Renewal by Andersen of Greater Wisconsin

What Renewal by Andersen of Greater Wisconsin does

Renewal by Andersen of Greater Wisconsin is a locally owned franchise of Renewal by Andersen, the replacement-window and door division of Andersen Corporation, serving homeowners across Northeast and Central Wisconsin from its headquarters and showroom in Appleton. The company sells and installs custom replacement windows and doors — including the Acclaim™ window line (awning, bay/bow, casement, double-hung, picture, sliding, specialty), the new Ensemble™ entry doors, and Frenchwood, Narroline, and Perma-Shield patio doors. Its products are built around Fibrex®, a proprietary Andersen Corporation composite material made of 40% reclaimed wood fiber and 60% thermoplastic polymer that is twice as strong as vinyl and blocks thermal transfer roughly 700 times better than aluminum.

The franchise runs a sales-led, direct-to-consumer model with no intermediaries: professional design consultants conduct free in-home consultations, project specialists measure and custom-order each opening, and company-employed Certified Master Installers handle installation. Pricing is quote-based per project, with current promotional financing of 18 months no payments/no interest and recurring 20%-off sale events; an online Window & Door Visualizer supports the pre-consultation experience. Marketing reaches homeowners through content/SEO, community events across Wisconsin markets, customer referrals ($250 per converted referral), and an official partnership with the Green Bay Packers.

Renewal by Andersen of Greater Wisconsin operates within a broader sustainability and certification framework (ENERGY STAR Partner of the Year – Sustained Excellence, NFRC certified, EPA Lead Safe, Green Seal, SCS Indoor Advantage Gold, U.S. Green Building Council member) and runs a Renewal Cares community program with Habitat for Humanity, Make-A-Wish Wisconsin, Ronald McDonald House, and Hunger Task Force. The company reports 501–1,000 employees, does not publicly disclose revenue, and has no funding rounds or M&A activity on record; it functions as a regional operating franchise rather than an independent growth-stage company.

Name

Renewal by Andersen of Greater Wisconsin

Legal name

RBA of Greater Wisconsin

Website

https://renewalbyandersenofgreaterwi.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Renewal by Andersen of Greater Wisconsin is a franchise of Andersen Corporation's Renewal by Andersen division that sells and installs custom replacement windows and doors for homeowners across Northeast and Central Wisconsin, using proprietary Fibrex composite materials and certified in-house installation.

Ownership category

akta.pro rank

Product category

Replacement Windows and Doors

NAICS

Residential Remodelers (236118)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Window Replacement (Residential) (HSAPAJAA)

akta.pro secondary industries

Custom Window & Door Fabrication & Replacement (HSAPAJAI), Exterior Door Replacement (Entry/Patio/French) (HSAPAJAB), Window & Door Frame/Sash Replacement (HSAPAJAF)

Keywords

• Replacement windows
• Replacement doors
• Window installation
• Door installation
• Home improvement

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Window Sales and Installation: One-time sale of custom replacement windows including professional in-house installation by certified Master Installers. Revenue generated per project based on number of windows, style, and customization options selected.
2. Door Sales and Installation: One-time sale and installation of entry doors and patio doors (sliding and hinged). Products include Ensemble Entry Doors, Frenchwood patio doors, and Perma-Shield/Narroline series.
3. Professional Installation Services: Installation services provided by company-employed, factory-trained Certified Master Installers. Includes in-home measurement, custom manufacturing, and professional installation backed by warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Renewal by Andersen of Greater Wisconsin sells and installs custom-made replacement windows and entry/patio doors for residential homeowners across Northeast and Central Wisconsin. The company delivers a four-step Signature Service process covering in-home consultation, custom measurement and manufacturing, and certified installation by company-employed Master Installers, with products built using the proprietary Fibrex composite material and High-Performance Low-E4 glass options.

Product overview

Renewal by Andersen of Greater Wisconsin is a replacement window and door company offering a comprehensive portfolio of products centered on their exclusive Fibrex® composite material technology. The product lineup includes multiple window styles under the Acclaim™ brand (Awning, Bay & Bow, Casement, Double-Hung, Picture, Sliding, and Specialty) and entry/patio doors including the new Ensemble™ Entry Doors and Frenchwood/Narroline/Perma-Shield patio door series. The company provides end-to-end service from in-home consultation through custom manufacturing to certified installation, with their Signature Service process ensuring one-company accountability for the entire replacement experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Acclaim Awning Windows Hinged at the top and opening from the bottom, awning windows provide optimal ventilation even during rain. Built with Fibrex composite material for durability and energy efficiency, targeting residential homeowners seeking weather-resistant window solutions.
• Acclaim Bay & Bow Windows Projection window styles that add architectural interest and maximize interior space. Custom crafted using Fibrex material to increase natural light and expand outdoor views, designed for residential homeowners.
• Acclaim Casement Windows Windows offering expansive views and full top-to-bottom ventilation, with Fibrex composite framing and seamless weatherstripping for an airtight seal, for residential homeowners prioritizing airflow and energy efficiency.
• Acclaim Double-Hung Windows Next-generation double-hung windows with one-handed operation and structural improvements. Features Fibrex material construction with narrow frames for maximized glass area, for residential homeowners.
• Acclaim Picture Windows Fixed-frame windows designed to maximize glass space and natural light. Built from Fibrex material with full-perimeter seals and advanced Low-E glass, for residential homeowners prioritizing views.
• Acclaim Sliding Windows Gliding windows offering unobstructed views and effortless top-to-bottom ventilation. Sashes glide smoothly on easy-to-maintain tracks and can lift out for convenient cleaning, for residential homeowners.
• Acclaim Specialty Windows Non-traditional window shapes including curves, arches, and custom configurations that add character and bring light into hard-to-reach spaces. Features Fibrex material with thinner frames for maximized glass area, for residential homeowners.
• Ensemble Entry Doors Entry doors featuring dual-composite frames with Fibrex interior bonded to fiberglass exterior and Perma-shield coatings. Includes five panel families and multiple styles with multi-point latching systems and forced-entry resistance, for residential homeowners.
• Sliding Patio Doors (Frenchwood A-Series, Frenchwood 400 Series, Narroline 200 Series, Perma-Shield 200 Series) High-performing, energy-efficient sliding patio doors in multiple series (Frenchwood A-Series, Frenchwood 400, Narroline 200, Perma-Shield 200). Feature engineered lumber and Fibrex material construction with dual ball-bearing rollers, for residential homeowners.
• Hinged Patio Doors (Frenchwood A-Series, Frenchwood 400 Series) Top-of-the-line hinged patio doors providing architectural style with high energy efficiency. Built with engineered lumber frames and Fibrex material, for residential homeowners.

Quantifiable outcome

• 45-56% more energy efficient than ordinary dual-pane glass with High-Performance Low-E4 glass
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Habitat For HumanityminorOthersCommunity partnership through which Renewal Cares donates windows to Habitat For Humanity projects. Approximately 17 windows donated in 2025 as part of community outreach program.
• Make-A-Wish WisconsinminorOthersAnnual Windows for a Cause fundraiser partnering with Make-A-Wish Wisconsin to grant wishes for children with critical illnesses. Event combines local artists and community to create artwork from recycled windows.
• Ronald McDonald HouseminorOthersCommunity partner receiving support through Renewal Cares program. Approximately 4 meals served through volunteer sessions.
• Hunger Task ForceminorOthersCommunity partner receiving volunteer support through Renewal Cares program. Approximately 3 volunteer sessions conducted.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Champion Windows: Direct-to-consumer replacement window and door company with in-home sales and company-employed installation crews. Operates company-owned locations across multiple U.S. regions, closely mirroring RBA's vertically integrated replacement model.
• Milgard Windows & Doors: Replacement and new-construction window/door manufacturer with a direct dealer-installer network. Competes on similar product categories (vinyl, fiberglass, composite frames) and similar go-to-market in regional U.S. markets.
• Feldco: Midwest-based replacement window, door, and siding company with a direct sales and company-installer model. Strong regional overlap with RBA's Wisconsin service area and similar go-to-market motion.
• Window World: Largest U.S. replacement window franchise by store count. Competes with RBA on the same customer need (replacement windows) but targets the value segment, putting pricing pressure on the upper end of RBA's market.
• Renewal by Andersen (National Franchise): The parent franchise system of this dealer. Operates the same Fibrex-based replacement window and door model through ~100 franchise territories across the U.S., making it the most directly comparable peer for customer experience, product mix, and go-to-market.

Broad incumbents

• Marvin Windows and Doors: Premium wood/composite window and door manufacturer with a replacement and new-construction focus. Targets the same premium homeowner segment as RBA and overlaps on custom sizing, in-home consultation, and certified installer networks.
• JELD-WEN Windows & Doors: Large national manufacturer of windows and doors sold through dealers, big-box retailers, and direct channels. Overlaps with RBA at the product level, though distributed rather than directly installed.
• Pella Windows & Doors: One of the largest U.S. window and door manufacturers with a direct-to-consumer replacement division. Competes head-to-head with RBA in the premium replacement segment via in-home sales, though Pella serves a much broader geographic footprint and multi-channel distribution.
• Home Depot Home Services (Do it Yourself/Pro): Big-box retailer offering window and door installation services and Andersen products. While not a direct head-to-head competitor, it is an alternative channel Wisconsin homeowners consider when replacing windows.

Others

• Andersen Corporation (Parent): The ultimate parent company that manufactures the Fibrex material and window/door products. Comparable as the corporate parent whose strategic decisions directly shape the Greater Wisconsin franchise's product, branding, and supply economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=qjAakbTaa7M
• LinkedInlinkedin.com/company/renewal-by-andersen-of-greater-wisconsin

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renewal by Andersen of Greater Wisconsin