Shoecity
Shoecity is a privately held German online retailer based in Hauenstein that operates an own-storefront e-commerce shop (shoecity.de), selling footwear alongside outdoor equipment, kids' products, school bags, and womenswear directly to German consumers.
- Company typePrivate
- Founded-
- HeadquartersHauenstein, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Shoecity firmographics
Firmographics- Name
- Shoecity
- Website
- https://shoecity.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shoecity is a privately held German online retailer based in Hauenstein that operates an own-storefront e-commerce shop (shoecity.de), selling footwear alongside outdoor equipment, kids' products, school bags, and womenswear directly to German consumers.
- Ownership category
- akta.pro rank
Shoecity industry classification
Industry- Product category
- Online Footwear Retail
- NAICS
- Shoe Retailers (4582), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Footwear Store-in-Store (CRAGAHAG)
- akta.pro secondary industry
- Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)
Keywords
Where Shoecity is headquartered
LocationHeadquarters
- HQ city
- Hauenstein
- HQ country
- Germany
- HQ region
- Europe
Markets served
Shoecity business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Infrastructure
Distribution channels1 record
Shoecity product offering
Product offeringCore offering
Shoecity operates an online shoe and fashion shopping center at shoecity.de, offering a direct-to-consumer range of footwear, outdoor equipment, kids products, school bags, and womenswear. The shop is based in Hauenstein, Germany and serves German consumers through its own e-commerce storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Shoecity online shoe and fashion shop (shoecity.de) Direct-to-consumer e-commerce storefront at shoecity.de selling footwear, outdoor equipment, kids products, school bags, and womenswear to individual consumers in Germany.
Companies that use Shoecity
Customer profileSegments1 record
Ideal customer profiles1 record
Shoecity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shoecity competitors and assessment
Company assessmentBroad incumbents
- René Benko / Signa retail portfolio (e.g., Galeria): Galeria is a German department store chain offering footwear, womenswear, kids, and school bags under one roof — the closest large-format analog to ShoeCity's shopping-center-style multi-category mix.
- Zalando: Zalando is Germany's largest online fashion and footwear platform, operating a multi-brand e-commerce marketplace that directly overlaps with ShoeCity's DTC shoe/fashion assortment, but at vastly greater scale.
- Deichmann: Deichmann is Europe's largest shoe retailer, combining physical stores and a sizable e-commerce presence. Its broad multi-brand shoe assortment is directly comparable to ShoeCity's footwear-led offering.
- Otto: Otto is a major German multi-category online retailer with strong footwear, apparel, and kids assortments — overlapping directly with ShoeCity's mix of footwear, womenswear, kids, and school bags.
- Intersport: Intersport is a German sporting goods retail network with a meaningful online store. Its mix of footwear, outdoor equipment, and kids products directly parallels ShoeCity's multi-category assortment.
- Foot Locker: Foot Locker Germany operates a multi-brand athletic and casual footwear e-commerce and store footprint, comparable to ShoeCity's footwear-led assortment, particularly the outdoor/casual categories.
- Amazon Germany: Amazon.de dominates German online shoe and fashion retail through its marketplace. It competes with ShoeCity for the same German online shoe shopper across footwear, outdoor, kids, and apparel categories.
Direct peers
- About You: About You is a Hamburg-based online fashion and shoe retailer targeting younger consumers in Germany and Europe. It is a near-direct comparable as a DTC e-commerce platform in German shoe/fashion retail.
- Snipes: Snipes is a German-headquartered sneaker and streetwear footwear retailer with omnichannel presence. It is comparable as a mid-sized German shoe-focused retailer competing in the footwear segment.
- Mytheresa: Mytheresa is a Munich-based online luxury fashion and footwear retailer. As a German-headquartered DTC shoe/fashion platform, it is structurally comparable to ShoeCity despite a different price tier.
Market position
Customer concentration
Shoecity social profiles
Digital presenceShoecity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoecity leadership team
Management profileNumber of profiles
Shoecity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoecity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoecity
What does Shoecity do?
Shoecity operates an online shoe and fashion shopping center at shoecity.de, offering a direct-to-consumer range of footwear, outdoor equipment, kids products, school bags, and womenswear. The shop is based in Hauenstein, Germany and serves German consumers through its own e-commerce storefront.
When was Shoecity founded?
Shoecity was founded in -1. It employs 1 to 10 people.
Where is Shoecity based?
Shoecity is headquartered in Hauenstein, Germany, in the Europe region.
Who are Shoecity's main competitors?
Broad incumbents on record are René Benko / Signa retail portfolio (e.g., Galeria), Zalando, Deichmann, Otto, Intersport, Foot Locker and Amazon Germany. Direct peers are About You, Snipes and Mytheresa.
Does Shoecity have an API?
No public API is recorded for Shoecity.
What industry is Shoecity in?
Shoecity's product category is Online Footwear Retail. Its primary akta.pro industry code is CRAGAHAG, Footwear Store-in-Store, with a secondary code of CRAAADAL, Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care). Its NAICS code is 4582 and its SIC code is 5661.