Schubert Wines Limited

What Schubert Wines Limited does

Schubert Wines Limited is a boutique premium winery founded in 1998 in Martinborough, New Zealand, by Kai Schubert and Marion Deimling, both graduates of Geisenheim University. The company specializes in estate-grown Pinot Noir, cultivating 14 hectares of vines planted in traditional European style on a 40-hectare landholding acquired at inception. The winery has held organic certification since 2013 and operates under the Schubert label plus a sub-brand, Gabriel Glass.

The business runs a dual go-to-market: a direct-to-consumer motion comprising cellar door sales (NZ$15 tasting fee) and online channels, layered with international distribution through channel partners spanning more than 40 countries. Production is bounded by the 14-hectare vineyard, making this a constrained-supply, premium-positioning play rather than a volume business. The company is privately held and founder-owned, with 1-10 reported employees, consistent with a small-batch, craft-production operating model.

The company's competitive positioning rests on three reinforcing elements: Martinborough terroir and European-style viticulture, organic certification, and founder credentials supported by repeated third-party critic validation (95 points from James Suckling, Top 100 NZ Wines from Bob Campbell MW, and Decanter Magazine recognition). Distribution breadth across 40+ countries indicates established export infrastructure, though the small headcount constrains how aggressively that footprint can be expanded without external capital or partnerships.

Name

Schubert Wines Limited

Legal name

Schubert Wines Limited

Website

https://schubert.co.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Schubert Wines Limited is a Martinborough, New Zealand-based boutique winery founded in 1998, specializing in estate-grown, organic-certified Pinot Noir distributed across 40+ countries via DTC and international channel partners.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Premium wine production
• Pinot noir winemaking
• Cellar door tasting
• Organic vineyard
• Wine distribution

Headquarters

HQ city

Martinborough

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct retail sales through cellar door tasting room and online shop (shop.schubert.co.nz). Consumers purchase bottles directly with tasting experiences available.
2. International Distribution: Wholesale distribution through appointed international distributors across 40+ countries including Australia, UK, USA, Canada, Europe, and Asia.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Schubert Wines Limited is a Martinborough, New Zealand winery that produces and sells premium wines — led by single-vineyard and clonal Pinot Noirs, Syrah, Con Brio, Sauvignon Blanc, Chardonnay, Tribianco, Rosé, and Dolce dessert wine — from organically certified vineyards. The company also operates a cellar door tasting experience in Martinborough (NZ$15 per person, waived on bottle purchase) and is the exclusive New Zealand importer of the Gabriel Glass wine glass. Distribution is via the cellar door, online shop, and 40+ appointed international distributors.

Product overview

Schubert Wines is a Martinborough, New Zealand winery specializing in premium Pinot Noir wines, founded in 1998 by Kai Schubert and Marion Deimling. The company operates organically certified vineyards in the Wairarapa region. The product portfolio includes ten distinct wines: KAI Pinot Noir (100% Abel Clone single vineyard), Block B Pinot Noir (flagship Dijon clone selection), Marions Vineyard Pinot Noir (Gladstone subregion), Syrah, Con Brio (aged 48 months in French oak), Sauvignon Blanc, Chardonnay, Tribianco (Chardonnay/Pinot Gris/Müller-Thurgau blend), Rosé, and Dolce (dessert wine). Additionally, Schubert Wines serves as the exclusive importer of the Gabriel Glass wine glass accessory in New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Gabriel Glass: Exclusive importer of The Gabriel Glass©, a multi-purpose wine glass designed by Swiss wine writer René Gabriel.

Products and services

• KAI Pinot Noir Premium single-vineyard Pinot Noir crafted from 100% Abel Clone grapes, hand-picked and aged in 100% new French oak barriques for 20 months, known for intense, complex character with notes of dark cherries, plums, sandalwood, and chocolate. Targeted at wine enthusiasts, collectors, and fine-dining on-premise accounts.
• Block B Pinot Noir Flagship Pinot Noir made from a selection of exclusive Dijon Pinot Noir clones (115, 667, 777, 114, 113), hand-picked and aged in French oak barriques. Recognized as one of New Zealand's best Pinot Noirs with complex savory, spiced character. Targeted at premium wine drinkers, collectors, and the on-premise channel.
• Marion's Vineyard Pinot Noir Single-vineyard Pinot Noir from the Gladstone subregion, crafted from Pommard and Abel clone grapes. Fresh, aromatic wine with cherry, strawberry, and herbal notes, more approachable when young but ageworthy. Targeted at premium wine drinkers and fine-dining on-premise accounts.
• Syrah Cool-climate Syrah with elegant black fruit, black pepper, bramble, and a mineral-driven backbone. Rated among New Zealand's top Syrahs with cellaring potential of up to 20 years. Targeted at red wine enthusiasts and collectors.
• Con Brio Deeply concentrated red wine with aromas of ripe blackberry, dark raspberries, liquorice, cloves, and black pepper; velvety texture with long aging potential. Targeted at collectors and fine-dining on-premise accounts.
• Sauvignon Blanc Refined Sauvignon Blanc with phenolics providing silky texture, featuring Meyer-lemon and Korean-pear aromas. Targeted at white wine drinkers and seafood-pairing occasions.
• Chardonnay Hand-picked whole bunch pressed Chardonnay, fermented in French oak barriques with occasional battonage, showing apple pie, pastry crust, vanilla cream, and focused elegant fruit. Targeted at premium white wine drinkers and fine-dining accounts.
• Tribianco Cuvée of three white grape varieties (Chardonnay, Pinot Gris, and Müller-Thurgau), hand-picked and fermented in used French oak. Fresh floral aromatics with grapefruit, orange blossom, yellow stone fruit, and subtle yeasty characters. Targeted at white wine drinkers seeking an aromatic alternative.
• Rosé Classic French-style Rosé from 100% Pinot Noir, hand-picked and cold-macerated. Features refreshing citrus, vineyard peach, and aromatic strawberry characters. Targeted at casual and premium wine drinkers seeking a summer-style rosé.
• Dolce Luscious dessert wine from a vineyard block planted in 1989 by an Italian vintner. Features ripe vineyard peach, dried apricots, orange blossom, caramelized pear, and honeydew melon. Targeted at dessert wine drinkers and fine-dining accounts.
• Gabriel Glass Multi-purpose premium wine glass designed by Swiss wine writer René Gabriel, made of dishwasher-safe lead-free crystal with a 95mm bowl diameter, intended for maximum enjoyment of all wine varietals and styles. Schubert Wines is the exclusive New Zealand importer, targeting wine enthusiasts and gift purchasers.
• Cellar Door Tasting Experience In-person wine tasting experience at the Schubert Wines cellar door in Martinborough, charging NZ$15.00 per person (waived on bottle purchase) for a full tasting of the Schubert portfolio. Targeted at wine enthusiasts, tourists, and trade visitors to the Wairarapa region.

Quantifiable outcome

• 95-96 points from Bob Campbell MW, James Suckling, and WineFolio for multiple vintages
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Gabriel GlasscoreOEM/ Whitelabel/ Licensing PartnerSchubert Wines is the exclusive importer of The Gabriel Glass in New Zealand. The Gabriel Glass is a multi-purpose wine glass designed by renowned Swiss wine writer René Gabriel, made of dishwasher-safe lead-free crystal.
• Kemp Wine Merchants / Great Little VineyardscoreChannel Partner/ Reseller/ DistributorNew Zealand distributor based in Auckland handling domestic distribution of Schubert wines through their Great Little Vineyards brand.
• Ellis of Richmond LtdcoreChannel Partner/ Reseller/ DistributorUK distributor handling Schubert wines in the United Kingdom market.
• Golden Ram ImportscoreChannel Partner/ Reseller/ DistributorUSA importer distributing Schubert wines in the United States market.
• Mövenpick Wein AGcoreChannel Partner/ Reseller/ DistributorSwiss wine merchant distributing Schubert wines in Switzerland.
• Wineboutique DenmarkminorChannel Partner/ Reseller/ DistributorDanish wine boutique distributing Schubert wines in Denmark.
• Whole Bunch WinesminorChannel Partner/ Reseller/ DistributorAustralian distributor based in Sydney handling Schubert wines in NSW.
• World Wine BrazilminorChannel Partner/ Reseller/ DistributorBrazilian distributor distributing Schubert wines in São Paulo market.
• Kedington Wines (Far East) Co. LtdminorChannel Partner/ Reseller/ DistributorHong Kong distributor handling Schubert wines in the Asian market.
• Monopole Pte. Ltd.minorChannel Partner/ Reseller/ DistributorSingapore distributor for Schubert wines.
• Asahiya Wine CellarminorChannel Partner/ Reseller/ DistributorJapanese wine merchant in Tokyo distributing Schubert wines.
• Dongwon Wineplus Co. Ltd.minorChannel Partner/ Reseller/ DistributorKorean distributor handling Schubert wines in South Korea.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cloudy Bay: Iconic Marlborough producer owned by LVMH, famous for Sauvignon Blanc and premium Pinot Noir. Broad incumbent comparable on premium New Zealand wine positioning, global distribution scale, and DTC estate experiences.

Direct peers

• Palliser Estate: Another Martinborough winery producing premium Pinot Noir and cool-climate varietals. Direct geographic peer with overlapping varietal portfolio, DTC cellar door, and international distribution model.
• Greywacke: Marlborough producer of premium Pinot Noir, Sauvignon Blanc, and Chardonnay under Kevin Judd. Comparable on premium single-vineyard Pinot Noir focus, international critic recognition, and small-scale boutique production.
• Craggy Range: Hawke's Bay-based premium New Zealand winery with a multi-regional portfolio including Pinot Noir, Syrah, Chardonnay, and Sauvignon Blanc. Comparable on premium multi-varietal portfolio, international awards profile, and DTC tasting room presence.
• Dog Point Vineyards: Marlborough winery producing premium organic Pinot Noir, Sauvignon Blanc, and Chardonnay. Comparable on organic certification, premium export-focused positioning, and family/founder ownership.
• Rippon: Central Otago winery focused on biodynamic Pinot Noir and Riesling with a strong cellar door experience on Lake Wanaka. Comparable on single-vineyard Pinot Noir focus, organic/biodynamic viticulture, and tourism-driven DTC strategy.
• Ata Rangi: Martinborough, New Zealand winery specializing in premium Pinot Noir from the same Wairarapa terroir as Schubert. Closest direct comparable given shared geography, single-vineyard Pinot Noir focus, and similar family/founder ownership structure.
• Burn Cottage: Central Otago biodynamic Pinot Noir producer with a strong organic/biodynamic credential and export-focused distribution. Comparable on boutique scale, organic philosophy, and international export orientation.
• Bell Hill: Boutique North Canterbury winery producing limited-release, age-worthy Pinot Noir and Chardonnay with Burgundy-inspired winemaking. Comparable on ultra-premium small-scale Pinot Noir positioning and collector/aged-wine market focus.
• Felton Road: Central Otago, New Zealand producer renowned for single-vineyard Pinot Noir with similar low-yield, biodynamic/organic-leaning philosophy. Comparable on premium positioning, single-vineyard Pinot Noir focus, and international critic acclaim.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbJ5sO0H1pJ7bY3K7aQ6vjA
• Instagraminstagram.com/schubertwines
• LinkedInlinkedin.com/company/schubert-wines-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schubert Wines Limited