What SUPER SAVER does

Super Saver is a privately held regional grocery retail chain founded in 1984 in Lincoln, Nebraska, and operated by B&R Stores, Inc. The company operates physical supermarkets across Nebraska (Lincoln, Grand Island, Columbus) and Iowa (Council Bluffs), with the Lincoln flagship at 48th & O Streets having opened at 60,000 sq ft — the largest retail grocery in Nebraska at the time. Its core offering is a full-service supermarket experience spanning produce, meat, dairy, bakery, deli, frozen foods, pantry, household, health and beauty, and beer and wine departments, augmented by in-store butchers, bakers, and an award-winning in-house smokehouse operating since founding.

Beyond traditional grocery, Super Saver runs an integrated pharmacy operation offering prescription dispensing, MedSync prescription synchronization, vaccinations, drive-thru service at select locations, and free local delivery, with insurance accepted including Blue Cross/Blue Shield and Medicare Part D. The In-Bloom Floral department provides custom arrangements, wedding consultations, and out-of-town delivery via FTD. Digital channels include a mobile app for iOS and Android with digital coupon clipping and barcode price scanning, a digital coupon system redeemable by phone number, weekly online ads, prescription management through the RxLocal pharmacy app, and home delivery via Instacart.

The business model is transaction-based retail with no publicly disclosed tiered pricing; the company positions on low prices achieved through direct vendor negotiations and private-label tiers (Best Choice, Always Save), supplemented by community programs (Apples for Students school fundraising, Scrip gift cards, Save-a-Label). Customers are predominantly general consumer grocery shoppers, with secondary use cases in pharmacy services, party and event catering, and community fundraising. There is no evidence of external investor ownership, public listing, or venture funding.

Name

SUPER SAVER

Legal name

B&R Stores, Inc.

Website

https://super-saver.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Super Saver is a privately held regional grocery chain founded in 1984 and operated by B&R Stores, Inc., serving general consumer shoppers across Nebraska (Lincoln, Grand Island, Columbus) and Iowa (Council Bluffs) with full-service supermarkets, in-store pharmacies, floral, deli, bakery, and an in-house smokehouse.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Grocery retail stores
• Pharmacy services
• Fresh produce meat
• In-store bakery
• Digital coupons

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Grocery Retail Sales: In-store sales of groceries including produce, meat, dairy, bakery, deli, frozen foods, pantry staples, household items, health & beauty products, and alcoholic beverages
2. Pharmacy Services: Prescription dispensing, vaccinations, and pharmacy consultations with most insurance plans accepted including Blue Cross/Blue Shield and Medicare Part D
3. Floral Services: Custom floral arrangements, pre-made arrangements, gift baskets, wedding flower consultations, and FTD out-of-town delivery
4. Deli and Prepared Foods: Fresh-cut meats and cheeses, party trays, fried chicken, rotisserie chickens, sushi, and catering orders
5. Digital Coupons and Promotions: Digital coupon distribution driving in-store purchases and customer loyalty

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Super Saver operates regional full-service grocery retail stores offering fresh produce, meat, dairy, bakery, deli, frozen foods, pantry staples, household items, and health and beauty products, complemented by an in-store pharmacy with prescription services and vaccinations, an in-house smokehouse, custom floral arrangements through In-Bloom Floral, and party/catering offerings. The company supports in-store shopping with weekly ads, digital coupons, and a mobile app for barcode price scanning and shopping lists.

Product overview

Super Saver is a regional grocery retail chain operating since 1984, offering a traditional supermarket shopping experience with multiple integrated service departments. The core offering consists of grocery retail across departments (produce, meat, dairy, bakery, deli, frozen foods, pantry, health & beauty, household, beer/wine/spirits, seafood) complemented by full-service pharmacy with vaccinations and MedSync prescription management, In-Bloom Floral for arrangements and FTD out-of-town delivery, and an award-winning Smokehouse. Digital offerings include a mobile app for coupon clipping, barcode price scanning, and shopping lists, plus digital coupon redemption. Additional programs support community fundraising through Apples for the Students, Scrip gift card, and Save-a-Label programs. The company operates stores in Nebraska (Lincoln, Grand Island, Columbus) and Iowa (Council Bluffs), with delivery via Instacart.

Differentiator

Problem solved

Functional benefit

Brands

• In-Bloom Floral: Full-service floral department offering gift baskets, candy bar bouquets, Russell Stover Candy, plush animals, and wedding flower consultations
• Best Choice
• Always Save

Products and services

• Full-Service Grocery Store Full-service supermarket shopping experience offering fresh produce, meat, dairy, bakery, deli, frozen foods, pantry staples, household items, health and beauty products, and beer and wine for individual consumers and households across Nebraska and Iowa locations.
• Super Saver Pharmacy Full-service pharmacy department providing prescription dispensing and refills, MedSync prescription synchronization, drive-thru service at select locations, free local and mail delivery, and vaccinations (flu, COVID-19, tetanus, shingles, pneumonia, hepatitis B, meningitis) for adult and pediatric customers, accepting most insurance plans including Blue Cross/Blue Shield and Medicare Part D.
• In-Bloom Floral Full-service floral department offering custom and pre-made arrangements, gift baskets, candy bar bouquets, Russell Stover Candy, plush animals, and wedding flower consultations, with FTD partnership enabling out-of-town delivery beyond local service areas.
• Deli and Party Trays Full-service deli offering hand-cut meats and cheeses (including Dietz & Watson premium products), freshly prepared party trays, rotisserie chickens, fried chicken, chicken tenders, prepared salads and sandwiches, and Gusto's handcrafted sushi for grab-and-go meals and catering needs.
• Smokehouse Award-winning in-house smokehouse producing Polish sausage, brats, beef jerky, summer sausage, smoked turkeys, and boneless ham, with products recognized at local, regional, and national competitions since 1984.
• Meat Market and Custom Butchering Full-service meat department staffed by in-store butchers offering custom meat cutting for beef, pork, chicken, and seafood in a temperature-controlled environment, supplemented by at-home 'Be Your Own Butcher' video tutorials.
• Fresh Bakery Items In-store bakery producing hand-crafted Super Muffins in multiple flavors (Blueberry, Chocolate Chip, Lemon Poppy, Apple Cinnamon Pecan, etc.), gourmet cookies made from scratch with real butter and no added preservatives, fresh donuts mixed and made daily, and customized celebration cakes decorated to order with personalized messages.
• Super Saver Mobile App Mobile application for iOS and Android enabling digital coupon clipping, barcode price scanning with store-specific pricing, weekly ad viewing, shopping list management, and pharmacy location lookup for self-serve customer engagement.
• Digital Coupons Digital coupon clipping system linked to customer account and redeemable at checkout by phone number, providing instant savings across personal care, household items, and pantry staples.

Quantifiable outcome

• In-store meat freshness measured in hours, not days
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• InstacartcoreChannel Partner/ Reseller/ DistributorInstacart provides home delivery services for Super Saver stores, allowing customers to order groceries online and receive same-day or scheduled delivery. Super Saver is listed on Instacart marketplace at instacart.com/store/supersaver/storefront.
• Dietz & WatsonminorChannel Partner/ Reseller/ DistributorDietz & Watson premium deli products featured in Super Saver deli freezer, with deli clerks available to slice highest quality meats and cheeses for charcuterie boards or grab-and-go meals.
• Best ChoiceminorChannel Partner/ Reseller/ DistributorBest Choice is a store brand offering providing value for money on grocery aisles, pantry staples, and household items.
• Always SaveminorChannel Partner/ Reseller/ DistributorAlways Save is a store brand providing affordable grocery options for pantry and household needs.
• RxLocalcoreTechnology or IntegrationRxLocal is a mobile app platform for Super Saver Pharmacy refill services, allowing customers to manage prescriptions, communicate with pharmacy via secure messages, order refills, set medication reminders, and find pharmacy locations.
• Blue Cross/Blue ShieldcoreOthersMajor insurance provider accepted at Super Saver pharmacies, along with many preferred Medicare Part D plans.
• Campbell's and General MillsminorGTM or Marketing PartnerPartner food manufacturers participating in Save-a-Label program where labels collected generate funds for non-profit groups (3 cents per label redeemed in bundles of 1000).
• Gusto's SushiminorOthersHandcrafted daily sushi available in Super Saver deli department.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Costco Wholesale: Membership-based warehouse club with locations serving Nebraska and Iowa shoppers. Competes on bulk pricing and private label (Kirkland), drawing away price-sensitive grocery basket share.
• Whole Foods Market: Amazon-owned natural/organic grocer with limited Midwest presence but online grocery delivery into Super Saver's markets. Competes on fresh, organic, and prepared foods via Prime delivery.
• Target: General merchandise retailer with expanding grocery, CVS pharmacy, and Drive Up pickup serving Super Saver's markets. Increasingly competitive in food and pharmacy categories traditionally dominated by grocers.
• Walmart Supercenter: Largest U.S. grocer operating supercenters across Super Saver's Nebraska and Iowa footprint. Competes aggressively on price, fresh, and one-stop convenience including pharmacy.

Direct peers

• Hy-Vee: Employee-owned Midwestern supermarket chain with full-service grocery, in-store pharmacy, deli, bakery, and floral across Nebraska, Iowa, and adjacent states. Most directly comparable regional grocery peer given overlapping footprint and full-department operating model.
• Baker's (Kroger banner): Kroger-banner supermarket operating in Omaha and other Nebraska markets with full grocery, pharmacy, deli, and bakery departments. Directly competes for the same Nebraska grocery shopper as Super Saver.
• ALDI: Hard-discount grocery chain expanding aggressively across Nebraska and Iowa. Competes directly with Super Saver on price positioning and increasingly on fresh and private-label assortment.

Emerging players

• Fresh Thyme Farmers Market: Specialty natural/organic grocer expanding in the Midwest with emphasis on fresh produce and private label. Emerging competitive overlap with Super Saver's organic/natural and Fresh for Less produce assortment.

Others

• Apple Market: Additional B&R Stores banner operating small-town grocery stores across Nebraska and Kansas. Comparable operating model and parent ownership make it a directly relevant portfolio peer.
• Russ's Market: Sister banner also operated by B&R Stores, Inc. (Super Saver's parent). Comparable regional grocery format with similar departments, owned by the same parent company, providing direct operational and merchandising reference points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/super-saver

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPER SAVER