supporters to fund their operations and mission of reducing alarm dispatches and promoting good alarm management practices.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Security Industry Alarm Coalition is a 501(c)(6) nonprofit trade coalition that provides alarm management guidance, advocacy, and model ordinances to the alarm industry and law enforcement. It does not sell products or charge membership dues; instead it produces and disseminates best-practice resources, model municipal ordinances, and training materials that help alarm dealers and police departments reduce false alarms. Its work is sustained by donations from industry supporters and directed by a small staff and board representing the founding associations.

Product overview

The Security Industry Alarm Coalition (SIAC) is a 501(c)(6) not-for-profit industry coalition, not a product company. SIAC provides advocacy, education, and guidance services to reduce false alarms and strengthen partnerships between the electronic security industry and law enforcement agencies. The organization offers a Model Alarm Ordinance, law enforcement liaison services, and industry award programs (PDQ Award, Moody Award, Sheriff/Private Security Partnership Award). SIAC does not sell software products or have a product portfolio in the traditional sense—it operates as a coordinating body for four major North American security associations: CANASA, SIA, TMA, and ESA.

Differentiator

Problem solved

Functional benefit

Products and services

• Alarm Management Model Ordinances and Guidance

Quantifiable outcome

• Communities using model ordinance achieve 70% dispatch reduction in first 36 months
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor, core and regional.

• ISC East (International Security Conference & Exposition)minorGTM or Marketing Partner · 3 September 2024SIAC partnered with ISC East to provide free registration for the November 2024 event at the Javits Center in New York City. ISC East is the Northeast's leading security and public safety event.
• Integration Association of Florida (IAF)minorGTM or Marketing Partner · 26 February 2024IAF made a generous donation to support SIAC's law enforcement outreach efforts. Originally founded as the Alarm Association of Florida (AAF) in 1968. Supports the Florida Chiefs of Police Association partnership.
• Canadian Security Association (CANASA)coreStrategic or Co-development PartnerOne of four major North American security associations that comprise SIAC. SIAC represents one voice for the electronic security industry on alarm management issues.
• Security Industry Association (SIA)coreStrategic or Co-development PartnerOne of four major North American security associations that comprise SIAC. Jointly develops alarm management best practices and standards.
• The Monitoring Association (TMA)coreStrategic or Co-development PartnerOne of four major North American security associations that comprise SIAC. Co-sponsors the Sheriff/Private Security Partnership Award and the ASAP Service for direct alarm dispatch communication.
• Electronic Security Association (ESA)coreStrategic or Co-development PartnerOne of four major North American security associations that comprise SIAC. Established the Stan Martin Excellence in Advocacy Award. Co-sponsors the Sheriff/Private Security Partnership Award.
• International Association of Chiefs of Police (IACP)coreStrategic or Co-development PartnerSIAC maintains active participation with IACP to effectively communicate issues and coordinate solutions related to alarm management. IACP has endorsed the AVS-01 standard and the Model Alarm Ordinance.
• National Sheriffs' Association (NSA)coreStrategic or Co-development PartnerSIAC maintains active participation with NSA and co-sponsors the Sheriff/Private Security Partnership Award recognizing exemplary collaborations between law enforcement and private security.
• Wisconsin Chiefs of Police Association (WCPA)regionalStrategic or Co-development PartnerSIAC cultivated a relationship through conference participation and formal presentation on the Alarm Management Committee concept, leading WCPA to establish its own Alarm Management Committee and collaborate with Wisconsin Security Association (WISA).
• Major County Sheriffs' AssociationregionalStrategic or Co-development PartnerSIAC maintains active participation to communicate issues and coordinate solutions related to alarm management.
• Major City Chiefs AssociationregionalStrategic or Co-development PartnerSIAC maintains active participation to communicate issues and coordinate solutions related to alarm management.
• Florida Police Chiefs Association (FPCA)regionalStrategic or Co-development PartnerSIAC participates in FPCA conferences and the FPCA Alarm Management Committee, which also serves on the FPCA Public-Private Partnership Committee. Long-standing relationship with Florida law enforcement leaders.
• State Alarm Management CommitteesregionalStrategic or Co-development PartnerSIAC establishes and supports Alarm Management Committees in many states, including Georgia (established 2005), North Carolina, South Carolina, Florida, Wisconsin, and others. These committees bring together law enforcement and industry representatives.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/siacinc
• Facebookfacebook.com/SIACINC.ORG
• LinkedInlinkedin.com/company/security-industry-alarm-coalition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECURITY INDUSTRY ALARM COALITION