Ramirent Norge

What Ramirent Norge does

Ramirent Norge is Norway's leading construction equipment rental company, operating 36+ customer centers from Alta in the north to Kristiansand in the south. The company rents lifts, excavators, scaffolding, modules, containers, power and heating equipment, and a full range of construction machines to enterprise and SMB customers across construction, infrastructure, municipal, agricultural, oil and gas, aquaculture, and wind power sectors. Notable reference customers include Betonmast, Oslo Kommune, Statens vegvesen, Storebrand Eiendom, Avinor Oslo Airport, and Bergen Kommune, and the company claims 60 years of industry heritage and 'one of Norway's largest' machine fleets.

The business operates a hybrid go-to-market combining a B2B field sales force across customer centers with a self-serve 24/7 digital rental platform (e-leie), a long-term rental subscription product (RamiFleet), and contract-based personalized pricing. Revenue is generated primarily through usage-based daily rental of physical equipment, supplemented by subscription long-term rentals, training (Ramirentskolen via Presto Training), and professional services including electrification planning, scaffolding design, and project consulting. Agricultural customers are reached through a channel partnership with the Agrol cooperative.

The technology stack is built on IoT-enabled fleet monitoring, GPS-tracked equipment sharing (RamiShare), digital-key access control tied to operator certification (RamiAccess), and a CO2-Kalkulator that delivers machine-specific emissions data per invoice, structured to the BEAst Supply 4.0 standard. Ramirent Norge is a wholly-owned subsidiary of LOXAM Group, Europe's largest equipment rental company, and is in a gradual post-acquisition integration ('the red journey'). The company has invested in fleet electrification (350 new electric lifts, electric-only lift ordering from H1 2026) and holds an EcoVadis Platinum rating (top 1% globally, score 90/100) targeting a 10,000-tonne CO2 reduction by 2030.

Name

Ramirent Norge

Legal name

Ramirent Norge

Website

https://ramirent.no

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Ramirent Norge is Norway's leading construction equipment rental company, operating 36+ customer centers nationwide and renting lifts, excavators, scaffolding, modules, and power equipment to construction, infrastructure, government, agricultural, and energy customers under the LOXAM Group.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industries

Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Construction equipment rental
• Machine rental services
• Scaffolding solutions
• Modular building solutions
• Site power solutions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Short-term Equipment Rental: Daily rental of construction equipment including lifts, excavators, tools, scaffolding, modules, and containers. Primary revenue stream with web pricing shown for various equipment categories.
2. Long-term Rental (RamiFleet): Extended rental agreements for projects requiring equipment over longer periods. Provides flexibility for contractors managing multi-month projects.
3. Training Services (Ramirentskolen): Safety and equipment training courses including lift operations, fall protection, forklift certification, scaffolding assembly, and hot work permits. Partnership with Presto Training.
4. Specialized Solutions Services: Electrification solutions, construction heating, building power, scaffolding design and assembly, module solutions. Includes project planning and consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Ramirent Norge rents construction machines and equipment — including excavators, lifts, scaffolding, modules, containers, pumps, and personal safety equipment — to construction, infrastructure, industrial, municipal, and agricultural customers across Norway. The company complements physical rentals with technology-enabled services such as 24/7 online ordering (e-leie), long-term rental (RamiFleet), on-site equipment sharing (RamiShare), digital key access (RamiAccess), CO2 emissions reporting (CO2-Kalkulator), and safety training (Ramirentskolen). It operates 36+ customer centers nationwide, with one of Norway's largest continuously renewed equipment fleets.

Product overview

Ramirent Norge is a comprehensive equipment rental company offering a diverse portfolio of products and services for the construction and industrial sectors. The core rental business spans 10 product categories: Construction Machines (anleggsmaskiner), Building Machines (byggmaskiner), Electrical Equipment (elektro), Elevators and Climbing Scaffolds (heiser og klatrestillaser), Lifts (lifter), Building Heating and Drying (byggvarme og uttørking), Scaffolding and Roof-over-Roof (stillas og tak-over-tak), Modular Solutions and Containers (modulløsninger og containere), SAFE (personal safety equipment), and Green Machines (grønne maskiner). These are complemented by a suite of technology-enabled services including E-leie (digital rental platform), Kundeportal (customer portal), RamiFleet (long-term rental), RamiShare (equipment sharing via app with GPS tracking), RamiAccess (digital key access control), CO2-Kalkulator (emissions reporting using IoT data), documented training programs through Ramirentskolen, and specialized services for sectors including municipal projects, aquaculture, agriculture, oil/gas, and wind power.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Equipment (Anleggsmaskiner) Rental of excavators, mini-execavators, wheel loaders, dumpers, compactors, and telehandler trucks for excavation and earthwork on construction and infrastructure projects. Targeted at B2B construction contractors, infrastructure builders, and industrial customers.
• Building Machines (Byggmaskiner) Rental of chisel hammers, electric demolition equipment, grinding machines, and dewatering/sludge pumps for concrete work, demolition, and water management on construction sites.
• Lifts (Lifter) Rental of electric scissor lifts, telescopic and articulated boom lifts, trailer-mounted lifts, and special lifts for work at height on construction, installation, and maintenance projects. Includes 350 new electric lifts with working heights up to 28m.
• Scaffolding and Roof-over-Roof (Stillas og tak-over-tak) Rental and full-service provision of scaffolding systems and roof-over-roof weather protection for facade work, renovation, and weather-critical construction activities. Delivered as a complete service including design and assembly.
• Modular Solutions and Containers (Modulløsninger og containere)
• Construction Power and Electrical (Elektro / Byggestrøm)
• Building Heating and Drying (Byggvarme og uttørking)
• Personal Safety Equipment (SAFE)
• Green/Electric Machines (Grønne maskiner)
• Elevators and Climbing Scaffolds (Heiser og klatrestillaser)
• E-leie (Online Rental Platform) Self-serve online rental platform giving business customers 24/7 access to Ramirent's full equipment catalog, with web pricing for registered business customers and personalized pricing for contract customers.
• RamiFleet - Long-term Rental Long-term rental agreements for projects requiring equipment over multiple months, providing flexible terms and consistent fleet availability for contractors managing extended projects.
• RamiShare - Equipment Sharing On-site equipment sharing solution delivered via a mobile app that lets multiple contractors share machines from a common pool, with GPS tracking, digital access control, and pool-based resource sharing to increase utilization and reduce idle time on construction sites.
• RamiAccess - Digital Key Mobile digital-key service providing access to dedicated machines, with personalized access control gated by operator training and certification, plus usage logging for accountability.
• CO2-Kalkulator (CO2 Calculator) CO2 reporting service providing machine-specific emissions data on invoices based on actual equipment usage (machine type, energy source, usage time), structured per the BEAst Supply 4.0 standard. Supports sustainability/ESG reporting for construction customers.
• Ramirentskolen (Training School) Training school offering safety and equipment courses — lift operation, fall protection, forklift certification, scaffolding assembly, hot work permits — delivered in partnership with Presto Training. Open courses and custom corporate solutions.
• Sakselift Elektrisk (Electric Scissor Lift) Rental of a Dingli JCPT1012AC electric scissor lift with 10m working height, 450kg max load, battery powered with non-marking wheels. Targeted at construction and maintenance customers needing indoor/outdoor work-at-height.
• Meiselhammer Elektrisk (Electric Chisel Hammer) Rental of a HILTI TE700AVR 230V 7.9kg electric chisel hammer with 11.5J impact energy and SDS Max fitting for concrete demolition work. Daily rental rate 703 NOK.
• Minigraver 1.8 tonn (Mini Excavator) Rental of a Volvo EC18D 1.77-ton mini excavator with 2.3m max digging depth, 547kg lift capacity, and HVO100 synthetic biodiesel compatibility. Daily rental rate 2379 NOK.
• Lensepumpe Elektrisk (Electric Dewatering Pump) Rental of an Atlas Copco WEDA10N 2-inch 230V 1.2kW electric dewatering pump with 470 L/min max capacity and 15m lift height. Daily rental rate 337 NOK.
• Bomlift Teleskop - Terreng (Telescopic Boom Lift) Rental of a Manitou 220TJ+ 4WD/4WS telescopic boom lift with 21.75m working height, 17.78m horizontal reach, and 350kg platform capacity for outdoor work-at-height. Daily rental rate 6311 NOK.
• Letthus med trykkvann og vanntank (Field Office Unit) Rental of an EASYWAGON 730 welfare/field office unit with toilet, shower, drying cabinet, 6-person locker, refrigerator, and dining area. Daily rental rate 376 NOK.
• Kundeportal (Customer Portal) Online customer portal for managing rental orders, invoices, and equipment access, giving business customers a single self-serve view of their account.
• Energi og miljø (Energy and Environment Services) Specialized energy and environmental services including electrification solutions, emission-free site planning (in partnership with Eviny), and energy-efficient construction technologies.
• Prosjektering med digitale verktøy (Project Planning) Project planning and design services using digital tools and VDC/BIM methodologies, supporting complex construction and infrastructure projects.
• Områdesikring og adgangskontroll (Site Security & Access Control) Site security and access control services for construction sites, including physical barriers and digital access control.

Quantifiable outcome

• CO2 reduction goal of 10,000 tonnes by 2030
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• LOXAM GroupflagshipStrategic or Co-development PartnerRamirent is becoming part of LOXAM Group, Europe's leading equipment rental company. Transition will be gradual, with customers continuing normal operations while gaining benefits over time. Marks beginning of 'red journey' (the red color associated with LOXAM branding).
• Presto TrainingcoreImplementation/ SI/ Consulting PartnerPartnership for delivering safety and equipment training courses (Ramirentskolen). Presto Training has 15+ years experience delivering courses in HSE, certified safety training, fire safety, industrial emergency response, and first aid.
• EvinyminorStrategic or Co-development PartnerEnergy company partnership for developing four-step plan for power supply planning for emission-free construction sites. Collaboration on ensuring adequate power supply during electrification transition.
• AgrolminorGTM or Marketing PartnerAgricultural cooperative providing discount agreement for Ramirent equipment rental to member farms. Agricultural customers receive Agrol discount on rental equipment.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Herc Rentals: Herc Rentals is a North American equipment rental incumbent with comparable offerings in aerial platforms, earthmoving, and industrial equipment. It is a relevant public-market comparable for fleet management and customer-segment economics.
• United Rentals: United Rentals is the largest equipment rental company globally and a benchmark for fleet scale, utilization management, and digital customer platforms — comparable as a broad incumbent operating across aerial, earthmoving, and tool rental.
• Boels Rental: Boels is one of Europe's largest equipment rental groups and owns Cramo. It competes directly with LOXAM/Ramirent in Northern Europe and offers comparable construction equipment, tools, and modular solutions to a similar B2B contractor base.
• Ashtead Group (Sunbelt Rentals): Ashtead owns Sunbelt Rentals in North America and A-Plant in the UK. As a global equipment rental incumbent, it serves as a public-market comparable for fleet utilization, branch economics, and digital platform strategy relevant to Ramirent's trajectory.

Direct peers

• Renta Group: Renta is a Nordic equipment rental group operating in Finland, Sweden, Norway, and the Baltics. It is a close comparable to Ramirent on construction machinery, lifts, and modular solutions for contractors across the Nordic region.
• Cramo (now part of Boels Rental): Cramo was the other major Nordic equipment rental operator and Ramirent's most direct historical competitor across the Nordics. Now owned by Boels, it remains a direct comparable on lifts, scaffolding, and modular space rental to contractors.

Regional players

• Hycon: Hycon is a Norwegian equipment rental and sales company focused on construction machinery. It competes with Ramirent on core rental lines like excavators, lifts, and small tools within the same Norwegian market.
• Naboen Utleie: Naboen is a Norwegian equipment rental operator serving construction and infrastructure customers in the same Norwegian geography. Its offering overlaps Ramirent's on lifts, scaffolding, and small machinery.
• Hæhre Entreprenør: Hæhre is a large Norwegian civil engineering contractor with significant in-house equipment and rental capability, particularly in infrastructure and heavy civil works — overlapping with Ramirent's infrastructure segment in the same Norwegian geography.

Others

• Volvo CE / Caterpillar: Volvo CE and Caterpillar are leading OEMs whose machines (e.g., Volvo EC18D excavator) populate Ramirent's rental fleet. As equipment manufacturers and increasingly as rental/fleet service providers, they are adjacent ecosystem participants shaping fleet availability and electrification roadmap relevant to Ramirent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ramirentnorge
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• LinkedInlinkedin.com/company/ramirent-norge
• Instagraminstagram.com/ramirent_norge

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramirent Norge