Santa Fe Farmers' Market Institute

Name

Santa Fe Farmers' Market Institute

Legal name

Santa Fe Farmers' Market Institute

Website

https://farmersmarketinstitute.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Farmers' Market and Community Food Access Services

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Farmers market operations
• Community food access
• Agricultural nonprofit programs
• SNAP benefit matching
• Event venue rental

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pavilion Venue Rentals: Revenue generated from renting the 9,300 square foot Market Pavilion for weddings, quinceañeras, conferences, fundraisers, and community events. Rental rates depend on event size and scope with discounts for nonprofit organizations.
2. Double Up Food Bucks Administration: Administering SNAP benefit matching program that doubles EBT/SNAP transactions for purchasing fresh produce. In 2025, administered $293,000 in SNAP and Double Up Food Bucks.
3. Individual Donations: Tax-deductible donations from individuals supporting the Institute's mission. The Institute is a 501(c)(3) nonprofit organization with Federal Tax ID 30-0124953.
4. Corporate Sponsorships: Support from corporate sponsors including Enterprise Bank and Trust, Inn of the Anasazi, United Way, Presbyterian, Capitol Ford, and Christus Fund.
5. Second Street Brewery Tenant: Revenue from tenant Second Street Brewery located at street level of the Market Pavilion.
6. Gift Cards: Sale of Santa Fe Farmers' Market gift certificates in $5 increments, redeemed for tokens to spend with any Market vendor.
7. Volunteer Contributions: In 2021, the Institute benefited from 1,050 volunteer hours equivalent to $29,925 in labor.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

The Santa Fe Farmers' Market Institute is a 501(c)(3) nonprofit organization that owns and operates the LEED Gold-certified Market Pavilion at the Santa Fe Railyard, hosting a year-round farmers' market where third-party vendors sell directly to consumers. The Institute also administers food access programs (Double Up Food Bucks SNAP matching, Tianguis Móvil Mobile Produce Market), farmer support services (microloans, professional development scholarships), and rents the Pavilion as an event venue for weddings, conferences, and community gatherings.

Product overview

The Santa Fe Farmers' Market Institute is a nonprofit organization that operates as a platform of interconnected programs supporting local agriculture and food access in Northern New Mexico. The core offerings include: the Market Pavilion event venue (a LEED Gold-certified 9,300 sq ft rental space), the Santa Fe Farmers' Market (year-round at the Railyard) and Del Sur Market (Southside satellite), the Double Up Food Bucks SNAP matching program, the Tianguis Móvil/Mobile Produce Market (reaching underserved neighborhoods), and farmer support programs including Microloans, Professional Development Training, and Scholarships. The Institute also recently launched a Healthy Soils Program and Local Food for All initiative. Revenue from venue rentals and donations funds the nonprofit programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Pavilion Event Venue Rental A 9,300 square foot LEED Gold-certified event venue in the Santa Fe Railyard that accommodates up to 600 guests for weddings, quinceañeras, conferences, fundraisers, and community events. Rental rates depend on event size and scope, with nonprofit discounts available.
• Santa Fe Farmers' Market
• Del Sur Market A satellite farmers' market serving the Southside of Santa Fe, held at the Presbyterian Santa Fe Medical Center parking lot on Beckner Road, operating on Tuesday afternoons in July, August, and September.
• Tianguis Móvil / Mobile Produce Market A mobile produce market using a Ford F-150 4x4 provided by Capitol Ford that brings food from Santa Fe Farmers' Market vendors directly into local neighborhoods. Operates April through November at various locations including Bienvenidos/Chainbreaker, Presbyterian Family Medicine Clinic, Villa Alegre, Guadalupe Credit Union, and others.
• Double Up Food Bucks (DUFB) A SNAP/EBT matching program that doubles the value of SNAP benefits when used to purchase locally grown fruits and vegetables at Santa Fe Farmers' Markets, increasing families' purchasing power while supporting local farmers.
• Microloan Program
• Professional Development and Training Program

Quantifiable outcome

• $293,000 in SNAP and Double Up Food Bucks administered in 2025
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Presbyterian Health PlancoreGTM or Marketing PartnerCorporate sponsor. In 2021, Presbyterian Medical Center began issuing vouchers to employees for locally-grown products available at the Santa Fe Farmers' Market, with many redeemed at the Del Sur Market.
• Guadalupe Credit UnioncoreStrategic or Co-development PartnerMicroloan partner organization. Mobile Market visits Guadalupe Credit Union location weekly, providing fresh food access to their members and community.
• Second Street BreweryminorOthersTenant located on street level of Market Pavilion, providing hospitality for Market attendees.
• Santa Fe Farmers' MarketcoreStrategic or Co-development PartnerThe Institute was created to support the Santa Fe Farmers' Market's efforts to make healthy, locally grown food accessible. The Institute owns and operates the year-round venue for the Market and partners on Del Sur Market and other programming.
• New Mexico Department of HealthcoreStrategic or Co-development PartnerPartnership with NM Department of Health's Veronica Griego to bring fresh, local food to rural New Mexico. Collaborated on food box programs reaching underserved communities.
• Cooking with KidsminorStrategic or Co-development PartnerYouth organization partnered for family-friendly activities coordinated at the Del Sur Market serving the Southside of Santa Fe.
• YouthWorksminorStrategic or Co-development PartnerOrganization training at-risk teens for jobs in hospitality and food industries, partnered for community activities at Del Sur Market.
• Tewa Women UnitedminorStrategic or Co-development PartnerNative American blessing given by Saya'in Circle of Grandmothers from Tewa Women United at the Institute's 20th Anniversary celebration.
• City of Santa FecoreStrategic or Co-development PartnerSigned 80-year lease with the City of Santa Fe in 2005 to lease the land at 1607 Paseo de Peralta. City purchased the 50-acre Railyard parcel in 1995 with Farmers' Market as top priority.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCdXE67Wjrsr5jePG9LEf2Vw
• Facebookfacebook.com/farmersmarketinstitute
• LinkedInlinkedin.com/company/santa-fe-farmers-market-institute
• Instagraminstagram.com/farmers_market_institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Fe Farmers' Market Institute