Professional footballer

What Professional footballer does

Female Footballers is a 501(c)(3) nonprofit founded in 2014 by Kassie Gray and headquartered in San Jose, California. It delivers mental performance training, mentorship, and leadership development programs targeted at female youth soccer players aged 10 and older. Its core offerings include a seasonal six-week online mentorship program that pairs youth athletes with a network of 40+ professional and collegiate women soccer players, customized team and club sessions delivered in-person in the San Francisco Bay Area and virtually nationwide, and the Rise and Return recovery program for injured athletes. The organization also produces content products including two podcast shows (Female Footballers Podcast and Beyond the Game Podcast), a blog, and an annual Confidence Cup tournament that drew 700+ players at its inaugural event.

The underlying platform is a content-and-services operation rather than a technology product. Delivery is human-led and mentor-driven, with program curriculum designed specifically for female athletes and mental performance contexts. The business model is diversified across donations and grants, program registration fees, customized team/club session contracts, podcast sponsorships, and merchandise sales through an online store affiliated with the IGYB brand partnership. Customer segments span individual youth athletes, youth soccer clubs and academies, collegiate women's soccer programs, and donor/sponsor organizations.

Distribution is multi-channel and includes direct-to-consumer program enrollment, B2B club/team contracts, the Girls Academy League partnership providing embedded access to elite youth athletes, an Ath-mindset referral partnership for clinical mental health escalation, and content reach via podcasts and the Confidence Cup event. The team has expanded with recent additions including Rachael Thomas, Sadie Brown, and Talia Becker, and the organization maintains an internship program that signals operational scaling.

Name

Professional footballer

Legal name

Female Footballers

Website

https://femalefootballers.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Female Footballers is a 501(c)(3) nonprofit founded in 2014 that provides mental performance training, mentorship, and leadership development for female youth soccer players aged 10+ through seasonal online programs, team sessions, and the Rise and Return injury recovery program.

Ownership category

akta.pro rank

Product category

Youth Sports Mentorship and Athlete Development

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Youth soccer mentorship
• Athlete mental performance
• Social emotional learning
• Female athlete development
• Youth sports education

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: 501(c)(3) nonprofit organization relying on donations and program sponsorships to fund operations and provide access to players who cannot afford mentorship opportunities.
2. Mentorship Program Fees: Seasonal six-week mentorship programs with optional six-week extension. Revenue from program registration fees.
3. Team/Club Session Contracts: Customized mental skills sessions sold to youth clubs and collegiate programs through direct sales and partnership outreach.
4. Merchandise Sales: E-commerce store selling branded apparel including hoodies, t-shirts, and accessories.
5. Podcast Sponsorships: Podcast content with sponsorship and advertising opportunities for brands targeting female athletes and sports audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Female Footballers is a nonprofit that delivers online one-on-one mentorship and social-emotional learning programming to youth female soccer players, pairing them with professional and collegiate athlete mentors over a six-week curriculum. It complements its core mentorship offering with an injury-recovery emotional-support program (Rise and Return), customized in-person and virtual sessions for youth clubs and collegiate teams, and the annual Confidence Cup Tournament.

Product overview

Female Footballers is a 501(c)(3) nonprofit organization offering an integrated suite of mental performance and leadership development programs for female youth soccer players. The core offerings consist of the Mentorship Program (one-on-one pairing with pro/collegiate mentors), Team/Club Sessions (customized clinics), and the Rise and Return program (emotional support for injured athletes). Supporting content includes the Female Footballers Podcast and Beyond the Game Podcast. The organization also hosts the annual Confidence Cup tournament and operates a merchandise store. All programs emphasize holistic player development combining emotional intelligence, confidence building, and social-emotional skills through connections with current and former professional players.

Differentiator

Problem solved

Functional benefit

Products and services

• Mentorship Program
• Rise and Return Program
• Team/Club Sessions
• Store (Merchandise)

Quantifiable outcome

• Young adults with a mentor are 130% more likely to hold a leadership position (cited statistic for mentorship value)

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Girls Academy LeaguecoreStrategic or Co-development PartnerThe Girls Academy League partnership brings mental performance training to high-level athletes within the Girls Academy network. Patricia Hughes, Commissioner of Girls Academy, stated organizations are perfectly aligned with shared commitment to mental health and emotional wellbeing. Female Footballers provides programming to support player development across the league.
• Ath-mindsetcoreStrategic or Co-development PartnerAthmindset is a team of licensed mental health practitioners and Certified Mental Performance Consultants (CMPC) committed to athlete wellbeing. Partnership includes personalized referral form for connecting Female Footballers participants with professional mental health support services.
• Symbiotic SoccerminorGTM or Marketing PartnerSymbiotic Soccer, led by former and current college coaches with over 17 years of experience, helps families navigate the college recruitment process. Female Footballers players receive access to partner code for Symbiotic Soccer services.
• The Sideline ProjectminorGTM or Marketing PartnerThe Sideline Project is a movement to improve youth sports sidelines through parent education course. Female Footballers provides parents access to the free Sideline Project Course as part of mentorship program registration.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ath-mindset: Team of licensed mental health practitioners and Certified Mental Performance Consultants serving athlete wellbeing. Already an FF partner for clinical referrals; comparable as a mental performance service provider in the athlete wellbeing space with licensed credentials FF does not hold.
• Compete to Create: Mental performance training and culture-building program for athletes, coaches, and teams. Directly comparable as a mental performance education provider for athletes with similar methodology and target market.
• Changing the Game Project: Organization advocating for positive, development-focused youth sports culture through education and consulting. Comparable as a youth sports culture/development educator with content-driven reach and advocacy positioning.

Broad incumbents

• The First Tee: Established nonprofit delivering character education and life skills through youth golf programming at scale nationwide. Comparable in mission (youth character development through sport), nonprofit funding model, and curriculum-driven approach, though focused on golf rather than soccer.
• Women's Sports Foundation: Long-established nonprofit founded by Billie Jean King advancing women's sports through research, advocacy, and programming. Comparable in women's-sports nonprofit mission and educational programming, but operates at significantly broader scope.

Direct peers

• Girls on the Run: Nonprofit empowering girls through running-based programming that builds confidence, character, and life skills. Highly comparable to FF in mission (girls' confidence through sport), nonprofit structure, and program-based delivery model.
• TrueSport: US Anti-Doping Agency's athlete development program focused on character, mental skills, and clean sport education for young athletes. Directly comparable in mental performance and character education mission for youth athletes.
• Positive Coaching Alliance (PCA): Nonprofit developing character and life skills in youth athletes through coach and parent education. Comparable in youth sports character-development mission, nonprofit model, and partnership-based distribution to clubs and leagues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional footballer