Samaruc Estudio

What Samaruc Estudio does

Samaruc Estudio is a privately held Valencia-based design studio offering a 360° portfolio of commercial interior design, graphic and brand identity design, industrial/product design, and web development, together with design-led strategy consulting. The studio was founded around 2016 by Fran Sabater (interior design) and Pablo Pérez (industrial/product design), both alumni of L'escola de disseny de València with prior tenure at Espacio IDEO; Carlos de Pablo joined as a third partner in 2019, adding graphic design, UX/UI, and front-end web capabilities. Ownership remains entirely with the three founding partners, with no external investment, parent company, or subsidiaries.

The studio's core services are organized into four pillars — Interiorismo (commercial interior renovations and office fit-outs), Gráfico (branding, editorial, catalogs, identity systems), Estrategia (design-led consulting), and Producto (industrial design, signage systems, PLV) — supplemented by trade show stand and exhibition design. Underlying tools include standard design software and 3D modeling for visualization. The product portfolio comprises 46 cumulative projects spanning hospitality (notably the Resa student residence chain across La Concepción, Blas de Otero, and Damià Bonet), professional associations (CDICV, CGCODDI), and manufacturing/materials clients (Onok Lighting, Andreu World, Montó Pinturas, EMAC).

The business model is project-based professional services sold through direct client engagement and quote-based pricing. The go-to-market is sales-led, relying on a website portfolio, LinkedIn, Instagram, Behance, earned media in design publications, and active involvement in design schools (EASD Valencia) and industry associations. Operations are concentrated in the Valencian Community with recent expansion into the Basque Country via the Resa Blas de Otero project in Bilbao. The studio received a 2024 ADCV Gold award for the Onok '24 catalog and participates as a Creative Supporter in the World Design Capital Valencia 2022 program.

Name

Samaruc Estudio

Legal name

Samaruc Estudio

Website

https://samarucestudio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Samaruc Estudio is a privately held Valencia-based design studio that delivers commercial interior design, branding and graphic design, industrial/product design, web development, and design-led strategy consulting for B2B clients across hospitality, professional associations, and manufacturing sectors in Spain.

Ownership category

akta.pro rank

Product category

Design Services

NAICS

Interior Design Services (541410), Industrial Design Services (541420), Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAM

Industrial/Product & Furniture Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Interior design
• Graphic design
• Industrial design
• Brand identity
• Exhibition design

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design Services: Project-based professional design services including interior design, graphic design, product design, web design, and brand identity projects. Revenue generated through commissioned design work for commercial spaces, offices, retail, exhibitions, and corporate communications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Samaruc Estudio is a multidisciplinary design studio based in Valencia, Spain that provides interior design services for commercial spaces and offices, graphic design services including branding, catalogs and web, industrial/product design, strategy consulting, and trade show and exhibition stand design. The studio delivers integrated design solutions combining spatial, visual and strategic expertise to business clients.

Product overview

Samaruc Estudio is a Valencia-based design studio offering a comprehensive portfolio of design services organized into four main areas: Interiorismo (commercial interiors and offices), Gráfico (branding, graphic design, and web), Estrategia (strategic consulting), and Producto (industrial design). The studio also provides specialized services including trade show stands and exhibitions. Their project portfolio spans diverse sectors including hospitality (student residences, salons), retail, corporate offices, lighting companies (Onok Lighting catalogs), and sustainable brands. The studio operates under a 360° project methodology guiding clients from initial contact through briefing, design development, and final execution supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Interior Design
• Graphic Design and Branding
• Industrial and Product Design
• Strategy Consulting
• Trade Show and Exhibition Stand Design

Quantifiable outcome

• Managed renovation of Resa La Concepción (430m² common areas, 56 rooms) in 5 weeks for rooms and 10 weeks for common areas during summer 2025
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Las NavesminorStrategic or Co-development PartnerCultural center and innovation space in Valencia that hosts design events and meetings. Samaruc has participated in events and conferences at Las Naves.
• EASD Valencia (Escola d'Art i Disseny de València)minorStrategic or Co-development PartnerDesign school in Valencia. Founding team members graduated from this institution. The studio maintains ongoing involvement through talks, presentations, and workshops at the school.
• WDC Valencia 2022minorGTM or Marketing PartnerWorld Design Capital Valencia 2022 initiative. Studio participated as Creative Supporter, contributing to design events and activities during Valencia's year as World Design Capital.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mucho Studio: Barcelona-based brand and design consultancy spanning identity, editorial and digital. Comparable to Samaruc in delivering integrated brand systems and graphic-led strategy work for commercial clients.
• Masquespacio: Valencia-based creative consultancy specializing in branding and interior design with a strong hospitality and retail focus. Highly comparable to Samaruc in scope, geography and target client segments.
• Yonoh Estudio Creativo: Valencia-based design studio working across product, interior and graphic design with international recognition. Comparable to Samaruc in service mix and Valencian base, though Yonoh leans more heavily into industrial/furniture design.
• Clase BCN: Barcelona-based design studio combining branding, graphic design and interior design. Comparable to Samaruc as a small multi-disciplinary Spanish studio targeting commercial and cultural clients.
• Bendita Gloria: Barcelona-based creative studio offering branding, art direction and graphic design with a strong editorial and cultural focus. Comparable to Samaruc's editorial/catalog and brand-identity work.
• CuldeSac: Valencia-based multi-disciplinary design studio offering branding, graphic, interior, product and digital design. Closest comparable to Samaruc given the shared Valencia base, similar 360° service philosophy and similar mix of commercial clients.
• Lagranja Design: Barcelona-based multi-disciplinary design studio covering product, interior, graphic and brand design. Comparable as a Spanish multi-disciplinary boutique competing for similar enterprise and institutional design briefs.
• Folch: Barcelona-based independent design studio working on branding, editorial, digital and cultural projects. Comparable to Samaruc in scale, multi-disciplinary scope and focus on design-led strategy and storytelling.

Regional players

• Estudio Sánchez Pantoja: Madrid-based interior design and architecture studio focused on commercial and corporate interiors. Comparable to Samaruc's interiorismo service line, particularly for office and showroom projects, though primarily serving the Madrid market.

Emerging players

• Andreapuig Design Studio: Small Spanish design studio offering branding, web and interior design with a similar boutique profile to Samaruc. Comparable in service mix and client-segment focus, though with a smaller public project portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/samarucestudio
• LinkedInlinkedin.com/company/samaruc-estudio
• Instagraminstagram.com/samaruc_estudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samaruc Estudio