Serious Fun After School, Inc.

What Serious Fun After School, Inc. does

Serious Fun After School, Inc. is a 501(c)(3) nonprofit organization (EIN: 27-3013125) operating as a licensed New York State School Age Child Care (SACC) center. It delivers arts enrichment programs combined with wrap-around childcare for children in PreK through Grade 5 at three NYC public school locations in Astoria, Queens — PS 17 + Q300, PS 85, and PS 150 — plus a six-week themed summer camp held at Steinway Reformed Church. Enrichment classes are taught by professional artists, with class sizes capped at 15 for PreK and 20 for K-5, and a mandated 1:10 teacher-to-student ratio.

The organization's technology stack is operationally oriented: it relies on the third-party ASAP Connected platform (asapconnected.com) for online family registration, class selection, and payment processing with installment options, supplemented by an automated mobile messaging program for promotional and transactional communications. There is no proprietary AI, mobile app, or public API; the website (seriousfunnyc.org) and social channels (Facebook, Instagram, LinkedIn, X) function as marketing and family-support surfaces.

Revenue comes from per-day after-school tuition billed annually (with multi-day discounts for 3+ days/week), summer camp fees ($275/week or bundled), a one-time $100 family registration fee, drop-in fees, sliding-scale tuition ($400/month full-time for qualifying lower-income families), and government-funded ACS child care vouchers. The organization is supported by core partnerships with the NYC Department of Education for facility access, NYC ACS as an approved voucher provider, and Astoria Express for discounted student transportation. Approximately 8% of revenue (~$100,000) is allocated annually to a scholarship program supporting access to arts enrichment.

Name

Serious Fun After School, Inc.

Legal name

Serious Fun After School Inc.

Website

https://seriousfunnyc.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Serious Fun After School, Inc. is a 501(c)(3) nonprofit licensed NYC SACC center providing arts enrichment and wrap-around childcare for PreK-Grade 5 children at three Astoria public school sites plus a summer camp.

Ownership category

akta.pro rank

Product category

After-school childcare services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

akta.pro secondary industry

Community & Nonprofit Before/After Care Programs (Early Years) (EDACAHAD)

Keywords

• After school childcare
• Arts enrichment programs
• Summer camp programs
• School age child care
• PreK-5 enrichment

Headquarters

HQ city

Astoria

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. After School Tuition: Per-day tuition billed annually for after-school enrichment and wrap-around childcare services. Tuition varies by number of days enrolled (1-5 days per week) with multi-day discounts for 3+ days. Installment payment plans available.
2. Summer Camp Fees: Weekly or bundled pricing for 6-week summer camp program with themed enrichment activities. Limited-time discounted rates available for early registration.
3. Registration Fees: One-time $100 non-refundable annual registration fee per family.
4. Drop-in Fees: $45 per day drop-in rate for registered families needing occasional additional childcare (limited to 5 days per calendar month).
5. ACS Child Care Vouchers: Government-funded child care vouchers accepted from NYC Administration for Children's Services (ACS) for eligible families at no cost to families.
6. Sliding Scale Tuition: Reduced-cost tuition at $400/month for full-time care (5 days/week) for families with household AGI below $87,500 (single child) or $150,000 (2+ children), representing up to 50% savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Serious Fun After School provides licensed, arts-enriched after-school and wrap-around child care programs for children in grades PreK through 5 at three NYC public school locations (PS 17, PS 85, PS 150). Each program day includes a professional-artist-taught enrichment class, snack, homework help, child-choice time, and active play until 5:45pm, with flexible enrollment of 1-5 days per week. The organization also operates a six-week themed summer camp for grades K-5 at Steinway Reformed Church in Astoria.

Product overview

Serious Fun After School, Inc. operates a single unified nonprofit program offering after-school arts enrichment and wrap-around childcare services. The core offering is the After School Program serving grades PreK-5 across three NYC public school locations (PS 17, PS 85, PS 150), providing enrichment classes taught by professional artists along with child care until 5:45pm. The portfolio includes a companion Summer Camp program (six themed weeks at Steinway Reformed Church), a PreK-specific program with maximum 15 children per class, and needs-based financial support through Sliding Scale Tuition and Scholarship programs. All programs share the same registration infrastructure (ASAP Connected portal), unified tuition structure, and family support services, with financial aid offerings enabling equity in access to the arts.

Differentiator

Problem solved

Functional benefit

Products and services

• Serious Fun After School Program A licensed New York State School Age Child Care (SACC) after-school program serving children in grades PreK-5 at three NYC public school locations (PS 17, PS 85, PS 150). Each day includes a professional-artist-taught enrichment class, snack, homework help, child-choice time, and active play with wrap-around care until 5:45pm. Flexible scheduling allows enrollment for 1-5 days per week with prorated tuition for late enrollees.
• Serious Fun Summer Camp A six-week themed summer day camp for children in grades K-5, operated Monday-Thursday 8:30am-5:30pm at Steinway Reformed Church in Astoria, NY. Campers choose from themed weeks including Sports, Global Explorers, STEM/Science, and Musical Theater, with lunch provided.
• PreK Program An early childhood arts enrichment and wrap-around care program for PreK students with a maximum class size of 15 children, offered at PS 17, PS 85, and PS 150 locations. Includes professional-artist-led classes, snack, and flexible 1-5 day scheduling.
• Sliding Scale Tuition Program A financial access program offering reduced tuition at $400/month for full-time care (5 days/week) for families with household AGI below $87,500 (single child) or $150,000 (2+ children), providing up to 50% savings. Operating budget supported by allocating approximately 8% of revenue (~$100,000) to scholarships annually.
• Scholarship Program An annual scholarship program funded by allocating 8% of revenue (approximately $100,000) to help deserving families access arts enrichment programs. Accepts NYC Administration for Children's Services (ACS) child care vouchers enabling free enrollment for eligible families.

Quantifiable outcome

• Serves children at 3-4 NYC public school locations
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Astoria ExpresscoreChannel Partner/ Reseller/ DistributorPreferred bus transportation partner offering discounted rates ($15/day, up to $55 for 5 days) to families traveling from other schools to the Serious Fun program at PS 17. Long-time partner relationship providing one-way transportation services.
• NYC Administration for Children's Services (ACS)coreStrategic or Co-development PartnerGovernment child care assistance program partnership. ACS vouchers accepted for free enrollment at no cost to qualifying families. Serious Fun is a registered and approved ACS child care provider.
• NYC Department of EducationcoreStrategic or Co-development PartnerPrograms hosted at NYC public school locations (PS 17, PS 85, PS 150) following the DOE calendar. Serious Fun operates when public schools are open and accepts DOE school buses for after-school transportation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Right At School: National provider of school-based before-, after-, and enrichment programs operating inside elementary schools. Directly comparable in target customer (working families), delivery model (embedded at public schools), and enrichment-led offering.
• Catapult Learning: Provider of after-school, summer, and enrichment programs to K-12 students, often in partnership with school districts. Comparable operating model — school-embedded enrichment and supplemental education services.
• Creative Arts Team (NYU): NYU-based nonprofit delivering arts-based after-school and youth-development programming in NYC public schools. Comparable as a New York nonprofit using professional teaching artists to deliver enrichment inside public schools.
• The Children's Aid Society: NYC nonprofit operating after-school and enrichment programs in public schools and community sites. Comparable as a New York nonprofit delivering school-embedded enrichment and child care to working families.
• 92nd Street Y (92Y): NYC community center offering children's after-school classes, arts enrichment, and summer programming. Comparable in arts-led enrichment for school-age children delivered on a fee-for-service basis to New York families.
• Police Athletic League (PAL NYC): NYC nonprofit providing youth development, after-school, and enrichment programming across multiple boroughs. Comparable as a New York nonprofit delivering youth programming with arts/recreation components to similar age groups.
• ExpandED Schools: NYC-based nonprofit that coordinates and funds after-school enrichment programs in public schools. Comparable as a New York-focused, DOE-adjacent after-school enrichment provider serving the same working-family demographic.

Broad incumbents

• YMCA of Greater New York: Major NYC youth-services provider offering after-school programming, summer camp, and enrichment across boroughs. Comparable in core after-school childcare offering but operates at significantly larger scale and as part of a broader community-services portfolio.
• Boys & Girls Clubs of America: National youth development nonprofit offering after-school programs, arts enrichment, and summer programming to school-age children. Comparable in mission, target demographic, and enrichment-led after-school programming, though at vastly greater scale.

Regional players

• KIPP NYC: NYC charter school network offering extended-day programming including after-school enrichment. Comparable as a New York K-5 provider that integrates after-school enrichment into the school day, though charter-network rather than a standalone after-school operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/seriousfunnyc
• Facebookfacebook.com/SeriousFunNYC
• LinkedInlinkedin.com/company/serious-fun-after-school-inc.
• Instagraminstagram.com/seriousfunnyc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serious Fun After School, Inc.