Respectful Ways Trauma-informed Character Education Program
- Company typePrivate
- Founded2018
- HeadquartersTucker, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Respectful Ways Trauma-informed Character Education Program firmographics
Firmographics- Name
- Respectful Ways Trauma-informed Character Education Program
- Legal name
- Respectful Ways
- Website
- https://www.respectfulways.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Respectful Ways Trauma-informed Character Education Program industry classification
Industry- Product category
- K-12 Social-Emotional Learning Curriculum
- NAICS
- Educational Support Services (61171), Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)
- akta.pro secondary industries
- School-Based SEL Curriculum & Instructional Programs (EDAKAMAA), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)
Keywords
Where Respectful Ways Trauma-informed Character Education Program is headquartered
LocationHeadquarters
- HQ city
- Tucker
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Respectful Ways Trauma-informed Character Education Program business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Curriculum Subscription (Course Modules): Schools purchase annual subscriptions to access digital course modules. Modules are available a la carte or as bundles. Each module is $249.00. 125 course modules across PreK-12. Complete packages offer 85% implementation success rate.
- Physical Classroom Materials and Merchandise: One-time purchases of physical goods including Let's Chat conversation cards ($5-$8), classroom signage ($4 each), banners ($99-$159), SuperHuman capes ($10-$12), lapel pins ($2.75), posters ($9), and classroom enhancement tools.
- Professional Development Training (Workshops and Webinars): Custom-designed trauma-responsive professional development workshops for school staff. Includes flagship 2-hour 'Building a Trauma-Responsive School Community' workshop, custom topics, curriculum implementation onboard training (1.5 hours free with purchase), and ongoing support. Delivery via live Zoom, in-person (travel fees apply), or custom-tailored formats. CEU accreditation available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Course Module - $249 per module |
| Unit Pricing | Pay-as-you-go | Let's Chat Conversation Cards - $5-$8 per item or $8 for complete packs |
| Unit Pricing | Pay-as-you-go | Classroom Signs - $4 per sign |
| Unit Pricing | Pay-as-you-go | Banners and Merchandise - $9-$159 |
| Freemium | Pay-as-you-go | 14-Day Free Demo Trial |
| Other | Multi-year contract | Professional Development Workshop - Contact for Pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels13 records
Respectful Ways Trauma-informed Character Education Program product offering
Product offeringCore offering
Respectful Ways provides a trauma-informed digital social-emotional learning (SEL) and character education curriculum for PreK-12 schools and after-school camps. The core product is a library of 104+ interactive online course modules across four grade bands (PreK-2, 3-5, 6-8, 9-12) covering four character pillars (Compassion, Perseverance, Respect, Responsibility), supplemented by physical classroom tools (Let's Chat Conversation Cards, Respectful Signage, SuperHuman Capes, banners) and quote-based professional development workshops for educators. Each module includes five research-based activities, step-by-step lesson plans, original animated characters, original music, and companion teacher and parent materials.
Product overview
Respectful Ways is a comprehensive trauma-informed SEL (Social-Emotional Learning) curriculum platform for PreK-12 schools. The program offers 125+ interactive digital course modules organized around four character pillars: Compassion, Perseverance, Respect, and Responsibility. The core offering consists of teacher-led online courses featuring animated characters and original music, supplemented by physical classroom tools (Let's Chat Conversation Cards, Respectful Signage, SuperHuman Capes, banners) and Professional Development training. The curriculum integrates with educational frameworks including PBIS, MTSS, Responsive Classroom, and Restorative Practices, and aligns with CASEL, ASCA, and Common Core standards. Additional offerings include a School Climate Assessment Survey for program customization, Home Connects parent materials in English and Spanish, and recently launched Year 2 (Part Two) modules with 37 new courses addressing Bullying Prevention, Mental Health, and Personal Safety. The program is ATN Certified Trauma-Informed by the Attachment & Trauma Network.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Course Modules (Core Curriculum) Interactive, animated digital SEL courses covering Compassion, Perseverance, Respect, and Responsibility pillars for grades PreK-12. Each turnkey module includes five research-based activities, step-by-step lesson plans, and corresponding student-driven online content. Available individually at $249 per module annually or as Complete Packages.
- Part Two Modules (Year Two Curriculum) Second-year curriculum modules offering fresh new content for continued study, with 37 new courses and 185 classroom activities for PreK-Grade 2 and Grades 3-5. Priced at $249 per module to extend the multi-year SEL implementation.
- Let's Chat Conversation Cards Exploratory question cards that help students break the ice and discuss module themes in small groups. Available as 61 individual card sets or bundled packs for PreK-2, Grades 3-5, and Grades 6-12. Individual cards priced at $5.00 each; complete packs $8.00 each.
- Respectful Signage Motivational vinyl signs and posters reinforcing respectful behavior in classrooms and hallways. Every course module has related signage to augment the program. Priced at $4.00 per sign.
- Classroom Enhancement Tools and Rewards Physical reinforcements including SuperHuman Capes ($10 child, $12 adult), award certificates, lapel pins ($2.75), banners ($99-$159), and posters ($9) that reward positive behaviors and help improve school climate.
- Professional Development Training Trauma-informed workshops and training for educators covering topics like de-escalation strategies, understanding ACEs, and building trauma-responsive school communities. Includes flagship 2-hour 'Building a Trauma-Responsive School Community' workshop, custom topics, 1.5-hour free onboarding training with curriculum purchase, and ongoing support. Delivered via live Zoom, in-person, or custom-tailored formats with CEU accreditation available. Quote-based pricing.
- Pilot/Trial Programs Risk-free trial programs allowing districts, schools, and camps to experience programming with two or more digital interactive lessons, including onboarding support for unlimited educators. Designed to drive conversion to paid subscriptions.
- School Climate Assessment Surveys Free surveys for K-12 schools to identify students' behavioral and SEL needs, helping build customized SEL calendars and pacing guides. Includes grade-specific surveys for PreK-2, 3-5, 6-8, 9-12, and a general school climate assessment.
- Home Connects Parent Materials Printable or digitally shareable parent materials translated in English and Spanish that detail what students are learning in each module. Includes conversation starters and family activities to extend SEL conversations from classroom to home.
Quantifiable outcome
- 74% reduction in behavior referrals over three years
- +6 more outcomes
Companies that use Respectful Ways Trauma-informed Character Education Program
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Respectful Ways Trauma-informed Character Education Program technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Respectful Ways Trauma-informed Character Education Program partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Attachment & Trauma Network (ATN)coreATN is the nation's leading authority on trauma-informed education. Respectful Ways is the only SEL curriculum vetted and certified by ATN as trauma-informed. The partnership involves rigorous certification of all curriculum modules. Ginger Healy, Program Director for ATN, also serves on the Respectful Ways Professional Development expert team.
- PBIS (Positive Behavioral Interventions and Supports)coreRespectful Ways integrates with PBIS frameworks, the most widely adopted school-wide behavioral framework in US schools. The curriculum helps schools achieve PBIS goals through character education that reinforces positive behaviors system-wide. Custom Compatibility Charts map RW modules to specific PBIS goals.
- MTSS (Multi-Tiered System of Supports)coreRespectful Ways supports all tiered instructional models from school-wide (Tier 1) to individual interventions (Tier 2/3). MTSS specialists use Respectful Ways targeted lessons as trauma-informed teaching tools with small groups and 1-on-1 sessions.
- CASEL (Collaborative for Academic, Social, and Emotional Learning)coreRespectful Ways aligns its curriculum with CASEL's five core competencies for SEL: Self-Awareness, Self-Management, Social Awareness, Relationship Skills, and Responsible Decision-Making. Modules fulfill CASEL competency areas and are mapped to CASEL's frameworks.
- ASCA (American School Counselor Association)coreRespectful Ways provides direct links to all ASCA standards fulfilled across 270+ SEL lessons. Curriculum aligned to ASCA standards for school counseling programs, supporting counselors in meeting professional standards.
- Common Core Standards / State StandardscoreRespectful Ways fulfills Common Core College and Career Readiness Standards across all modules. Direct links provided to fulfilled common core standards within each online course. Program helps schools comply with state standards and Code of Ethics requirements.
- First District RESA, GeorgiaminorMulti-district presentations conducted for First District RESA in Georgia, where Respectful Ways received a 4.8 out of 5 rating from counselors and administrators.
- Georgia State University and Marian UniversityminorCurriculum evaluated by researchers from Georgia State University and Marian University in the 2018/19 school year as part of Respectful Ways' pilot testing and research-based program validation process.
- The Wallace FoundationminorRespectful Ways aligns its SEL approach with research from The Wallace Foundation and has modules evaluated against Wallace Foundation frameworks for social-emotional learning.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Respectful Ways Trauma-informed Character Education Program competitors and assessment
Company assessmentDirect peers
- Committee for Children (Second Step): Committee for Children produces Second Step, the most widely adopted SEL curriculum in US K-12 schools. It is the closest direct competitor to Respectful Ways, offering grade-banded lessons, digital and physical materials, and alignment to CASEL competencies for Tier 1 SEL instruction.
- Sanford Harmony: Sanford Harmony provides a free, evidence-based SEL program for PreK-6 classrooms with online community-building tools and lesson plans. Like Respectful Ways, it targets whole-school adoption and integrates with PBIS and MTSS frameworks.
- Move This World: Move This World offers video-driven SEL curricula for PreK-12 with structured daily routines and MTSS-aligned lessons. It directly competes with Respectful Ways for school and district SEL contracts using a similar digital-first delivery model.
- CharacterStrong: CharacterStrong delivers PreK-12 character education and SEL curricula with a focus on school culture, leadership, and staff training. It is a direct competitor in the character-pillar-based SEL curriculum space, with similar tier-based school-wide packaging.
- Inner Explorer: Inner Explorer provides mindfulness-based daily SEL practices for PreK-12, aligned with CASEL and MTSS. It overlaps with Respectful Ways on Tier 1 SEL instruction and trauma-sensitive approaches for K-12 classrooms.
- Choose Love Movement: Choose Love Movement offers the Choose Love SEL curriculum for PreK-12, covering character, social-emotional, and emotional regulation skills. It is a direct competitor with a similar whole-school, character-pillar framework.
Broad incumbents
- EVERFI: EVERFI delivers K-12 digital SEL, character education, and financial literacy curricula to districts and corporations. It is a broader incumbent with deeper enterprise sales reach and a wider content portfolio that overlaps with Respectful Ways' SEL and character pillars.
- Nearpod: Nearpod is a broader K-12 instructional platform that includes SEL and wellbeing content alongside core academic tools. It competes with Respectful Ways by offering SEL within a much wider district-wide teaching platform with stronger procurement penetration.
Emerging players
- Panorama Education: Panorama provides K-12 SEL measurement, intervention tracking, and PBIS-aligned tools. It is an adjacent player referenced by Respectful Ways for outcome data and is increasingly bundling SEL curriculum content, making it an emerging competitor.
- Rethink Ed: Rethink Ed offers SEL, mental health, and behavior management tools for K-12, including Tier 1 SEL curricula and behavioral tracking. It overlaps with Respectful Ways' MTSS-aligned offerings, particularly for Tier 2/3 intervention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Respectful Ways Trauma-informed Character Education Program social profiles
Digital presenceRespectful Ways Trauma-informed Character Education Program compliance and trust
Trust signalCompliance1 record
Respectful Ways Trauma-informed Character Education Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
Respectful Ways Trauma-informed Character Education Program leadership team
Management profileNumber of profiles
Profiles2 records
Respectful Ways Trauma-informed Character Education Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Respectful Ways Trauma-informed Character Education Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Respectful Ways Trauma-informed Character Education Program
What does Respectful Ways Trauma-informed Character Education Program do?
Respectful Ways provides a trauma-informed digital social-emotional learning (SEL) and character education curriculum for PreK-12 schools and after-school camps. The core product is a library of 104+ interactive online course modules across four grade bands (PreK-2, 3-5, 6-8, 9-12) covering four character pillars (Compassion, Perseverance, Respect, Responsibility), supplemented by physical classroom tools (Let's Chat Conversation Cards, Respectful Signage, SuperHuman Capes, banners) and quote-based professional development workshops for educators. Each module includes five research-based activities, step-by-step lesson plans, original animated characters, original music, and companion teacher and parent materials.
Is Respectful Ways Trauma-informed Character Education Program a public or private company?
Respectful Ways Trauma-informed Character Education Program is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Respectful Ways Trauma-informed Character Education Program founded?
Respectful Ways Trauma-informed Character Education Program was founded in 2018. It employs 1 to 10 people.
Where is Respectful Ways Trauma-informed Character Education Program based?
Respectful Ways Trauma-informed Character Education Program is headquartered in Tucker, United States, in the North America region.
How does Respectful Ways Trauma-informed Character Education Program make money?
Three revenue lines are on record. Digital Curriculum Subscription (Course Modules) is the primary driver. The others are physical Classroom Materials and Merchandise and professional Development Training (Workshops and Webinars).
Who are Respectful Ways Trauma-informed Character Education Program's main competitors?
Direct peers on record are Committee for Children (Second Step), Sanford Harmony, Move This World, CharacterStrong, Inner Explorer and Choose Love Movement. Broad incumbents are EVERFI and Nearpod. Emerging players are Panorama Education and Rethink Ed.
Does Respectful Ways Trauma-informed Character Education Program have an API?
No public API is recorded for Respectful Ways Trauma-informed Character Education Program.
What industry is Respectful Ways Trauma-informed Character Education Program in?
Respectful Ways Trauma-informed Character Education Program's product category is K-12 Social-Emotional Learning Curriculum. Its primary akta.pro industry code is EDAFACAM, Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum, with a secondary code of EDAKAMAA, School-Based SEL Curriculum & Instructional Programs. Its NAICS code is 61171 and its SIC code is 8200.