Sea Fresh B.v.

What Sea Fresh B.v. does

Sea Fresh B.v. is a privately held, family-owned Dutch fish supplier founded in 1999 and headquartered in Urk, the flatfish capital of Europe. It operates through two primary divisions: Wholesale, supplying round fish, farmed fish, flatfish, freshwater fish, and exotic species to wholesalers and foodservice operators across Europe; and Retail, producing more than 150 consumer-ready fish products daily for 4,000+ supermarkets under four concepts (Pure Fish, Fry 'n Fish, Easy As Fish, and Grill 'N Fish), frequently under private label. The company owns Northwest Fishery, a wholly-operated production facility in Sri Lanka that processes yellowfin tuna and Vannamei shrimp for worldwide export and is BRC and HACCP certified.

The business runs on a vertically integrated, asset-heavy operating model: 280 employees, a hyper-modern Urk factory IFS Higher Level certified with in-house processing from gutting to packaging, 1,400 solar panels supplying 95% of its own electricity, and 100% cooling water reuse. An international network of fishermen and suppliers across the Maldives, the Philippines, the Seychelles, South Africa, Indonesia, Vietnam, and Spain underpins year-round tuna sourcing, while the Dutch fishing fleet provides weekly North Sea flatfish (plaice, sole, turbot). Distribution is direct-to-customer with same-day shipping from Urk to 50+ distribution centers and next-day delivery to 100+ points across Benelux, Germany, and France.

The go-to-market is sales-led and B2B: quotes-based pricing with no public price disclosure, positioning the company as a chain partner that advises retailers on their seafood departments rather than a transactional supplier. Revenue streams span fresh and frozen fish products plus private-label manufacturing from bulk to luxury consumer packaging. The company sells under sub-brands Pure Fish, Fry 'n Fish, Easy As Fish, and Grill 'N Fish, and 99% of the retail assortment carries MSC, ASC, or GGN sustainability certification. Ownership remained with the Ras family throughout, transitioning fully in 2023 to second-generation brothers Albert and Sjoerd Ras, who also manage the business day-to-day.

Name

Sea Fresh B.v.

Legal name

Sea Fresh B.v.

Website

https://seafresh.nl

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Sea Fresh B.v. is a Dutch family-owned fish supplier founded in 1999, operating through Wholesale and Retail divisions with a wholly-owned Sri Lanka facility. It supplies fresh and frozen seafood to 4,000+ supermarkets, wholesalers, and foodservice operators across Europe.

Ownership category

akta.pro rank

Product category

Seafood Processing and Distribution

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

akta.pro secondary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

Keywords

• Fresh fish supply
• Frozen fish products
• Seafood processing
• Private label fish
• Wholesale fish distribution

Headquarters

HQ city

Urk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Fish Products: Fresh whole fish, fillets, and processed fish products sold to retail, wholesale, and foodservice customers. Products range from natural salmon fillets to marinated shrimp dishes.
2. Frozen Fish Products: Frozen fish products including saku, steaks, and cubes of tuna, as well as other frozen fish varieties sold under private label.
3. Private Label Manufacturing: Production of consumer products under customer private labels, from bulk packaging to luxury consumer packaging.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sea Fresh is a Dutch fish producer and supplier that processes, packages, and distributes fresh and frozen fish products through Wholesale and Retail divisions from a state-of-the-art facility in Urk, Netherlands. The company operates an owned production facility in Sri Lanka (Northwest Fishery) for yellowfin tuna processing, offers private-label manufacturing, and serves supermarkets, wholesalers, and foodservice customers across Europe.

Product overview

Sea Fresh B.v. is a Dutch fish supplier operating two main divisions: Wholesale and Retail. The Wholesale division supplies fresh and frozen fish across five categories (round fish, farmed fish, flatfish, freshwater fish, exotic fish) to wholesalers and foodservice operators throughout Europe, while the Retail division produces over 150 consumer-ready products daily through four concepts: Pure Fish (natural products), Fry 'n Fish (battered/breaded products), Easy as Fish (ready-to-cook in sauce/marinade), and Grill 'n Fish (BBQ products). The company also operates its own production facility in Sri Lanka (Northwest Fishery) specializing in yellowfin tuna processing for global export.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Fish: Natural fish products including salmon fillets, whitefish, and shrimp.
• Fry 'N Fish
• Easy As Fish
• Grill 'N Fish

Products and services

• Sea Fresh Wholesale Wholesale division supplying fresh and frozen fish products including round fish, farmed fish, flatfish, freshwater fish, and exotic fish species to wholesalers, Cash & Carry outlets, and foodservice operators across Europe.
• Sea Fresh Retail Retail division producing over 150 consumer-ready fish products daily for supermarkets, including pre-packaged fresh and frozen fish products under four concepts (Pure Fish, Fry 'N Fish, Easy As Fish, Grill 'N Fish) and private labels.
• Northwest Fishery (Sri Lanka Facility) Wholly-owned Sri Lankan production facility specializing in processing freshly caught yellowfin tuna and Vannamei shrimp, HACCP and BRC certified, exporting worldwide.
• Pure Fish Product line featuring natural, unprocessed fish including salmon fillets, whitefish, and shrimp sold fresh or frozen.
• Fry 'N Fish Product line of battered and breaded fish products including fish burgers, nuggets, schnitzels, and breaded shrimp.
• Easy As Fish Product line of ready-to-cook fish products in sauce or marinade including teriyaki salmon, herb butter preparations, and oven dishes.
• Grill 'N Fish Product line of BBQ-ready fish products including skewers, salmon burgers, tuna steaks, and BBQ platters.

Quantifiable outcome

• 99% certified fish in retail assortment
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Northwest Fishery (Sri Lanka)coreStrategic or Co-development PartnerSea Fresh's own production facility in Sri Lanka, operating as Northwest Fishery. This HACCP and BRC-certified site specializes in processing freshly caught yellowfin tuna. Renovation completed in 2025 to meet highest food processing standards. Exports worldwide.
• Inspire IndonesiaminorOthersFootball coaching program for children in poor areas of Indonesia. Coaches actively guide children and provide lessons on norms, values, and personal development. Sea Fresh provides financial and administrative support.
• Santosa Sri LankaminorOthersCare facility for people with multiple disabilities in Sri Lanka. Provides daily care, meals, and free English lessons on weekends. Sea Fresh provides financial and administrative support.
• International Fishermen and Suppliers NetworkcoreStrategic or Co-development PartnerInternational network of fishermen and suppliers for tuna sourcing. Imports from Maldives, Philippines, Seychelles, South Africa, Indonesia, Vietnam, and Spain enabling stable year-round supply of high-quality tuna.
• Dutch Fishing Fleet (Urk)coreStrategic or Co-development PartnerDirect partnerships with Dutch fishermen in Urk for fresh flatfish including plaice, sole, turbot. Fish caught weekly in North Sea and delivered rapidly to Sea Fresh factory.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Parlevliet & Van der Plas: Dutch family-owned fishing and seafood company operating fishing vessels and processing facilities, including pelagic and white fish supply to European markets. Adjacent rather than directly competing, with vertical overlap on supply but not on retail value-added processing.
• Cornelis Vrolijk: Dutch family-owned fishing company based in Urk (Sea Fresh's home base), operating North Sea fishing vessels for sole, plaice, and other flatfish. Adjacent as an upstream supply partner / Dutch fishing peer in the same Urk community; not a direct retail competitor.

Direct peers

• Pickenpack Feinkost: German-based seafood processor producing fresh and frozen seafood (including smoked fish, salmon, sushi-grade) for European retail, wholesale, and foodservice. Closely comparable mid-market European seafood processor serving similar retail customers.
• Lyons Seafoods: UK-based seafood processor and supplier producing value-added fish products (breaded, battered, ready-to-cook) for UK and European retail and foodservice. Highly comparable in value-added product mix and private-label retail focus.
• High Liner Foods: Canadian seafood processor focused on value-added frozen seafood (breaded, portioned, prepared meals) for North American retail and foodservice. Comparable private-label/value-added model, though larger scale and North American geography.
• Heiploeg Group: Dutch shrimp and seafood processor based in the Netherlands, supplying value-added and frozen seafood to European retail and foodservice. Directly comparable in business model, geography, and customer base to Sea Fresh's Retail division.

Broad incumbents

• Thai Union Group: Thai-based global seafood giant producing canned tuna (Chicken of the Sea), frozen seafood, and value-added products for retail and foodservice worldwide. Comparable in canned/frozen value-added seafood categories, though vastly larger and globally diversified.
• Maruha Nichiro: Japan's largest seafood company with global operations spanning fishing, aquaculture, processing, and distribution of canned, frozen, and processed seafood. Comparable vertical integration, though globally diversified and much larger.
• Clearwater Seafoods: Canadian seafood company harvesting and processing shellfish (lobster, scallops, clams) for global retail and foodservice markets. Comparable wild-caught seafood processing model, though shellfish-focused and North America-centric.
• Royal Greenland: Denmark-headquartered North Atlantic seafood company harvesting and processing wild-caught species (cod, shrimp, halibut) for European retail and foodservice. Comparable species overlap and customer mix, but larger scale and vertically integrated harvesting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/seafreshurk
• LinkedInlinkedin.com/company/sea-fresh-b-v-

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Fresh B.v.