SEED Collective

What SEED Collective does

SEED Collective, LLC is a private, founder-led business consultancy headquartered in Kansas City, MO, founded in 2013 by attorney Adrienne B. Haynes. The firm provides business coaching, program design, and research and policy services to early- and second-stage entrepreneurs, nonprofit leaders, and community organizations, with a stated focus on historically underestimated communities. Its core offerings include the SEED+ six-month business support program (for both for-profit and nonprofit tracks), the eight-week Child Care Accelerate program operated in partnership with the New Hampshire Department of Health and Human Services, the Rising Trades Contractor Accelerator in green construction, the Community Innovation Design Program with subscription tiers, a Shared Services Network of 15+ partner companies offering client discounts, and research and policy services including grant compliance and policy engagement. SEED Collective also operates SEED Law, LLC, a wholly-owned adjacent subsidiary providing boutique business and estate planning legal services, and maintains an Innovator in Residence relationship with the Ewing Marion Kauffman Foundation.

The firm's revenue model is built on professional services and government contracts rather than a proprietary technology platform. SEED+ programs operate as cohort-based, multi-month engagements (typically 6-8 months) with customized pricing set per client; the Child Care Accelerate pilot was delivered as a state contract (Feb-Aug 2024) that processed $1,221,931.77 in pre-approved OTS grants; the Community Innovation Design Program is offered on a monthly subscription basis across Standard, Premium, and Network tiers; and consulting/program design work is sold on a project basis to organizations such as UMKC, Kauffman, Evergy, and Elevate Energy. Go-to-market is direct, sales-led, and ecosystem-driven: Business Development staff conduct outreach and intake, the firm recruits cohort participants through website applications, and partner organizations and the Shared Services Network provide referrals. There is no disclosed AI/ML capability, no app product, and no public pricing, indicating a relationship- and human-capital-intensive operating model with modest absolute scale.

Name

SEED Collective

Legal name

SEED Collective, LLC

Website

https://seedconsults.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SEED Collective, LLC is a Kansas City-based business consultancy founded in 2013 that provides business coaching, program design, and research and policy services to early-stage entrepreneurs, nonprofit leaders, and community organizations, with a focus on historically underestimated communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Coaching Programs: Revenue generated through curated six-month business support programs (SEED+ and SEED+ Nonprofit) offering business coaching, professional guidance, strategic networking, and practical education. Programs provide 30+ hours of business guidance from service professionals in areas such as business foundations, marketing, accounting, legal, and succession planning.
2. Program Design & Management: Revenue from designing and managing business incubator programs, technical assistance, and customized program and curriculum development for partner organizations including nonprofits and universities.
3. Research & Policy Services: Revenue generated through grant compliance reporting, white paper development, business model documentation, and policy engagement services for nonprofit clients.
4. Government Contract - Child Care Accelerate: Contract-based revenue from New Hampshire Department of Health and Human Services for Child Care Business Improvement Project (CCBIP). The program facilitated $1,221,931.77 in pre-approved OTS grant funding for child care providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SEED Collective provides business coaching, education, and program design services for early- and second-stage businesses and nonprofit organizations, with a focus on historically underestimated communities. Its core offerings are cohort-based programs (SEED+, SEED+ Nonprofit, Child Care Accelerate, Rising Trades Contractor Accelerator) that deliver 30+ hours of one-on-one coaching, strategic planning, technical assistance, and access to a Shared Services Network of partner discounts, supplemented by Research & Policy services for grant compliance and policy engagement.

Product overview

SEED Collective is a consultancy that provides a portfolio of business coaching programs and services designed to inspire and support the sustainability of entrepreneurs and communities. The core offerings include the SEED+ and SEED+ Nonprofit programs (six-month curated business support), Child Care Accelerate (specialized eight-week program for child care providers), Rising Trades Contractor Accelerator (green construction support), and Community Innovation Design Program (community economic development). These programs are supplemented by a Shared Services Network offering partner discounts, individual business coaching services, and research and policy support. The company operates as a platform of interconnected programs rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Products and services

• SEED+ A six-month curated business support program designed for early- and second-stage businesses looking to grow their expertise and network. Participants receive goal-setting support, 30+ hours of business guidance from service professionals, 1:1 coaching, strategic networking, and access to the SEED Business Network.
• SEED+ Nonprofit A six-month business support program designed specifically for early- and second-stage nonprofit leaders. Working with staff and board members, the program advances organizations looking to set clear goals, get organized, and develop actionable strategic plans.
• Child Care Accelerate An eight-week business coaching program designed to help New Hampshire child care providers optimize their business operations. The program provided customized coaching, Development Improvement and Sustainability Plans (DISP), facility reviews, weekly coaching sessions, and grant planning support. Participants who completed the program were eligible for Opportunities to Succeed (OTS) grants.
• Rising Trades Contractor Accelerator An eight-month curated business program designed to support diverse entrepreneurs in the green construction and high-performance buildings industry. Includes customized coaching, strategic pairings with professional service providers and mentors, and practical education.
• Founders In Food A monthly business program for entrepreneurs and business owners in the food industry. Includes monthly business education on topics including food law and policy, accounting, operations, marketing, and branding.
• Community Innovation Design Program A community-designed innovation program that helps communities strategically identify areas for innovation, relationship building, and redevelopment using best practices designed by community leaders. Offers three membership tiers (Standard, Network, Premium) providing tools, frameworks, consulting, mapping, and impact reporting.
• Shared Services Network A cooperative of small, medium, and large companies offering discounts on products and services for SEED Collective clients. Available to for-profit and nonprofit businesses participating in SEED Collective coaching, programming, or active in graduate/alumni networks. Partner businesses include Brightwheel, Illumine, Lillio, ProCare, Paylocity, Intuit QuickBooks, and others.
• Research & Policy Services Services including grant compliance and reporting, effective engagement with policy makers, and business model and knowledge reporting. Partners with nonprofits to assist with grant-required data collection, organization, and program reporting from private and federal grantors.
• Business Coaching Services One-on-one business advising and coaching services for early and second-stage businesses. Includes support areas such as business strategy, financial analysis and planning, administration and operations, marketing, legal, tax and regulatory compliance, human resources, and succession and sustainability planning.

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• New Hampshire Department of Health and Human ServicescoreStrategic or Co-development Partner · 1 July 2023SEED Collective, LLC was confirmed by NH Governor Chris Sununu and the Executive Council as the facilitating organization to develop, implement, and manage the Child Care Business Improvement Project (CCBIP) for licensed and license-exempt NH-based Child Care Providers. Contract amended in September 2024 to add OTS Grant Fund management.
• Federal Reserve Bank of Kansas CityflagshipStrategic or Co-development Partner · 1 January 2018SEED Collective collaborated with the Federal Reserve Bank of Kansas City in support of their Black Women's Startup Report released in 2018. The partnership involved research and data relating to entrepreneurship in historically underestimated communities.
• Kauffman FoundationflagshipStrategic or Co-development Partner · 1 January 2018Through the Kauffman Foundation, Adrienne B. Haynes works as an Innovator in Residence to support the Foundation's work and help develop uncommon solutions within Kansas City and beyond that reduce barriers to entrepreneurship.
• Building Energy Exchange KCcoreStrategic or Co-development PartnerPartnership in Rising Trades Contractor Accelerator - a curated business program designed to support diverse entrepreneurs in green construction and high-performance buildings industry.
• Elevate NFPcoreStrategic or Co-development PartnerPartnership in Rising Trades Contractor Accelerator - providing customized coaching, strategic pairings, and practical education for diverse entrepreneurs.
• Business Services Collective NFPcoreStrategic or Co-development PartnerPartnership in Rising Trades Contractor Accelerator - contributing professional service expertise for business counseling and connections.
• Iron DistrictminorStrategic or Co-development PartnerPresented Founders in Food monthly business program for entrepreneurs in the food industry in 2019, supporting the pre-launch phase of Iron District.
• BrightwheelminorChannel Partner/ Reseller/ DistributorChild care software platform provider offering 20% discount to SEED clients through Shared Services Network. Brightwheel streamlines operations for child care centers.
• Child Care Purchasing Alliance (CCPA)minorChannel Partner/ Reseller/ DistributorNetwork helping Child Care Centers nationwide purchase products and services at competitive pricing. Offers 20% discount for online services and property operations to SEED clients.
• Convergence Counseling, LLCminorChannel Partner/ Reseller/ DistributorMental health counseling service offering free 15-minute virtual consultation and 15% off virtual therapy sessions to SEED clients.
• Enterprise Rent-A-CarminorChannel Partner/ Reseller/ DistributorTransportation solutions provider with 8,000+ locations worldwide offering car/truck rentals and car sharing to SEED clients through Shared Services Network.
• Headwaters Capital Management, LLCminorChannel Partner/ Reseller/ DistributorCommercial property stewardship solutions provider offering free consultations and reduced hourly rate to SEED clients.
• IllumineminorChannel Partner/ Reseller/ DistributorAll-in-one child care software solutions platform used by 1,000+ schools nationwide. Offers streamlined operations including billing, attendance, and parent communication to SEED clients.
• PaylocityminorChannel Partner/ Reseller/ DistributorCloud-based HR and payroll software suite offering 20% discount for online support and product discounts to SEED clients.
• ProCare SolutionsminorChannel Partner/ Reseller/ DistributorProvider of fully integrated child care management software used by 37,000+ child care businesses nationwide. Offers family information management, attendance tracking, and tuition collection to SEED clients.
• SEED Law, LLCminorChannel Partner/ Reseller/ DistributorBoutique business and estate planning firm affiliated with SEED Collective. Offers free consultation and 20% reduced hourly rate up to 5 hours for SEED clients.
• Intuit QuickBooksminorChannel Partner/ Reseller/ DistributorAccounting software platform providing financial management tools to SEED clients with discounted access through Shared Services Network.
• Lillio (formerly hiMama)minorChannel Partner/ Reseller/ DistributorChild care software solutions platform helping professionals plan and manage staff, operations, and communication with features including scheduling, invoicing, and family content sharing.
• University of Missouri-Kansas CitycoreStrategic or Co-development PartnerEducational partner for entrepreneurship and ecosystem development. Collaborated on programs supporting sustainable business development in the Kansas City region.
• Blue Hills Community ServicesminorStrategic or Co-development PartnerCommunity services organization partnered with for economic development and entrepreneurship support initiatives.
• Midwest Women's Business Enterprise CouncilminorStrategic or Co-development PartnerWomen's business enterprise organization collaborating on business support and certification-related initiatives.
• Elevate EnergyminorStrategic or Co-development PartnerEnergy-focused nonprofit partnered for program design and community engagement support.
• EvergyminorStrategic or Co-development PartnerUtility company partnered for business program design and community engagement initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Association for Enterprise Opportunity (AEO): AEO is a national membership organization of microbusiness and small business development practitioners — directly comparable to SEED Collective's role as an ecosystem-builder and capacity-builder for underserved entrepreneurs and the nonprofits serving them.
• America's SBDC: The U.S. Small Business Development Center network delivers no-cost business advising, training, and incubator programming to entrepreneurs across all 50 states — directly comparable to SEED Collective's cohort-based SEED+ model and accelerator delivery, with public funding support.
• Initiative for a Competitive Inner City (ICIC): ICIC is a nonprofit research and advisory organization focused on economic development in under-resourced urban communities — closely aligned with SEED Collective's mission of serving historically underestimated entrepreneurs and designing community innovation programs.
• SCORE: SCORE provides free business mentoring, coaching, and education to small businesses and entrepreneurs through a volunteer network — the closest direct functional analog to SEED Collective's executive coaching and program delivery, but at national free-of-charge scale.
• Renaissance Entrepreneurship Center: Renaissance is a nonprofit providing business training, coaching, and incubator services to underserved and low-income entrepreneurs, primarily in the Bay Area — a direct functional peer in the equity-focused business support space, with similar cohort-and-program design.
• National Main Street Center: Main Street America delivers a community-based economic development framework used by hundreds of local Main Street programs for neighborhood commercial district revitalization — directly comparable to SEED Collective's Community Innovation Design Program for neighborhood associations and chambers.
• Goldman Sachs 10,000 Small Businesses: A multi-week business education program providing practical education, access to capital, and peer networking for growth-oriented entrepreneurs — directly comparable to SEED Collective's six-month SEED+ cohort format and focus on historically underserved business owners.

Broad incumbents

• Ashoka: Ashoka is a global network identifying and supporting leading social entrepreneurs — adjacent to SEED Collective's mission focus on historically underestimated communities and its program-design work for impact-driven nonprofits and ecosystems.
• Ewing Marion Kauffman Foundation: The Kauffman Foundation is a major philanthropy focused on entrepreneurship education and research — a flagship partner and funder of SEED Collective's Rising Trades Contractor Accelerator and Innovator in Residence role; comparable as a much larger ecosystem-builder in the same niche.

Emerging players

• Springboard Enterprises: Springboard is a network accelerating women-led companies through advisory, investor connections, and programming — overlapping with SEED Collective's women-entrepreneur focus via the Midwest Women's Business Enterprise Council partnership.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seedconsults

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEED Collective