Prior Lake Soccer Club

What Prior Lake Soccer Club does

Prior Lake Soccer Club (PLSC) is a community-based youth soccer organization founded in 1976 and based in Prior Lake, Minnesota, serving players ages 4 through 19 across the Twin Cities metro. The club operates two parallel product lines: a recreational track (Little Lakers for ages 4-5, Mini-Metros add-on for ages 6-7, and K-8 rec soccer, offered fall, winter, and spring) and a competitive track running from U8 development through U19, with tiered pathway levels (Apex, Navy, Gold) competing in TCSL, ECNL-RL, and NPL leagues.

The club's technology backbone is the SportsEngine Sports Relationship Management (SRM) platform, which powers its website, online registration, and program management. Programs are delivered on-site at Lakefront Park, Ryan Park, and the Savage Dome in Prior Lake/Savage. The club sells direct-to-consumer via self-serve online registration, with no residency or school requirements.

PLSC is an independent community organization (no parent company, no disclosed institutional ownership) run with professional operational staff under Director of Operations Melissa Becken. Revenue is generated almost entirely through seasonal registration fees, which are tiered by program and commitment level — ranging from $125-$170 for recreational (with early bird discounts) to $1,520 for top-tier year-round U9-10 competitive play. Twin Cities Orthopedics is a supporting sponsor. No revenue, headcount, or participation figures are publicly disclosed.

Name

Prior Lake Soccer Club

Legal name

Prior Lake Soccer Club

Website

https://priorlakesoccer.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Prior Lake Soccer Club is a community-based youth soccer organization in Prior Lake, Minnesota, founded in 1976, offering recreational and competitive programs for ages 4-19 across the Twin Cities metro via self-serve SportsEngine registration.

Ownership category

akta.pro rank

Product category

Youth Sports Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth soccer programs
• Recreational soccer
• Competitive soccer training
• Soccer player development
• Community soccer club

Headquarters

HQ city

Prior Lake

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Recreational Program Registration Fees: Seasonal registration fees for recreational soccer programs including Little Lakers (ages 4-5), K-8 Rec Soccer, and Mini Metros add-on program. Fees are one-time per season with early bird discounts available.
2. U8 Development Program Fees: Tiered pricing for U8 development program with four commitment levels: Seasonal Only Fall ($375), Seasonal Only Spring ($395), League Focused ($750), and Year Round Development Track ($1,500).
3. U9-10 Competitive Program Fees: Tiered pricing for U9-10 competitive teams: Seasonal Only Fall ($385), Seasonal Only Spring ($535), PLSC Gold ($845), and PLSC Navy ($1,520 year-round). Higher tiers include more training sessions and winter festival access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Prior Lake Soccer Club delivers youth soccer programs for players ages 4 through 19 across fall, winter, and spring seasons. Programming includes an introductory Little Lakers program (ages 4-5), a Mini-Metros add-on for ages 6-7, K-8 recreational soccer, and a competitive pathway from U8 through U19 with team levels including Apex, Navy, and Gold competing in TCSL, ECNL-RL, and NPL leagues.

Product overview

Prior Lake Soccer Club offers a unified soccer development platform with structured pathways from recreational to competitive programming. The portfolio includes Recreational Soccer (Little Lakers for ages 4-5, K-8th grade rec, and Mini-Metros add-on for 6-7 year olds) and Competitive Programs (U8 Development, U9-10, U11-12, and U13-19). Programs operate across fall, winter, and spring seasons with team levels ranging from developmental to elite (Apex/Navy/Gold), culminating in participation in TCSL, ECNL-RL, and NPL leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Lakers Introductory soccer program for 4-5 year olds held on Saturdays with 30-minute training and 30-minute games, offered in fall, winter, and spring seasons at Prior Lake facilities.
• K-8 Recreational Soccer Recreational soccer program for kindergarten through 8th grade, offered in fall, winter, and spring seasons with all games and training at Prior Lake facilities.
• Mini-Metros (Rec+) Add-on program for 6-7 year olds already enrolled in K-8 Rec Soccer, providing additional Friday night trainings and Sunday game days against other local clubs.
• U8 Development Program Year-round development-focused competitive program for players born 8-1-2018 to 7-31-2019, introducing structured competitive play through TCSL 5s festivals.
• U9-10 Competitive Program Structured competitive soccer for players born 8-1-2016 to 7-31-2018 with PLSC Gold and Navy pathway levels competing in TCSL Fall and Spring Leagues, including optional Winter Festival participation.
• U11-12 Competitive Program Year-round competitive programming for players born 8-1-2014 to 7-31-2016, with PLSC Navy and Gold pathway levels competing in TCSL Fall and Spring League.
• U13-19 Competitive Program Upper-level competitive soccer programs through high school age, including Apex, Navy, and Gold pathway levels competing in ECNL-RL, NPL, and TCSL leagues; U15+ does not run a fall program to accommodate high school soccer.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SportsEnginecoreTechnology or IntegrationSportsEngine provides the Sports Relationship Management (SRM) software platform that powers Prior Lake Soccer Club's website and registration systems. The club uses SportsEngine's platform for online registration and program management.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• SportsEngine: SportsEngine is PLSC's core technology partner providing the Sports Relationship Management platform powering its website and registration. As an ecosystem enabler for thousands of youth sports organizations, it is thematically connected to PLSC's GTM and operational infrastructure.

Direct peers

• Minnesota Thunder Academy: Minnesota Thunder Academy is a youth soccer club operating recreational and competitive programs across the Twin Cities. Comparable tiered pathway structure and competitive league participation to PLSC.
• Salvo Soccer Club: Minnesota-based youth soccer club offering recreational and competitive pathways for youth players across the Twin Cities metro. Directly comparable community/competitive model competing for the same player pool as Prior Lake Soccer Club.
• Minneapolis United Soccer Club: Minneapolis United is a Twin Cities youth soccer club offering recreational and competitive programming across multiple age groups. Directly comparable community-club model competing for families in the same metro geography.
• Blackhawks Soccer Club: Blackhawks Soccer Club is a Minnesota youth soccer organization offering recreational and competitive pathways in the Twin Cities. Comparable tiered programming and ECNL/TCSL league participation to PLSC.
• Tonka Fusion SC: Tonka Fusion is a youth soccer club based in the western Twin Cities suburbs (Minnetonka area) offering recreational and competitive programs including ECNL-RL participation. Closely comparable size, geography, and league affiliations to PLSC.

Emerging players

• Shattuck-Saint Mary's Soccer Academy: Shattuck-Saint Mary's (Faribault, MN) operates a residential soccer academy within a broader boarding school, competing at the highest youth levels including ECNL. While more specialized and selective, it competes for elite Minnesota youth talent and fees in the same $1,000+ premium tier as PLSC Navy/Apex.

Regional players

• St. Croix Soccer Club: St. Croix Soccer Club serves youth players in the eastern Twin Cities metro / western Wisconsin corridor with recreational and competitive programs. Comparable operating model and age-group structure; partial geographic overlap with PLSC's eastern reach.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prior-lake-soccer-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prior Lake Soccer Club