Seattle's Tall Ship

What Seattle's Tall Ship does

Seattle's Tall Ship is a privately held Seattle-based tourism operator founded in 2021 that runs public sailing tours and private charters aboard the Schooner Bay Lady, an 85-foot traditional twin-masted gaff-rigged schooner built in 1989 in Maine and previously operated in San Francisco from 2000–2020. The company is Seattle's only tall ship sailing experience, with the vessel offering up to 87 passengers authentic wind-powered sails through Puget Sound and Elliott Bay from its home berth at Pier 66 Bell Harbor Marina on Seattle's downtown waterfront. Core products include Harbor Sailing Tours, Evening Colors Sunset Sails, Sunday Brunch Sails (catered by Arista Catering), private charters for events, and a forthcoming Sail & Sunset Dinner package launching for the 2025 season. Ancillary revenue comes from onboard food and beverage sales (licensed bar with local craft beers, private-label NW Cellars wines) and gift cards.

The business operates on a direct-to-consumer, transaction-based model with publicly disclosed tiered pricing: public tour adult tickets range from $45 (morning harbor sail) to $89 (Sunday brunch), with children's and free infant tiers, while private charters are priced hourly at $700–$2,250 depending on season, day of week, and time of day. The booking flow runs through the FareHarbor platform embedded on the company's website, supplemented by an on-site ticket booth at Bell Harbor Marina and direct phone/email bookings for charter inquiries. Distribution is supported by organic content marketing (a Seattle-focused blog) and presence on Facebook, YouTube, Instagram, Pinterest, and TripAdvisor, with email newsletter capture for promotions. The operation is highly seasonal, running roughly April 26 through October 31.

Ownership and governance appear founder-operated: a TripAdvisor review references 'owner Noah,' and the company lists a small named crew including Owner, Captain Kyle, and Mate Madison. The company has no disclosed funding rounds, no parent company, no subsidiaries, and no patents or certifications. Headcount is reported at 1–10 employees. Key commercial partnerships include FareHarbor (booking technology, core), Arista Catering (brunch catering, supportive), NW Cellars (private-label wine co-development, supportive), and SpotHero (parking affiliate integration). The legal name on record is 'Seattle's Tall Ship' and the company is likely incorporated in Washington State based on its Seattle address and US operations.

Name

Seattle's Tall Ship

Legal name

Seattle's Tall Ship

Website

https://seattlesailingship.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Seattle's Tall Ship operates the 85-foot schooner Bay Lady from Bell Harbor Marina, offering public sailing tours, sunset sails, brunch sails, and private charters on Puget Sound for tourists, families, couples, and private event clients during a seasonal April–October schedule.

Ownership category

akta.pro rank

Product category

Marine Tourism Services

NAICS

Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400)

akta.pro primary industry

Luxury Sailing Cruises (Windjammers & Tall Ships) (THAEADAB)

akta.pro secondary industries

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Sailing tours
• Private charters
• Harbor cruises
• Marine tourism
• Tall ship experiences

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Public Sailing Tour Tickets: Ticket sales for scheduled public sailing tours including Harbor Sailing Tours (2-hour daytime cruises), Sunset Sailing Tours (evening cruises), and Sunday Brunch Sails. Pricing varies by tour type and time of day.
2. Private Charters: Private charter bookings for 2-6 hour durations, available 7 days a week. Includes open bar and catering packages. Pricing varies by season, day of week, and time of day.
3. Onboard Food and Beverage Sales: Sale of alcoholic beverages (beers, wines, cocktails), soft drinks, and light snacks aboard the vessel. Includes private-label Captain's Reserve wines (Sunset Red, Summer Day Rose, Sunshine White) crafted by NW Cellars from Washington-grown grapes.
4. Gift Cards: Sale of gift cards for future sailing experiences, available for purchase on the company website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Seattle's Tall Ship operates the 85-foot twin-masted gaff-rigged schooner Bay Lady from Bell Harbor Marina at Pier 66 in Seattle, offering public sailing tours (Harbor, Sunset, and Sunday Brunch sails) and private charters for events such as weddings, corporate functions, and parties. All tours cruise Puget Sound under wind power with a licensed onboard bar, and the company also sells gift cards and onboard food and beverages.

Product overview

Seattle's Tall Ship operates a single-vessel fleet centered on the 85-foot twin-masted schooner Schooner Bay Lady, offering public sailing tours and private charters. The core product portfolio consists of four public tour types (Harbor Sailing, Sunset Sail, Sunday Brunch, and the upcoming Sail & Sunset Dinner), private charter services, and periodic special events. All tours depart from Bell Harbor Marina at Seattle's waterfront, with pricing varying by time of day and passenger age. The company also offers ancillary products including gift cards and operates an onboard food and beverage service featuring local beers, wines, and light snacks.

Differentiator

Problem solved

Functional benefit

Products and services

• Seattle Harbor Sailing Tour Two-hour daytime sailing tour departing from Pier 66 Bell Harbor Marina through Puget Sound on the Schooner Bay Lady. Family-friendly experience with wind-powered sailing, accommodating up to 87 passengers.
• Evening Colors Sunset Sail Two-hour sunset sailing tour on Puget Sound with views of the Olympic Peninsula and Seattle skyline, including beverage service and wind-powered cruise.
• Seattle Sunday Brunch Sail Two-hour sailing tour with a brunch buffet prepared by Arista Catering, combining the sailing experience with onboard dining.
• Seattle Private Charter Private vessel rental for weddings, corporate events, private parties, and special occasions. Offers 2-6 hour tours with optional open bar and catering packages.
• Gift Cards Gift card product for sailing tour experiences, available for purchase on the website for future use.
• Special Events Tours Periodic special event sailing tours beyond the regular schedule, including themed cruises and holiday sails.
• Sail & Sunset Dinner Combined sailing and dining experience with a late-afternoon cruise followed by dinner at a Seattle waterfront restaurant. Branded as 'Perfect Date Night' package for the 2025 sailing season.

Quantifiable outcome

• No seasickness issues for typical passengers - 'If you can handle a bus tour, you can handle our boat tour'

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered supportive and core.

• Arista CateringsupportiveOthersProvides catering services for the Sunday Brunch Sail experience, preparing the buffet menu served aboard the Schooner Bay Lady.
• FareHarborcoreTechnology or IntegrationProvides online booking and reservation platform technology for ticket sales, allowing customers to book tours through embedded widgets on the company website.
• NW CellarssupportiveStrategic or Co-development PartnerCrafted private-label Captain's Reserve wines for onboard sales including Summer Day Rose, Sunset Red, and Sunshine White wines made from Washington-grown grapes.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Schooner Woodwind: Annapolis-based tall ship offering public sailing cruises and private charters. Comparable in traditional schooner sailing tours, sunset sail formats, and private charter services.
• Manhattan By Sail: NYC-based tall ship operator offering schooner sailing experiences including sunset and daytime cruises. Comparable in traditional sailing vessel operations and urban waterfront tourism positioning.
• Classic Harbor Line: Operator of classic sailing vessels and yachts offering tours in Boston, NYC, and other ports. Directly comparable in offering scenic sailing tours with premium pricing.
• Argosy Cruises: Seattle-based harbor cruise operator offering sightseeing cruises, dinner cruises, and private charters from the same Elliott Bay waterfront. Directly comparable in product, geography, and customer base.
• Clipper City Tall Ship: Boston-based tall ship offering public sails, sunset cruises, and private charters. Directly comparable in vessel type, tour offerings, and private charter business model.
• Mystic Whaler Cruises: Tall ship operator offering schooner sailing cruises with similar passenger capacity and tour formats. Directly comparable business model centered on a single traditional sailing vessel.
• Schooner Adventuress: Historic tall ship operating in the Pacific Northwest offering public sails and educational programs. Comparable as a traditional sailing vessel offering similar passenger experiences in the broader region.
• Victoria Clipper: Seattle-based passenger vessel operator offering high-speed ferry service and sightseeing cruises from Pier 66, sharing the same marina location and Seattle tourist market.
• The Brigantine: San Francisco tall ship that was the prior operator of the Bay Lady vessel. Directly comparable in offering traditional schooner sailing experiences in a major coastal tourist market.

Regional players

• Lake Union Charters: Seattle-area boat charter operator offering private yacht and boat rentals. Comparable in private charter business model though serving different Seattle waterways and vessel types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@seattlestallship
• Facebookfacebook.com/seattlestallship
• Instagraminstagram.com/seattlestallship
• Pinterestpinterest.com/SeattlesTallShip
• LinkedInlinkedin.com/company/seattlestallship

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle's Tall Ship