Property Point Holdings (pty) Ltd

What Property Point Holdings (pty) Ltd does

Property Point Holdings (Pty) Ltd is a South African non-profit enterprise development accelerator founded in 2008 as Growthpoint Properties' Enterprise & Supplier Development initiative. The organisation operates a two-year intensive incubation programme targeting 51% black-owned SMEs in the property sector, with priority given to women-led businesses and those incorporating green building practices. Programme delivery focuses on skills development, reputation building, risk perception mitigation, and market access, with curriculum covering business management, financial management, quality management, personal development, mentorship, and one-on-one coaching. The core product is the two-year accelerator, supplemented by the #PropertyPointWomen programme, the Kagiso Incubation Hub (a township-based facility for artisanal trades), LED Engagements, Research & Impact services, and the Makers Landing initiative in the Western Cape.

The business model is non-commercial: Property Point does not generate revenue in the conventional sense. It is funded by corporate social investment and enterprise and supplier development contributions from Growthpoint Properties (anchor partner), Attacq, Fortress REIT, Pareto Holdings, Public Investment Corporation, and SEDA. Beneficiary SMEs pay a nominal R6,000 commitment fee (R2,500 upfront, R3,500 six months later) that is awarded back to the top-performing graduate. Operations are headquartered in Sandton, Johannesburg, with a secondary physical site in Kagiso Township and programme extension into the Western Cape via the V&A Waterfront Makers Landing partnership. Quantified cumulative impact since 2008 includes 270+ SMEs supported, R1.6bn+ in contracts facilitated, 4,784+ full-time jobs created, 773 jobs sustained, and an independently measured R14.20 return per R1 invested.

The go-to-market is community-led and partnership-driven: SME acquisition flows through a structured application process, corporate partner referrals, and industry events. The organisation holds ISO 9001:2015 certification, was named 2018 SA Business Incubation Awards Accelerator of the Year, and won the 2019 Absa Business Day Supplier Development Awards Impact Award. Leadership is anchored by Founder Shawn Theunissen (also CSR Executive at Growthpoint Properties), COO Desigan Chetty, and Executive Head of Economic Inclusion and Sustainability Clement Makotanyane, with a team of 11-50 employees.

Name

Property Point Holdings (pty) Ltd

Legal name

Property Point Holdings (Pty) Ltd

Website

https://propertypoint.org.za

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Property Point is a South African non-profit enterprise development accelerator running a two-year incubation programme for black-owned SMEs in the property sector, funded by corporate partners led by Growthpoint Properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Enterprise and Supplier Development Programme Services: Property Point is an enterprise development initiative that does not generate commercial revenue. It operates as a corporate social responsibility and supplier development programme primarily funded by Growthpoint Properties and other partner organisations including Attacq, Fortress REIT, Pareto Holdings, Public Investment Corporation, and SEDA. The programme provides business development support, incubation services, and market access facilitation to qualifying SMEs at no direct cost to participants, with a nominal commitment fee of R6,000 that is awarded back to top-performing graduates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Property Point delivers a two-year intensive enterprise and supplier development incubation programme for black-owned SMEs operating in South Africa's property sector, providing business skills training, mentorship, coaching, market-access facilitation, and procurement linkages into corporate supply chains. It supplements this core programme with specialised intakes such as #PropertyPointWomen for women-led businesses, the Kagiso Incubation Hub for township-based artisanal trades, Makers Landing cohort programming, LED engagements, and Research & Impact measurement services.

Product overview

Property Point operates as a single integrated enterprise development platform offering a two-year intensive incubation programme as its core product. The programme is complemented by specialised initiatives including the #PropertyPointWomen Enterprise Development Programme for women-led businesses, the Kagiso Incubation Hub for township-based artisanal businesses, LED Engagements for local economic development, Research & Impact services for programme evaluation, and the Makers Landing Initiative for cohort-based programming. All offerings work together to provide comprehensive support for SMEs in the property sector through skills development, mentorship, market access, and business development services.

Differentiator

Problem solved

Functional benefit

Products and services

• Two-Year Enterprise Development Programme Intensive two-year incubation programme providing entrepreneurs with business skills training, personal development, mentorship, coaching, and market-access facilitation to grow their property-sector enterprises into fully independent companies.
• #PropertyPointWomen Enterprise Development Programme Specialised intake of the enterprise development programme specifically targeting women-led businesses within the property sector, including professional services, aluminium and glazing, fire prevention and detection, and innovative security solutions.
• Kagiso Incubation Hub Township-based incubation facility offering co-working workshops for diesel mechanic, electrical, and plumbing services, fully kitted with equipment, machinery, field services vehicles, and office facilities for beneficiary SMMEs.
• Makers Landing Initiative Tailored cohort-based incubation programming delivered in partnership with Wakanda and V&A Waterfront, supporting entrepreneurs at Makers Landing.
• LED Engagements Local Economic Development engagements focused on fostering economic inclusion and sustainability within the property sector through stakeholder management and community upliftment initiatives.
• Research & Impact Research and impact measurement services that track policy developments, analyse data, and develop comprehensive impact frameworks for Property Point programme evaluation, including independent third-party studies such as the StratEcon Research R14.20-per-R1-invested study.

Quantifiable outcome

• 30.2% average annual revenue growth rate for companies from baseline assessment to graduation
• +5 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• V&A WaterfrontcoreStrategic or Co-development Partner · 1 January 2023Property Point and Wakanda partnered with V&A Waterfront on the Makers Landing initiative to deliver tailored programming for its fifth cohort intake in 2023. The initiative provides incubation support for entrepreneurs at Makers Landing.
• WakandacoreStrategic or Co-development Partner · 1 January 2023Partner with Property Point and V&A Waterfront on the Makers Landing initiative delivering tailored incubation programming for cohort intake in 2023.
• Property Sector Charter Council (PSCC)flagshipStrategic or Co-development Partner · 1 November 2020Strategic partnership formed in November 2020 to develop and fast-track participation of black entrepreneurs in the property sector. Initial phase places 50 black property businesses in the two-year programme with prospect of further job creation. PSCC represents 25 industry organisations and associations that are members and signatories to the Property Sector Code. The three-year memorandum of understanding focuses on transformation beyond compliance through incubation and acceleration of black property businesses with emphasis on women and youth.
• City PropertycoreStrategic or Co-development PartnerStrategic partnership with City Property signifies shared vision to empower entrepreneurs and drive positive change in communities through the enterprise development programme.
• Burstone GroupcoreStrategic or Co-development PartnerStrategic partnership to drive transformation in the property and entrepreneurship sectors. Burstone Group has strategic intent to support Property Point's mission of economic inclusion and SME development.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Small Enterprise Development Agency (SEDA): South African government agency providing enterprise development services to SMMEs. Property Point is itself a SEDA delivery partner, making SEDA the most directly relevant incumbent with overlapping mandate around SME incubation and supplier development support.
• Vumela Enterprise Development Fund: South African enterprise development fund supporting SMEs via funding and capacity building. Comparable as a domestic funder-of-accelerators and SME development programmes operating in the same regulatory and demand environment as Property Point.

Direct peers

• Endeavor South Africa: High-impact entrepreneurship support organisation selecting and accelerating high-growth entrepreneurs in South Africa. Comparable as a private-sector-backed accelerator with measurable impact, though operating globally and across industries rather than focused on the property sector value chain.
• Impact Hub Johannesburg: Part of the global Impact Hub network providing co-working, incubation, and accelerator programmes for social enterprises in South Africa. Comparable as a domestic ecosystem player offering accelerator services to SMEs and impact-driven entrepreneurs.
• Grindstone Accelerator: South African growth accelerator programme supporting SMEs with structured cohort-based interventions. Comparable as a domestic accelerator with measurable outcomes for participating businesses, though with broader sector focus than property.
• Awethu Project: South African business incubator focused on early-stage entrepreneurs with a structured programme model. Comparable as a domestic enterprise development accelerator, though historically focused on township-based entrepreneurs rather than specifically the property sector.
• Raizcorp: South African enterprise development incubator supporting SMEs with structured multi-year programmes. Highly comparable to Property Point as a domestic, programme-based accelerator targeting SMEs with intensive mentorship and supplier development, though Raizcorp is sector-agnostic.
• Edge Growth: South African enterprise and supplier development specialist supporting corporates with ESD programme design and delivery. Closely comparable to Property Point in serving corporate clients seeking B-BBEE-aligned enterprise development outcomes, with overlapping SME beneficiary population.

Others

• Aspen Network of Development Entrepreneurs (ANDE): Global network of organisations supporting small and growing businesses, of which Property Point's founder Shawn Theunissen is a board member. Relevant as a peer funder-of-accelerators and convener in the enterprise development ecosystem, though not directly competitive.

Emerging players

• African Leadership University (ALU) School of Business: African business school focused on developing African entrepreneurs and business leaders. Comparable as an African ecosystem player investing in entrepreneur development, though focused more on education than direct SME incubation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/property-point-a-growthpoint-initiative
• Facebookfacebook.com/propertypointsa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Point Holdings (pty) Ltd