What Sci-Fleet Toyota does

Sci-Fleet Toyota is a family-owned authorized Toyota dealership group operating under Sci-Fleet Motors Pty Ltd (ACN 057 783 749), founded in 1979 and headquartered at 469 Gympie Road, Kedron, Queensland. The company self-identifies as Australia's largest selling Toyota dealer and operates four Brisbane metropolitan locations: Kedron (headquarters with new and used vehicles), Brendale (north Brisbane), Taringa (western suburbs), and Indooroopilly (dedicated used-car facility). It holds authorized Toyota franchise rights via Toyota Motor Corporation Australia Limited and is part of the OneToyota network alongside Toyota Finance Australia, Toyota Insurance (Aioi Nissay Dowa Insurance Company Australia), and Toyota Western Australia.

The business operates across six revenue streams: (1) new Toyota vehicle sales spanning the full OEM lineup — hatchbacks and sedans (Corolla, Camry, Yaris), SUVs and 4WDs (RAV4, Kluger, Prado, LandCruiser 300, Fortuner, C-HR, Corolla Cross, bZ4X), GR performance vehicles (GR86, GR Corolla, GR Yaris), utes (HiLux, LandCruiser 70), and commercial vans (HiAce, Tundra, Coaster); (2) pre-owned vehicle sales of approximately 130+ units across Toyota and ten other brands including Mazda, Ford, Honda, Hyundai, Kia, Mitsubishi, Suzuki, Volkswagen, Lexus, and GWM, with prices ranging from under $5,000 to over $150,000; (3) authorized service and maintenance at dedicated workshops; (4) genuine Toyota parts and accessories; (5) finance and insurance products via Toyota Finance Australia and Toyota Insurance; and (6) a dedicated fleet sales division serving commercial and corporate buyers.

Sci-Fleet's go-to-market is direct-to-consumer through physical dealership locations, supplemented by digital channels (corporate website with online booking, search/SEO, Google Ads, social media) and an online instant trade-in valuation tool. Pricing is model- and condition-dependent; pre-owned unit prices range from approximately $18,495 to $43,895 and all new vehicle pricing is drive-away including GST. The company employs 501-1,000 staff across sales, service, parts, F&I, and fleet functions, holds a 4.0-star Google rating across 1,495 reviews, and operates standard dealer management systems (built on the Dealer Studio platform) without proprietary technology, public APIs, or disclosed AI capabilities. There is no public revenue disclosure, no funding history, no M&A activity, and no parent company; Sci-Fleet Motors Pty Ltd is privately held by the founding family.

Name

Sci-Fleet Toyota

Legal name

Sci-Fleet Motors Pty Ltd

Website

https://scifleettoyota.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sci-Fleet Toyota is a family-owned authorized Toyota dealership group operating four Brisbane locations, selling new and pre-owned vehicles plus authorized service, parts, and finance/insurance to retail consumers, fleet, and corporate buyers in Queensland, Australia.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Export & Cross-Border Fleet Resale (Compliance, Documentation) (TLABAKAJ)

akta.pro secondary industry

Corporate & Employee Fleet Programs (THADAKAC)

Keywords

• Automotive dealership services
• New vehicle sales
• Pre-owned vehicles
• Vehicle servicing
• Fleet sales

Headquarters

HQ city

Kedron

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including passenger cars, SUVs, utes, and vans. The company claims to have Australia's largest stock of new Toyotas, allowing most models and colours to be supplied without waiting.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles from multiple brands including Toyota, Mazda, Honda, Hyundai, Kia, Ford, Mitsubishi, and others.
3. Service and Repairs: Vehicle servicing, repairs, and maintenance services offered at dedicated service departments across all locations.
4. Parts and Accessories: Sale of genuine Toyota parts and accessories, aftermarket parts, lubricants, and automotive fluids.
5. Finance and Insurance: Arrangement of vehicle financing through Toyota Finance Australia and provision of insurance products including extended warranty and roadside assistance services.
6. Fleet Sales: Dedicated fleet sales division serving business customers with volume vehicle purchases and fleet management solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sci-Fleet Toyota is an authorised Toyota dealership group that sells new Toyota passenger, SUV, commercial, ute, van and GR performance vehicles, alongside a multi-brand pre-owned vehicle inventory. The dealership also delivers factory-authorised vehicle servicing and repairs, supplies genuine Toyota parts and accessories, and arranges finance, insurance and fleet sales for retail and business customers across its Brisbane locations.

Product overview

Sci-Fleet Toyota operates as a multi-location Toyota car dealership offering a comprehensive automotive retail ecosystem. The core offering centers on new Toyota vehicle sales across all major model lines (hatchbacks, sedans, SUVs, utes, vans, and performance vehicles), complemented by a substantial pre-owned vehicle inventory spanning multiple brands. The business integrates service and maintenance facilities, genuine parts supply, and finance/insurance products through OneToyota network partners (Toyota Finance Australia and Toyota Insurance). Additional services include fleet sales for commercial buyers and vehicle trade-in programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of new Toyota vehicles including Corolla, Yaris, Camry, RAV4, Kluger, LandCruiser Prado, LandCruiser 300, Fortuner, C-HR, Corolla Cross, bZ4X, GR86, GR Corolla, GR Yaris, HiLux, LandCruiser 70, HiAce, Tundra, and Coaster, targeting retail and fleet buyers seeking immediate delivery.
• Pre-Owned Vehicles Sale of pre-owned and used vehicles from brands including Toyota, Mazda, Ford, Honda, Hyundai, Kia, Mitsubishi, Suzuki, Volkswagen, Lexus, and GWM, with prices spanning under $5,000 to over $150,000 across more than 130 vehicles in stock.
• Toyota Certified Pre-Owned Vehicles Toyota's certified pre-owned vehicle program offering inspected and warranted used Toyota vehicles with additional quality assurance and warranty coverage for value-oriented buyers.
• Vehicle Service and Maintenance Factory-authorised workshop servicing, scheduled maintenance, repairs, and Toyota recall handling at dedicated service departments across Kedron, Brendale, and Taringa dealerships for all vehicle makes.
• Parts and Accessories Retail of genuine Toyota parts and accessories along with automotive fluids and selected aftermarket parts for vehicle owners and service customers.
• Finance and Insurance Arrangement of vehicle financing, extended warranty, roadside assistance, and insurance products through Toyota Finance Australia and Toyota Insurance (Aioi Nissay Dowa Insurance Company Australia).
• Fleet Sales Dedicated fleet sales division for businesses purchasing multiple vehicles, offering commercial vehicle solutions and volume purchasing programs for fleet and corporate buyers.
• Vehicle Trade-In and Instant Valuation Online instant valuation tool and trade-in service enabling customers to sell or exchange their current vehicle when purchasing a new or used car from Sci-Fleet Toyota.

Quantifiable outcome

• 4.0-star Google rating based on 1495 customer reviews

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• OneToyota NetworkcoreStrategic or Co-development PartnerSci-Fleet Motors Pty Ltd is part of the OneToyota network comprising authorized Toyota dealers in Australia, Toyota Motor Corporation Australia Limited, Toyota Finance Australia Limited, Aioi Nissay Dowa Insurance Company Australia Pty Ltd trading as Toyota Insurance, and Toyota Western Australia. This network enables customer data sharing to provide integrated guest experiences across the network regardless of which OneToyota organization customers deal with.
• Toyota Motor Corporation Australia LimitedcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer operating under franchise agreement with Toyota Motor Corporation Australia Limited. Distributes new Toyota vehicles and provides authorized service and parts using Toyota genuine components.
• Toyota Finance Australia LimitedcoreChannel Partner/ Reseller/ DistributorFinancial services partner providing vehicle financing and insurance products to Sci-Fleet Toyota customers. Enables convenient in-dealership finance and insurance arrangements for vehicle purchases.
• Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance)supportingChannel Partner/ Reseller/ DistributorInsurance partner providing extended warranty and roadside assistance products offered through the dealership to vehicle purchasers.
• RedbooksupportingTechnology or IntegrationVehicle valuation and specification data provider. Used on vehicle listing pages to display specification details, market valuations, and vehicle history information for pre-owned vehicles.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tony Ireland Group: Large automotive dealer group headquartered in Townsville, North Queensland. Similar franchised dealer model with multiple brands across regional Queensland, comparable to Sci-Fleet's franchised retail operation.
• Eagers Automotive: Australia and New Zealand's largest automotive retail group (ASX: APE), operating 200+ dealerships across multiple brands. Comparable to Sci-Fleet as a leading Australian auto retailer, but materially larger and multi-brand versus Sci-Fleet's Toyota-focused footprint.
• Peter Warren Automotive: ASX-listed (PWR) multi-brand automotive retail group in NSW. Comparable to Sci-Fleet as an established Australian dealer group, though with a multi-brand portfolio rather than Toyota-specialist focus.

Direct peers

• Cricks Toyota: Large authorized Toyota dealer group on the Sunshine Coast, Queensland. Direct competitor to Sci-Fleet in the Queensland Toyota retail market with similar franchise model, new Toyota sales, and vehicle servicing offerings.
• Garden City Toyota: Authorized Toyota dealer in Mount Gravatt, Brisbane's southside. Direct competitor offering new Toyota vehicles, certified pre-owned, service, and parts in the same metro market as Sci-Fleet.
• Keystar Toyota: Authorized Toyota dealer based in Morningside, Brisbane. Direct competitor in the Brisbane Toyota retail market, offering new Toyota sales, used vehicles, and service on the south side of Brisbane.

Regional players

• John Hughes Toyota: One of Western Australia's largest Toyota dealer groups. Comparable in scale and operational model to Sci-Fleet but operates exclusively in the Perth/WA market, making it a regional rather than direct competitor.

Others

• Carsales.com: Australia's largest online automotive marketplace (ASX: CAR). Not a dealer but directly impacts Sci-Fleet's pre-owned business by setting price transparency benchmarks and increasingly capturing used car transaction flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scifleettoyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sci-Fleet Toyota