Sabina Savage

What Sabina Savage does

Sabina Savage is a London-based luxury fashion brand founded in 2014 by designer Sabina Savage, who serves as the sole illustrator and creative director. The company designs and produces hand-illustrated scarves, ready-to-wear, and textile accessories organised around narrative seasonal collections, with each piece originating from the founder's original drawings. The core product set includes silk and wool scarves priced from approximately £175 to over £1,000, ready-to-wear up to £2,140, and limited-edition collaborations such as the Artist's Pen with Royal Court Jewellers Cleave at £3,960. Production is small-batch and artisanal, supporting a premium positioning within the global luxury accessories market.

The business operates a direct-to-consumer model anchored by a flagship retail presence, supplemented by curated stockists in key luxury markets. Distribution is selectively controlled to preserve pricing integrity and editorial positioning. The 2025 publication of "A Savage Kingdom" and product placement in The Devil Wears Prada 2 film function as brand-building and earned-media initiatives rather than transactional channels. The company is founder-owned and has not raised external funding, and operates with a small team reported in the 1–10 employee range. Recent commercial moves include a Signature Gift Wrapping Service, a Spring/Summer 2026 "Fairytale Di Firenze" collection, and limited-edition collectibles extending the brand into adjacent luxury categories.

Name

Sabina Savage

Legal name

Sabina Savage

Website

https://sabinasavage.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sabina Savage is a London-based luxury fashion brand founded in 2014, designing hand-illustrated scarves, ready-to-wear, and textile accessories around seasonal narrative collections. The founder-owned company sells direct-to-consumer and through curated stockists to high-net-worth luxury consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Luxury scarves and accessories: Primary revenue from hand-crafted silk, wool/silk, and cashmere scarves sold in various sizes (42cm to 135cm) and formats (shawls, stoles, ribbons). Includes limited edition collector's items.
2. Designer clothing: Capsule clothing collections featuring placement-printed garments including dresses, tops, bottoms, coats, jackets, and pareos. Garments are crafted in London in limited quantities.
3. Home accessories and lifestyle products: Miscellaneous items including cushions, scrunchies, art books, and limited edition collectibles such as artisan pens. Lower-volume product lines.
4. Limited edition collectibles: Ultra-luxury limited edition objects such as The Artist's Pen ($4,960), limited to 5 pieces, crafted from 18 carat gold and sterling silver with enamel work by Royal Court Jewellers, Cleave.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sabina Savage designs, produces, and sells hand-illustrated luxury scarves, clothing, and textile accessories featuring original narrative prints inspired by history, mythology, and nature. Each piece begins as a hand-drawn artwork by the founder, which is then translated into engineered placement prints and produced by skilled UK artisans using silk, cashmere, and wool.

Product overview

Sabina Savage is a luxury fashion brand founded in 2014, specializing in heritage-inspired illustrated scarves and clothing. The core product offering consists of multiple scarf formats (Wool Silk Shawl 135, Cashmere Shawl 135, Silk Twill Shawl 135, Silk Twill Scarf 90, Silk Twill Scarf 42, Silk Twill Scarf Triangle, Silk Twill Shawl Rectangle, Cashmere-Lined Stole, Silk Ribbons, Silk Twill Scarf 65) and a clothing line (Coats & Jackets, Tops, Bottoms, Dresses, Pareos, Cotton Silk Shirts, Silk Kaftans, Lounge Trousers). The brand differentiates through original storytelling, hand-drawn illustrations by founder Sabina Savage, and UK-based artisanal craftsmanship. Each design is available across multiple fabric bases and colorways. The Spring/Summer 2026 Fairytale Di Firenze collection features three hero designs: The Glass Swan, The Medici Cheetah, and The Celestial Steed. The product range spans from accessible silk twill accessories to luxury cashmere pieces, plus limited-edition objets d'art like The Royal Striped Horses Artist's Pen.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-illustrated silk scarves

Quantifiable outcome

• Collection research involving rare manuscripts and academic collaborations, including access to The Tibet Museum in Dharamsala, India through Namgyal L. Takla
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

One partnership is on record.

• Royal Court Jewellers, CleaveminorOEM/ Whitelabel/ Licensing PartnerPartnership with Royal Court Jewellers, Cleave for production of ultra-luxury limited edition objects. The Artist's Pen (limited to 5 pieces, $4,960) features Cleave's enamel craftsmanship applied to Sabina's signature designs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liberty London: Heritage British retailer with a renowned Art Fabrics collection and a curated luxury scarf and accessories offering. Shares Sabina Savage's British heritage positioning, narrative-led printed textile aesthetic, and luxury gifting appeal.
• Aspinal of London: British luxury accessories and lifestyle brand with similar London heritage positioning, premium price points, narrative storytelling, and a focus on gifting — making it directly comparable in brand DNA and customer overlap.
• Erdem: London-based luxury fashion house known for heritage-inspired, narrative-driven printed textiles and outerwear. Highly comparable given the shared British heritage aesthetic, story-led collections, and ultra-feminine silk/print-driven product mix.
• Anya Hindmarch: British luxury designer brand built on playful storytelling, limited-edition collectibles, and craft-driven accessories. Comparable in founder-led positioning, gifting focus, and limited-edition scarcity strategy.
• Etro: Italian luxury fashion house renowned for distinctive paisley, heritage, and narrative prints across silk scarves, ready-to-wear, and home. Directly comparable product category overlap (printed silk scarves as a signature product) with a heritage-print-driven aesthetic.
• Zimmermann: Australian luxury fashion brand known for romantic, print-driven ready-to-wear, silk dresses, and scarves. Comparable in print-as-hero design philosophy, silk-heavy product mix, and premium DTC-led luxury positioning.
• La DoubleJ: Italian luxury brand built around bold, narrative-printed scarves, kaftans, dresses, and homeware. Highly comparable as a print-first, story-led luxury accessories and apparel brand targeting design-conscious luxury consumers.
• Rixo: London-based independent luxury label built on signature hand-drawn prints across scarves, dresses, and silk separates. Closely comparable as a London-based founder-led brand where signature prints and silk scarves are the central identity.

Broad incumbents

• Hermès: The defining luxury scarf maison (carrés) and ultra-luxury accessories. As the gold-standard incumbent in the illustrated luxury scarf category, Hermès defines the upper bound of what heritage-printed silk scarves can be priced and valued at — a key aspirational reference for Sabina Savage's positioning.
• Loewe: LVMH-owned luxury fashion house under Jonathan Anderson, celebrated for artistic craft, illustrated motifs, and graphic-led ready-to-wear. Comparable in narrative-and-craft luxury positioning, though operating at significantly larger scale as a maison.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sabinasavage
• YouTubeyoutube.com/channel/UC7HS9wy85SxB2Kg0gs323sg/videos?view=0&sort=dd&flow=grid
• Instagraminstagram.com/sabinasavage
• Pinterestpinterest.co.uk/sabinasavage
• LinkedInlinkedin.com/company/sabina-savage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabina Savage