Seenaryo
Seenaryo is a UK-registered charity founded in 2015 that uses participatory theatre and play-based learning — including the Seenaryo Playkit mobile app — to support children in care, refugees and conflict-affected communities across Lebanon, Jordan, Palestine, Syria, Egypt and the UK.
- Company typePrivate
- Founded2015
- HeadquartersAmman, Jordan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Seenaryo does
Seenaryo is a UK-registered charity (charity number 1173822) founded in 2015 that uses participatory theatre and play-based learning to support under-served communities across Lebanon, Jordan, Palestine, Syria, Egypt and the UK. The organization serves children in institutional care, refugees, conflict-affected communities, people living in poverty, migrant domestic workers, and women and girls, reaching 28,527 people in 2025 and over 205,000 across its decade of operation. Its product portfolio comprises the Seenaryo Playkit (a mobile app for teachers of 3-8 year olds with how-to videos, music tracks and flashcards, paired with a 3-day training), the "I Learn From Home" online campaign, "Stories with Sally & Samer" classroom resources, Theatre Leadership Training and Scenechangers leadership programmes, plus a theatre-making strand (Showbuild, Cycle, Studio productions) that has yielded 285 original productions to date.
The organization has no disclosed revenue figures; as a registered non-profit, Seenaryo is funded through donations, grants and charitable contributions, including from institutional partners such as Kindernothilfe and MIT Solve's LEAP programme. Operations are delivered through direct community engagement — co-creating theatre with participants and training community members to become facilitators — rather than a technology platform model. The technology stack is intentionally lightweight: a mobile app, online resources, and academic research partnerships (MIT Solve, Columbia, Bath, Bath Spa) used to build the evidence base for play-based learning. Headcount is undisclosed beyond a "small core team" supplemented by freelance facilitators, with new core hires (Tala as Education Manager, Hamza Hummus as facilitator) signaling internal capacity building in 2025.
Seenaryo firmographics
Firmographics- Name
- Seenaryo
- Legal name
- Seenaryo
- Website
- https://seenaryo.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seenaryo is a UK-registered charity founded in 2015 that uses participatory theatre and play-based learning — including the Seenaryo Playkit mobile app — to support children in care, refugees and conflict-affected communities across Lebanon, Jordan, Palestine, Syria, Egypt and the UK.
- Ownership category
- akta.pro rank
Seenaryo industry classification
Industry- Product category
- Arts-based education and community theatre programmes
- NAICS
- Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Touring Theatre Productions (MPAGABAC)
- akta.pro secondary industry
- Technical & Vocational Education & Training (TVET) (BPADAKAD)
Keywords
Where Seenaryo is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices3 records
Markets served
Seenaryo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Donations and charitable funding: As a registered UK charity (number 1173822), Lebanon NGO (1156), and Jordan NGO (420192119), Seenaryo operates primarily through donations, grants, and charitable funding.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Seenaryo product offering
Product offeringCore offering
Seenaryo designs and delivers theatre and play-based learning programmes for under-served communities across the Middle East, including the Seenaryo Playkit mobile app with accompanying teacher training, Theatre Leadership Training and Scenechangers leadership programmes, and co-created theatre productions (Showbuild, Cycle, Studio). Programmes are delivered free of charge to participants through local partner organisations and are funded by donations and grants to the registered UK charity and affiliated NGOs in Lebanon and Jordan.
Product overview
Seenaryo offers a unified portfolio of theatre and play-based educational programmes rather than a technology platform. The core offerings include the Seenaryo Playkit (a mobile app with training for teachers of 3-8 year olds), I Learn From Home (online learning campaign), and Stories with Sally & Samer (classroom resources) — all focused on delivering curriculum through music, story and play. Complementing these are Theatre Leadership Training and the Scenechangers Programme, which train youth and women as creative leaders. The theatre-making strand includes Showbuild (intensive workshops), Cycle (extended programmes), and Studio (professional productions), all co-created with community participants. Seenaryo also produces publications such as the UN Women 'Women Leading Theatre for Change' guide.
Differentiator
Problem solved
Functional benefit
Brands
- Seenaryo Playkit: A mobile phone app and training programme for teachers of 3-8 year olds, supporting them to deliver curriculum through music, story and play. The app contains how-to videos, music tracks and flashcards.
- I Learn From Home
- Stories with Sally & Samer
Products and services
- Seenaryo Playkit Mobile phone app and 3-day training programme for teachers of 3-8 year olds, containing how-to videos, music tracks, and flashcards to deliver curriculum through music, story, and play.
- Theatre Leadership Training Training programme equipping youth and women to become creative leaders in their communities, creating alternative employment pathways and professional skills.
- Scenechangers Programme Programme that trains youth and women to become creative leaders within their own communities, building professional and leadership capacity.
- Showbuild Intensive theatre-making workshop in which participants create and perform original plays over a short period.
- Cycle Extended theatre programme in which participants devise and perform an original piece over a longer period.
- Studio Professional theatre productions created in collaboration with community participants, sharing and exploring participants' stories.
- I Learn From Home Online campaign providing learning resources for children at home, using music, story, and play to bring learning to life.
- Stories with Sally & Samer Educational resource series that brings learning to life through music, story, and play, designed for classroom use with young children.
Quantifiable outcome
- Reached over 205,000 people in the last decade
- +5 more outcomes
Companies that use Seenaryo
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Seenaryo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Seenaryo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MIT Solve LEAP ProgrammecoreCollaborated with MIT Solve's LEAP programme for a 'team sprint' with research fellows to examine how Seenaryo can build rigorous evidence of the effects of their programmes. Contributed to the report 'Exploring the Effects of Play-Based Learning in Early Childhood Education in Lebanon and Jordan'.
- Columbia UniversitycoreColumbia University conducted research on the self-efficacy of refugee and host community children in one of Seenaryo's theatre projects in Mafraq, Jordan.
- Bath UniversitycoreIn 2021, Bath University commissioned a research paper examining local understandings of child protection, working alongside Seenaryo using theatre as a research tool.
- Bath Spa UniversityminorObjects Without Borders project exploring how objects connect across borders, boundaries and difference, involving Seenaryo staff and freelancers.
- The Feminist Centre for Racial JusticeminorConducted scoping study on migrant domestic worker collective organizing in the Arab Region, featuring studies on Seenaryo's theatre projects with women in Lebanon.
- DARNA ResearchcoreConducted feasibility study commissioned by Kindernothilfe examining the Seenaryo Playkit's objectives and strategy in light of the current context in Lebanon.
- Princess Basma FoundationcoreJordanian foundation working with Seenaryo on community theatre projects.
- Dar Al AytamcoreOrphanage in Beirut with which Seenaryo co-created the show 'An Orphanage of Dreams'. Seenaryo has been creating theatre with children in care since 2015.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Seenaryo competitors and assessment
Company assessmentRegional players
- AFAC (Arab Fund for Arts and Culture): Beirut-based independent Arab arts and culture funding institution. Comparable as a regional ecosystem enabler for theatre and creative-practice projects serving Arab communities, with shared grant-recipient pipeline into MENA arts organizations.
Broad incumbents
- International Rescue Committee (IRC) – MENA Education: Large humanitarian agency running education-in-emergencies programs across the same MENA geographies served by Seenaryo. Although broader in scope, IRC's education team and Ahlan Simsim program make it the closest large incumbent in early-childhood learning for refugees.
- Save the Children – MENA: Major INGO operating education and child-protection programs across Lebanon, Jordan, Syria and Palestine. Competes for similar institutional donor funding and serves overlapping beneficiary cohorts, although at much larger scale.
- Plan International – MENA: INGO with strong presence in Lebanon, Jordan, Syria and Palestine running child-rights, education and girls' empowerment programs. Comparable on beneficiary overlap (children, refugees, women in MENA) though at significantly larger institutional scale.
Direct peers
- War Child: International NGO running arts-based and education programs for children affected by conflict in the Middle East (Iraq, Jordan, Lebanon, Syria). Operates with the same target population, geographies and trauma-informed creative-pedagogy approach as Seenaryo.
- Sesame Workshop / Ahlan Simsim: Operates Ahlan Simsim, the largest early-childhood education initiative for refugee children in the Middle East (in partnership with IRC). Directly comparable to Seenaryo's Playkit because it targets 3–8 year-olds in the same geographies using play-based learning content.
- Clowns Without Borders: International nonprofit that uses performing arts (clowning, theatre, music) to bring joy and psychosocial support to children in crisis zones, including the Middle East. Highly comparable to Seenaryo on humanitarian arts-for-children-in-conflict model and freelance-facilitator delivery.
- Sing for Hope: Uses arts education (music-focused) to serve under-resourced communities globally. Operates with a similar volunteer artist/educator pipeline and education-focused program delivery model to Seenaryo's Theatre Leadership Training.
Emerging players
- The International Theatre for Development (TFD) Network: Network championing Theatre for Development as a methodology for social change with marginalized communities. Directly comparable to Seenaryo's participatory-theatre methodology and grassroots community partnerships.
- Theatre of the Oppressed (Augusto Boal methodology organizations): Global movement of practitioners applying Augusto Boal's participatory theatre techniques for social-justice and empowerment with marginalized communities. Methodologically aligned with Seenaryo's radically participatory co-creation approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Seenaryo social profiles
Digital presenceSeenaryo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seenaryo leadership team
Management profileNumber of profiles
Profiles2 records
Seenaryo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seenaryo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seenaryo
What does Seenaryo do?
Seenaryo designs and delivers theatre and play-based learning programmes for under-served communities across the Middle East, including the Seenaryo Playkit mobile app with accompanying teacher training, Theatre Leadership Training and Scenechangers leadership programmes, and co-created theatre productions (Showbuild, Cycle, Studio). Programmes are delivered free of charge to participants through local partner organisations and are funded by donations and grants to the registered UK charity and affiliated NGOs in Lebanon and Jordan.
Is Seenaryo a public or private company?
Seenaryo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Seenaryo founded?
Seenaryo was founded in 2015. It employs 11 to 50 people.
Where is Seenaryo based?
Seenaryo is headquartered in Amman, Jordan, in the Middle East region.
How does Seenaryo make money?
One revenue line is on record: donations and charitable funding.
Who are Seenaryo's main competitors?
AFAC (Arab Fund for Arts and Culture) is listed as a regional player. Broad incumbents are International Rescue Committee (IRC) – MENA Education, Save the Children – MENA and Plan International – MENA. Direct peers are War Child, Sesame Workshop / Ahlan Simsim, Clowns Without Borders and Sing for Hope. Emerging players are The International Theatre for Development (TFD) Network and Theatre of the Oppressed (Augusto Boal methodology organizations).
Does Seenaryo have an API?
No public API is recorded for Seenaryo.
What industry is Seenaryo in?
Seenaryo's product category is Arts-based education and community theatre programmes. Its primary akta.pro industry code is MPAGABAC, Touring Theatre Productions, with a secondary code of BPADAKAD, Technical & Vocational Education & Training (TVET). Its NAICS code is 7111 and its SIC code is 7900.