Schuy Hotelbetriebsges. Mbh

What Schuy Hotelbetriebsges. Mbh does

Schuy Hotelbetriebsgesellschaft mbH is a privately held, family-owned German limited liability company that operates the Hotel Saigerhöh, an upscale wellness and golf resort located at approximately 900 metres altitude in Lenzkirch-Saig in the High Black Forest. The business has been under Schuy family ownership since 1955 and is currently led by managing directors Herbert Schuy and Claudia Schuy. The property serves leisure and conference guests drawn primarily from Germany and adjacent European markets, with a service-oriented operating model supported by roughly 80 employees from more than 20 nationalities and an unusually large apprenticeship cohort of around 25 trainees.

The hotel's core product is an integrated resort experience built around eight room categories, the Wald-Spa wellness facility, multiple food-and-beverage outlets, conference and event space, and a co-marketed golf product with Golfclub Hochschwarzwald. Supporting technology infrastructure includes a dedicated mySaigerhöh loyalty programme operated on the KunLeiSys CRM platform and the OnePageBooking direct booking engine, alongside a multilingual (German, English, French) web presence. The 2025 capex programme covers bathroom renovation of comfort single rooms and junior suites, and a 2026 culinary reorientation toward plant-based cuisine is planned.

The business model is a classic asset-heavy hospitality operation: revenue is generated through per-person room and package pricing (published room rates of roughly €119–€238 per person per night and package rates of roughly €432–€1,470 per person), supplemented by spa, F&B, golf, and event spend. Distribution is a mix of direct booking via the OnePageBooking engine and the in-house loyalty programme, partnerships such as the golf club tie-up, and third-party OTA channels. The company does not disclose revenue, has no external shareholders, and operates from a single property, which makes financial visibility limited but also concentrates execution risk on one site.

Name

Schuy Hotelbetriebsges. Mbh

Legal name

Schuy Hotelbetriebsgesellschaft mbH

Website

https://saigerhoeh.de

Company type

Private

Founded year

1955

Operating status

Operating

Short description

Schuy Hotelbetriebsgesellschaft mbH is a family-owned GmbH operating the upscale Hotel Saigerhöh, a wellness, spa and golf resort at ~900m altitude in Lenzkirch-Saig in the High Black Forest, serving German and European leisure and conference guests since 1955.

Ownership category

akta.pro rank

Product category

Luxury Wellness Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Wellness hotel services
• Luxury hotel accommodation
• Spa wellness retreats
• Golf vacation packages
• Conference event venues

Headquarters

HQ city

Lenzkirch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodation: Room rentals across multiple categories including single rooms, double rooms in various tiers (Waldhaus, Terrace, Superior, Deluxe), junior suites, and 2-3 room suites. Revenue generated through nightly stays with breakfast, half-board, or half-board Plus packages.
2. Restaurant & Dining: Panoramic restaurant serving 5-course dinner menus and à la carte options; Schwarzwald-Stube for lunch and afternoon coffee/cake; fireplace bar for cocktails and beverages. Revenue from cover charges and menu pricing.
3. Spa & Wellness Services: Day spa packages (Relax, Beauty), massages, exfoliation treatments, private pool access. Revenue from treatment bookings and day passes.
4. Golf Packages & Green Fees: Partnership with Golfclub Hochschwarzwald e.V. providing golf packages including green fees, lessons, and equipment rental. Packages range from 2-6 nights with varying green fee inclusions.
5. Conference & Event Services: Meeting rooms (Saiger, Jäger-Stube, library) with conference technology, catering, and customizable packages for corporate events and seminars.
6. Voucher Shop: Online gift voucher shop for hotel stays, spa treatments, and experience packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Schuy Hotelbetriebsgesellschaft mbH operates Hotel Saigerhöh, a luxury wellness and golf hotel in Lenzkirch-Saig in the High Black Forest, Germany. The hotel sells overnight accommodation across eight room categories, a forest spa with five themed saunas and pools, three dining venues, golf packages through a partnership with Golfclub Hochschwarzwald e.V., conference and banqueting facilities, and a tiered guest loyalty program. Revenue is generated primarily through per-person-per-night room rates with breakfast or half-board options, spa treatment bookings, restaurant and bar sales, and seasonal packages.

Product overview

Hotel Saigerhöh is a luxury wellness hotel in the Black Forest (Hochschwarzwald) operated by Schuy Hotelbetriebsgesellschaft mbH. The hotel operates as a unified hospitality offering combining accommodation (8 room categories from single to 3-room suites), spa and wellness (Wald-Spa with pools, saunas, and treatments), dining (panoramic restaurant, Schwarzwald-Stube, fireplace bar), golf partnerships (Golfclub Hochschwarzwald), and conference services. The hotel sells packages and add-ons including yoga weekends, golf packages (19th Hole Week, Eagle Moments, Hole in One, Swing Stay), romantic getaways, seasonal holiday packages, and loyalty program (mySAIGERHÖH). Services are booked via OnePageBooking and vouchers via the online store.

Differentiator

Problem solved

Functional benefit

Brands

• mySaigerhöh: Loyalty program with three membership tiers (Member, Premium Member, VIP) offering credits on guest bills and exclusive benefits.

Products and services

• Hotel Accommodation

Quantifiable outcome

• Wellness area open 365 days per year with complimentary access for hotel guests
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Golfclub Hochschwarzwald e.V.coreStrategic or Co-development PartnerLong-standing partnership with the 18-hole golf club at 900m altitude offering Saigerhöh guests preferential tee times, discounted green fees, exclusive golf packages (Eagle Moments, Hole in One, Swing Stay, 19th Hole Week), golf lessons with Head Pro Cédric Steiner, and DGV/Swiss Golf card certification programs. The club is located 10 minutes by car from the hotel.
• Hochschwarzwald Tourismus GmbHminorGTM or Marketing PartnerRegional tourism marketing partner providing event calendar listings, vacation planning resources, and regional promotion. Hotel is listed on their 'Vacation from A to Z' portal. Photography credits on website include HTG – Hochschwarzwald Tourismus GmbH.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brenners Park-Hotel & Spa: Historic luxury hotel and spa in Baden-Baden with extensive wellness facilities and fine dining. Directly comparable luxury wellness resort in the broader Baden-Württemberg region.
• Hotel Sackmann: Family-run luxury wellness hotel in Baiersbronn, Black Forest, with multiple pools, saunas, and gourmet cuisine. Direct comparable on family ownership and Black Forest wellness positioning.
• Schloss Hohenhaus: Boutique castle hotel near Reutlingen with wellness offering in a scenic South German setting. Comparable mid-scale luxury wellness positioning with similar curated package approach.
• Wellnesshotel Auerhahn: Family-run 4-star superior wellness hotel in the Black Forest with extensive spa facilities and packaged wellness stays. Comparable mid-scale Black Forest wellness resort competitor.
• Hotel Bareiss: 5-star family-owned luxury wellness resort in Mitteltal/Baiersbronn, Black Forest, with Michelin-starred dining and spa. Direct comparable on family ownership, premium wellness positioning, and Black Forest resort setting.
• Hotel Traube Tonbach: Iconic family-run 5-star luxury hotel in Baiersbronn, Black Forest, offering spa, fine dining, and extensive wellness. Closest direct peer in scale, family ownership structure, regional location, and full-service wellness positioning.

Broad incumbents

• Falkensteiner Hotels & Residences: Austrian/Central European hotel group with a dedicated wellness and spa portfolio across alpine regions. Broader incumbent in the European wellness-resort category competing for similar wellness-leisure guests.
• Hospes Hotels: European boutique luxury wellness hotel collection across Spain and other Southern European cities. Broader incumbent offering curated wellness experiences at similar premium ADR levels.

Regional players

• Hotel Der Sonnenhof: Family-owned 5-star wellness and spa hotel in Bavaria with extensive spa infrastructure. Comparable mid-scale luxury German wellness resort, though based in a different region (Bavaria vs. Baden-Württemberg).

Others

• Schwarzwald Plus Hotels: Regional marketing alliance of Black Forest hotels promoting premium leisure stays with curated activity packages. Ecosystem participant that competes for the same wellness-leisure guest through cooperative marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schuy Hotelbetriebsges. Mbh