STIFTELSEN GATEMAGASINET I ROGALAND
Stiftelsen Gatemagasinet i Rogaland is a Norwegian non-profit foundation founded in 2009 that publishes Asfalt street magazine, employing approximately 60 sellers in difficult life situations across 8 Rogaland sales offices and self-funding operations through magazine and advertising sales.
- Company typePrivate
- Founded2009
- HeadquartersStavanger, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What STIFTELSEN GATEMAGASINET I ROGALAND does
Stiftelsen Gatemagasinet i Rogaland is a Norwegian non-profit foundation (stiftelse) founded in 2009 that publishes the street magazine Asfalt and operates as a social enterprise in the Rogaland region of western Norway. The foundation's primary mission is to provide legitimate income and work community to people in difficult life situations — including individuals facing substance abuse, mental health challenges, or poverty — by employing approximately 60 of them as street vendors who sell the magazine directly to the public at 100 NOK per copy, with half the sale price (50 NOK) retained by the seller as earned income.
The foundation publishes 5 issues of Asfalt per year plus an annual Christmas book, each with a circulation of approximately 10,000 copies, distributed through 8 sales office locations operated by partner institutions (including Kirkens bymisjon, Bypresten i Sandnes, Svendsenhuset, and Fyrlyssenteret) across Stavanger, Sandnes, Bryne, Sola, Egersund, Haugesund, Stord, and Odda. The product surface extends beyond print to include the Asfaltpodden podcast hosted by journalist Marius Handegard Økland, plus a website, Facebook, and Instagram channels. The organization has no proprietary technology platform; its digital stack is limited to a Webflow-based website, Google Analytics for anonymized traffic measurement, and Vipps for mobile donations and payments.
Revenue is generated through two streams: magazine sales (50 NOK retained by the foundation per copy after the seller's 50 NOK share) and advertising sales, the latter handled through Salgs Forum AS. Notably, the foundation operates without public funding, financing all operations through these commercial activities. It is governed by a board of 6 members and staffed by 3 employees (2.5 FTEs) under CEO Torhild Liane Skårnes and responsible editor Ine Garvik, and is a member of INSP (International Network of Street Papers), integrating it into the global street paper movement.
STIFTELSEN GATEMAGASINET I ROGALAND firmographics
Firmographics- Name
- STIFTELSEN GATEMAGASINET I ROGALAND
- Legal name
- Stiftelsen Gatemagasinet i Rogaland
- Website
- https://gatemagasinetasfalt.no
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stiftelsen Gatemagasinet i Rogaland is a Norwegian non-profit foundation founded in 2009 that publishes Asfalt street magazine, employing approximately 60 sellers in difficult life situations across 8 Rogaland sales offices and self-funding operations through magazine and advertising sales.
- Ownership category
- akta.pro rank
STIFTELSEN GATEMAGASINET I ROGALAND industry classification
Industry- Product category
- Street Magazine Publishing
- NAICS
- Periodical Publishers (513120), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where STIFTELSEN GATEMAGASINET I ROGALAND is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices7 records
Markets served
STIFTELSEN GATEMAGASINET I ROGALAND business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Magazine Sales: Sellers buy magazine for 50 NOK and sell for 100 NOK, keeping the 50 NOK margin as income. Each magazine has circulation of approx 10,000 and approximately 60 sellers are active.
- Advertising Sales: Sale of advertising space in the magazine. Contact for ads: Jorunn at Salgs Forum AS, tel: 51 31 57 00, [email protected]
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Magazine sale - 100 NOK per issue |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
STIFTELSEN GATEMAGASINET I ROGALAND product offering
Product offeringCore offering
Publishes and sells "Asfalt," a bimonthly Norwegian street magazine, through a social-enterprise vendor model in which around 60 economically vulnerable sellers retain a fixed share of each cover-price sale. The foundation also produces editorial content for its website, social media channels, and the "Asfaltpodden" podcast, and sells advertising in the magazine.
Product overview
Gatemagasinet Asfalt is a social enterprise (stiftelse) organized under Stiftelsen Gatemagasinet i Rogaland that publishes a print magazine sold by people in difficult life situations. The core offering is the Asfalt Magazine (5 issues per year plus a Christmas book), distributed through approximately 60 street sellers across Rogaland. The organization also operates Asfaltpodden, a podcast covering similar social themes, and publishes news articles and seller profile stories. The magazine operates through a network of local sales offices (in Stavanger, Sandnes, Bryne, Sola, Egersund, Haugesund, Stord, and Odda) managed by partner organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Asfalt Street Magazine Printed Norwegian-language bimonthly street magazine (five regular issues plus an annual Christmas book, approximately 10,000 copies per issue) sold directly on the street by around 60 authorized vendors in Rogaland. Each vendor keeps 50 NOK of the 100 NOK cover price. The magazine provides independent regional journalism and serves as the income-generating engine of the foundation's social-enterprise mission.
- Asfaltpodden Podcast produced by the foundation as an audio extension of the Asfalt magazine, available through the foundation's digital channels and podcast platforms.
- Magazine advertising Paid advertising placements in the printed Asfalt magazine, sold to local and regional businesses in Rogaland as a way to reach the magazine's readership while supporting the foundation's social mission.
Quantifiable outcome
- Sellers earn 50 NOK per magazine sold (100 NOK sale price minus 50 NOK purchase price)
- +2 more outcomes
Companies that use STIFTELSEN GATEMAGASINET I ROGALAND
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
STIFTELSEN GATEMAGASINET I ROGALAND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
STIFTELSEN GATEMAGASINET I ROGALAND partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Kirkens bymisjon (The Church City Mission)coreKirkens bymisjon operates multiple sales offices in Stavanger, Sola, and Haugesund. They serve as the local distribution hub and meeting place for street sellers, providing support and coordination for sellers.
- Bypresten i Sandnes (Dean of Sandnes)coreOperates the Sandnes sales office location, serving as distribution point and seller support hub.
- SvendsenhusetcoreOperates the Bryne sales office location, serving as distribution point and seller support hub.
- FyrlyssenteretcoreOperates the Egersund sales office location, serving as distribution point and seller support hub.
- INSP (International Network of Street Papers)minorGlobal network connecting street papers worldwide. Asfalt participates in international knowledge sharing and collaboration within the street paper movement.
- Salgs Forum AScoreHandles advertising sales for the magazine. Contact: Jorunn, Tel: 51 31 57 00, E-post: [email protected]
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
STIFTELSEN GATEMAGASINET I ROGALAND competitors and assessment
Company assessmentDirect peers
- Hinz&Kunzt: Hamburg-based German street paper operating since 1994, sold by homeless vendors who retain the margin. Directly comparable European peer with the same street-magazine social-enterprise model.
- Real Change: Seattle-based street newspaper providing economic opportunities to homeless and low-income vendors who retain sales proceeds. Directly comparable US peer and INSP member with identical seller-magazine model.
- Hus Forbi: Danish street paper sold by homeless and socially vulnerable sellers in Copenhagen and Aarhus. Directly comparable Nordic peer using the same street-sales model and INSP affiliation as Asfalt.
- The Big Issue: The original and largest UK street paper, founded 1991. Operates the identical seller-buys-magazine-keeps-margin model to provide income to homeless and marginalized individuals. The closest global analogue to Asfalt and a fellow INSP member.
- Big Issue Australia: Australian street paper following the Big Issue model, supporting marginalized sellers who retain margin per copy. Directly comparable peer with a similar regional structure and INSP affiliation.
- Street Roots: Portland, Oregon-based street newspaper sold by homeless and low-income vendors who keep the sales margin. Directly comparable North American peer operating the same social-mission publishing model.
- Faktum: Swedish street paper based in Gothenburg, sold by socially vulnerable sellers across Scandinavia's largest Nordic market. Directly comparable peer operating the same social-enterprise publishing model as Asfalt.
- Megaphon: Austrian street paper based in Vienna, sold by people in difficult life situations who keep the sales margin. Directly comparable peer in the DACH region with the same INSP-aligned social enterprise model.
- L'Itinéraire: Montreal-based Canadian street paper sold by homeless and marginalized vendors who retain the margin. Directly comparable peer and INSP member operating the same model as Asfalt in Quebec.
Others
- INSP (International Network of Street Papers): Global umbrella network connecting 80+ street papers, of which Asfalt is a member. Not a direct competitor but the ecosystem-level organization that coordinates, advocates for, and connects the world's street papers including Asfalt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
STIFTELSEN GATEMAGASINET I ROGALAND social profiles
Digital presenceSTIFTELSEN GATEMAGASINET I ROGALAND compliance and trust
Trust signalCompliance3 records
STIFTELSEN GATEMAGASINET I ROGALAND financial estimates
Financial estimateRevenue estimate
Valuation estimate
STIFTELSEN GATEMAGASINET I ROGALAND leadership team
Management profileNumber of profiles
Profiles8 records
STIFTELSEN GATEMAGASINET I ROGALAND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STIFTELSEN GATEMAGASINET I ROGALAND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STIFTELSEN GATEMAGASINET I ROGALAND
What does STIFTELSEN GATEMAGASINET I ROGALAND do?
Publishes and sells "Asfalt," a bimonthly Norwegian street magazine, through a social-enterprise vendor model in which around 60 economically vulnerable sellers retain a fixed share of each cover-price sale. The foundation also produces editorial content for its website, social media channels, and the "Asfaltpodden" podcast, and sells advertising in the magazine.
Is STIFTELSEN GATEMAGASINET I ROGALAND a public or private company?
STIFTELSEN GATEMAGASINET I ROGALAND is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was STIFTELSEN GATEMAGASINET I ROGALAND founded?
STIFTELSEN GATEMAGASINET I ROGALAND was founded in 2009. It employs 1 to 10 people.
Where is STIFTELSEN GATEMAGASINET I ROGALAND based?
STIFTELSEN GATEMAGASINET I ROGALAND is headquartered in Stavanger, Norway, in the Europe region.
How does STIFTELSEN GATEMAGASINET I ROGALAND make money?
Two revenue lines are on record. Magazine Sales are the primary driver. The others are advertising Sales.
Who are STIFTELSEN GATEMAGASINET I ROGALAND's main competitors?
Direct peers on record are Hinz&Kunzt, Real Change, Hus Forbi, The Big Issue, Big Issue Australia, Street Roots, Faktum, Megaphon and L'Itinéraire. INSP (International Network of Street Papers) is listed as an others.
Does STIFTELSEN GATEMAGASINET I ROGALAND have an API?
No public API is recorded for STIFTELSEN GATEMAGASINET I ROGALAND.
What industry is STIFTELSEN GATEMAGASINET I ROGALAND in?
STIFTELSEN GATEMAGASINET I ROGALAND's product category is Street Magazine Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513120 and its SIC code is 2721.