Responsible Consumer Products Llc

What Responsible Consumer Products Llc does

Responsible Consumer Products LLC is a Reno, Nevada-based manufacturer and retailer of outdoor patio furniture covers, operating primarily under the KoverRoos brand since 1994 and the Golden Care sub-brand for cleaners and protectants. The company sells through its direct-to-consumer e-commerce site koverroos.com and through major retail channels including Target and Crate and Barrel, with distribution coverage spanning the United States, Canada, and Mexico. It holds BBB A+ accreditation and operates from three listed locations: a Reno, NV headquarters, a Reno, NV mailing address, and a Wyandotte, Michigan returns site.

The core product line is built on proprietary breathable fabric technology, including an exclusive license to use DuPont Tyvek in patio furniture covers and the proprietary WeatherMax fabric, which is rated for 1,500 hours of UV exposure versus approximately 500 hours for competing products and a temperature tolerance of -100°F to +240°F. The company also holds a patent on an umbrella cover stiffener, offers custom covers, and provides a 7-10 year product warranty. Manufacturing is conducted in Wyandotte, Michigan, supporting a Made-in-USA positioning. The e-commerce channel was launched in 1998.

The business model combines direct-to-consumer e-commerce at price points roughly from $49 to $120+ per cover, wholesale distribution to major retailers, and an adjacent consumables revenue line via the Golden Care cleaners and protectors sub-brand. The company is privately held, shows no disclosed funding rounds in the available information (suggesting it has been bootstrapped through operating cash flow), and has operated continuously for over 25 years. No executive team, headcount, or revenue figures are disclosed in the available data.

Name

Responsible Consumer Products Llc

Legal name

Responsible Consumer Products LLC

Website

https://koverroos.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Responsible Consumer Products LLC, operating the KoverRoos brand since 1994, manufactures and sells breathable outdoor patio furniture covers using DuPont Tyvek and proprietary WeatherMax fabric, plus cleaners and protectors under Golden Care, distributing across the US, Canada, and Mexico via e-commerce and major retailers.

Ownership category

akta.pro rank

Product category

Outdoor Furniture Covers & Protection

NAICS

Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379)

SIC

Household Furniture (2510)

akta.pro primary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

Keywords

• Outdoor furniture covers
• Patio furniture protection
• Custom cover manufacturing
• Outdoor furniture cleaners
• Grill covers

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Outdoor Furniture Covers Sales: Primary revenue from selling waterproof, breathable outdoor furniture covers in standard sizes and custom configurations. One-time product sales with different fabric tiers (KoverRoos III, SupraRoos, WeatherMax) at various price points.
2. Golden Care Cleaners and Protectors: Sales of complementary care products including fabric cleaners, protectors, teak care kits, and stainless steel care products. Repeat purchase items for ongoing furniture maintenance.
3. Custom Cover Orders: Custom cover manufacturing service with $9.99 quote fee (credited toward purchase). Covers are manufactured in the USA, typically within 4 weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Responsible Consumer Products LLC designs and sells breathable, water-resistant outdoor patio furniture covers (seating, table, grill, umbrella, firepit, and other specialty covers) under the KoverRoos® brand, along with a complementary Golden Care® line of cleaners and protectors and a custom-cover manufacturing service. Products are built from proprietary one-way breathable fabrics (DuPont™ Tyvek® and in-house materials) to protect outdoor furniture from rain, snow, UV, and wind while preventing mold and mildew, and are sold direct-to-consumer online and through retail partners across North America.

Product overview

Responsible Consumer Products LLC operates the KoverRoos brand, offering a comprehensive portfolio of breathable, eco-friendly outdoor furniture covers launched since 1994. The core product line includes KoverRoos patio furniture covers available in multiple fabric technologies (DuPont Tyvek, KoverRoos III, SupraRoos, and WeatherMax) organized across five main categories: Seating Covers (chairs, chaise, loveseats, sofas, benches, gliders), Table Covers (dining sets, cafe sets, bar height, ottomans, table tops), Grill Covers (standard and smoker/kettle), and Other Covers (firepits, umbrellas, storage, carts). An complementary product line called Golden Care provides specialty cleaners and protectors for outdoor furniture materials including teak, hardwood, stainless steel, and fabric. The company also offers custom cover manufacturing services for non-standard sizes. All products are designed to provide water resistance while allowing moisture to escape, preventing mold and mildew, and are backed by 7-10 year warranties.

Differentiator

Problem solved

Functional benefit

Brands

• KoverRoos®: Patio furniture covers brand offering outdoor furniture protection solutions including seating covers, table covers, grill covers, and other specialty covers. Fabrics include DuPont™ Tyvek®, KoverRoos® III, SupraRoos™, and WeatherMax.
• Golden Care®

Quantifiable outcome

• Covers last 7-10 years with proper care (some customers report 12-16 years of use)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Code2CollegeminorGTM or Marketing Partner · 1 July 2020Nonprofit partnership where KoverRoos committed to donating 10% of July 2020 website sales to Code2College, a nonprofit dedicated to increasing the number of minority and low-income high school students entering STEM fields.
• Sustainable Furnishings CouncilminorStrategic or Co-development PartnerPartnership with Sustainable Furnishings Council for the scholarship program. The SFC provides the GREENLeaders Training Certification Course (a $300 value) as part of the scholarship prize package awarded to sustainability-focused students.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Responsible Consumer Products Llc