Santa Fe Studios
Santa Fe Studios is a privately held film and television production facility in Santa Fe, New Mexico, operating twin 19,275 sq-ft soundstages, production offices, a set-construction mill, and a 57-acre backlot for major studios and streaming platforms including Netflix, HBO, and Warner Bros.
- Company typePrivate
- Founded2011
- HeadquartersSanta Fe, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Santa Fe Studios does
Santa Fe Studios (legal entity Santa Fe Film and Media Studios, Inc.) is a privately held film and television production facility located on a 57-acre site at 7,199 feet elevation in Santa Fe, New Mexico. Founded by the Hool family and opened in November 2011, the facility operates two 19,275 sq-ft soundstages with NC-25 sound ratings, 7,200A single-phase power per stage, and the ability to combine into a single super-stage, supported by 25,000 sq-ft of production offices, a 4,600 sq-ft set-construction mill, and a 57-acre backlot. The facility is designed to LEED sustainability standards, including rainwater harvesting, LED lighting, electric vehicle charging, and reclaimed-water landscaping.
The studio generates revenue primarily through rental of soundstage, office, mill, and backlot space to film and television productions, with supplementary production services delivered through on-site partners including MBS Equipment Company, Herc Entertainment Services, and Sohonet Exchange for telecom. Pricing is quote-based and not publicly disclosed; the core economic proposition for tenants is New Mexico's refundable 30% film production tax credit (raised by the 2013 'Breaking Bad bill' and expanded under SB2 in 2019 with a $110M annual cap). The wholly-owned subsidiary SF Film Services, LLC extends the offering into broader production services under VP of Production & Operations Octavio Marin.
Santa Fe Studios serves major Hollywood studios and streaming platforms, with a customer roster that includes Netflix (Godless, The Ballad of Buster Scruggs, Cosmos: A Spacetime Odyssey, American Primeval), HBO (Succession), Warner Bros. (Logan), Paramount Network (Waco), 20th Century Fox (The Magnificent Seven), and Universal Pictures (A Million Ways to Die in the West). Go-to-market is sales-led, relying on direct outreach to producers and production executives, partnerships with the New Mexico Film Office, and presence at industry events including AFCI Locations Show, Sundance, and SXSW. The studio is family-controlled, with Lance Hool as CEO, Jason Hool as President, and Conrad Hool as President of Production, and operates with a reported 1-10 employee headcount.
Santa Fe Studios firmographics
Firmographics- Name
- Santa Fe Studios
- Legal name
- Santa Fe Film and Media Studios, Inc.
- Website
- https://santafestudios.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Santa Fe Studios is a privately held film and television production facility in Santa Fe, New Mexico, operating twin 19,275 sq-ft soundstages, production offices, a set-construction mill, and a 57-acre backlot for major studios and streaming platforms including Netflix, HBO, and Warner Bros.
- Ownership category
- akta.pro rank
Santa Fe Studios industry classification
Industry- Product category
- Film Production Studio Facility
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Soundstage & Stage Rental (Film/TV) (MPADAIAA)
- akta.pro secondary industry
- Production Office Space & Support Facilities (MPADAIAD)
Keywords
Where Santa Fe Studios is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Santa Fe Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Soundstage and Production Facility Rental: Rental of world-class soundstages, production offices, mill space, and back-lot to film and television productions. Revenue generated from hourly/daily/weekly rental of studio facilities and associated production services.
- Production Services: On-site production services including equipment rental through partners (MBS Equipment Co., HES), telecoms, and coordination services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based studio rental |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Santa Fe Studios product offering
Product offeringCore offering
Santa Fe Studios operates a film and television production facility in Santa Fe, New Mexico, offering twin LEED-designed soundstages (Stage 1 at 42,000 sq ft and Stage 2 at 20,000 sq ft), production offices, a mill building, and a 57-acre backlot. The facility also provides on-site production services—including set construction, transportation, location management, and accounting—through a partnership with SF Film Services LLC, serving film, television, and streaming productions.
Product overview
Santa Fe Studios is a world-class film and television studio facility offering a comprehensive portfolio of production infrastructure. The core offering centers on two 19,275 sq-ft soundstages (Stage 1 and Stage 2) with NC-25 sound ratings and 7,200A power capacity, complemented by 25,000 sq-ft of A-class production offices, a 4,600 sq-ft mill for set construction, and 57 acres of backlot space. The facility provides complete on-site production services and ultra broadband telecommunications infrastructure. Associated company SF Film Services, LLC provides additional production service capabilities. The studio's green ethos is reflected in LEED-designed master planning and sustainable practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Stage 1 Soundstage A 42,000 sq ft soundstage available for rent to feature film, television, and streaming productions; designed to LEED green-building standards with NC-25 sound rating.
- Stage 2 Soundstage A 20,000 sq ft soundstage with NC-25 sound rating for film, TV, and streaming productions, complementing the larger Stage 1.
- Production Offices Office space leased to production companies for the duration of their shoot at the studio, supporting production management, accounting, and crew operations.
- The Mill A dedicated mill building on the studio campus used for construction, carpentry, and set-building support for productions housed at the facility.
- Backlot A 57-acre backlot available for exterior filming, standing sets, and location-style shoots as part of the studio's rental offerings.
- On-site Production Services (via SF Film Services LLC) Production support services provided on the studio lot including set construction, transportation, location management, and accounting for productions renting the facility.
Quantifiable outcome
- Productions at Santa Fe Studios have won 3 Emmy Awards and received 12 Emmy Nominations (Godless), and 3 Oscar Nominations (The Ballad of Buster Scruggs)
- +2 more outcomes
Companies that use Santa Fe Studios
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Santa Fe Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Santa Fe Studios partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, support and strategic.
- MBS Equipment CompanycoreOn-site equipment rental facility located at Santa Fe Studios. Offers complete ten-ton trucks with preloaded grip packages, lighting trucks, generators, and grip and lighting expendables supply store with wide variety of equipment.
- Herc Entertainment Services (HES)coreDivision of Fortune 1000 company Herc Rentals, leading provider of equipment to the film and entertainment industry. Provides world-class customer service and safety-focused equipment inventory tailored to productions of any scale.
- Sohonet ExchangecoreProvides customized voice, internet, and networking solutions for productions. Creates support packages that grow and change with each production's needs.
- Studio ConciergesupportMaintains vast network of hotels and vendors throughout New Mexico to provide lowest possible rates for productions. Offers 24/7 customer service at no cost to productions. Operated by former production coordinator.
- Santa Fe Community CollegestrategicEstablished 1983, serves 8,000+ students per semester. Partnership provides film training program with hands-on studio access for students. Santa Fe Studios provides Stage 2 access for camera tests and training.
- Institute of American Indian Arts (IAIA)supportFour-year fine arts degree institution devoted to contemporary Native American and Alaska Native arts. Supports diverse cultural filmmaking initiatives.
- Daufenbach CamerasupportCamera rental company. Co-sponsored Sony F55 camera test at Santa Fe Studios and NM Women in Film events.
- IATSE Local 480strategicFilm industry union representing technicians. Co-sponsors training classes (aerial certification, stedicam), industry events, and the annual Film and Media Day with legislators.
- New Mexico Film OfficecoreState film office promoting New Mexico production incentives and supporting productions. Joint marketing at AFCI Locations Show and industry events. Manages the 30% refundable film production tax credit program.
- Fahrenheit 444supportAdvanced digital cinema production and post-production education company founded in Santa Fe in 2009. Co-presented Sony F65 professional camera workshop at the studio.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Santa Fe Studios competitors and assessment
Company assessmentDirect peers
- Tyler Perry Studios: Vertically integrated production campus in Atlanta with 12 soundstages and a 400-acre backlot. Comparable soundstage-rental model combined with in-house production, competing for the same streaming and studio customers pursuing Georgia incentives.
- Kaufman Astoria Studios: New York City soundstage complex serving prestige television and feature productions on the East Coast. Directly comparable offering of soundstage rental, production offices, and support services to studio and streaming customers.
- Warner Bros. Studios Leavesden: Large UK soundstage and production-support facility operated by Warner Bros., hosting tentpole features and prestige television. Comparable in offering multi-stage soundstage rental, production offices, and back-lot to major-studio and streaming customers.
- EUE/Screen Gems Studios: Atlanta-based soundstage and production-services complex that is one of Santa Fe's principal US competitors for incentive-driven film and television work. Comparable scale and customer base anchored by Georgia's 30% transferable production tax credit.
- Trilith Studios: Atlanta-based soundstage complex (formerly Pinewood Atlanta) backed by a large mixed-use development. Direct competitor for Georgia-incentivized productions, with comparable premium soundstage specs and production-office footprint.
- Pinewood Studios: Operates one of the world's largest soundstage and production-facility complexes in the UK. Directly comparable business model of renting premium soundstages, offices, and back-lot space to film and television productions, with similar reliance on national production incentives.
- Albuquerque Studios (Netflix/ABQ Studios): Major Albuquerque-based production facility, also operating under New Mexico's 30% rebate regime. Direct regional competitor within the same state-incentive ecosystem, competing for streaming-platform productions centered on NM.
- CBS Radford Studios: Historic Los Angeles soundstage complex owned by CBS, offering multi-stage rental to studio and streaming productions. Comparable soundstage-and-office rental model serving the same Hollywood and streaming customer base.
Broad incumbents
- Sunset Studios (Hudson Pacific / BlackRock): Owner-operator of large soundstage portfolios in Hollywood, Brooklyn, Vancouver, and London via BlackRock joint venture. Comparable soundstage-rental business but at significantly greater scale and geographic diversification across multiple US and international markets.
- Netflix Studios (Fort Monmouth): Netflix-owned soundstage campus in New Jersey that captures productions previously rented externally. Functions as both customer and competitor to Santa Fe Studios for Netflix slates, and illustrates the broader vertical-integration risk to independent stage operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Santa Fe Studios social profiles
Digital presenceSanta Fe Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santa Fe Studios leadership team
Management profileNumber of profiles
Profiles4 records
Santa Fe Studios subsidiaries and ownership
Company hierarchySubsidiaries1 record
Santa Fe Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santa Fe Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santa Fe Studios
What does Santa Fe Studios do?
Santa Fe Studios operates a film and television production facility in Santa Fe, New Mexico, offering twin LEED-designed soundstages (Stage 1 at 42,000 sq ft and Stage 2 at 20,000 sq ft), production offices, a mill building, and a 57-acre backlot. The facility also provides on-site production services—including set construction, transportation, location management, and accounting—through a partnership with SF Film Services LLC, serving film, television, and streaming productions.
Is Santa Fe Studios a public or private company?
Santa Fe Studios is a private company. It is classified as family owned and is currently operating.
When was Santa Fe Studios founded?
Santa Fe Studios was founded in 2011. It employs 1 to 10 people.
Where is Santa Fe Studios based?
Santa Fe Studios is headquartered in Santa Fe, United States, in the North America region.
How does Santa Fe Studios make money?
Two revenue lines are on record. Soundstage and Production Facility Rental is the primary driver. The others are production Services.
Who are Santa Fe Studios's main competitors?
Direct peers on record are Tyler Perry Studios, Kaufman Astoria Studios, Warner Bros. Studios Leavesden, EUE/Screen Gems Studios, Trilith Studios, Pinewood Studios, Albuquerque Studios (Netflix/ABQ Studios) and CBS Radford Studios. Broad incumbents are Sunset Studios (Hudson Pacific / BlackRock) and Netflix Studios (Fort Monmouth).
Does Santa Fe Studios have an API?
No public API is recorded for Santa Fe Studios.
What industry is Santa Fe Studios in?
Santa Fe Studios's product category is Film Production Studio Facility. Its primary akta.pro industry code is MPADAIAA, Soundstage & Stage Rental (Film/TV), with a secondary code of MPADAIAD, Production Office Space & Support Facilities. Its NAICS code is 51211 and its SIC code is 7812.