What Schmersal Brasil does

Schmersal Brasil (legal entity ACE Schmersal Eletroeletrônica Ind. Ltda) is the Brazilian operating subsidiary of the German Schmersal Group, headquartered and manufacturing in Boituva, São Paulo. The company designs, manufactures, and distributes industrial safety components and control systems for machinery, automation, elevators, and explosive atmosphere (Ex/ATEX) applications. Its product portfolio spans six core categories: Áreas Classificadas Ex (ATEX-certified switches, junction boxes, cable glands, and signaling devices for Zones 20, 21, 22); Segurança Industrial (safety switches, light curtains, safety PLCs, relays, laser scanners, mechanical protections); Sistema de Controle (BMC and FSC integrated control systems); Automação Industrial (sensors, frequency inverters, programmable controllers, cables and connectors); Elevadores (control panels, motors, door operators, accessories under the Confiance sub-brand); and Indústria Pesada (Heavy Duty Switches, level sensors, misalignment switches, Dupline monitoring). Proprietary technology assets include the AZM 40 RFID-based electronic interlock switch with 2,000N holding force, the PSC1 modular programmable safety PLC with redundant and diverse architecture, the Dupline data transmission system, and the MEMS-based two-axis inclinometer with IO-Link digital output. Products carry CE, UL, CCC, EAC, and ATEX 2014/34/EU certifications.

The company serves industrial customers across multiple verticals including elevators, automotive, food and beverage, heavy industry and mining, intralogistics, mechanical engineering, packaging, pharmaceutical, plastics and rubber, renewable energy, tire manufacturing, robotics and systems integration, textiles, and machine tools. Go-to-market combines direct enterprise field sales with a regional distributor network covering all five Brazilian regions (North, Northeast, Central-West, Southeast, South) plus dedicated Ex distributors for hazardous-area applications, complemented by an online Webshop (products.schmersal.com) for registered business customers. Pricing is quote-based B2B with multi-year contracts; no public list pricing exists.

Beyond hardware, Schmersal Brasil generates revenue through the wholly-owned tec.nicum division, which delivers engineering services, NR-12 compliance consulting, risk assessments, turnkey modernization projects, and validation and inspection services. The Academia Schmersal training platform has reached over 15,000 participants with NR-12, ATEX, and product-specific courses led by NR-12 specialist José Amauri Martins, who participated in the 2010 NR-12 revision and sits on ABNT safety commissions. Marketing includes a dedicated NR-12 technical portal (nr12.schmersal.com.br), the "Minuto do Especialista" podcast, social media presence, trade fair participation, and thought-leadership content positioning the brand as the reference for Ex expertise in Brazil under the slogan "Pensou Ex, Pensou Schmersal." Named disclosed customers include Welttec (textile), Selgron (agribusiness), Censi Máquinas (packaging), and CSO Máquinas (industrial machinery), all mid-market industrial OEMs. The company has equipped over 8,200 machines, conducted 28,000 risk assessments, and built partnerships with more than 500 companies across Brazil and Latin America.

Name

Schmersal Brasil

Legal name

ACE Schmersal Eletroeletrônica Ind. Ltda

Website

https://schmersal.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Schmersal Brasil is the Brazilian subsidiary of German Schmersal Group, manufacturing and distributing industrial safety components, control systems, and ATEX-certified Ex equipment for machinery, elevators, and hazardous-area applications. It serves industrial OEMs across Brazil and Latin America through direct sales, regional distributors, and engineering services via its tec.nicum division.

Ownership category

akta.pro rank

Product category

Industrial Safety Equipment

NAICS

Electrical Equipment Manufacturing (33531), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Protection, Control & SCADA/Automation Installation (Relay Panels, RTUs) (IMAFAHAF)

akta.pro secondary industry

Process Safety & Relief Systems (Flare Systems, PRVs, Explosion Protection) (IMAHAEAL)

Keywords

• Industrial safety equipment
• Machine safety components
• Explosion-proof devices
• Elevator control systems
• Industrial automation sensors

Headquarters

HQ city

Boituva

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Safety Equipment Sales: Direct sales of safety components and systems including safety switches, light curtains, sensors, emergency stops, and control systems to industrial customers.
2. Explosion-Proof (Ex) Equipment: Specialized safety equipment for explosive atmospheres including Ex switches, control panels, cable glands, and signaling devices.
3. Engineering and Consulting Services: NR-12 compliance consulting, risk assessment, turnkey projects, validation and inspection services through tecnicum division.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Schmersal Brasil manufactures and distributes safety components and control systems for industrial machinery, automation, elevators, and explosive atmospheres. The portfolio includes safety switches, optoelectronic protection devices (light curtains, laser scanners), safety PLCs, sensors, and ATEX-certified explosion-proof equipment, complemented by engineering, NR-12 compliance consulting, risk assessment, and training services through the tec.nicum division.

Product overview

Schmersal Brasil is a comprehensive industrial safety and automation solutions provider offering an integrated portfolio of safety components, control systems, and services. The product portfolio centers on six core areas: (1) Áreas Classificadas Ex for explosive atmospheres with ATEX-certified switches, sensors, and signaling; (2) Segurança Industrial covering safety switches, light curtains, safety PLCs (PSC1, PSCBR), safety relays, laser scanners, and mechanical protections (SATECH, PAS, Blueguard); (3) Sistema de Controle with BMC and FSC control systems; (4) Automação Industrial including sensors (inclinometer, Blue Light, inductive), frequency inverters (PRAXI 20), programmable controllers (FIT, SKIP BK), and cables/connectors; (5) Elevadores with elevator control panels (Confiance Ápice, BP408), Sicor motors, and accessories; and (6) Indústria Pesada with Heavy Duty Switches (HDS), level switches, and Dupline monitoring systems. Products can integrate via industrial protocols (CANopen, DeviceNet, PROFINET, PROFIBUS), Dupline, AS-I-Safety-at-Work, and IO-Link. Services include the tec.nicum division for NR-12 consulting and Academia Schmersal for training, plus an online Webshop platform.

Differentiator

Problem solved

Functional benefit

Brands

• Confiance: Elevator control systems and components
• tec.nicum
• Academia Schmersal

Products and services

• Áreas Classificadas Ex (Explosive Atmospheres) Specialized safety solutions for hazardous areas with explosion risk, including Ex switches, junction boxes, emergency switches, LED luminaires, panels, cable glands, relays, sensors, and audio-visual signaling equipment compliant with ATEX Directive 2014/34/EU.
• Segurança Industrial (Industrial Safety) Comprehensive machine safety portfolio including mechanical, electromechanical, and electronic safety switches, safety hinges, emergency stop cable switches (ZQ 700/900/900I), magnetic and electronic safety sensors, optoelectronic products (light barriers, light curtains), safety peripherals (edges, mats, two-hand controls), mechanical protections (SATECH grids, PAS articulations, Blueguard), safety controllers (PSC1, PSCBR), safety relays, and laser scanners.
• Sistema de Controle (Control Systems) Control and safety systems including the BMC control system and FSC (Safety and Control System) for integrated machine control and safety monitoring.
• Automação Industrial (Industrial Automation) Automation components including command buttons and indicators, audible and visual signalers, limit switches (Light Line, PS Line), disconnect and commutator switches, programmable automation controllers (FIT, SKIP), power supplies, frequency inverters (100, PRAXI 20), pedals, sensors (inductive/capacitive, photoelectric, Blue Light, inclinometer), and cables/connectors.
• Elevadores (Elevators) Elevator components including Confiance Ápice, BP408, and 222 Digital Well Command control panels, Sicor motors, ANGEL automatic rescue systems, SENTINELA light barriers, Polaris buttons, elevator intercom kits, encoders, floor position indicators, Sirius LCD displays, frequency inverters, door contacts, electromagnet locks (TVA), and Open Easy door operator kits.
• Indústria Pesada (Heavy Industry) Heavy-duty products for demanding industrial environments including level switches, limit switches (double roller, single roller, lyre type), emergency switches, misalignment switches, the 500 High Protection line, Heavy Duty Switches (HDS), counterweight actuation switches, belt tear switches, and the Dupline data transmission and monitoring system.
• Heavy Duty Switches (HDS) Flexible and modular switches for heavy industry with universal plastic or cast iron housing, IP66/IP67 protection, CE, UL, CCC, and EAC certifications, and operating temperature range of -40°C to +70°C. Integrates with Dupline monitoring system or AS-I-Safety-at-Work network. Includes emergency switches with up to 100m bilateral actuation, misalignment switches for conveyor belts, level switches for bulk material detection, cable slack switches, and position switches.
• Safety Controllers PSC1 Modular programmable safety PLCs (COMPACT family supports up to 2 expansion modules, MODULAR family up to 6 expansion modules) implementing safety functions with configurable inputs/outputs, HISIDE/LOSIDE outputs for redundant signal switching, and P1/P2 short-circuit monitoring.
• Safety Controllers PSCBR Safety PLCs supporting industrial communication protocols including CANopen, DeviceNet, PROFINET, and PROFIBUS. Models include PSCBR-C-IO and PSCBR-C-I00 with RS-232 cable programming interface and software download capability.
• Light Curtains SLC420/SLC440 Safety light curtains with start-up interlock, re-start interlock, EDM contactor monitoring, beam coding, and fixed/mobile blanking functions. SLC440 features automatic alignment mode and bluetooth configuration.
• Frequency Inverter PRAXI 20 Variable frequency drives with parameterization, potentiometer and preset speed control, online monitoring via software, dynamic braking, RS485 communication, parameter P17.2 for visibility control, and overload protection.
• Safety Switches Ex (Explosion-Proof) Safety switches certified for Zones 20, 21, and 22, designed for proximity detection of metallic objects in electromagnetic fields. Available with or without locking mechanism.
• Inclinometer Sensor Two-axis (X and Y) industrial inclinometer sensor using Micro-Electro-Mechanical Systems (MEMS) technology with IP67 protection. Available with analog outputs (4-20mA / 0-10V) or IO-Link digital interface. Used in mobile machines, lifting platforms, agricultural equipment, construction machinery, and structure alignment.
• Blue Light Sensors Photoelectric proximity sensors using blue LED technology (SensoPart) for efficient detection of dark, reflective, and transparent objects. Features background suppression (BGS), ABS housing, IP67/IP69k protection, adjustable trimpot. Models F10 (2-30mm, 2-50mm), F25 (0-80mm), and F55 (up to 1.2m adjustable).
• Cables and Connectors Cables and connectors with UL certification, straight or 90° angled connectors, IP67/IP69 protection, M8 or M12 threaded assembly, 3/4/5/8-pin options, PVC standard jacket per DIN 47100, and plug-in systems for quick maintenance.
• Webshop Platform Online product catalog, ordering system, and software download platform available at products.schmersal.com for registered business customers.
• tec.nicum Services Technical services division providing NR-12 compliance consulting, risk assessment, engineering services, integration, and training through the Academia Schmersal platform for industrial customers.
• NR-12 Compliance Portal Dedicated NR-12 compliance portal providing e-books, technical articles, risk assessment guidance, training, consulting, and turn-key projects for machine safety compliance under Brazilian Regulatory Standard NR-12.
• Repair and Warranty Service Product repair and warranty service for Schmersal products manufactured in Brazil, extending equipment lifecycle. Contact via SACS system at [email protected].

Quantifiable outcome

• Over 8,200 machines adequately equipped and 28,000 risk assessments conducted in Brazil and Latin America
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

One partnership is on record.

• Novalnet AGminorOthersPayment service provider integrated into the Webshop for processing online payments. Handles payment processing including credit card and bank transfer transactions for e-commerce orders.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SICK AG: Global leader in safety sensors, light curtains, laser scanners, and machine safety solutions. Directly competes with Schmersal's SLC420/SLC440 light curtains, UAM-05LP scanner, and safety switch lines in industrial automation markets.
• Banner Engineering Corp. US-based manufacturer of safety light curtains, laser scanners, and industrial sensors. Competes with Schmersal's SLC series light curtains and safety optics in discrete manufacturing and packaging customers.
• Pilz GmbH & Co. KG: German safety automation specialist offering safety PLCs (PSS 4000), safety relays, sensors, and actuators. Direct competitor to Schmersal's PSC1 platform and safety switches, with strong positions in European standards and growing presence in Brazil.

Broad incumbents

• Siemens AG: Global industrial automation giant offering integrated safety solutions within SIMATIC platforms, including safety PLCs (F-CPU), drives, and HMIs. Competes with Schmersal across Brazil's industrial safety and automation segments, particularly in larger enterprise accounts.
• Eaton Corporation: US power management company with industrial safety components including safety switches, sensors, and machine guarding products. Competes with Schmersal in heavy industry and electrical equipment markets in Brazil.
• Omron Corporation: Japanese industrial automation specialist offering safety controllers, light curtains, and sensors across factory automation. Competes with Schmersal in Brazilian machine builder and automotive supplier markets.
• Rockwell Automation: Major industrial automation provider with Allen-Bradley safety products, including safety PLCs (GuardLogix), light curtains, and safety relays. Competes with Schmersal across discrete and process manufacturing customers in Brazil.
• Schneider Electric: French industrial automation and electrical equipment major offering Modicon safety PLCs, Preventa safety modules, and Lexium drives. Direct competitor in Brazilian industrial safety and machine builder markets.
• ABB Ltd: Swiss-Swedish multinational offering industrial automation, drives, and safety products including safety PLCs and motor protection. Competes with Schmersal across process industries, mining, and heavy industry segments in Brazil.

Emerging players

• Keyence Corporation: Japanese sensor and automation specialist offering photoelectric sensors, proximity sensors, and measurement systems. Partial overlap with Schmersal's Blue Light sensors and industrial automation product lines in Brazilian manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/SchmersalBrasil
• Facebookfacebook.com/SchmersalBrasil
• LinkedInlinkedin.com/company/schmersalbrasil
• Instagraminstagram.com/schmersal.brasil

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmersal Brasil