Sellberg Verlag

What Sellberg Verlag does

SELLBERG Verlag is an independent book publisher headquartered in Berlin and founded in 2023 by Felix Kosel. The company publishes a curated catalog of titles spanning multiple lifestyle genres, including mindfulness/Buddhism, baking, travel, and humor, and serves German-speaking readers primarily across the DACH region (Germany, Austria, Switzerland). Distribution is conducted through both direct-to-consumer and wholesale channels: the publisher's titles are available via Amazon, Thalia, Hugendubel, Dussmann, and the independent bookstore Buchhandlung Vieth, with e-book formats offered alongside physical editions.

The catalog comprises approximately seven published titles priced between €9.99 and €18.99, including the identified bestseller "Dein 5-Minuten-Buddha." SELLBERG Verlag operates a test reader program to engage community readers in pre-publication feedback and validation, supporting editorial decisions and audience development. The company is bootstrapped and founder-led, with a headcount in the 1-10 range and no external funding rounds disclosed.

The business model is straightforward per-unit retail and digital book sales with no disclosed subscription, licensing, or institutional revenue streams. Operational decisions are centralized under the founder. The company has not disclosed revenue, unit sales, or financial performance metrics, and there is no published data on customer segmentation beyond the broad DACH consumer market.

Name

Sellberg Verlag

Legal name

SELLBERG Verlag

Website

https://www.sellberg.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SELLBERG Verlag is a Berlin-based independent book publisher founded in 2023 by Felix Kosel, publishing mindfulness, baking, travel, and humor titles for German-speaking readers across the DACH region via retail and digital channels.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

Health, Wellness & Fitness Trade Publishing (MPAJAAAL), Cookbooks, Food & Drink Publishing (MPAJAAAG)

Keywords

• Independent book publishing
• Print book publishing
• Ebook publishing
• Niche interest books
• Mindfulness publishing

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales (Retail & Online): Revenue is generated through the sale of published books via physical bookstores (with tiered volume discounts of 30-50%) and online platforms such as Amazon. Books are offered in multiple formats including paperback, hardcover, and e-book. Prices range from €9.99 to €18.99 per title.
2. Book Sales to Book Trade (Wholesale/Distribution): Books are sold to bookstore retailers and libraries at tiered volume discounts: 30% off from 1 copy, 40% off from 3 copies, 50% off from 5 copies. This forms a distribution channel revenue stream complementing direct consumer sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sellberg Verlag is an independent Berlin-based book publisher founded in 2023 that creates, publishes, and distributes books across multiple niche genres including Buddhism, mindfulness, baking, travel, and adult coloring. The publisher produces both physical print editions and e-book versions of its titles, making them available to readers through its own website, Amazon, physical bookstores, and other online retailers.

Product overview

SELLBERG Verlag is an independent book publisher founded in 2023 in Berlin by Felix Kosel. The publishing house produces books across diverse themes focused on touching, inspiring, and entertaining readers. The portfolio includes mindfulness and Buddhism titles such as Dein 5-Minuten-Buddha (365 daily Buddhist teachings), 99 buddhistische Kurzgeschichten (99 Buddhist stories), and Gedanken eines Buddhisten (Zen wisdom by Shaolin Rainer). Creative offerings include Die Farben der Weisheit (adult coloring book combining Buddhist quotes with mindfulness) and Klo-Mantras (humorous bathroom book). Lifestyle titles include Das Backbuch der sündhaften Kuchen & Torten (professional baking recipes from café sellberg) and Auszeit Südostasien (travel memoir about Southeast Asia). Books are available in multiple formats including paperback, hardcover, and e-book across both physical bookstores and online platforms like Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindfulness book
• Baking book
• Travel book
• Adult coloring book
• Buddhism title

Quantifiable outcome

• Over five book titles published since 2023

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ansata Verlag: German independent publisher (an imprint of Integral Verlag / Penguin Random House Germany) specializing in mindfulness, spirituality, Buddhism, and self-help — directly competing with SELLBERG's core Buddhist/mindfulness titles.
• Integral Verlag: German publisher focused on consciousness, mindfulness, and spiritual growth titles, operating in the same niche as SELLBERG's Buddhist/mindfulness books.
• Scorpio Verlag: Independent German publisher offering books on spirituality, mindfulness, and alternative lifestyles, with similar genre overlap to SELLBERG's wellness catalog.
• Lotos Verlag: Independent German publisher specializing in Buddhist and contemplative topics, directly overlapping with SELLBERG's primary Buddhist/mindfulness genre focus.
• Theseus Verlag: German lifestyle and mindfulness imprint (J. Kamphausen Verlag group) publishing books on self-awareness, meditation, and mindful living — overlapping SELLBERG's primary genre.
• EMF Verlag: German independent publisher with a strong wellness, lifestyle, and baking cookbook portfolio — comparable in scale and genre mix to SELLBERG's diversified lifestyle catalog.

Broad incumbents

• Droemer Knaur: Major German trade publisher (part of Holtzbrinck) with a broad catalog including lifestyle, cooking, and self-help titles that overlap SELLBERG's genres, but at far greater scale and reach.
• Ullstein Verlag: Large German trade publisher (Bonnier Group) publishing across many genres including wellness and lifestyle titles; competes for the same shelf space and reader attention as SELLBERG.
• Penguin Random House Germany: Largest German trade publisher encompassing multiple imprints (including Goldmann, btb, Integral/Ansata) covering mindfulness, lifestyle, baking, and travel — the dominant competitive backdrop for small independents like SELLBERG.

Others

• Buchhandlung Thalia: Germany's largest bookstore chain — both a key distribution partner and a powerful gatekeeper whose shelf decisions shape indie publishers' access to German readers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sellberg-verlag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellberg Verlag