Rock County Opportunities, Inc.

What Rock County Opportunities, Inc. does

Rock County Opportunities, Inc. (RCO) is a private non-profit organization founded on January 20, 1967 in Luverne, Minnesota, that delivers person-centered disability services across five counties in Southwest Minnesota (Rock, Pipestone, Nobles, Lyon, and Murray). Originally launched as the Day Activity Center in the basement of St. Catherine's Church serving two children, RCO rebranded to its current name in 2007 and now serves more than 100 individuals and their families annually through a five-program portfolio: Home Services (in-home support, individualized home supports, respite, training for independent living), Day Services (skill building and enrichment), Employment Services (vocational exploration, job development, supported and competitive integrated employment, workplace coaching), Business Solutions (staffing, packaging and assembly, laundry via The Laundry Room partnership, and document shredding at $0.55/lb), and Transportation. Underlying service delivery is a person-centered care framework — an individualized support planning model rather than a software platform — supported by on-site job coaches and Direct Support Professionals.

RCO is a Minnesota Department of Human Services licensed 245D provider and an approved provider across six Medicaid Home and Community-Based Services waivers (Elderly Waiver, Brain Injury, Community Alternative Care, Community Access for Disability Inclusion, Developmental Disabilities, and Consumer-Directed Community Supports). The primary revenue model is reimbursement under these state-administered HCBS waivers, with rates set by the Minnesota State Legislature, supplemented by private-pay options, contracted services, business-to-business commercial revenue, and tax-deductible donations (one-time, monthly sustaining, stock, donor-advised funds, legacy, and gifts of grain). RCO also operates as a DEED Vocational Rehabilitation Services Community Partner, enabling vocational rehabilitation placements. Go-to-market is community-led and direct-to-consumer: case managers, healthcare providers, schools, and social services refer participants, while prospective clients and business partners engage through the RCO website, telephone (507-283-4582), email ([email protected]), and an active Facebook page. The organization is independently governed with no parent company, employs 11-50 staff, and has not disclosed revenue or funding transactions.

Name

Rock County Opportunities, Inc.

Legal name

Rock County Opportunities, Inc.

Website

https://rockcountyopp.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Rock County Opportunities is a Minnesota non-profit providing person-centered disability services — home support, day programs, employment services, business solutions, and transportation — to over 100 individuals and families across five Southwest Minnesota counties, funded primarily through state Medicaid HCBS waivers.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Vocational Rehabilitation Services (6243), Services for the Elderly and Persons with Disabilities (62412), Vocational Rehabilitation Services (624310)

SIC

Services-Social Services (8300), Services-Employment Agencies (7361)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Employment & Job Readiness Support Services (BPAGAEAJ), Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Disability services
• Vocational rehabilitation
• Home support services
• Employment placement
• Community-based care

Headquarters

HQ city

Luverne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Waiver Funding: Primary revenue stream through Minnesota Health Care Programs (MHCP) Medicaid Home and Community-Based Services (HCBS) waivers including Elderly Waiver (EW), Brain Injury (BI), Community Alternative Care (CAC), Community Access for Disability Inclusion (CADI), Developmental Disabilities (DD), and Consumer-Directed Community Supports (CDCS). Rates are set by the State of Minnesota.
2. Private Pay: Private pay options available for individuals who do not qualify for or prefer to not use government-funded waiver programs.
3. Support Grants and Contracted Services: Additional payer sources including support grants and contracted service arrangements.
4. Business Solutions Services: Revenue from providing staffing solutions, packaging and assembly, laundry services, and document shredding ($0.55 per pound) to business partners. Services include custodial, facilities, food services, light administrative, production, laundry, and grounds maintenance.
5. Donations and Charitable Contributions: Tax-deductible donations from individuals and organizations supporting the mission. Multiple donation methods available including one-time online donations, monthly sustaining gifts, stock gifts, donor-advised funds, legacy gifts, and gifts of grain.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rock County Opportunities provides person-centered disability services across Southwest Minnesota, including in-home support and respite care, day programs with skill-building and enrichment activities, vocational employment services with job coaching, and transportation. In parallel, the organization runs a Business Solutions division that supplies staffing, packaging and assembly, laundry, and document shredding ($0.55 per pound) to local business partners, while employing program participants in those roles.

Product overview

Rock County Opportunities, Inc. (RCO) is a non-profit organization providing person-centered disability services across five counties in Southwest Minnesota. The organization operates as a unified service provider offering five interconnected programs: Home Services (in-home support and respite care), Day Services (skill building and enrichment activities), Employment Services (vocational development and job placement), Business Solutions (staffing and contract services for businesses), and Transportation. These services work together to support individuals with disabilities in achieving independence and meaningful employment, with funding through various Medicaid waivers and state programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Services In-home support services for individuals with disabilities including respite care, individualized home supports, and training to promote independence and community integration in Luverne and surrounding Southwest Minnesota counties.
• Day Services Meaningful daytime activities and preparation programs including skill building, day enrichment, and community enrichment activities in Luverne and surrounding areas, designed to help individuals with disabilities reach their potential.
• Employment Services

Quantifiable outcome

• Serving over 100 individuals and families annually
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Laundry RoomcoreStrategic or Co-development PartnerThe Laundry Room provides laundry services for both commercial and individual clients within the Luverne community. As a partner of RCO, The Laundry Room employs individuals with disabilities. This partnership helps clients secure employment, develop work skills, and move toward greater independence.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Easterseals: National nonprofit network providing disability services, vocational rehabilitation, and employment programs across the U.S. Comparable mission and service categories, but operates at significantly larger scale with broader geographic presence.
• Sevita Health (The MENTOR Network): Large national provider of home and community-based disability services operating across many states including Minnesota. Overlaps with RCO's HCBS waiver services but at vastly greater scale and with broader geographic and service-line coverage.

Direct peers

• Rise: Minnesota nonprofit (formerly MRCI) delivering employment services, vocational rehabilitation, and disability support with both government waiver and business solutions revenue — directly comparable mission and service mix.
• Opportunity Partners: Minnesota-based nonprofit providing disability services including employment, day programs, and residential support — same model and funding ecosystem as RCO, operating at larger scale in the Twin Cities metro area.
• Beacon Specialized Living Services: Disability services provider operating residential, day, and community-based programs in multiple states. Similar person-centered care model with HCBS waiver funding and comparable programmatic scope.
• Living Well Disability Services: Twin Cities nonprofit providing customized disability support, employment services, and community living programs under Minnesota HCBS waivers — directly overlapping service portfolio and funding model.
• Hammer Residences: Minnesota nonprofit serving individuals with disabilities through residential, day, and employment services funded via HCBS waivers — same regulatory framework (245D) and similar person-centered care delivery.
• JEVS Human Services: Pennsylvania-based nonprofit offering vocational rehabilitation, employment, and disability support services with hybrid government/commercial revenue — comparable mission and multi-program structure.
• LSI (Lutheran Services in Iowa): Regional faith-based nonprofit providing disability services, employment support, and in-home care across Iowa — comparable regional footprint, nonprofit structure, and HCBS-style funding reliance.

Emerging players

• SourceAmerica: National nonprofit that creates employment opportunities for people with disabilities through AbilityOne-style contracts. Comparable mission of integrating individuals with disabilities into the workforce, but operates as a national contracting platform rather than a direct service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rockcountyopportunities
• LinkedInlinkedin.com/company/rock-county-opportunities

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock County Opportunities, Inc.