What SIM-USA does

SIM USA, Inc. is a North Carolina-incorporated nonprofit missionary sending organization headquartered at 14830 Choate Circle in Charlotte, NC. Founded in 1893 as the US entity of the broader SIM (Society for International Missions) network, the organization recruits, trains, deploys, and supports individual missionaries serving in more than 70 countries across six continents, with documented field presence in West Africa (Senegal, Nigeria, Liberia), East and Southern Africa, Asia (Thailand, China, Kazakhstan), the Middle East, South America (Paraguay, Bolivia), Central America (Belize), and Southeast Asia. Its primary products include the Connect Event (an on-campus discernment gathering held four times yearly with Partner Track and Missions Track streams), a Missionary Training Program delivered through residential and online modalities, the Relationship Development Ministry (RDM) support-raising curriculum, the Alternate Pathways Program for creative-access countries, the Learning Center content hub, and the Together By Prayer and pray|938 prayer engagement products.

SIM USA operates on a donations-and-gifts revenue model. Individual missionaries are responsible for raising their own prayer and financial support teams through the RDM process; the organization also receives contributions from individuals, churches, and partners to fund its administrative, training, and Member Care functions. It does not charge direct fees to missionaries for coaching, discernment, or application. Distribution runs through missions coaches, the Connect Event cadence, the simusa.org website, and church partnership arrangements. The organization is intentionally multicultural, holds no proprietary technology platform, and processes donations through a PCI-compliant vendor. A November 2025 public statement addressed the organization’s response to the verdict in the investigation of the murder of missionary Beau Shroyer in Angola.

Name

SIM-USA

Legal name

SIM USA, Inc.

Website

https://simusa.org

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SIM USA, Inc. is a 1893-founded Charlotte, NC-based nonprofit that recruits, trains, and supports individual missionaries serving in more than 70 countries. It funds operations through donations, with missionaries raising their own financial support, and works with churches as sending partners.

Ownership category

akta.pro rank

Product category

Missionary Sending and Cross-Cultural Ministry Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL)

Keywords

• Cross-cultural missions
• Missionary sending agency
• Missions mobilization
• Missionary training
• Global ministry partnerships

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Missionary Support: SIM USA operates as a nonprofit that relies on donations and financial support from individuals, churches, and partners to fund missionary work. Missionaries raise their own financial support which is managed through the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SIM USA is a nonprofit missionary sending organization that recruits, trains, coaches, and places individuals for cross-cultural Christian mission work in more than 70 countries. Its core service spans discernment (Connect Events), application and screening, pre-field training, support-raising preparation (RDM), deployment, and ongoing Member Care. It also partners with churches as sending organizations and provides resources to enable church-led missions engagement.

Product overview

SIM-USA (Society of International Missions USA) operates as a missionary sending and mobilization organization, not a technology product company. The organization offers a comprehensive suite of missionary preparation and support services centered around its core missionary sending program. Key offerings include the Connect Event (an in-person discernment gathering), a Missionary Training Program with online and residential components, Relationship Development Ministry (RDM) for support-raising preparation, the Learning Center (an educational resource hub), Together By Prayer (weekly prayer newsletter), pray|938 (daily prayer text service), Mission Opportunities categorized by skills/interests (Education, Health Care, Discipleship, Missional Business), the Alternate Pathways Program for creative access countries, and Missionary Coaching Services. These products work together to guide individuals from initial discernment through missionary service and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Missionary Sending and Mobilization Services SIM USA's primary service facilitating recruitment, discernment, application, training, and sending of missionaries for cross-cultural ministry. Includes coaching, application processing, placement services, and ongoing support for missionaries serving in over 70 countries.
• Connect Event An in-person discernment event hosted at SIM USA's Charlotte, NC campus, designed for potential missionaries and church leaders to learn about global missions, hear from experienced missionaries, and seek direction for cross-cultural ministry. SIM USA covers lodging, meals, and airport transportation.
• Missionary Training Program Comprehensive pre-field training covering cross-cultural orientation, language learning preparation, support-raising training (RDM), theological preparation, security training, and job-specific training. Delivered via residential programs, online modules, and partner organizations.
• Relationship Development Ministry (RDM) Support Raising Training and tools for missionaries to build and manage prayer and financial support teams, including a 7-module online course, on-site bootcamp workshops, and virtual reunions for ongoing support raising.
• Mission Opportunities by Skills and Interests Curated mission service categories including Education, Health Care, Discipleship and Church Development, and Missional Business, allowing individuals to serve cross-culturally using their professional skills and passions.
• Alternate Pathways Program A program enabling missionaries to serve overseas through everyday workplace roles (such as healthcare, education, or business) while living as Christian witnesses in countries where traditional ministry may be restricted.
• Missionary Coaching Services Personalized coaching from SIM USA staff to help individuals discern their calling, navigate the application process, prepare for overseas service, and develop support-raising strategies.

Quantifiable outcome

• SIM USA workers serve in more than 70 countries
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• PerspectivesminorStrategic or Co-development PartnerPerspectives is a 15-week course that helps individuals understand God's heart for missions. SIM USA recommends this course as a resource for those wanting to learn more about God's heart for missions before pursuing missionary service with SIM.
• MTI (Missionary Training International)minorStrategic or Co-development PartnerMTI provides theological and practical training for missionaries. SIM USA partners with MTI for training components of their preparation process.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ABWE (Association of Baptists for World Evangelism): Faith-based sending organization with global field presence and structured missionary support. Comparable to SIM USA in training, support raising, and ongoing member care for missionaries.
• Frontiers: Cross-cultural mission sending organization focused on people-groups with little or no gospel access. Highly comparable to SIM USA's mobilization, training, and cross-cultural sending activities.
• YWAM (Youth With A Mission): One of the largest evangelical missionary sending and training organizations globally. Directly comparable to SIM USA in mobilizing individuals and churches for cross-cultural mission work, offering short- and long-term placements and Discipleship Training Schools.
• Operation Mobilisation (OM): International evangelical mission organization sending workers across multiple continents with structured mobilization, training, and support similar to SIM USA. Comparable scale, sending-agency model, and church-partnership approach.
• Pioneers: Sending agency focused on church-planting and creative-access mission work, including in restricted countries. Directly comparable to SIM USA's Alternate Pathways model and skills-based ministry focus.
• TEAM (The Evangelical Alliance Mission): Evangelical sending agency with a global network of missionaries and church partnerships. Closely matches SIM USA's profile of providing mobilization, training, support raising, and ongoing member care.
• WEC International: Inter-denominational missionary sending agency with global operations in church planting, education, and healthcare. Comparable to SIM USA's skills-based mission categories and global deployment model.
• Africa Inland Mission (AIM): Historical evangelical sending agency with a strong cross-cultural focus and decades-long field presence in Africa and beyond. Directly comparable to SIM USA in mission model, support structure, and church-partner approach.

Broad incumbents

• Cru (Campus Crusade for Christ): Larger interdenominational Christian organization with global ministry including missions, although broader in scope than SIM USA. Comparable in mobilizing individuals for cross-cultural Christian service and donor-driven funding model.
• Catholic Relief Services: Large humanitarian and mission agency operating globally with faith-based roots. Overlaps with SIM USA in international cross-cultural field deployment and donor-supported operational model, though far broader in humanitarian scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SIMUSA
• Facebookfacebook.com/SIMUSA
• Instagraminstagram.com/sim_usa
• LinkedInlinkedin.com/company/sim-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIM-USA