Programme Malin

What Programme Malin does

Programme Malin is a French non-profit association (loi de 1901) founded in 2014 to address nutritional inequality among infants and young children in low-income households. The association operates a free digital platform targeting pregnant women and families with children under three years of age who reside in metropolitan France and hold a CAF (Caisse d'Allocations Familiales) family quotient below 850. Its core offerings comprise approximately 400 recipes and 400 advice articles covering infant nutrition, sleep, screen time, and physical activity, with all content grounded in official PNNS (Programme National Nutrition Santé) recommendations and validated by the AFPA (Association Française de Pédiatrie Ambulatoire) and SFP (Société Française de Pédiatrie) pediatric societies.

The platform is built on a WordPress website with self-service family registration and no mobile app or public API. Its flagship product is a discount voucher programme providing €260.60 in financial assistance for quality food products adapted to children's needs, complemented by exclusive online sales of kitchen utensils for homemade baby food preparation. The organization operates with a small team of approximately six employees spanning webmarketing, study management, project coordination, and dietetics, headquartered at 113 rue Saint-Maur, Paris (75011) under an institutional hosting arrangement with the French Red Cross.

Programme Malin's business model is donation-driven, with contributions from individuals and businesses accepted through the HelloAsso platform and used to finance new content, practical videos, and professional tools. Supplementary transactional revenue comes from exclusive online sales of kitchen utensils. Distribution relies on digital channels (website, Facebook, Pinterest, Twitter, email newsletter) and on referrals from healthcare professionals and local family support networks. No external venture, private equity, or corporate institutional funding has been disclosed, and no revenue figures are publicly reported.

Name

Programme Malin

Legal name

Association Loi 1901 Programme MALIN

Website

https://programme-malin.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Programme Malin is a French non-profit association founded in 2014 that provides free nutritional guidance, ~400 recipes, age-appropriate advice, and €260.60 in discount vouchers to low-income families with children under three in metropolitan France, funded by donations.

Ownership category

akta.pro rank

Product category

Early Childhood Nutrition Social Services

NAICS

Community Food Services (62421), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Infant & Toddler Nutrition Education (Complementary Feeding) (EDACAMAC)

akta.pro secondary industry

Maternal, Infant & Young Child Nutrition (MIYCN) Programs (BPADAJAC)

Keywords

• Infant nutrition guidance
• Discount voucher programs
• Early childhood nutrition
• Validated pediatric content
• Nonprofit social services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: Program is funded through donations from individuals and businesses to finance practical videos, new thematic guides, and professional tools
2. Exclusive Online Sales: Exclusive online sales of kitchen utensils for homemade baby food preparation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Programme Malin is a free French non-profit digital platform that provides pregnant women and families with children under 3 years old access to nearly 400 age-segmented recipes, 400 nutritional advice articles, menu-planning tools, and downloadable fridge guides, all based on official PNNS recommendations and validated by AFPA and SFP pediatric societies. Eligible low-income families (CAF quotient below 850) in metropolitan France additionally receive discount vouchers totaling €260.60 on quality food products and access to exclusive online sales of baby-food kitchen utensils.

Product overview

Programme Malin is a French non-profit association (loi 1901) offering a free digital information platform focused on infant nutrition and early childhood development for families from pregnancy through a child's third birthday. The core offering comprises the Programme Malin Platform itself, which integrates a Recipe Database (~400 recipes), an Advice and Tips section (~400 articles), Menu Ideas templates, and Guide/Tools resources — all based on PNNS official recommendations and validated by AFPA and SFP pediatric societies. The platform also includes a Discount Voucher Programme providing €260.60 in financial assistance through CAF eligibility for lower-income families. Registered families additionally access an online kitchen utensil shop (Ventes en Ligne). The companion section Le Monde de mon Bébé covers sleep, screen time, and physical activity. The programme is operated by a 6-person team and partnered with Nutrikéo, Accenture, and webmarketing lead Julie Coueron for site development.

Differentiator

Problem solved

Functional benefit

Products and services

• Programme Malin Platform A free digital information platform providing recipes, nutritional guidance, and practical advice for infant and family nutrition from pregnancy through age 3, based on official PNNS recommendations and validated by AFPA and SFP pediatric societies. Targeted at pregnant women and low-income families with children under 3 in metropolitan France.
• Discount Voucher Programme (Bons de Réductions)

Quantifiable outcome

• €260.60 worth of discount vouchers provided to each eligible family
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AFPA (Association Française de Pédiatrie Ambulatoire)coreStrategic or Co-development PartnerPediatric society partner that validates Programme Malin's nutritional content and recommendations, ensuring medical accuracy of advice provided to families.
• SFP (Société Française de Pédiatrie)coreStrategic or Co-development PartnerPediatric society partner that validates Programme Malin's nutritional content and recommendations, ensuring alignment with official French pediatric guidelines.
• PNNS (Programme National Nutrition Santé)coreStrategic or Co-development PartnerOfficial French national nutrition health program whose recommendations form the basis of Programme Malin's content.
• Croix-Rouge française (French Red Cross)minorOthersHosts Programme MALIN headquarters at their location. Provides institutional support and partnership infrastructure.
• HelloAssominorChannel Partner/ Reseller/ DistributorDonation platform used by Programme Malin to accept financial support from individuals and businesses.
• Welcome To The JungleminorChannel Partner/ Reseller/ DistributorRecruitment platform where Programme Malin posts job opportunities for candidates interested in joining their social impact team.
• MPédiaminorStrategic or Co-development PartnerContent partner providing additional articles and resources on infant nutrition topics referenced on Programme Malin website.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Mpedia: Mpedia is the public-facing pediatric content platform run by the SFP (Société Française de Pédiatrie), one of Programme Malin's pediatric society partners. Both provide validated pediatric content to French parents, but Mpedia focuses broadly on child health while Programme Malin specializes in early-childhood nutrition for low-income families. Listed as a content partner.
• La Leche League France: La Leche League France is a non-profit association supporting breastfeeding and infant feeding, sharing Programme Malin's mission of evidence-based early-childhood nutrition support. Both rely on volunteer/professional networks and provide free guidance to French parents, though LLL focuses specifically on lactation.

Broad incumbents

• Fondation Nestlé France: Fondation Nestlé France funds early-childhood nutrition and family support programs with substantially larger resources than Programme Malin. Both operate in French early-childhood nutrition, but Nestlé Foundation has far greater funding capacity and corporate backing, while Programme Malin maintains full independence.
• Blédina (Danone): Blédina is France's leading infant food brand (Danone) and operates a content-rich website on infant feeding and nutrition, directly overlapping with Programme Malin's recipe and advice library. Both target French parents with content on infant nutrition, though Blédina is commercial while Programme Malin is non-profit and low-income focused.
• Protection Maternelle et Infantile (PMI): PMI is France's public maternal and child health service providing free preventive care, nutrition guidance, and support to pregnant women and children under 6. Both serve the same target population with infant nutrition guidance, but PMI is government-administered while Programme Malin is a complementary non-profit offering vouchers and content.
• Doctissimo: Doctissimo is France's leading consumer health information portal with extensive infant nutrition content. Both publish French-language pediatric and infant feeding content for parents, but Doctissimo operates at massive scale with commercial backing while Programme Malin targets only low-income families and adds the voucher component.

Regional players

• Restos du Cœur: Les Restos du Cœur is a major French non-profit providing food assistance to low-income populations, including families with young children. Both organizations target low-income French families with food/nutrition support, but Restos du Cœur operates at far greater scale across general food insecurity, while Programme Malin focuses specifically on infant nutrition vouchers and education.

Others

• Croix-Rouge française: Croix-Rouge française hosts Programme Malin's headquarters and provides institutional support. Both are French non-profit loi 1901 associations supporting vulnerable populations, with overlapping missions in family welfare and food assistance.
• AFPA (Association Française de Pédiatrie Ambulatoire): AFPA is Programme Malin's pediatric society partner that validates its nutritional content. Both serve French pediatric care through professional expertise and parent-facing resources, though AFPA is a professional society while Programme Malin is a direct-to-family non-profit.
• Nutrikéo: Nutrikéo is a nutrition consultancy that partnered with Accenture to design and develop Programme Malin's website. Both work in French nutrition communication, but Nutrikéo is a commercial consultancy while Programme Malin delivers the consumer-facing mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?text=Check+out+%27Soutenez-nous%27+on+Programme+Malin+website&url=https%3A%2F%2Fwww.programme-malin.com%2Fsoutenez-nous%2F
• YouTubeyoutube.com/watch?v=E8ymwR0mW3o
• Facebookfacebook.com/sharer/sharer.php?display=popup&u=https%3A%2F%2Fwww.programme-malin.com%2Fsoutenez-nous%2F
• LinkedInlinkedin.com/company/programme-malin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Programme Malin